세계의 소셜 비즈니스 인텔리전스 시장(2025-2029년)

The social business intelligence market is forecasted to grow by USD 6661.2 million during 2024-2029, accelerating at a CAGR of 6% during the forecast period. The report on the social business intelligence market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by brand loyalty improvement using social media analytics, rising need to improve business efficiency, and increasing brand recognition due to social media.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's social business intelligence market is segmented as below:

By Deployment

• On-premises
• Cloud

By End-user

• Enterprises
• Government

By Application

• Sales and marketing management
• Customer engagement and analysis
• Competitive intelligence
• Risk and compliance management
• Asset and inventory management

By Geographical Landscape

• North America
• APAC
• Europe
• South America
• Middle East and Africa

This study identifies the advanced targeting options as one of the prime reasons driving the social business intelligence market growth during the next few years. Also, rising adoption of smart connected devices and increasing demand for online security will lead to sizable demand in the market.

The report on the social business intelligence market covers the following areas:

• Social Business Intelligence Market sizing
• Social Business Intelligence Market forecast
• Social Business Intelligence Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading social business intelligence market vendors that include Acquia Inc., Adobe Inc., Cision US Inc., Emplifi Inc, GoodData Corp., Google LLC, Hewlett Packard Enterprise Co., International Business Machines Corp., Ipsos Group S A, Maritz Holdings Inc., Microsoft Corp., NetBase Solutions Inc., Oracle Corp., Piano Software Inc., Qualtrics LLC, Salesforce Inc., SAP SE, SAS Institute Inc., Sprout Social Inc., and Vista Equity Partners Management LLC. Also, the social business intelligence market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Deployment
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ million)
  • Data Table on Global - Market size and forecast 2024-2029 ($ million)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Social Business Intelligence Market 2019 - 2023
  • Historic Market Size - Data Table on Global Social Business Intelligence Market 2019 - 2023 ($ million)
• 5.2 Deployment segment analysis 2019 - 2023
  • Historic Market Size - Deployment Segment 2019 - 2023 ($ million)
• 5.3 End-user segment analysis 2019 - 2023
  • Historic Market Size - End-user Segment 2019 - 2023 ($ million)
• 5.4 Application segment analysis 2019 - 2023
  • Historic Market Size - Application Segment 2019 - 2023 ($ million)
• 5.5 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
• 5.6 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on the Global Social Business Intelligence Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Deployment

• 8.1 Market segments
  • Chart on Deployment - Market share 2024-2029 (%)
  • Data Table on Deployment - Market share 2024-2029 (%)
• 8.2 Comparison by Deployment
  • Chart on Comparison by Deployment
  • Data Table on Comparison by Deployment
• 8.3 On-premises - Market size and forecast 2024-2029
  • Chart on On-premises - Market size and forecast 2024-2029 ($ million)
  • Data Table on On-premises - Market size and forecast 2024-2029 ($ million)
  • Chart on On-premises - Year-over-year growth 2024-2029 (%)
  • Data Table on On-premises - Year-over-year growth 2024-2029 (%)
• 8.4 Cloud - Market size and forecast 2024-2029
  • Chart on Cloud - Market size and forecast 2024-2029 ($ million)
  • Data Table on Cloud - Market size and forecast 2024-2029 ($ million)
  • Chart on Cloud - Year-over-year growth 2024-2029 (%)
  • Data Table on Cloud - Year-over-year growth 2024-2029 (%)
• 8.5 Market opportunity by Deployment
  • Market opportunity by Deployment ($ million)
  • Data Table on Market opportunity by Deployment ($ million)

