세계의 키보드 시장(2024-2028년)

The keyboard market is forecasted to grow by USD 1226.2 mn during 2023-2028, accelerating at a CAGR of 5.79% during the forecast period. The report on the keyboard market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising popularity of E-sports, growing adoption of PCs and peripherals in education sector, and growth in E-commerce industry.

Technavio's keyboard market is segmented as below:

By Technology

• Wired keyboard
• Wireless keyboard

By Application

• Corporate
• Personal
• Gaming

By Geographical Landscape

• North America
• APAC
• Europe
• South America
• Middle East and Africa

This study identifies the increase in product innovations as one of the prime reasons driving the keyboard market growth during the next few years. Also, growing adoption of gaming consoles and rising technological advancements in keyboards will lead to sizable demand in the market.

The report on the keyboard market covers the following areas:

• Keyboard market sizing
• Keyboard market forecast
• Keyboard market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading keyboard market vendors that include A4TECH, ASUSTeK Computer Inc., Cooler Master Technology Inc., Dell Technologies Inc., EPOMAKER, Fujitsu Ltd., GN Store Nord AS, HP Inc., Keetronics India Pvt. Ltd., Kinesis Corp., Lenovo Group Ltd., Logitech International SA, Metadot Corp., Microsoft Corp., Panasonic Holdings Corp., Rapoo Europe BV, Razer Inc., Shenzhen Riitek Technology Co. Ltd., Targus Asia Pacific Ltd., and Xiaomi Communications Co. Ltd.. Also, the keyboard market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Technology
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 2.2 Market characteristics
  • Market characteristics analysis
• 2.3 Value chain analysis
  • Value Chain Analysis

3 Market Sizing

• 3.1 Market definition
  • Offerings of companies included in the market definition
• 3.2 Market segment analysis
  • Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
  • Chart on Global - Market size and forecast 2023-2028 ($ million)
  • Data Table on Global - Market size and forecast 2023-2028 ($ million)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global Keyboard Market 2018 - 2022
  • Historic Market Size - Data Table on Global Keyboard Market 2018 - 2022 ($ million)
• 4.2 Technology segment analysis 2018 - 2022
  • Historic Market Size - Technology Segment 2018 - 2022 ($ million)
• 4.3 Application segment analysis 2018 - 2022
  • Historic Market Size - Application Segment 2018 - 2022 ($ million)
• 4.4 Geography segment analysis 2018 - 2022
  • Historic Market Size - Geography Segment 2018 - 2022 ($ million)
• 4.5 Country segment analysis 2018 - 2022
  • Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Technology

• 6.1 Market segments
  • Chart on Technology - Market share 2023-2028 (%)
  • Data Table on Technology - Market share 2023-2028 (%)
• 6.2 Comparison by Technology
  • Chart on Comparison by Technology
  • Data Table on Comparison by Technology
• 6.3 Wired keyboard - Market size and forecast 2023-2028
  • Chart on Wired keyboard - Market size and forecast 2023-2028 ($ million)
  • Data Table on Wired keyboard - Market size and forecast 2023-2028 ($ million)
  • Chart on Wired keyboard - Year-over-year growth 2023-2028 (%)
  • Data Table on Wired keyboard - Year-over-year growth 2023-2028 (%)
• 6.4 Wireless keyboard - Market size and forecast 2023-2028
  • Chart on Wireless keyboard - Market size and forecast 2023-2028 ($ million)
  • Data Table on Wireless keyboard - Market size and forecast 2023-2028 ($ million)
  • Chart on Wireless keyboard - Year-over-year growth 2023-2028 (%)
  • Data Table on Wireless keyboard - Year-over-year growth 2023-2028 (%)
• 6.5 Market opportunity by Technology
  • Market opportunity by Technology ($ million)
  • Data Table on Market opportunity by Technology ($ million)

7 Market Segmentation by Application

• 7.1 Market segments
  • Chart on Application - Market share 2023-2028 (%)
  • Data Table on Application - Market share 2023-2028 (%)
• 7.2 Comparison by Application
  • Chart on Comparison by Application
  • Data Table on Comparison by Application
• 7.3 Corporate - Market size and forecast 2023-2028
  • Chart on Corporate - Market size and forecast 2023-2028 ($ million)
  • Data Table on Corporate - Market size and forecast 2023-2028 ($ million)
  • Chart on Corporate - Year-over-year growth 2023-2028 (%)
  • Data Table on Corporate - Year-over-year growth 2023-2028 (%)
• 7.4 Personal - Market size and forecast 2023-2028
  • Chart on Personal - Market size and forecast 2023-2028 ($ million)
  • Data Table on Personal - Market size and forecast 2023-2028 ($ million)
  • Chart on Personal - Year-over-year growth 2023-2028 (%)
  • Data Table on Personal - Year-over-year growth 2023-2028 (%)
• 7.5 Gaming - Market size and forecast 2023-2028
  • Chart on Gaming - Market size and forecast 2023-2028 ($ million)
  • Data Table on Gaming - Market size and forecast 2023-2028 ($ million)
  • Chart on Gaming - Year-over-year growth 2023-2028 (%)
  • Data Table on Gaming - Year-over-year growth 2023-2028 (%)
• 7.6 Market opportunity by Application
  • Market opportunity by Application ($ million)
  • Data Table on Market opportunity by Application ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2023-2028 (%)
  • Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 9.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
  • Chart on North America - Market size and forecast 2023-2028 ($ million)
  • Data Table on North America - Market size and forecast 2023-2028 ($ million)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)
• 9.4 APAC - Market size and forecast 2023-2028
  • Chart on APAC - Market size and forecast 2023-2028 ($ million)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ million)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 9.5 Europe - Market size and forecast 2023-2028
  • Chart on Europe - Market size and forecast 2023-2028 ($ million)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ million)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 9.6 South America - Market size and forecast 2023-2028
  • Chart on South America - Market size and forecast 2023-2028 ($ million)
  • Data Table on South America - Market size and forecast 2023-2028 ($ million)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 9.8 US - Market size and forecast 2023-2028
  • Chart on US - Market size and forecast 2023-2028 ($ million)
  • Data Table on US - Market size and forecast 2023-2028 ($ million)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)
• 9.9 China - Market size and forecast 2023-2028
  • Chart on China - Market size and forecast 2023-2028 ($ million)
  • Data Table on China - Market size and forecast 2023-2028 ($ million)
  • Chart on China - Year-over-year growth 2023-2028 (%)
  • Data Table on China - Year-over-year growth 2023-2028 (%)
• 9.10 Japan - Market size and forecast 2023-2028
  • Chart on Japan - Market size and forecast 2023-2028 ($ million)
  • Data Table on Japan - Market size and forecast 2023-2028 ($ million)
  • Chart on Japan - Year-over-year growth 2023-2028 (%)
  • Data Table on Japan - Year-over-year growth 2023-2028 (%)
• 9.11 South Korea - Market size and forecast 2023-2028
  • Chart on South Korea - Market size and forecast 2023-2028 ($ million)
  • Data Table on South Korea - Market size and forecast 2023-2028 ($ million)
  • Chart on South Korea - Year-over-year growth 2023-2028 (%)
  • Data Table on South Korea - Year-over-year growth 2023-2028 (%)
• 9.12 UK - Market size and forecast 2023-2028
  • Chart on UK - Market size and forecast 2023-2028 ($ million)
  • Data Table on UK - Market size and forecast 2023-2028 ($ million)
  • Chart on UK - Year-over-year growth 2023-2028 (%)
  • Data Table on UK - Year-over-year growth 2023-2028 (%)
• 9.13 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

