세계의 쌍안경 시장(2024-2028년)

The binoculars market is forecasted to grow by USD 172.55 mn during 2023-2028, accelerating at a CAGR of 4.01% during the forecast period. The report on the binoculars market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by a rise in the popularity of outdoor recreational activities, growing online sales for binoculars, and increasing use of binoculars for sporting events.

Technavio's binoculars market is segmented as below:

By Application

• Military
• Wildlife observation and hunting
• Astronomy
• Others

By Type

• Roof prism binoculars
• Porro prism binoculars
• Galilean binoculars

By Geographical Landscape

• North America
• APAC
• Europe
• South America
• Middle East and Africa

This study identifies the increased demand for multifunctional binoculars as one of the prime reasons driving the binoculars market growth during the next few years. Also, the growing tourism industry and the growing popularity of bird watching as citizen science will lead to sizable demand in the market.

The report on the binoculars market covers the following areas:

• Binoculars market sizing
• Binoculars market forecast
• Binoculars market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading binoculars market vendors that include American Technologies Network Corp., Barska Optics, BERETTA HOLDING SA, Canon Inc., Carl Zeiss AG, Celestron Acquisition LLC, Eschenbach Optik GmbH, FUJIFILM Corp., Guangzhou Bosma Corp., Jaxy Optical Instrument Co. ltd., Leupold and Stevens Inc., Nikon Corp., Olympus Europa SE and Co. KG, Sony Group Corp., Vista Outdoor Inc., Vortex Optics, Meade Instruments, Opticron, Ricoh Imaging Co. Ltd., Shengzhen China Visionking Optical Technology Co. Ltd., Yukon Advanced Optics Worldwide, and Fabbrica dArmi Pietro Beretta S.p.A.. Also, the binoculars market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary - Chart on Market Overview
• Exhibit 02: Executive Summary - Data Table on Market Overview
• Exhibit 03: Executive Summary - Chart on Global Market Characteristics
• Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
• Exhibit 05: Executive Summary - Chart on Market Segmentation by Application
• Exhibit 06: Executive Summary - Chart on Market Segmentation by Type
• Exhibit 07: Executive Summary - Chart on Incremental Growth
• Exhibit 08: Executive Summary - Data Table on Incremental Growth
• Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition
• 3.2 Market segment analysis
• Exhibit 13: Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
• Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global binoculars market 2018 - 2022
• Exhibit 18: Historic Market Size - Data Table on global binoculars market 2018 - 2022 ($ million)
• 4.2 Application Segment Analysis 2018 - 2022
• Exhibit 19: Historic Market Size - Application Segment 2018 - 2022 ($ million)
• 4.3 Type Segment Analysis 2018 - 2022
• Exhibit 20: Historic Market Size - Type Segment 2018 - 2022 ($ million)
• 4.4 Geography Segment Analysis 2018 - 2022
• Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
• 4.5 Country Segment Analysis 2018 - 2022
• Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
• Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
• Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
• Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
• Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Application

