비디오 트랜스코딩 시장 : 컴포넌트별, 용도별, 지역별(2025-2033년)

The global video transcoding market size reached USD 2,280.3 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 6,806.9 Million by 2033, exhibiting a growth rate (CAGR) of 12.27% during 2025-2033. There are various factors that are driving the market, which include the growing utilization of smartphones among individuals, increasing digital video content, and rising number of over-the-top (OTT) platforms that provide entertainment to a broader consumer base.

Video transcoding refers to the process of converting a video file from one format or codec to another. It involves decoding the original video file, typically in a specific compression format, and then re-encoding it into a different format or codec while potentially modifying other video properties such as resolution, bitrate, frame rate, or aspect ratio. It involves specialized software or hardware encoders performing decoding and encoding. It allows video files to be converted into formats that can be played or streamed on various devices, such as smartphones, tablets, smart TVs, gaming consoles, or media players. It is also utilized to enhance the quality of a video by applying different encoding settings or converting it to a higher-quality codec. In addition, video transcoding can dynamically adjust the video parameters based on the network conditions and the receiving device's capabilities. Owing to these benefits, video transcoding is gaining popularity across the globe.

Video Transcoding Market Trends:

The market is primarily driven by the increasing demand for video streaming. Nowadays, with the rise of online video platforms, video streaming services, and Over-The-Top (OTT) media providers, there is a growing need to transcode video content into different formats and resolutions to ensure compatibility with various devices and network conditions. In addition, the widespread use of smartphones, tablets, smart TVs, and other connected devices has created a fragmented landscape of platforms and operating systems. Video transcoding enables content providers to deliver videos across different devices and platforms, catering to the diverse preferences of viewers. Besides this, the increasing popularity of high-definition (HD) and Ultra-High Definition (UHD) video content requires efficient transcoding solutions to handle the larger file sizes and bandwidth requirements associated with these formats. This, coupled with the emergence of cloud-based transcoding services that offer scalability, flexibility, and cost-efficiency, allowing businesses to leverage powerful transcoding capabilities without investing in dedicated hardware or infrastructure, is propelling the market growth. Moreover, the rapid video content globalization is escalating the demand for video transcoding to overcome regional differences in video formats, resolutions, and codecs and enable content providers to distribute their videos globally.

Key Market Segmentation:

Component Insights:

• Software-based Solution
• Hardware-based Solution

Application Insights:

• Telecommunication
• Media and Entertainment
• IT and Gaming
• Broadcasting
• Others

Regional Insights:

• North America
• United States
• Canada
• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Others
• Asia Pacific
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
• Latin America
• Brazil
• Mexico
• Others
• Middle East and Africa
• The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for video transcoding. Some of the factors driving the North America video transcoding market included the increasing video streaming, the surging sales of smartphones, and the rising video content globalization.

Competitive Landscape:

• The report has also provided a comprehensive analysis of the competitive landscape in the global video transcoding market. Detailed profiles of all major companies have also been provided. Some of the companies covered include Akamai Technologies Inc., Amazon Web Services, Inc. (Amazon.com Inc.), Brightcove Inc., Google LLC (Alphabet Inc.), Haivision Systems Inc., Imagine Communications Corp. (The Gores Group LLC), Qencode, Corp., Telestream Inc, Vbrick Systems Inc, Wowza Media Systems LLC, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Questions Answered in This Report:

• How has the global video transcoding market performed so far, and how will it perform in the coming years ?
• What are the drivers, restraints, and opportunities in the global market ?
• What is the impact of each driver, restraint, and opportunity on the global market ?
• What are the key regional markets ?
• Which countries represent the most attractive market ?
• What is the breakup of the market based on the component ?
• Which is the most attractive component in the market ?
• What is the breakup of the market based on the application ?
• Which is the most attractive application in the market ?
• What is the competitive structure of the market ?
• Who are the key players/companies in the global video transcoding market ?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Video Transcoding Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Component

• 6.1 Software-based Solution
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Hardware-based Solution
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Application

• 7.1 Telecommunication
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Media and Entertainment
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 IT and Gaming
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Broadcasting
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Others
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast

8 Market Breakup by Region

• 8.1 North America
  • 8.1.1 United States
    • 8.1.1.1 Market Trends
    • 8.1.1.2 Market Forecast
  • 8.1.2 Canada
    • 8.1.2.1 Market Trends
    • 8.1.2.2 Market Forecast
• 8.2 Asia-Pacific
  • 8.2.1 China
    • 8.2.1.1 Market Trends
    • 8.2.1.2 Market Forecast
  • 8.2.2 Japan
    • 8.2.2.1 Market Trends
    • 8.2.2.2 Market Forecast
  • 8.2.3 India
    • 8.2.3.1 Market Trends
    • 8.2.3.2 Market Forecast
  • 8.2.4 South Korea
    • 8.2.4.1 Market Trends
    • 8.2.4.2 Market Forecast
  • 8.2.5 Australia
    • 8.2.5.1 Market Trends
    • 8.2.5.2 Market Forecast
  • 8.2.6 Indonesia
    • 8.2.6.1 Market Trends
    • 8.2.6.2 Market Forecast
  • 8.2.7 Others
    • 8.2.7.1 Market Trends
    • 8.2.7.2 Market Forecast
• 8.3 Europe
  • 8.3.1 Germany
    • 8.3.1.1 Market Trends
    • 8.3.1.2 Market Forecast
  • 8.3.2 France
    • 8.3.2.1 Market Trends
    • 8.3.2.2 Market Forecast
  • 8.3.3 United Kingdom
    • 8.3.3.1 Market Trends
    • 8.3.3.2 Market Forecast
  • 8.3.4 Italy
    • 8.3.4.1 Market Trends
    • 8.3.4.2 Market Forecast
  • 8.3.5 Spain
    • 8.3.5.1 Market Trends
    • 8.3.5.2 Market Forecast
  • 8.3.6 Russia
    • 8.3.6.1 Market Trends
    • 8.3.6.2 Market Forecast
  • 8.3.7 Others
    • 8.3.7.1 Market Trends
    • 8.3.7.2 Market Forecast
• 8.4 Latin America
  • 8.4.1 Brazil
    • 8.4.1.1 Market Trends
    • 8.4.1.2 Market Forecast
  • 8.4.2 Mexico
    • 8.4.2.1 Market Trends
    • 8.4.2.2 Market Forecast
  • 8.4.3 Others
    • 8.4.3.1 Market Trends
    • 8.4.3.2 Market Forecast
• 8.5 Middle East and Africa
  • 8.5.1 Market Trends
  • 8.5.2 Market Breakup by Country
  • 8.5.3 Market Forecast

9 Drivers, Restraints, and Opportunities

• 9.1 Overview
• 9.2 Drivers
• 9.3 Restraints
• 9.4 Opportunities

10 Value Chain Analysis

11 Porters Five Forces Analysis

• 11.1 Overview
• 11.2 Bargaining Power of Buyers
• 11.3 Bargaining Power of Suppliers
• 11.4 Degree of Competition
• 11.5 Threat of New Entrants
• 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

• 13.1 Market Structure
• 13.2 Key Players
• 13.3 Profiles of Key Players
  • 13.3.1 Akamai Technologies Inc.
    • 13.3.1.1 Company Overview
    • 13.3.1.2 Product Portfolio
    • 13.3.1.3 Financials
    • 13.3.1.4 SWOT Analysis
  • 13.3.2 Amazon Web Services, Inc. (Amazon.com Inc.)
    • 13.3.2.1 Company Overview
    • 13.3.2.2 Product Portfolio
    • 13.3.2.3 SWOT Analysis
  • 13.3.3 Brightcove Inc.
    • 13.3.3.1 Company Overview
    • 13.3.3.2 Product Portfolio
    • 13.3.3.3 Financials
  • 13.3.4 Google LLC (Alphabet Inc.)
    • 13.3.4.1 Company Overview
    • 13.3.4.2 Product Portfolio
    • 13.3.4.3 SWOT Analysis
  • 13.3.5 Haivision Systems Inc.
    • 13.3.5.1 Company Overview
    • 13.3.5.2 Product Portfolio
    • 13.3.5.3 Financials
  • 13.3.6 Imagine Communications Corp. (The Gores Group LLC)
    • 13.3.6.1 Company Overview
    • 13.3.6.2 Product Portfolio
  • 13.3.7 Qencode, Corp.
    • 13.3.7.1 Company Overview
    • 13.3.7.2 Product Portfolio
  • 13.3.8 Telestream Inc
    • 13.3.8.1 Company Overview
    • 13.3.8.2 Product Portfolio
  • 13.3.9 Vbrick Systems Inc
    • 13.3.9.1 Company Overview
    • 13.3.9.2 Product Portfolio
  • 13.3.10 Wowza Media Systems LLC
    • 13.3.10.1 Company Overview
    • 13.3.10.2 Product Portfolio

Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.