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The global tonic water market size reached US$ 854.8 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,457.9 Million by 2032, exhibiting a growth rate (CAGR) of 5.9% during 2024-2032.
Tonic water, also known as Indian tonic water, is a carbonated beverage originally consumed as a prophylactic drink against malaria. It is derived from the bark of the cinchona tree and contains low amounts of quinine to increase its palatability. It is served with gin and different cocktails and included in numerous jello shot recipes to make the shot fluorescent. With the rising young population and the growing socializing trend, there is a rise in bars, pubs and breweries that serve alcoholic beverages. This is driving the demand for tonic water across the globe.
The resurgence of the cocktail trend represents one of the key factors positively influencing the utilization of tonic water worldwide. In addition to this, consumers have developed a taste for premium spirits and are consequently willing to spend on innovative products that offer a distinct character. Therefore, several market players are focusing on the introduction of unique product variants with added flavors. They are also launching diet tonic water with less sugar content to suit the taste and preferences of health-conscious consumers. Apart from this, there is a rise in the sales of tonic water online on account of the implementation of lockdown in numerous countries and the adoption of social distancing measures on account of the outbreak of coronavirus disease (COVID-19). It can also be accredited to the increasing number of hypermarkets, supermarkets, and convenience stores giants that have expanded their business in the e-commerce sector due to the increasing penetration of the internet and boosting sales of smartphones. Furthermore, socioeconomic factors like inflating income levels, rising middle-class population and rapid urbanization are also strengthening the growth of the market.
IMARC Group provides an analysis of the key trends in each sub-segment of the global tonic water market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on flavor, packaging form and distribution channel.
The competitive landscape of the industry has also been examined along with the profiles of the key players being Bradley's Tonic Co., East Imperial Beverage Corporation, El Guapo Bitters, Fentimans Ltd, Fevertree Drinks plc, Franklin & Sons Ltd, Keurig Dr Pepper Inc., Q Tonic LLC, The Coca-Cola Company, The London Essence Company, White Rock Products Corporation and Zevia.