9 Market Segmentation by End-user

• 9.1 Market segments
  • Chart on End-user - Market share 2024-2029 (%)
  • Data Table on End-user - Market share 2024-2029 (%)
• 9.2 Comparison by End-user
  • Chart on Comparison by End-user
  • Data Table on Comparison by End-user
• 9.3 Enterprises - Market size and forecast 2024-2029
  • Chart on Enterprises - Market size and forecast 2024-2029 ($ million)
  • Data Table on Enterprises - Market size and forecast 2024-2029 ($ million)
  • Chart on Enterprises - Year-over-year growth 2024-2029 (%)
  • Data Table on Enterprises - Year-over-year growth 2024-2029 (%)
• 9.4 Government - Market size and forecast 2024-2029
  • Chart on Government - Market size and forecast 2024-2029 ($ million)
  • Data Table on Government - Market size and forecast 2024-2029 ($ million)
  • Chart on Government - Year-over-year growth 2024-2029 (%)
  • Data Table on Government - Year-over-year growth 2024-2029 (%)
• 9.5 Market opportunity by End-user
  • Market opportunity by End-user ($ million)
  • Data Table on Market opportunity by End-user ($ million)

10 Market Segmentation by Application

• 10.1 Market segments
  • Chart on Application - Market share 2024-2029 (%)
  • Data Table on Application - Market share 2024-2029 (%)
• 10.2 Comparison by Application
  • Chart on Comparison by Application
  • Data Table on Comparison by Application
• 10.3 Sales and marketing management - Market size and forecast 2024-2029
  • Chart on Sales and marketing management - Market size and forecast 2024-2029 ($ million)
  • Data Table on Sales and marketing management - Market size and forecast 2024-2029 ($ million)
  • Chart on Sales and marketing management - Year-over-year growth 2024-2029 (%)
  • Data Table on Sales and marketing management - Year-over-year growth 2024-2029 (%)
• 10.4 Customer engagement and analysis - Market size and forecast 2024-2029
  • Chart on Customer engagement and analysis - Market size and forecast 2024-2029 ($ million)
  • Data Table on Customer engagement and analysis - Market size and forecast 2024-2029 ($ million)
  • Chart on Customer engagement and analysis - Year-over-year growth 2024-2029 (%)
  • Data Table on Customer engagement and analysis - Year-over-year growth 2024-2029 (%)
• 10.5 Competitive intelligence - Market size and forecast 2024-2029
  • Chart on Competitive intelligence - Market size and forecast 2024-2029 ($ million)
  • Data Table on Competitive intelligence - Market size and forecast 2024-2029 ($ million)
  • Chart on Competitive intelligence - Year-over-year growth 2024-2029 (%)
  • Data Table on Competitive intelligence - Year-over-year growth 2024-2029 (%)
• 10.6 Risk and compliance management - Market size and forecast 2024-2029
  • Chart on Risk and compliance management - Market size and forecast 2024-2029 ($ million)
  • Data Table on Risk and compliance management - Market size and forecast 2024-2029 ($ million)
  • Chart on Risk and compliance management - Year-over-year growth 2024-2029 (%)
  • Data Table on Risk and compliance management - Year-over-year growth 2024-2029 (%)
• 10.7 Asset and inventory management - Market size and forecast 2024-2029
  • Chart on Asset and inventory management - Market size and forecast 2024-2029 ($ million)
  • Data Table on Asset and inventory management - Market size and forecast 2024-2029 ($ million)
  • Chart on Asset and inventory management - Year-over-year growth 2024-2029 (%)
  • Data Table on Asset and inventory management - Year-over-year growth 2024-2029 (%)
• 10.8 Market opportunity by Application
  • Market opportunity by Application ($ million)
  • Data Table on Market opportunity by Application ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 12.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 12.3 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ million)
  • Data Table on North America - Market size and forecast 2024-2029 ($ million)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 12.4 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ million)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ million)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 12.5 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ million)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ million)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 12.6 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ million)
  • Data Table on South America - Market size and forecast 2024-2029 ($ million)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 12.7 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 12.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ million)
  • Data Table on US - Market size and forecast 2024-2029 ($ million)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 12.9 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ million)
  • Data Table on China - Market size and forecast 2024-2029 ($ million)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 12.10 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ million)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ million)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 12.11 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ million)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ million)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 12.12 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ million)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ million)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 12.13 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ million)
  • Data Table on UK - Market size and forecast 2024-2029 ($ million)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 12.14 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ million)
  • Data Table on India - Market size and forecast 2024-2029 ($ million)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 12.15 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ million)
  • Data Table on France - Market size and forecast 2024-2029 ($ million)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 12.16 Italy - Market size and forecast 2024-2029
  • Chart on Italy - Market size and forecast 2024-2029 ($ million)
  • Data Table on Italy - Market size and forecast 2024-2029 ($ million)
  • Chart on Italy - Year-over-year growth 2024-2029 (%)
  • Data Table on Italy - Year-over-year growth 2024-2029 (%)
• 12.17 South Korea - Market size and forecast 2024-2029
  • Chart on South Korea - Market size and forecast 2024-2029 ($ million)
  • Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
  • Chart on South Korea - Year-over-year growth 2024-2029 (%)
  • Data Table on South Korea - Year-over-year growth 2024-2029 (%)
• 12.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

