로케이션 인텔리전스 시장 분석 : 서비스별, 용도별, 최종 이용 산업별, 지역별(2025-2033년)

The global location intelligence market size reached USD 21.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 68.8 Billion by 2033, exhibiting a growth rate (CAGR) of 13.13% during 2025-2033. The widespread adoption of smart devices, the growing demand for spatial data analytics, significant advancements in IoT and AI technologies, and the rising need for efficient asset management and optimization are some of the major factors propelling the growth of the market.

Location Intelligence Market Trends:

Rising Use of IoT Devices

The Internet of Things (IoT) devices generate vast amounts of spatial data, which businesses and governments can analyze to gain valuable insights into customer behavior, optimize operations, and improve service delivery. According to industry reports, it is estimated that there will be over 27 billion such IoT devices by 2025. A large majority of the IoT is made up of smartphones. The total number of unique smartphone users was around 5.3 billion in Q4 2023. In line with this, the increasing integration of IoT with location intelligence enables real-time tracking and monitoring, enhancing decision-making processes across various sectors such as transportation, logistics, and retail which is expected to fuel the location intelligence market revenue positively.

Significant Advancements in AI and Machine Learning

Advanced technologies facilitate sophisticated data analysis, enabling organizations to derive actionable insights from complex geospatial data. For instance, in January 2024, Deloitte launched the Geospatial and AI Platform for Scenario Planning and Monitoring, powered by Google Earth integrations, Google Earth Engine (GEE), and Generative AI technology from Vertex AI. Deloitte's platform can help clients leverage AI and geospatial data to act on sustainability and climate as they work toward positive economic, social, and environmental outcomes. Clients can tap into these transformative technologies to help improve planning processes for disaster response, infrastructure development, and urban planning processes, which can enable more sustainable decision-making. The platform also provides insights on land use to help businesses optimize for sustainable outcomes, along with financial modeling capabilities that apply geospatial data to support sustainable investments. AI-powered location intelligence tools are expected to be pivotal in predicting trends, identifying patterns, and automate decision-making, thereby increasing efficiency and effectiveness in business operations in the coming years, thereby creating a positive location intelligence market outlook.

Growing Government Initiatives and Smart City Projects

Governments worldwide are investing in geospatial technologies to develop smart cities, improve urban planning, and enhance public safety. For instance, in October 2023, colleagues from across the three levels of the World Health Organization (WHO) together with representatives from UNFPA, UNICEF, and the Bill & Melinda Gates Foundation (BMGF), marked a significant milestone with the opening of the first-ever Geographic Information Systems (GIS) Centre in a country office. The World Health Organization (WHO) is dedicated to strengthening public health systems worldwide using the latest advances in digital tools and technology. This includes using Geographic Information Systems (GIS) to reveal spatial patterns and provide vital insights to decision-makers. Representatives from the Somalia Ministry of Health were also in attendance, underlining the significance of this initiative. The GIS Centre is in the WHO office of Somalia in Mogadishu, and its launch marks an important step forward for public health systems both in the country and in the region. These initiatives create a robust demand for location intelligence solutions, driving technological innovation and adoption.

Location Intelligence Market Segmentation:

Breakup by Service:

• Consulting
• System Integration
• Others

System integration accounts for the majority of the market share

The demand for system integration services in the market is driven by the need for seamless data integration from diverse sources, such as IoT devices, GPS systems, and geospatial databases. Businesses require integrated systems to enhance data accuracy, streamline operations, and facilitate real-time decision-making. Additionally, the complexity of advanced technologies like AI, machine learning, and big data analytics necessitates expert integration services to ensure optimal performance which is further driving the location intelligence demand. The widespread adoption of smart city projects and location-based services in various sectors, including retail, logistics, and urban planning, further fuels the demand for efficient system integration services.

Breakup by Application:

• Sales and Marketing Optimization
• Remote Monitoring
• Workforce Management
• Asset Management
• Facility Management
• Risk Management
• Customer Management
• Others

Sales and Marketing Optimization holds the largest share of the industry

The demand for location intelligence in sales and marketing optimization is driven by the need for precise customer targeting and personalized marketing strategies. By leveraging geospatial data, businesses can identify high-potential markets, understand customer behaviors, and optimize sales territories. This data enables more effective location-based advertising and promotions, enhancing customer engagement and conversion rates. Additionally, location intelligence helps in optimizing supply chain logistics, reducing delivery times, and improving customer service. The increasing use of mobile devices and social media platforms, which generate valuable location data, further propels the demand for location intelligence in refining sales and marketing efforts.

