기업 마케팅 담당자용 AI 영상 생성 툴

This IDC Perspective provides guidelines and best practices for the deployment of AI image generation solutions in enterprise marketing organizations. "AI image generation has emerged in commercially safe solutions for enterprise brands," said Gerry Murray, research director, IDC's Enterprise Marketing Technology service. "While AI image generation isn't quite up to real-time image personalization at scale, there's little doubt it's only a matter of AI time before it gets there. That will be a huge boon for global brands as they will finally be able to highly personalize most of their engagement across most of their channels, which boosts performance metrics by more than 30%."

Executive Snapshot

Situation Overview

• Benefits of AI Image Generation
• Use Cases for Marketers
  • Imaging at the Speed of Social
  • Accelerating Ads
  • Driving Branding and Design
  • Variants at Volume
• Requirements for Successful Commercial Use
  • Clean, High-Quality Training Data
  • Legal Indemnification and IP Safeguards
  • Integration
  • Compliance
• AI Image Generation Vendors
  • High-Resolution Image Generation
  • Image Editors
    • Reformatting and Variation Generation
    • Image Correction and Enhancement
    • Background Replacement and Image Compositing
    • Custom Model Training for Enterprise Branding

Advice for the Technology Buyer

• Best Practices for Deploying AI Image Generation at Scale
• Key Risks

Learn More

• Related Research
• Synopsis