13 Drivers, Challenges, and Opportunity/Restraints

• 13.1 Market drivers
• 13.2 Market challenges
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 13.4 Market opportunities/restraints

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Acquia Inc.
  • Acquia Inc. - Overview
  • Acquia Inc. - Product / Service
  • Acquia Inc. - Key news
  • Acquia Inc. - Key offerings
  • SWOT
• 15.5 Adobe Inc.
  • Adobe Inc. - Overview
  • Adobe Inc. - Business segments
  • Adobe Inc. - Key news
  • Adobe Inc. - Key offerings
  • Adobe Inc. - Segment focus
  • SWOT
• 15.6 GoodData Corp.
  • GoodData Corp. - Overview
  • GoodData Corp. - Product / Service
  • GoodData Corp. - Key offerings
  • SWOT
• 15.7 Google LLC
  • Google LLC - Overview
  • Google LLC - Product / Service
  • Google LLC - Key news
  • Google LLC - Key offerings
  • SWOT
• 15.8 Hewlett Packard Enterprise Co.
  • Hewlett Packard Enterprise Co. - Overview
  • Hewlett Packard Enterprise Co. - Business segments
  • Hewlett Packard Enterprise Co. - Key news
  • Hewlett Packard Enterprise Co. - Key offerings
  • Hewlett Packard Enterprise Co. - Segment focus
  • SWOT
• 15.9 International Business Machines Corp.
  • International Business Machines Corp. - Overview
  • International Business Machines Corp. - Business segments
  • International Business Machines Corp. - Key news
  • International Business Machines Corp. - Key offerings
  • International Business Machines Corp. - Segment focus
  • SWOT
• 15.10 Ipsos Group S A
  • Ipsos Group S A - Overview
  • Ipsos Group S A - Product / Service
  • Ipsos Group S A - Key offerings
  • SWOT
• 15.11 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
  • SWOT
• 15.12 NetBase Solutions Inc.
  • NetBase Solutions Inc. - Overview
  • NetBase Solutions Inc. - Product / Service
  • NetBase Solutions Inc. - Key offerings
  • SWOT
• 15.13 Oracle Corp.
  • Oracle Corp. - Overview
  • Oracle Corp. - Business segments
  • Oracle Corp. - Key news
  • Oracle Corp. - Key offerings
  • Oracle Corp. - Segment focus
  • SWOT
• 15.14 Piano Software Inc.
  • Piano Software Inc. - Overview
  • Piano Software Inc. - Product / Service
  • Piano Software Inc. - Key offerings
  • SWOT
• 15.15 Salesforce Inc.
  • Salesforce Inc. - Overview
  • Salesforce Inc. - Product / Service
  • Salesforce Inc. - Key news
  • Salesforce Inc. - Key offerings
  • SWOT
• 15.16 SAP SE
  • SAP SE - Overview
  • SAP SE - Business segments
  • SAP SE - Key news
  • SAP SE - Key offerings
  • SAP SE - Segment focus
  • SWOT
• 15.17 SAS Institute Inc.
  • SAS Institute Inc. - Overview
  • SAS Institute Inc. - Product / Service
  • SAS Institute Inc. - Key news
  • SAS Institute Inc. - Key offerings
  • SWOT
• 15.18 Vista Equity Partners Management LLC
  • Vista Equity Partners Management LLC - Overview
  • Vista Equity Partners Management LLC - Product / Service
  • Vista Equity Partners Management LLC - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations