![]() |
½ÃÀ庸°í¼
»óǰÄÚµå
1819867
Ŭ¸¯½ºÆ®¸² ºÐ¼® ½ÃÀå º¸°í¼ : ÄÄÆ÷³ÍÆ®º°, Àü°³ ¸ðµåº°, ¿ëµµº°, ¾÷°èº°, Áö¿ªº°(2025-2033³â)Clickstream Analytics Market Report by Component, Deployment Mode, Application, Industry Vertical, and Region 2025-2033 |
¼¼°è Ŭ¸¯½ºÆ®¸² ºÐ¼® ½ÃÀå ±Ô¸ð´Â 2024³â 19¾ï ´Þ·¯¿¡ ´ÞÇß½À´Ï´Ù. IMARC GroupÀº ÀÌ ½ÃÀåÀÌ 2033³â±îÁö 61¾ï ´Þ·¯¿¡ ´ÞÇϰí, 2025-2033³â 12.77%ÀÇ ¿¬Æò±Õ ¼ºÀå·ü(CAGR)À» º¸ÀÏ °ÍÀ¸·Î ¿¹ÃøÇϰí ÀÖ½À´Ï´Ù. ÀüÀÚ»ó°Å·¡ Ȱµ¿ÀÇ È°¼ºÈ, °í°´ °æÇè Çâ»ó¿¡ ´ëÇÑ ¿ä±¸ Áõ°¡, ¸Ó½Å·¯´×(ML)ÀÇ ´«ºÎ½Å ¹ßÀü, °³ÀÎÈ ¸¶ÄÉÆÃ¿¡ ´ëÇÑ ¼ö¿ä Áõ°¡, µ¥ÀÌÅÍ ºÐ¼®ÀÇ ºÎ»ó, µðÁöÅÐ ¸¶ÄÉÆÃ Àü·«ÀÇ È®´ë µîÀÌ ½ÃÀå ¼ºÀåÀÇ ÁÖ¿ä ¿äÀÎÀ¸·Î ÀÛ¿ëÇϰí ÀÖ½À´Ï´Ù.
ÀüÀÚ»ó°Å·¡ ºÐ¾ßÀÇ ¼ºÀå
ÀüÀÚ»ó°Å·¡ÀÇ ±Þ¼ÓÇÑ È®ÀåÀ¸·Î ÀÎÇØ Ŭ¸¯½ºÆ®¸² ºÐ¼®¿¡ ´ëÇÑ ¿ä±¸°¡ Å©°Ô Áõ°¡Çϰí ÀÖ½À´Ï´Ù. ±â¾÷µéÀº ÀÌ µ¥ÀÌÅ͸¦ Ȱ¿ëÇÏ¿© °í°´ÀÇ ÇൿÀ» ÀÌÇØÇϰí, À¥»çÀÌÆ®¸¦ ÃÖÀûÈÇϰí, ¸¶ÄÉÆÃ È°µ¿À» °³ÀÎÈÇÏ¿© ¸ÅÃâ°ú °í°´ À¯ÁöÀ²À» Çâ»ó½Ã۰í ÀÖ½À´Ï´Ù. ¾÷°è º¸°í¼¿¡ µû¸£¸é ÀεµÀÇ ÀüÀÚ»ó°Å·¡ ºÎ¹®Àº 2024³â 4Á¶ 4,166¾ï 8,000¸¸ ·çÇÇ¿¡ ´ÞÇÒ °ÍÀ¸·Î ¿¹»óµÇ¸ç, ¿¬°£ ¼ºÀå·üÀº 11.45%, 2029³â¿¡´Â 7Á¶ 5,919¾ï 4,000¸¸ ·çÇÇ¿¡ ´ÞÇÒ °ÍÀ¸·Î ¿¹ÃøµË´Ï´Ù. UPIÀÇ °Å·¡¾×Àº 2022³â 125Á¶ 9,400¾ï ·çÇÇ¿¡ ´ÞÇÒ °ÍÀ̸ç, »ç¿ëÀÚ ¼ö´Â 8¾ï ¸íÀ» ³Ñ¾î¼³ °ÍÀÔ´Ï´Ù. 2029³â±îÁö ÀüÀÚ»ó°Å·¡ ÀÌ¿ëÀÚ´Â 5¾ï 1,600¸¸ ¸í¿¡ ´ÞÇÒ °ÍÀ¸·Î ¿¹ÃøµË´Ï´Ù. 2024³â »ç¿ëÀÚ º¸±Þ·üÀº 22.1%À̸ç, 2029³â¿¡´Â 34.0%·Î Áõ°¡ÇÒ °ÍÀ¸·Î ¿¹ÃøµË´Ï´Ù. »ç¿ëÀÚ 1ÀÎ´ç Æò±Õ ¸ÅÃâ(ARPU)Àº 14,121 ·çÇǰ¡ µÉ °ÍÀ¸·Î ¿¹ÃøµË´Ï´Ù. Á¤ºÎÀüÀÚ¸¶ÄÏÇ÷¹À̽º(GeM)´Â 2022-2023³âµµ¿¡ GMV ÃÖ°í ±â·ÏÀÎ 2Á¶ 1,100¾ï ´Þ·¯¸¦ ´Þ¼ºÇß½À´Ï´Ù. GeMÀº Ãâ¹ü ÀÌÈÄ 2023³â 7¿ù 23ÀϱîÁö ´©Àû GMV°¡ 4Á¶ 5,000¾ï ·çÇǸ¦ µ¹ÆÄÇÒ ¿¹Á¤ÀÔ´Ï´Ù. À̴ Ŭ¸¯½ºÆ®¸² ºÐ¼® ½ÃÀåÀÇ Åë°è¿¡ ´õ Å« ¹ÚÂ÷¸¦ °¡Çϰí ÀÖ½À´Ï´Ù.
°í°´ °æÇè¿¡ ´ëÇÑ °ü½É Áõ°¡
°³ÀÎÈµÈ ¼ºñ½º¿Í Á¦Ç°À» ÅëÇÑ °í°´ °æÇè Çâ»ó¿¡ ´ëÇÑ Á߿伺ÀÌ °Á¶µÇ¸é¼ ½ÃÀå ¼ºÀå¿¡ ¿µÇâÀ» ¹ÌÄ¡°í ÀÖ½À´Ï´Ù. Ŭ¸¯½ºÆ®¸² ºÐ¼®Àº »ç¿ëÀÚÀÇ ¼±È£µµ¿Í Çൿ ÆÐÅÏ¿¡ ´ëÇÑ ±ÍÁßÇÑ ÅëÂû·ÂÀ» Á¦°øÇÏ¿© ±â¾÷ÀÌ Á¦°øÇÏ´Â ¼ºñ½º¸¦ Á¶Á¤ÇÏ°í °í°´ ¸¸Á·µµ¿Í Ãæ¼ºµµ¸¦ ³ôÀÌ´Â µ¥ µµ¿òÀÌ µË´Ï´Ù. ¿¹¸¦ µé¾î, AWS´Â 2024³â 7¿ù 'Ŭ¸¯½ºÆ®¸² ºÐ¼® on AWS'¶ó´Â »õ·Î¿î ¼ºñ½º¸¦ ¹ßÇ¥Çß½À´Ï´Ù. ±â¾÷ÀÇ À¥ ¹× ¸ð¹ÙÀÏ ¾ÖÇø®ÄÉÀÌ¼Ç ³» Ŭ¸¯½ºÆ®¸² µ¥ÀÌÅ͸¦ ¼öÁý, ¼öÁý, ºÐ¼®, ½Ã°¢ÈÇÏ´Â ¿£µåÅõ¿£µå ¼Ö·ç¼ÇÀÔ´Ï´Ù. ÀÌ »õ·Î¿î ¼Ö·ç¼ÇÀ» ÅëÇØ ±â¾÷Àº AWS °èÁ¤ÀÇ º¸¾È ¹× ±ÔÁ¤ Áؼö ¹üÀ§ ³»¿¡¼ µ¥ÀÌÅ͸¦ º¸°üÇϰí, ¿ä±¸ »çÇ׿¡ ¸Â°Ô ó¸® ¹× ºÐ¼®À» ¸ÂÃãÈÇÒ ¼ö ÀÖ½À´Ï´Ù. ÀÌ ¼Ö·ç¼ÇÀº Ŭ¸¯½ºÆ®¸² µ¥ÀÌÅÍÀÇ ¼öÁý, ó¸®, ½Ã°¢È¸¦ À§ÇÑ ¹é¿£µå ½Ã½ºÅÛÀ» Á¦°øÇÕ´Ï´Ù. AWS CloudFormation ÅÛÇø´À» »ç¿ëÇÏ¿© ½Å¼ÓÇÏ°Ô ¹èÆ÷ÇÒ ¼ö ÀÖ½À´Ï´Ù. ¶ÇÇÑ, ¸ð¹ÙÀÏ ¾ÖÇø®ÄÉÀ̼ǿëÀ¸·Î ¼³°èµÈ Java ¹× Swift SDK°¡ Æ÷ÇԵǾî ÀÖ¾î µ¥ÀÌÅÍ ¼öÁýÀ» °£¼ÒÈÇϰí, °³¹ßÀÚ¿¡°Ô ¿ëµµº° µ¥ÀÌÅÍ ¼öÁýÀ» À§ÇÑ »ç¿ëÀÚ Ä£ÈÀûÀÎ API¸¦ Á¦°øÇϸç, ·ÎÄà ¹öÆÛ¸µ ¹× Åë½Å Àç½Ãµµ µîÀÇ ÀÛ¾÷À» ó¸®ÇÕ´Ï´Ù. ó¸®ÇÕ´Ï´Ù. ÀÌ´Â ÇâÈÄ ¸î ³â°£ Ŭ¸¯½ºÆ®¸² ºÐ¼® ½ÃÀå ¿¹Ãø¿¡ ±àÁ¤ÀûÀÎ ¿µÇâÀ» ¹ÌÄ¥ °ÍÀ¸·Î ¿¹ÃøµË´Ï´Ù.
