아시아태평양(일본, 중국 제외)의 ID 및 액세스 관리 시장 점유율(상반기) : ID 생태계의 성장과 혼란 파악

In 1H24, IAM solutions were no longer just a cybersecurity requirement but a core pillar of business transformation. Organizations are leveraging AI, automation, and identity risk analytics to enhance cybersecurity resilience, streamline access governance, and drive compliance alignment. As the IAM market continues to evolve, enterprises must modernize their identity strategies to secure the future of digital identity, cloud adoption, and decentralized access models in an era of expanding cyberthreats."As identity-related threats escalate, enterprises in Asia/Pacific (excluding Japan and China) (APEJC) are prioritizing AI-driven identity threat detection and response (ITDR), risk-adaptive authentication, and automated identity governance to mitigate evolving attack vectors. The shift toward identity security posture management (ISPM) is addressing misconfigurations, excessive entitlements, and credential-based attack surfaces across multicloud and hybrid environments. Meanwhile, machine identity security is becoming critical, as development operations (DevOps), application programming interface (API) integrations, and AI-driven workloads expand the attack surface. To stay ahead of adversaries, organizations must integrate IAM with security analytics, enforce continuous authentication through behavioral risk models, and adopt a zero trust framework that enables just-in-time (JIT) access controls and real-time anomaly detection," says Sakshi Grover, senior research manager, Cybersecurity Products and Services, IDC Asia/Pacific.

IDC Market Share Figure

Executive Summary

Advice for Technology Suppliers

• The Expansion of Identity Management as the IAM Core
• Zero Trust and PAM on the Rise
• CIAM's Growth Driven by Evolving Customer Security Needs
• Authentication Growth Signals Move Toward Passwordless and AI-Powered Identity
• Decline in Legacy Identity Reflects the Shift to Cloud-Based Identity Solutions
• The Role of AI in Identity Security: The Next Frontier
• Regulatory and Compliance Pressures Driving IAM Investments

Market Share

Who Shaped the Year

• Microsoft
• IBM
• Okta
• CyberArk Software

Market Context

• Significant Market Developments
  • The Acceleration of ISPM
  • AI-Augmented Identity Governance for Policy Automation
  • The Expansion of Machine Identity Security
  • Identity Risk Scoring and Context-Aware Authentication
  • The Rise of Identity Security in Cloud-Native Security Strategies
  • The Democratization of Identity Threat Detection and Response

Methodology

Market Definition

• Identity Management
• Customer Identity and Access Management
• Legacy/Other
• Authentication/Advanced Authentication
• Privileged Access Management

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