• 6.1 Market segments
• Exhibit 30: Chart on Application - Market share 2023-2028 (%)
• Exhibit 31: Data Table on Application - Market share 2023-2028 (%)
• 6.2 Comparison by Application
• Exhibit 32: Chart on Comparison by Application
• Exhibit 33: Data Table on Comparison by Application
• 6.3 Military - Market size and forecast 2023-2028
• Exhibit 34: Chart on Military - Market size and forecast 2023-2028 ($ million)
• Exhibit 35: Data Table on Military - Market size and forecast 2023-2028 ($ million)
• Exhibit 36: Chart on Military - Year-over-year growth 2023-2028 (%)
• Exhibit 37: Data Table on Military - Year-over-year growth 2023-2028 (%)
• 6.4 Wildlife observation and hunting - Market size and forecast 2023-2028
• Exhibit 38: Chart on Wildlife observation and hunting - Market size and forecast 2023-2028 ($ million)
• Exhibit 39: Data Table on Wildlife observation and hunting - Market size and forecast 2023-2028 ($ million)
• Exhibit 40: Chart on Wildlife observation and hunting - Year-over-year growth 2023-2028 (%)
• Exhibit 41: Data Table on Wildlife observation and hunting - Year-over-year growth 2023-2028 (%)
• 6.5 Astronomy - Market size and forecast 2023-2028
• Exhibit 42: Chart on Astronomy - Market size and forecast 2023-2028 ($ million)
• Exhibit 43: Data Table on Astronomy - Market size and forecast 2023-2028 ($ million)
• Exhibit 44: Chart on Astronomy - Year-over-year growth 2023-2028 (%)
• Exhibit 45: Data Table on Astronomy - Year-over-year growth 2023-2028 (%)
• 6.6 Others - Market size and forecast 2023-2028
• Exhibit 46: Chart on Others - Market size and forecast 2023-2028 ($ million)
• Exhibit 47: Data Table on Others - Market size and forecast 2023-2028 ($ million)
• Exhibit 48: Chart on Others - Year-over-year growth 2023-2028 (%)
• Exhibit 49: Data Table on Others - Year-over-year growth 2023-2028 (%)
• 6.7 Market opportunity by Application
• Exhibit 50: Market opportunity by Application ($ million)
• Exhibit 51: Data Table on Market opportunity by Application ($ million)