10 Drivers, Challenges, and Opportunity/Restraints

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
• 10.4 Market opportunities/restraints

11 Competitive Landscape

• 11.1 Overview
• 11.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 11.3 Landscape disruption
  • Overview on factors of disruption
• 11.4 Industry risks
  • Impact of key risks on business

12 Competitive Analysis

• 12.1 Companies profiled
  • Companies covered
• 12.2 Market positioning of companies
  • Matrix on companies position and classification
• 12.3 A4TECH
  • A4TECH - Overview
  • A4TECH - Product / Service
  • A4TECH - Key offerings
• 12.4 ASUSTeK Computer Inc.
  • ASUSTeK Computer Inc. - Overview
  • ASUSTeK Computer Inc. - Product / Service
  • ASUSTeK Computer Inc. - Key news
  • ASUSTeK Computer Inc. - Key offerings
• 12.5 Cooler Master Technology Inc.
  • Cooler Master Technology Inc. - Overview
  • Cooler Master Technology Inc. - Product / Service
  • Cooler Master Technology Inc. - Key offerings
• 12.6 Dell Technologies Inc.
  • Dell Technologies Inc. - Overview
  • Dell Technologies Inc. - Business segments
  • Dell Technologies Inc. - Key offerings
  • Dell Technologies Inc. - Segment focus
• 12.7 Fujitsu Ltd.
  • Fujitsu Ltd. - Overview
  • Fujitsu Ltd. - Business segments
  • Fujitsu Ltd. - Key news
  • Fujitsu Ltd. - Key offerings
  • Fujitsu Ltd. - Segment focus
• 12.8 HP Inc.
  • HP Inc. - Overview
  • HP Inc. - Business segments
  • HP Inc. - Key offerings
  • HP Inc. - Segment focus
• 12.9 Keetronics India Pvt. Ltd.
  • Keetronics India Pvt. Ltd. - Overview
  • Keetronics India Pvt. Ltd. - Product / Service
  • Keetronics India Pvt. Ltd. - Key offerings
• 12.10 Kinesis Corp.
  • Kinesis Corp. - Overview
  • Kinesis Corp. - Product / Service
  • Kinesis Corp. - Key offerings
• 12.11 Lenovo Group Ltd.
  • Lenovo Group Ltd. - Overview
  • Lenovo Group Ltd. - Business segments
  • Lenovo Group Ltd. - Key news
  • Lenovo Group Ltd. - Key offerings
  • Lenovo Group Ltd. - Segment focus
• 12.12 Logitech International SA
  • Logitech International SA - Overview
  • Logitech International SA - Business segments
  • Logitech International SA - Key offerings
  • Logitech International SA - Segment focus
• 12.13 Metadot Corp.
  • Metadot Corp. - Overview
  • Metadot Corp. - Product / Service
  • Metadot Corp. - Key offerings
• 12.14 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
• 12.15 Rapoo Europe BV
  • Rapoo Europe BV - Overview
  • Rapoo Europe BV - Product / Service
  • Rapoo Europe BV - Key offerings
• 12.16 Razer Inc.
  • Razer Inc. - Overview
  • Razer Inc. - Product / Service
  • Razer Inc. - Key news
  • Razer Inc. - Key offerings
• 12.17 Shenzhen Riitek Technology Co. Ltd.
  • Shenzhen Riitek Technology Co. Ltd. - Overview
  • Shenzhen Riitek Technology Co. Ltd. - Product / Service
  • Shenzhen Riitek Technology Co. Ltd. - Key offerings

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 13.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 13.4 Research methodology
  • Research methodology
• 13.5 Data procurement
  • Information sources
• 13.6 Data validation
  • Data validation
• 13.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 13.8 Data synthesis
  • Data synthesis
• 13.9 360 degree market analysis
  • 360 degree market analysis
• 13.10 List of abbreviations
  • List of abbreviations