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NAB 2025 ÀλçÀÌÆ® ¹× °üÂûNAB 2025 Insights and Observations |
ÀÌ IDC Perspective¿¡¼´Â NAB 2025ÀÇ ÀλçÀÌÆ®¿Í °üÂû °á°ú¸¦ ÀÚ¼¼È÷ ¼³¸íÇÕ´Ï´Ù. NAB 2025´Â ¹Ìµð¾î ¾÷°è°¡ ÀçÁ¤Àû ¾Ð¹Ú ¼Ó¿¡¼ Ŭ¶ó¿ìµå ¼ºñ½º, AI, µ¥ÀÌÅÍ ºÐ¼®ÀÇ ±â¼ú ¹ßÀü¿¡ ÀûÀÀÇÏ´Â ¸ð½ÀÀ» º¸¿©ÁÖ¾ú½À´Ï´Ù. ÁÖ¿ä ÀλçÀÌÆ®¿¡´Â »çÀÏ·ÎÈµÈ ¿î¿µ¿¡¼ ÅëÇÕ ¹èÆ÷ Àü·«À¸·ÎÀÇ Àüȯ, ¹Ìµð¾î ±â¾÷ÀÇ AI µµÀÔ ¼º¼÷µµ, ÀÌ ¹®¼¿¡¼ °Á¶ÇÑ °ø±Þ¾÷üÀÇ Çõ½ÅÀûÀÎ ¼Ö·ç¼Ç µîÀÌ Æ÷ÇԵǾú½À´Ï´Ù. À̹ø Çà»ç¿¡¼´Â ºü¸£°Ô ÁøÈÇϴ ȯ°æ¿¡¼ ¹Ìµð¾î ±â¾÷ÀÌ °æÀï·ÂÀ» À¯ÁöÇϱâ À§ÇØ ÄÜÅÙÃ÷ Á¦ÀÛ, ¹èÆ÷, ¼öÀÍȸ¦ Çâ»ó½Ã۱â À§ÇÑ AI¿Í Ŭ¶ó¿ìµå ±â¼ú ÅëÇÕÀÇ Á߿伺À» °Á¶Çß½À´Ï´Ù. "¹Ìµð¾î ±â¾÷Àº ÆÄÆíÈµÈ ½ÃÀå¿¡¼ ¼º°øÇϱâ À§ÇØ ¹èÆ÷ Àü·«À» ÅëÇÕÇϰí Çõ½Å°ú ºñ¿ë °ü¸®, ¾çÁúÀÇ ÄÜÅÙÃ÷ Á¦ÀÛÀÇ ±ÕÇüÀ» ¸ÂÃç¾ß ÇÕ´Ï´Ù."¶ó°í Àü ¼¼°è ¹Ìµð¾î ¹× ¿£ÅÍÅ×ÀÎ¸ÕÆ® µðÁöÅÐ Àü·« ¿¬±¸ Ã¥ÀÓÀÚÀÎ Alex Holtz´Â ¸»Çß½À´Ï´Ù. "¶ÇÇÑ ºñÁî´Ï½º ÁÖ±â Àü¹Ý¿¡ °ÉÃÄ °í±Þ GenAI, AI ¿¡ÀÌÀüÆ® ¹× ¿¡ÀÌÀüÆ® AI ±â¼úÀ» ¼ö¿ëÇÏ¿© ÀçÁ¤ ¸ñÇ¥¸¦ ´Þ¼ºÇÏ´Â ÇöóÀÌÈÙ È¿°ú¸¦ ÃßÁøÇØ¾ß ÇÕ´Ï´Ù."¶ó°í µ¡ºÙ¿´½À´Ï´Ù.
This IDC Perspective details NAB 2025 insights and observations. NAB 2025 showcased the media industry's adaptation to technological advancements in cloud services, AI, and data analytics amid financial pressures. Key insights included the shift from siloed operations to unified distribution strategies, the maturity of AI adoption in media companies, and innovative solutions from the vendors highlighted within this document. The event highlighted the importance of integrating AI and cloud technologies to enhance content creation, distribution, and monetization, ensuring media companies remain competitive in a rapidly evolving landscape."Media companies must unify distribution strategies to thrive in a fragmented market, balancing innovation with cost management and quality content creation," said Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies, "In addition, they must embrace advanced GenAI, AI agents, and agentic AI technologies throughout their business cycle to drive the flywheel effect allowing them to hit financial objectives."