ºòµ¥ÀÌÅÍ¿Í AI ±â¼úÀÇ ¹ßÀü
ºòµ¥ÀÌÅÍ, ¸Ó½Å·¯´×, ÀΰøÁö´ÉÀÇ ±â¼ú ¹ßÀüÀ¸·Î ¹æ´ëÇÑ ¾çÀÇ Å¬¸¯½ºÆ®¸² µ¥ÀÌÅ͸¦ È¿À²ÀûÀ¸·Î ó¸®ÇÏ°í ºÐ¼®ÇÒ ¼ö ÀÖ´Â ´É·ÂÀÌ Çâ»óµÇ°í ÀÖ½À´Ï´Ù. ÀÌ·¯ÇÑ ±â¼úÀº °íµµÀÇ ÆÐÅÏ Àνİú ¿¹Ãø ºÐ¼®À» °¡´ÉÇÏ°Ô ÇÏ¿© ½ÃÀå ¼ºÀåÀ» °¡¼ÓÇϰí ÀÖ½À´Ï´Ù. ¿¹¸¦ µé¾î, 2023³â 9¿ù OracleÀº Oracle ¾Ö³Î¸®Æ½½º Ŭ¶ó¿ìµå(Oracle Analytics Cloud) ³» AI¸¦ Ȱ¿ëÇÑ »õ·Î¿î ±â´ÉÀ» ¹ßÇ¥Çß½À´Ï´Ù. Oracle Ŭ¶ó¿ìµå ÀÎÇÁ¶ó½ºÆ®·°Ã³(Oracle Cloud Infrastructure, OCI)ÀÇ »ý¼ºÇü AI(Generative AI) ¼ºñ½º¸¦ Ȱ¿ëÇÑ ÀÌ »õ·Î¿î ±â´ÉÀº ºÐ¼® ¼¿ÇÁ¼ºñ½º »ç¿ëÀÚ°¡ µ¥ÀÌÅÍ »çÀ̾ð½ºÀÚ³ª ITÆÀÀ» ±â´Ù¸®Áö ¾Ê°íµµ °í±Þ ºÐ¼®À» ÅëÇØ º¸´Ù ºü¸£°í È¿À²ÀûÀ¸·Î ºñÁî´Ï½º ÀÇ»ç°áÁ¤À» ³»¸± ¼ö ÀÖµµ·Ï Áö¿øÇÕ´Ï´Ù. ºñÁî´Ï½º ÀÇ»ç°áÁ¤À» º¸´Ù ºü¸£°í È¿À²ÀûÀ¸·Î ÇÒ ¼ö ÀÖµµ·Ï Áö¿øÇÕ´Ï´Ù. »õ·Ó°Ô ¹ßÇ¥µÈ ±â´É¿¡´Â »ý¼ºÇü ÀΰøÁö´É(AI) µ¥ÀÌÅÍ »óÈ£ ÀÛ¿ë, AI ±â¹Ý ¹®¼ ÀÌÇØ, ÄÁÅØ½ºÆ® ÀλçÀÌÆ®, Çù¾÷ ¼ÒÇÁÆ®¿þ¾î ÅëÇÕ µîÀÌ Æ÷ÇԵ˴ϴÙ.
The global clickstream analytics market size reached USD 1.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6.1 Billion by 2033, exhibiting a growth rate (CAGR) of 12.77% during 2025-2033. The increasing e-commerce activity, the rising need for improved customer experience, significant advancements in machine learning (ML), the growing demand for personalized marketing, the rise of data analytics, and growing digital marketing strategies are some of the major factors propelling the market growth.
Growing E-commerce Sector
The rapid expansion of e-commerce is significantly increasing the need for clickstream analytics. Businesses leverage this data to understand customer behavior, optimize websites, and personalize marketing efforts, which leads to improved sales and customer retention. According to the industry report, India's e-commerce sector is expected to reach INR 4,416.68 billion in 2024, with an annual growth rate of 11.45% to reach INR 7,591.94 billion by 2029. The UPI transactions touched INR 125.94 trillion in 2022, with a user base exceeding 800 million. By 2029, e-commerce users are expected to reach 501.6 million. User penetration is projected to be 22.1% in 2024, with an anticipated increase to 34.0% by 2029. The average revenue per user (ARPU) is expected to be INR 14,121. The Government e-marketplace (GeM) achieved its highest GMV record of $2011 billion in FY 2022-23. Since its inception, GeM has amassed a cumulative GMV exceeding INR 4.5 trillion by July 23, 2023. This is further fueling the clickstream analytics market statistics significantly.
