세계의 온라인 홈 데코 시장(2024-2028년)

The online home decor market is forecasted to grow by USD 73.93 bn during 2023-2028, accelerating at a CAGR of 9.26% during the forecast period. The report on the online home decor market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rise in online spending and smartphone penetration, increase in demand for multifunctional furniture, and rising popularity of blogs related to interior designing.

Technavio's online home decor market is segmented as below:

Market Scope
Base Year	2024
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	8.84%
CAGR	9.26%
Incremental Value	$73.93bn

By Product

• Online home furniture
• Online home furnishings
• Other online home decorative products

By Application

• Indoor
• Outdoor

By Geographical Landscape

• APAC
• North America
• Europe
• South America
• Middle East and Africa

This study identifies the growing demand for eco-friendly home decor items as one of the prime reasons driving the online home decor market growth during the next few years. Also, enhancement of consumer experience through technologies and increasing demand for contractual furniture will lead to sizable demand in the market.

The report on the online home decor market covers the following areas:

• Online home decor market sizing
• Online home decor market forecast
• Online home decor market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online home decor market vendors that include Amazon.com Inc., Ashley Global Retail LLC, Beyond Inc., Century Furniture LLC, Chairish Inc., Coyuchi Inc., D decor, Home24 SE, Inter IKEA Holding BV, LaZBoy Inc., LOWES COMPANIES INC., MillerKnoll Inc., Otto GmbH and Co. KG, Pepperfry Pvt. Ltd., Pier 1 Imports Online Inc., Reliance Industries Ltd., The Home Depot Inc., Urban Outfitters Inc., Wakefit Innovations Pvt. Ltd., Walmart Inc., and Williams Sonoma Inc.. Also, the online home decor market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Exhibit 01: Executive Summary - Chart on Market Overview
  • Exhibit 02: Executive Summary - Data Table on Market Overview
  • Exhibit 03: Executive Summary - Chart on Global Market Characteristics
  • Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
  • Exhibit 05: Executive Summary - Chart on Market Segmentation by Product
  • Exhibit 06: Executive Summary - Chart on Market Segmentation by Application
  • Exhibit 07: Executive Summary - Chart on Incremental Growth
  • Exhibit 08: Executive Summary - Data Table on Incremental Growth
  • Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Exhibit 10: Parent market
  • Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
  • Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis
  • Exhibit 13: Market segments

• 3.3 Market size 2023

• 3.4 Market outlook: Forecast for 2023-2028
  • Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global online home decor market 2018 - 2022
  • Exhibit 18: Historic Market Size - Data Table on global online home decor market 2018 - 2022 ($ billion)

• 4.2 Product Segment Analysis 2018 - 2022
  • Exhibit 19: Historic Market Size - Product Segment 2018 - 2022 ($ billion)

• 4.3 Application Segment Analysis 2018 - 2022
  • Exhibit 20: Historic Market Size - Application Segment 2018 - 2022 ($ billion)

• 4.4 Geography Segment Analysis 2018 - 2022
  • Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)

• 4.5 Country Segment Analysis 2018 - 2022
  • Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Exhibit 23: Five forces analysis - Comparison between 2023 and 2028

• 5.2 Bargaining power of buyers
  • Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028

• 5.3 Bargaining power of suppliers
  • Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028

• 5.4 Threat of new entrants
  • Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028

• 5.5 Threat of substitutes
  • Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028

• 5.6 Threat of rivalry
  • Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028

• 5.7 Market condition
  • Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Product

• 6.1 Market segments
  • Exhibit 30: Chart on Product - Market share 2023-2028 (%)
  • Exhibit 31: Data Table on Product - Market share 2023-2028 (%)

• 6.2 Comparison by Product
  • Exhibit 32: Chart on Comparison by Product
  • Exhibit 33: Data Table on Comparison by Product

• 6.3 Online home furniture - Market size and forecast 2023-2028
  • Exhibit 34: Chart on Online home furniture - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 35: Data Table on Online home furniture - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 36: Chart on Online home furniture - Year-over-year growth 2023-2028 (%)
  • Exhibit 37: Data Table on Online home furniture - Year-over-year growth 2023-2028 (%)

• 6.4 Online home furnishings - Market size and forecast 2023-2028
  • Exhibit 38: Chart on Online home furnishings - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 39: Data Table on Online home furnishings - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 40: Chart on Online home furnishings - Year-over-year growth 2023-2028 (%)
  • Exhibit 41: Data Table on Online home furnishings - Year-over-year growth 2023-2028 (%)

• 6.5 Other online home decorative products - Market size and forecast 2023-2028
  • Exhibit 42: Chart on Other online home decorative products - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 43: Data Table on Other online home decorative products - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 44: Chart on Other online home decorative products - Year-over-year growth 2023-2028 (%)
  • Exhibit 45: Data Table on Other online home decorative products - Year-over-year growth 2023-2028 (%)

• 6.6 Market opportunity by Product
  • Exhibit 46: Market opportunity by Product ($ billion)
  • Exhibit 47: Data Table on Market opportunity by Product ($ billion)

7 Market Segmentation by Application

• 7.1 Market segments
  • Exhibit 48: Chart on Application - Market share 2023-2028 (%)
  • Exhibit 49: Data Table on Application - Market share 2023-2028 (%)

• 7.2 Comparison by Application
  • Exhibit 50: Chart on Comparison by Application
  • Exhibit 51: Data Table on Comparison by Application

• 7.3 Indoor - Market size and forecast 2023-2028
  • Exhibit 52: Chart on Indoor - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 53: Data Table on Indoor - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 54: Chart on Indoor - Year-over-year growth 2023-2028 (%)
  • Exhibit 55: Data Table on Indoor - Year-over-year growth 2023-2028 (%)

• 7.4 Outdoor - Market size and forecast 2023-2028
  • Exhibit 56: Chart on Outdoor - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 57: Data Table on Outdoor - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 58: Chart on Outdoor - Year-over-year growth 2023-2028 (%)
  • Exhibit 59: Data Table on Outdoor - Year-over-year growth 2023-2028 (%)

• 7.5 Market opportunity by Application
  • Exhibit 60: Market opportunity by Application ($ billion)
  • Exhibit 61: Data Table on Market opportunity by Application ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview
  • Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
  • Exhibit 63: Chart on Market share By Geographical Landscape 2023-2028 (%)
  • Exhibit 64: Data Table on Market share By Geographical Landscape 2023-2028 (%)

• 9.2 Geographic comparison
  • Exhibit 65: Chart on Geographic comparison
  • Exhibit 66: Data Table on Geographic comparison

• 9.3 APAC - Market size and forecast 2023-2028
  • Exhibit 67: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 68: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 69: Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Exhibit 70: Data Table on APAC - Year-over-year growth 2023-2028 (%)

• 9.4 North America - Market size and forecast 2023-2028
  • Exhibit 71: Chart on North America - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 72: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 73: Chart on North America - Year-over-year growth 2023-2028 (%)
  • Exhibit 74: Data Table on North America - Year-over-year growth 2023-2028 (%)

• 9.5 Europe - Market size and forecast 2023-2028
  • Exhibit 75: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 76: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 77: Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Exhibit 78: Data Table on Europe - Year-over-year growth 2023-2028 (%)

• 9.6 South America - Market size and forecast 2023-2028
  • Exhibit 79: Chart on South America - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 80: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 81: Chart on South America - Year-over-year growth 2023-2028 (%)
  • Exhibit 82: Data Table on South America - Year-over-year growth 2023-2028 (%)

• 9.7 Middle East and Africa - Market size and forecast 2023-2028
  • Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)

• 9.8 US - Market size and forecast 2023-2028
  • Exhibit 87: Chart on US - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 88: Data Table on US - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 89: Chart on US - Year-over-year growth 2023-2028 (%)
  • Exhibit 90: Data Table on US - Year-over-year growth 2023-2028 (%)

• 9.9 China - Market size and forecast 2023-2028
  • Exhibit 91: Chart on China - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 92: Data Table on China - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 93: Chart on China - Year-over-year growth 2023-2028 (%)
  • Exhibit 94: Data Table on China - Year-over-year growth 2023-2028 (%)

• 9.10 UK - Market size and forecast 2023-2028
  • Exhibit 95: Chart on UK - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 96: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 97: Chart on UK - Year-over-year growth 2023-2028 (%)
  • Exhibit 98: Data Table on UK - Year-over-year growth 2023-2028 (%)

• 9.11 Germany - Market size and forecast 2023-2028
  • Exhibit 99: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 100: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 101: Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Exhibit 102: Data Table on Germany - Year-over-year growth 2023-2028 (%)

• 9.12 Canada - Market size and forecast 2023-2028
  • Exhibit 103: Chart on Canada - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 104: Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 105: Chart on Canada - Year-over-year growth 2023-2028 (%)
  • Exhibit 106: Data Table on Canada - Year-over-year growth 2023-2028 (%)

• 9.13 Market opportunity By Geographical Landscape
  • Exhibit 107: Market opportunity By Geographical Landscape ($ billion)
  • Exhibit 108: Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges

• 10.3 Impact of drivers and challenges
  • Exhibit 109: Impact of drivers and challenges in 2023 and 2028
  • 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
  • Exhibit 110: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
  • Exhibit 111: Overview on factors of disruption

• 11.4 Industry risks
  • Exhibit 112: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
  • Exhibit 113: Vendors covered

• 12.2 Market positioning of vendors
  • Exhibit 114: Matrix on vendor position and classification