Breakup by End Use Industry:

• Transportation and Logistics
• Retail and Consumer Goods
• Government and Defense
• Manufacturing and Industrial
• IT and Telecom
• Others

Transportation and logistics represent the leading market segment

The demand for location intelligence in transportation and logistics is driven by the need for real-time tracking and route optimization. This technology enhances fleet management by providing accurate, real-time data on vehicle locations, improving efficiency and reducing fuel costs. It aids in dynamic route planning, allowing for adjustments based on traffic conditions and delivery schedules. Additionally, location intelligence improves supply chain visibility, ensuring timely deliveries and better inventory management. The rise of e-commerce and the need for quick, reliable deliveries further boost the demand. Enhanced safety and compliance through monitoring and analysis of vehicle and driver behavior also drive adoption.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

North America leads the market, accounting for the largest location intelligence market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for location intelligence.

In North America, the location intelligence market is driven by the widespread adoption of IoT devices, which generate vast spatial data for analysis. Advancements in AI and machine learning (ML) enhance data processing capabilities, enabling predictive analytics and real-time decision-making. For instance, in April 2024, Mapbox, the leading location platform powering navigation for mobile and web applications, announced the continued evolution of its strategic partnership with Haptic, a trailblazer in tactile navigation technology. As the intersection of mapping and technology continues to advance, the companies have expanded their commitment to ongoing development driven by the increasing need for accessibility in navigation solutions. The growing demand for location-based services in retail, logistics, and smart city projects is further driving the location intelligence market growth.

Competitive Landscape:

• The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the location intelligence industry include Autodesk Inc., ESRI, HERE Global B.V., Liberty Broadband Corporation, Navizon Inc., Pitney Bowes Inc., Qualcomm Technologies Inc., SuperMap Software Co. Ltd., TIBCO Software Inc., Trimble Inc., Wireless Logic Limited.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

• The market for location intelligence is highly competitive, featuring key players such as Esri, Hexagon AB, Pitney Bowes, and Oracle. These companies leverage advanced geospatial technologies, AI, and data analytics to offer comprehensive solutions. Emerging startups and tech firms are also entering the market, driving innovation and expanding product offerings. Strategic partnerships, mergers, and acquisitions are common as companies strive to enhance their capabilities and market reach, catering to diverse industry needs and maintaining a competitive edge. For instance, in October 2023, Delhivery Ltd, India's leading integrated logistics services provider, introduced 'LocateOne,' a location intelligence solution to complement its OS1 platform. This follows the earlier release of 'DispatchOne,' an initial product on OS1 that delivers a comprehensive software suite for simplifying logistics and supply chain operations.

Key Questions Answered in This Report

• 1.How big is the global location intelligence market?
• 2.What is the expected growth rate of the global location intelligence market during 2025-2033?
• 3.What are the key factors driving the global location intelligence market?
• 4.What has been the impact of COVID-19 on the global location intelligence market?
• 5.What is the breakup of the global location intelligence market based on the service?
• 6.What is the breakup of the global location intelligence market based on the application?
• 7.What is the breakup of the global location intelligence market based on the end use industry?
• 8.What are the key regions in the global location intelligence market?
• 9.Who are the key players/companies in the global location intelligence market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Location Intelligence Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Service

• 6.1 Consulting
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 System Integration
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Others
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast

7 Market Breakup by Application

• 7.1 Sales and Marketing Optimization
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Remote Monitoring
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Workforce Management
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Asset Management
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Facility Management
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast
• 7.6 Risk Management
  • 7.6.1 Market Trends
  • 7.6.2 Market Forecast
• 7.7 Customer Management
  • 7.7.1 Market Trends
  • 7.7.2 Market Forecast
• 7.8 Others
  • 7.8.1 Market Trends
  • 7.8.2 Market Forecast

8 Market Breakup by End Use Industry

• 8.1 Transportation and Logistics
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Retail and Consumer Goods
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Government and Defense
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Manufacturing and Industrial
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast
• 8.5 IT and Telecom
  • 8.5.1 Market Trends
  • 8.5.2 Market Forecast
• 8.6 Others
  • 8.6.1 Market Trends
  • 8.6.2 Market Forecast

