유럽의 통신 서비스 예측(2025-2029년)

This IDC Market Forecast provides an update to IDC's European Telecom Services Forecast, 2023-2028 (May 2024). It comprises a forecast of the value of the overall European telecom services market (including fixed and mobile voice and data services and pay TV services).Additionally, the report focuses on the evolution of telecom services spending in the consumer and small and medium-sized business (SMB; 1-249 employees) market segments, as these segments account for 89% of total European telecom services spending. They also represent the main arena in which telcos are competing with standardized one-to-many offerings and scalable bundles, as well as exploring new business models and propositions to retain this large customer base."The telecom services market will be driven by the intensive use of mobile and fixed connectivity but will demonstrate almost flat end-user spending. As the consumer and SMB segments generate 89% of the total market revenue, they are the main competitive arena in which European telcos are redesigning their strategies to achieve new revenue and capital efficiencies and extending their offered bundles beyond ICT services." - Senior Research and Consulting Director Daniela Rao, IDC European Telecoms and Infrastructure

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

• Extend Partnerships to Become a Multi-Service Provider
• Embrace AI, Cybersecurity, and 5G SA to Differentiate Your Portfolio
• Redesign Offerings to Enhance CX and Loyalty

Market Forecast

• Consumer and SMB Market Forecast Detail

Market Context

• Drivers and Inhibitors
  • Drivers
    • Telecom Services Prices
    • New Non-ICT Services
    • 5G Standalone
  • Inhibitors
    • Similar Pricing for 4G and 5G Unlimited Data Plans
    • SMBs' Increased Concerns About Geopolitics and IT Tariffs
• Significant Market Developments
  • New Challenges for Telcos
• Changes from Prior Forecast

Market Definition

Methodology

Related Research