• 12.3 Amazon.com Inc.
  • Exhibit 115: Amazon.com Inc. - Overview
  • Exhibit 116: Amazon.com Inc. - Business segments
  • Exhibit 117: Amazon.com Inc. - Key news
  • Exhibit 118: Amazon.com Inc. - Key offerings
  • Exhibit 119: Amazon.com Inc. - Segment focus

• 12.4 Ashley Global Retail LLC
  • Exhibit 120: Ashley Global Retail LLC - Overview
  • Exhibit 121: Ashley Global Retail LLC - Product / Service
  • Exhibit 122: Ashley Global Retail LLC - Key offerings

• 12.5 Beyond Inc.
  • Exhibit 123: Beyond Inc. - Overview
  • Exhibit 124: Beyond Inc. - Product / Service
  • Exhibit 125: Beyond Inc. - Key news
  • Exhibit 126: Beyond Inc. - Key offerings

• 12.6 Century Furniture LLC
  • Exhibit 127: Century Furniture LLC - Overview
  • Exhibit 128: Century Furniture LLC - Product / Service
  • Exhibit 129: Century Furniture LLC - Key offerings

• 12.7 Chairish Inc.
  • Exhibit 130: Chairish Inc. - Overview
  • Exhibit 131: Chairish Inc. - Product / Service
  • Exhibit 132: Chairish Inc. - Key offerings

• 12.8 Coyuchi Inc.
  • Exhibit 133: Coyuchi Inc. - Overview
  • Exhibit 134: Coyuchi Inc. - Product / Service
  • Exhibit 135: Coyuchi Inc. - Key offerings

• 12.9 D decor
  • Exhibit 136: D decor - Overview
  • Exhibit 137: D decor - Product / Service
  • Exhibit 138: D decor - Key offerings

• 12.10 Home24 SE
  • Exhibit 139: Home24 SE - Overview
  • Exhibit 140: Home24 SE - Business segments
  • Exhibit 141: Home24 SE - Key offerings
  • Exhibit 142: Home24 SE - Segment focus

• 12.11 Inter IKEA Holding BV
  • Exhibit 143: Inter IKEA Holding BV - Overview
  • Exhibit 144: Inter IKEA Holding BV - Product / Service
  • Exhibit 145: Inter IKEA Holding BV - Key news
  • Exhibit 146: Inter IKEA Holding BV - Key offerings

• 12.12 MillerKnoll Inc.
  • Exhibit 147: MillerKnoll Inc. - Overview
  • Exhibit 148: MillerKnoll Inc. - Business segments
  • Exhibit 149: MillerKnoll Inc. - Key offerings
  • Exhibit 150: MillerKnoll Inc. - Segment focus

• 12.13 Pepperfry Pvt. Ltd.
  • Exhibit 151: Pepperfry Pvt. Ltd. - Overview
  • Exhibit 152: Pepperfry Pvt. Ltd. - Product / Service
  • Exhibit 153: Pepperfry Pvt. Ltd. - Key offerings

• 12.14 Reliance Industries Ltd.
  • Exhibit 154: Reliance Industries Ltd. - Overview
  • Exhibit 155: Reliance Industries Ltd. - Business segments
  • Exhibit 156: Reliance Industries Ltd. - Key news
  • Exhibit 157: Reliance Industries Ltd. - Key offerings
  • Exhibit 158: Reliance Industries Ltd. - Segment focus

• 12.15 Urban Outfitters Inc.
  • Exhibit 159: Urban Outfitters Inc. - Overview
  • Exhibit 160: Urban Outfitters Inc. - Business segments
  • Exhibit 161: Urban Outfitters Inc. - Key offerings
  • Exhibit 162: Urban Outfitters Inc. - Segment focus

• 12.16 Walmart Inc.
  • Exhibit 163: Walmart Inc. - Overview
  • Exhibit 164: Walmart Inc. - Business segments
  • Exhibit 165: Walmart Inc. - Key offerings
  • Exhibit 166: Walmart Inc. - Segment focus

• 12.17 Williams Sonoma Inc.
  • Exhibit 167: Williams Sonoma Inc. - Overview
  • Exhibit 168: Williams Sonoma Inc. - Product / Service
  • Exhibit 169: Williams Sonoma Inc. - Key news
  • Exhibit 170: Williams Sonoma Inc. - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist
  • Exhibit 171: Inclusions checklist
  • Exhibit 172: Exclusions checklist

• 13.3 Currency conversion rates for US$
  • Exhibit 173: Currency conversion rates for US$

• 13.4 Research methodology
  • Exhibit 174: Research methodology
  • Exhibit 175: Validation techniques employed for market sizing
  • Exhibit 176: Information sources

• 13.5 List of abbreviations
  • Exhibit 177: List of abbreviations