9 Market Breakup by Region

• 9.1 North America
  • 9.1.1 United States
    • 9.1.1.1 Market Trends
    • 9.1.1.2 Market Forecast
  • 9.1.2 Canada
    • 9.1.2.1 Market Trends
    • 9.1.2.2 Market Forecast
• 9.2 Asia-Pacific
  • 9.2.1 China
    • 9.2.1.1 Market Trends
    • 9.2.1.2 Market Forecast
  • 9.2.2 Japan
    • 9.2.2.1 Market Trends
    • 9.2.2.2 Market Forecast
  • 9.2.3 India
    • 9.2.3.1 Market Trends
    • 9.2.3.2 Market Forecast
  • 9.2.4 South Korea
    • 9.2.4.1 Market Trends
    • 9.2.4.2 Market Forecast
  • 9.2.5 Australia
    • 9.2.5.1 Market Trends
    • 9.2.5.2 Market Forecast
  • 9.2.6 Indonesia
    • 9.2.6.1 Market Trends
    • 9.2.6.2 Market Forecast
  • 9.2.7 Others
    • 9.2.7.1 Market Trends
    • 9.2.7.2 Market Forecast
• 9.3 Europe
  • 9.3.1 Germany
    • 9.3.1.1 Market Trends
    • 9.3.1.2 Market Forecast
  • 9.3.2 France
    • 9.3.2.1 Market Trends
    • 9.3.2.2 Market Forecast
  • 9.3.3 United Kingdom
    • 9.3.3.1 Market Trends
    • 9.3.3.2 Market Forecast
  • 9.3.4 Italy
    • 9.3.4.1 Market Trends
    • 9.3.4.2 Market Forecast
  • 9.3.5 Spain
    • 9.3.5.1 Market Trends
    • 9.3.5.2 Market Forecast
  • 9.3.6 Russia
    • 9.3.6.1 Market Trends
    • 9.3.6.2 Market Forecast
  • 9.3.7 Others
    • 9.3.7.1 Market Trends
    • 9.3.7.2 Market Forecast
• 9.4 Latin America
  • 9.4.1 Brazil
    • 9.4.1.1 Market Trends
    • 9.4.1.2 Market Forecast
  • 9.4.2 Mexico
    • 9.4.2.1 Market Trends
    • 9.4.2.2 Market Forecast
  • 9.4.3 Others
    • 9.4.3.1 Market Trends
    • 9.4.3.2 Market Forecast
• 9.5 Middle East and Africa
  • 9.5.1 Market Trends
  • 9.5.2 Market Breakup by Country
  • 9.5.3 Market Forecast

10 SWOT Analysis

• 10.1 Overview
• 10.2 Strengths
• 10.3 Weaknesses
• 10.4 Opportunities
• 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

• 12.1 Overview
• 12.2 Bargaining Power of Buyers
• 12.3 Bargaining Power of Suppliers
• 12.4 Degree of Competition
• 12.5 Threat of New Entrants
• 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players
  • 14.3.1 Autodesk Inc.
    • 14.3.1.1 Company Overview
    • 14.3.1.2 Product Portfolio
    • 14.3.1.3 Financials
    • 14.3.1.4 SWOT Analysis
  • 14.3.2 ESRI
    • 14.3.2.1 Company Overview
    • 14.3.2.2 Product Portfolio
    • 14.3.2.3 SWOT Analysis
  • 14.3.3 HERE Global B.V.
    • 14.3.3.1 Company Overview
    • 14.3.3.2 Product Portfolio
  • 14.3.4 Liberty Broadband Corporation
    • 14.3.4.1 Company Overview
    • 14.3.4.2 Product Portfolio
    • 14.3.4.3 Financials
  • 14.3.5 Navizon Inc.
    • 14.3.5.1 Company Overview
    • 14.3.5.2 Product Portfolio
  • 14.3.6 Pitney Bowes Inc.
    • 14.3.6.1 Company Overview
    • 14.3.6.2 Product Portfolio
    • 14.3.6.3 Financials
    • 14.3.6.4 SWOT Analysis
  • 14.3.7 Qualcomm Technologies inc
    • 14.3.7.1 Company Overview
    • 14.3.7.2 Product Portfolio
    • 14.3.7.3 Financials
    • 14.3.7.4 SWOT Analysis
  • 14.3.8 SuperMap Software Co. Ltd.
    • 14.3.8.1 Company Overview
    • 14.3.8.2 Product Portfolio
    • 14.3.8.3 Financials
  • 14.3.9 TIBCO Software Inc.
    • 14.3.9.1 Company Overview
    • 14.3.9.2 Product Portfolio
    • 14.3.9.3 SWOT Analysis
  • 14.3.10 Trimble Inc.
    • 14.3.10.1 Company Overview
    • 14.3.10.2 Product Portfolio
    • 14.3.10.3 Financials
    • 14.3.10.4 SWOT Analysis
  • 14.3.11 Wireless Logic Limited
    • 14.3.11.1 Company Overview
    • 14.3.11.2 Product Portfolio