7 Market Segmentation by Type

• 7.1 Market segments
• Exhibit 52: Chart on Type - Market share 2023-2028 (%)
• Exhibit 53: Data Table on Type - Market share 2023-2028 (%)
• 7.2 Comparison by Type
• Exhibit 54: Chart on Comparison by Type
• Exhibit 55: Data Table on Comparison by Type
• 7.3 Roof prism binoculars - Market size and forecast 2023-2028
• Exhibit 56: Chart on Roof prism binoculars - Market size and forecast 2023-2028 ($ million)
• Exhibit 57: Data Table on Roof prism binoculars - Market size and forecast 2023-2028 ($ million)
• Exhibit 58: Chart on Roof prism binoculars - Year-over-year growth 2023-2028 (%)
• Exhibit 59: Data Table on Roof prism binoculars - Year-over-year growth 2023-2028 (%)
• 7.4 Porro prism binoculars - Market size and forecast 2023-2028
• Exhibit 60: Chart on Porro prism binoculars - Market size and forecast 2023-2028 ($ million)
• Exhibit 61: Data Table on Porro prism binoculars - Market size and forecast 2023-2028 ($ million)
• Exhibit 62: Chart on Porro prism binoculars - Year-over-year growth 2023-2028 (%)
• Exhibit 63: Data Table on Porro prism binoculars - Year-over-year growth 2023-2028 (%)
• 7.5 Galilean binoculars - Market size and forecast 2023-2028
• Exhibit 64: Chart on Galilean binoculars - Market size and forecast 2023-2028 ($ million)
• Exhibit 65: Data Table on Galilean binoculars - Market size and forecast 2023-2028 ($ million)
• Exhibit 66: Chart on Galilean binoculars - Year-over-year growth 2023-2028 (%)
• Exhibit 67: Data Table on Galilean binoculars - Year-over-year growth 2023-2028 (%)
• 7.6 Market opportunity by Type
• Exhibit 68: Market opportunity by Type ($ million)
• Exhibit 69: Data Table on Market opportunity by Type ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview
• Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
• Exhibit 71: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibit 72: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 9.2 Geographic comparison
• Exhibit 73: Chart on Geographic comparison
• Exhibit 74: Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
• Exhibit 75: Chart on North America - Market size and forecast 2023-2028 ($ million)
• Exhibit 76: Data Table on North America - Market size and forecast 2023-2028 ($ million)
• Exhibit 77: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibit 78: Data Table on North America - Year-over-year growth 2023-2028 (%)
• 9.4 APAC - Market size and forecast 2023-2028
• Exhibit 79: Chart on APAC - Market size and forecast 2023-2028 ($ million)
• Exhibit 80: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
• Exhibit 81: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibit 82: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 9.5 Europe - Market size and forecast 2023-2028
• Exhibit 83: Chart on Europe - Market size and forecast 2023-2028 ($ million)
• Exhibit 84: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
• Exhibit 85: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibit 86: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 9.6 South America - Market size and forecast 2023-2028
• Exhibit 87: Chart on South America - Market size and forecast 2023-2028 ($ million)
• Exhibit 88: Data Table on South America - Market size and forecast 2023-2028 ($ million)
• Exhibit 89: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibit 90: Data Table on South America - Year-over-year growth 2023-2028 (%)
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
• Exhibit 91: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
• Exhibit 92: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
• Exhibit 93: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibit 94: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 9.8 US - Market size and forecast 2023-2028
• Exhibit 95: Chart on US - Market size and forecast 2023-2028 ($ million)
• Exhibit 96: Data Table on US - Market size and forecast 2023-2028 ($ million)
• Exhibit 97: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibit 98: Data Table on US - Year-over-year growth 2023-2028 (%)
• 9.9 China - Market size and forecast 2023-2028
• Exhibit 99: Chart on China - Market size and forecast 2023-2028 ($ million)
• Exhibit 100: Data Table on China - Market size and forecast 2023-2028 ($ million)
• Exhibit 101: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibit 102: Data Table on China - Year-over-year growth 2023-2028 (%)
• 9.10 Germany - Market size and forecast 2023-2028
• Exhibit 103: Chart on Germany - Market size and forecast 2023-2028 ($ million)
• Exhibit 104: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
• Exhibit 105: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibit 106: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 9.11 Italy - Market size and forecast 2023-2028
• Exhibit 107: Chart on Italy - Market size and forecast 2023-2028 ($ million)
• Exhibit 108: Data Table on Italy - Market size and forecast 2023-2028 ($ million)
• Exhibit 109: Chart on Italy - Year-over-year growth 2023-2028 (%)
• Exhibit 110: Data Table on Italy - Year-over-year growth 2023-2028 (%)
• 9.12 India - Market size and forecast 2023-2028
• Exhibit 111: Chart on India - Market size and forecast 2023-2028 ($ million)
• Exhibit 112: Data Table on India - Market size and forecast 2023-2028 ($ million)
• Exhibit 113: Chart on India - Year-over-year growth 2023-2028 (%)
• Exhibit 114: Data Table on India - Year-over-year growth 2023-2028 (%)
• 9.13 Market opportunity By Geographical Landscape
• Exhibit 115: Market opportunity By Geographical Landscape ($ million)
• Exhibit 116: Data Tables on Market opportunity By Geographical Landscape ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• Exhibit 117: Impact of drivers and challenges in 2023 and 2028
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• Exhibit 118: Overview on Criticality of inputs and Factors of differentiation
• 11.3 Landscape disruption
• Exhibit 119: Overview on factors of disruption
• 11.4 Industry risks
• Exhibit 120: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 121: Vendors covered
• 12.2 Market positioning of vendors
• Exhibit 122: Matrix on vendor position and classification
• 12.3 Barska Optics
• Exhibit 123: Barska Optics - Overview
• Exhibit 124: Barska Optics - Product / Service
• Exhibit 125: Barska Optics - Key offerings
• 12.4 Canon Inc.
• Exhibit 126: Canon Inc. - Overview
• Exhibit 127: Canon Inc. - Business segments
• Exhibit 128: Canon Inc. - Key offerings
• Exhibit 129: Canon Inc. - Segment focus
• 12.5 Celestron Acquisition LLC
• Exhibit 130: Celestron Acquisition LLC - Overview
• Exhibit 131: Celestron Acquisition LLC - Product / Service
• Exhibit 132: Celestron Acquisition LLC - Key offerings
• 12.6 Fabbrica dArmi Pietro Beretta S.p.A.
• Exhibit 133: Fabbrica dArmi Pietro Beretta S.p.A. - Overview
• Exhibit 134: Fabbrica dArmi Pietro Beretta S.p.A. - Product / Service
• Exhibit 135: Fabbrica dArmi Pietro Beretta S.p.A. - Key offerings
• 12.7 FUJIFILM Corp.
• Exhibit 136: FUJIFILM Corp. - Overview
• Exhibit 137: FUJIFILM Corp. - Business segments
• Exhibit 138: FUJIFILM Corp. - Key news
• Exhibit 139: FUJIFILM Corp. - Key offerings
• Exhibit 140: FUJIFILM Corp. - Segment focus
• 12.8 Guangzhou Bosma Corp.
• Exhibit 141: Guangzhou Bosma Corp. - Overview
• Exhibit 142: Guangzhou Bosma Corp. - Product / Service
• Exhibit 143: Guangzhou Bosma Corp. - Key offerings
• 12.9 Jaxy Optical Instrument Co. ltd.
• Exhibit 144: Jaxy Optical Instrument Co. ltd. - Overview
• Exhibit 145: Jaxy Optical Instrument Co. ltd. - Product / Service
• Exhibit 146: Jaxy Optical Instrument Co. ltd. - Key offerings
• 12.10 Leupold and Stevens Inc.
• Exhibit 147: Leupold and Stevens Inc. - Overview
• Exhibit 148: Leupold and Stevens Inc. - Product / Service
• Exhibit 149: Leupold and Stevens Inc. - Key offerings
• 12.11 Nikon Corp.
• Exhibit 150: Nikon Corp. - Overview
• Exhibit 151: Nikon Corp. - Business segments
• Exhibit 152: Nikon Corp. - Key news
• Exhibit 153: Nikon Corp. - Key offerings
• Exhibit 154: Nikon Corp. - Segment focus
• 12.12 Olympus Europa SE and Co. KG
• Exhibit 155: Olympus Europa SE and Co. KG - Overview
• Exhibit 156: Olympus Europa SE and Co. KG - Product / Service
• Exhibit 157: Olympus Europa SE and Co. KG - Key offerings
• 12.13 Opticron
• Exhibit 158: Opticron - Overview
• Exhibit 159: Opticron - Product / Service
• Exhibit 160: Opticron - Key offerings
• 12.14 Ricoh Imaging Co. Ltd.
• Exhibit 161: Ricoh Imaging Co. Ltd. - Overview
• Exhibit 162: Ricoh Imaging Co. Ltd. - Product / Service
• Exhibit 163: Ricoh Imaging Co. Ltd. - Key offerings
• 12.15 Shengzhen China Visionking Optical Technology Co. Ltd.
• Exhibit 164: Shengzhen China Visionking Optical Technology Co. Ltd. - Overview
• Exhibit 165: Shengzhen China Visionking Optical Technology Co. Ltd. - Product / Service
• Exhibit 166: Shengzhen China Visionking Optical Technology Co. Ltd. - Key offerings
• 12.16 Sony Group Corp.
• Exhibit 167: Sony Group Corp. - Overview
• Exhibit 168: Sony Group Corp. - Business segments
• Exhibit 169: Sony Group Corp. - Key news
• Exhibit 170: Sony Group Corp. - Key offerings
• Exhibit 171: Sony Group Corp. - Segment focus
• 12.17 Yukon Advanced Optics Worldwide
• Exhibit 172: Yukon Advanced Optics Worldwide - Overview
• Exhibit 173: Yukon Advanced Optics Worldwide - Product / Service
• Exhibit 174: Yukon Advanced Optics Worldwide - Key offerings

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• Exhibit 175: Inclusions checklist
• Exhibit 176: Exclusions checklist
• 13.3 Currency conversion rates for US$
• Exhibit 177: Currency conversion rates for US$
• 13.4 Research methodology
• Exhibit 178: Research methodology
• Exhibit 179: Validation techniques employed for market sizing
• Exhibit 180: Information sources
• 13.5 List of abbreviations
• Exhibit 181: List of abbreviations