Increasing Focus on Customer Experience
The growing emphasis on improving customer experience through personalized services and products is influencing the market growth. Clickstream analytics provides valuable insights into user preferences and behavior patterns, helping businesses tailor their offerings and enhance customer satisfaction and loyalty. For instance, in July 2024, AWS announced a new service called Clickstream Analytics on AWS, an end-to-end solution to collect, ingest, analyze, and visualize clickstream data inside organizations' web and mobile applications. With this new solution, organizations can keep their data in their AWS account's security and compliance perimeter and customize the processing and analytics to their requirements. The solution offers a backend system for capturing, processing, and visualizing clickstream data. It can be quickly deployed using an AWS CloudFormation template. Furthermore, it includes Java and Swift SDKs specifically designed for mobile applications, simplifying data collection, and providing developers with a user-friendly API to gather application-specific data, handling tasks such as local buffering, communication retries, and more. This is expected to positively influence the clickstream analytics market forecast over the coming years.
Advancements in Big Data and AI Technologies
Technological advancements in big data, machine learning, and artificial intelligence have enhanced the ability to process and analyze vast amounts of clickstream data efficiently. These technologies enable sophisticated pattern recognition and predictive analytics, driving market growth. For instance, in September 2023, Oracle showcased new AI-powered capabilities within Oracle Analytics Cloud. Leveraging the Oracle Cloud Infrastructure (OCI) Generative AI service, the new capabilities assist analytics self-service users to conduct sophisticated analysis and make better business decisions without having to wait for data scientists or IT teams more quickly and efficiently. Newly announced capabilities include generative AI data interactions, AI-powered document understanding, contextual insights, and collaboration software integrations.
Software accounts for the majority of the market share
The demand for software components in the clickstream analytics market is driven by the need for advanced data processing capabilities, real-time analytics, and seamless integration with existing systems. Businesses require sophisticated tools to handle vast amounts of clickstream data efficiently, derive actionable insights, and personalize customer experiences. The rise of big data, AI, and machine learning technologies enhances the functionality of these software components, making them essential for competitive advantage. Additionally, the increasing emphasis on data-driven decision-making and improving user engagement fuels the demand for robust analytics software.
On-premises holds the largest share of the industry
The demand for on-premises deployment in the clickstream analytics market is driven by the need for enhanced data security, compliance with stringent regulatory requirements, and greater control over data management. Organizations handling sensitive information prefer on-premises solutions to safeguard data privacy and ensure compliance with industry standards. Additionally, on-premises deployment offers better customization and integration with existing IT infrastructure, enabling businesses to tailor analytics solutions to their specific needs and maintain operational control.
Click path optimization represents the leading market segment
The demand for click path optimization applications in the clickstream analytics market is driven by the need to enhance user experience, increase conversion rates, and improve website performance. Businesses use these applications to analyze user navigation patterns, identify bottlenecks, and streamline the customer journey. By optimizing click paths, companies can reduce bounce rates, improve customer satisfaction, and boost sales. Additionally, the rise of e-commerce and the emphasis on data-driven decision-making further fuel the demand for click path optimization tools.
Retail and e-commerce exhibit a clear dominance in the market
The demand for clickstream analytics in retail and e-commerce is driven by the need to understand customer behavior, optimize online shopping experiences, and personalize marketing efforts. Retailers leverage clickstream data to analyze user journeys, improve website navigation, and enhance product recommendations, leading to higher conversion rates and customer satisfaction. Additionally, the growing competition in e-commerce and the emphasis on data-driven decision-making to stay ahead in the market further boost the demand for clickstream analytics in this sector.
North America leads the market, accounting for the largest clickstream analytics market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for clickstream analytics.
The increasing e-commerce activities, significant advanced data analytics infrastructure, and a strong focus on personalized customer experiences are driving market growth across the North American region. According to the U.S. Census Bureau, e-commerce sales made up 15.6% of total U.S. retail sales by the end of 2023. According to eMarketer, China's online e-commerce sales reached over 710 million customers in 2023. According to Insider Intelligence and eMarketer, worldwide e-commerce sales are expected to exceed $6 trillion in 2024. The widespread adoption of big data and artificial intelligence (AI) technologies is enhancing analytics capabilities, while regulatory compliance needs to push businesses to optimize data usage.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)