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The global waterborne wood coatings market size reached USD 1.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 2.1 Billion by 2033, exhibiting a growth rate (CAGR) of 4.9% during 2025-2033.
Wood coatings are generally created by combining various layers of shellac, drying oil, lacquer, varnish, etc. where every layer is followed by sanding. Whereas, on the contrary, waterborne wood coatings are made from a wide range of resins which include acrylic, polyester, polyurethane, fluoropolymer, waterborne powder, etc. Water is added in these coatings to enable the resin to get dispersed easily. These coatings are applied on the wood surface to protect and enhance its appearance. The high-water content of these coatings makes them easy to apply and environment-friendly as well. The consistency and the composition of the waterborne coatings vary and different solvents can be added to it. These coatings are often applied on furniture items such as tables, chairs, shelves, decorative wooden items, etc.
The market for waterborne wood coatings is currently exhibiting a continuous growth. Catalyzed by growing urbanization in emerging economies across the Asia Pacific, Latin America, and Eastern Europe, there has been a significant rise in the demand of waterborne wood coatings. Growing urbanization has triggered a rise in the residential, commercial, and industrial infrastructure, creating a positive impact on the demand of wooden products in these regions. Moreover, rising production of wooden artefacts and decorative items catalyzed by the growth of the global decor industry has also been driving the demand of these coatings. Additionally, waterborne wood coating offers numerous advantages compared to its substitutes. This includes robustness, stain resistance, corrosion resistance, flexibility, etc. Other factors driving the demand of waterborne wood coating include government regulations to reduce VOC (volatile organic compounds) emissions, product innovation, rising wood reuse, etc.
Based on the application, the market has been segmented into furniture, decking, joinery, siding, flooring and others. Joinery currently represents the biggest application.
Region-wise, the market has been segmented into Asia Pacific, Europe, North America, Middle East and Africa, and Latin America. Amongst these, Asia Pacific is the biggest market, accounting for the majority of the global market.
The report has also analysed the competitive landscape of the market with some of the key players being BASF SE, Akzo Nobel Hilden GmbH, Axalta Coating Systems, LLC, Benjamin Moore & Co. (Berkshire Hathaway Inc.), Diamond Vogel, Helios TBLUS d.o.o (Kansai Paint Co.,Ltd.), PPG Industries Inc., Teknos Group Oy, The Dow Chemical Company and The Sherwin-Williams Company.