클라우드 환경에서 매니지드 서비스 제공자로서의 포지셔닝 고려사항

This IDC Market Perspective discusses the need for managed SPs to develop a blueprint to determine their optional positions in the managed cloud services market. The goal is to develop an effective position that clearly defines target markets, a set of offerings, a value proposition, and differentiation."The dramatic changes in buyer requirements when utilizing managed cloud services, along with a fundamental restructuring of the service provider industry, require that managed SPs more clearly define their positioning in this market," says David Tapper, program VP, Outsourcing and Managed Cloud Services, IDC. "Investments that managed SPs must make to define their position include assessing organizational and operational building blocks, aligning organizational and operational building blocks with strategic business factors, defining boundaries across service providers, and developing a blueprint for continuous adaptation."

Executive Snapshot

New Market Developments and Dynamics

• Executive Summary
• Historical Mapping
  • Fundamental Structures Across Managed SPs
• What Has Changed
  • Digital Partners for Cloud: Entrance of Cloud SPs
  • Buyer Versus Supplier
    • Buyer Needs and Requirements
      • Optimization of Resources
    • Suppliers: Service Providers
      • Industry Structure. From Holistic to Hourglass
      • Platform-Centric Service Delivery
    • Impact of Changes on Buyers and Managed SPs
• Key Considerations as a Managed SP to Determine Positioning
  • Organizational and Operational Building Blocks
  • Strategic Business Factors
  • Boundaries

Advice for the Services Provider

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• Related Research
• Synopsis