IDC MaturityScape 벤치마크 : AI를 활용한 세계 소매 조직(2025년)

This IDC study presents the results of IDC's 2025 AI-Fueled Organization MaturityScape Benchmark Survey to help guide organizations on their AI maturity journey."Retailers have been focusing on AI for a long time, but exponential transformation has just begun," says Ananda Chakravarty, VP research, IDC Retail Insights. "What does this mean for retailers? It means that retailers must begin to think at the enterprise and even ecosystem level to make sense of where they are on the AI maturity curve. For most retailers, it will be an existential decision to push toward becoming an AI-fueled organization."

IDC MaturityScape Benchmark Figure

Executive Summary

Analysis of AI-Fueled Retail Organization Maturity Benchmark Data

• Stages of the AI-Fueled Retail Organization Maturity Framework
  • Ad Hoc - AI Scramble
    • Description
    • Business Outcome
  • Opportunistic - AI Pivot
    • Description
    • Business Outcome
  • Repeatable - AI Alignment
    • Description
    • Business Outcome
  • Managed - AI Transform
    • Description
    • Business Outcome
  • Optimize - AI-Fueled Organization
    • Description
    • Business Outcome
• Dimensions of the AI-Fueled Retail Organization Maturity Framework
  • Survey Findings: Maturity Distribution Across Dimensions
    • Overall
    • Strategy
    • People
    • Technology
• Evaluating AI-Fueled Retail Organization Maturity: Survivors and Thrivers
  • Survey Findings: Comparison of Survivors and Thrivers

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• Related Research
• Appendix
• Methodology
• Survey Respondent Segmentation