세계의 일본 애니메이션(Anime) 시장(2025-2029년)

The anime market is forecasted to grow by USD 21920.5 million during 2024-2029, accelerating at a CAGR of 9.4% during the forecast period. The report on the anime market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by high speed internet expansion fuels surge in anime video game popularity, rising penetration of smartphones, and rising popularity of media shows and growth in spending on online shows and video.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's anime market is segmented as below:

By Content Type

• Shows or series
• Movie
• Music
• Live entertainment

By Type

• Merchandising
• Theatrical
• Internet
• Others

By Genre

• Action and adventure
• Sci-Fi and fantasy
• Romance and drama
• Sports
• Others

By Geographical Landscape

• APAC
• Europe
• North America
• South America
• Middle East and Africa

This study identifies the growing advanced technologies like artificial intelligence (AI) and blockchain as one of the prime reasons driving the anime market growth during the next few years. Also, increase in better customer experience in movie industry and growing number of wearables manufacturers with music functionality will lead to sizable demand in the market.

The report on the anime market covers the following areas:

• Anime Market sizing
• Anime Market forecast
• Anime Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading anime market vendors that include Aniplex Inc., Bandai Namco Filmworks Inc., Bones Inc., Discotek Media, Kyoto Animation Co. Ltd., MAPPA Co. Ltd., MyAnimeList Co., Ltd., PA Works Co. Ltd., Pierrot Co. Ltd., Production IG Inc., Sony Group Corp., TOEI ANIMATION Co. Ltd., The Walt Disney Co., TMS Entertainment Co., Ltd., The Studio Ghibli Collection, VIZ Media LLC, and Zerochan. Also, the anime market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Content Type
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Genre
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ million)
  • Data Table on Global - Market size and forecast 2024-2029 ($ million)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Anime Market 2019 - 2023
  • Historic Market Size - Data Table on Global Anime Market 2019 - 2023 ($ million)
• 5.2 Content Type segment analysis 2019 - 2023
  • Historic Market Size - Content Type Segment 2019 - 2023 ($ million)
• 5.3 Type segment analysis 2019 - 2023
  • Historic Market Size - Type Segment 2019 - 2023 ($ million)
• 5.4 Genre segment analysis 2019 - 2023
  • Historic Market Size - Genre Segment 2019 - 2023 ($ million)
• 5.5 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
• 5.6 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI in the Global Anime Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Content Type

• 8.1 Market segments
  • Chart on Content Type - Market share 2024-2029 (%)
  • Data Table on Content Type - Market share 2024-2029 (%)
• 8.2 Comparison by Content Type
  • Chart on Comparison by Content Type
  • Data Table on Comparison by Content Type
• 8.3 Shows or series - Market size and forecast 2024-2029
  • Chart on Shows or series - Market size and forecast 2024-2029 ($ million)
  • Data Table on Shows or series - Market size and forecast 2024-2029 ($ million)
  • Chart on Shows or series - Year-over-year growth 2024-2029 (%)
  • Data Table on Shows or series - Year-over-year growth 2024-2029 (%)
• 8.4 Movie - Market size and forecast 2024-2029
  • Chart on Movie - Market size and forecast 2024-2029 ($ million)
  • Data Table on Movie - Market size and forecast 2024-2029 ($ million)
  • Chart on Movie - Year-over-year growth 2024-2029 (%)
  • Data Table on Movie - Year-over-year growth 2024-2029 (%)
• 8.5 Music - Market size and forecast 2024-2029
  • Chart on Music - Market size and forecast 2024-2029 ($ million)
  • Data Table on Music - Market size and forecast 2024-2029 ($ million)
  • Chart on Music - Year-over-year growth 2024-2029 (%)
  • Data Table on Music - Year-over-year growth 2024-2029 (%)
• 8.6 Live entertainment - Market size and forecast 2024-2029
  • Chart on Live entertainment - Market size and forecast 2024-2029 ($ million)
  • Data Table on Live entertainment - Market size and forecast 2024-2029 ($ million)
  • Chart on Live entertainment - Year-over-year growth 2024-2029 (%)
  • Data Table on Live entertainment - Year-over-year growth 2024-2029 (%)
• 8.7 Market opportunity by Content Type
  • Market opportunity by Content Type ($ million)
  • Data Table on Market opportunity by Content Type ($ million)

9 Market Segmentation by Type

• 9.1 Market segments
  • Chart on Type - Market share 2024-2029 (%)
  • Data Table on Type - Market share 2024-2029 (%)
• 9.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
• 9.3 Merchandising - Market size and forecast 2024-2029
  • Chart on Merchandising - Market size and forecast 2024-2029 ($ million)
  • Data Table on Merchandising - Market size and forecast 2024-2029 ($ million)
  • Chart on Merchandising - Year-over-year growth 2024-2029 (%)
  • Data Table on Merchandising - Year-over-year growth 2024-2029 (%)
• 9.4 Theatrical - Market size and forecast 2024-2029
  • Chart on Theatrical - Market size and forecast 2024-2029 ($ million)
  • Data Table on Theatrical - Market size and forecast 2024-2029 ($ million)
  • Chart on Theatrical - Year-over-year growth 2024-2029 (%)
  • Data Table on Theatrical - Year-over-year growth 2024-2029 (%)
• 9.5 Internet - Market size and forecast 2024-2029
  • Chart on Internet - Market size and forecast 2024-2029 ($ million)
  • Data Table on Internet - Market size and forecast 2024-2029 ($ million)
  • Chart on Internet - Year-over-year growth 2024-2029 (%)
  • Data Table on Internet - Year-over-year growth 2024-2029 (%)
• 9.6 Others - Market size and forecast 2024-2029
  • Chart on Others - Market size and forecast 2024-2029 ($ million)
  • Data Table on Others - Market size and forecast 2024-2029 ($ million)
  • Chart on Others - Year-over-year growth 2024-2029 (%)
  • Data Table on Others - Year-over-year growth 2024-2029 (%)
• 9.7 Market opportunity by Type
  • Market opportunity by Type ($ million)
  • Data Table on Market opportunity by Type ($ million)

10 Market Segmentation by Genre

• 10.1 Market segments
  • Chart on Genre - Market share 2024-2029 (%)
  • Data Table on Genre - Market share 2024-2029 (%)
• 10.2 Comparison by Genre
  • Chart on Comparison by Genre
  • Data Table on Comparison by Genre
• 10.3 Action and adventure - Market size and forecast 2024-2029
  • Chart on Action and adventure - Market size and forecast 2024-2029 ($ million)
  • Data Table on Action and adventure - Market size and forecast 2024-2029 ($ million)
  • Chart on Action and adventure - Year-over-year growth 2024-2029 (%)
  • Data Table on Action and adventure - Year-over-year growth 2024-2029 (%)
• 10.4 Sci-Fi and fantasy - Market size and forecast 2024-2029
  • Chart on Sci-Fi and fantasy - Market size and forecast 2024-2029 ($ million)
  • Data Table on Sci-Fi and fantasy - Market size and forecast 2024-2029 ($ million)
  • Chart on Sci-Fi and fantasy - Year-over-year growth 2024-2029 (%)
  • Data Table on Sci-Fi and fantasy - Year-over-year growth 2024-2029 (%)
• 10.5 Romance and drama - Market size and forecast 2024-2029
  • Chart on Romance and drama - Market size and forecast 2024-2029 ($ million)
  • Data Table on Romance and drama - Market size and forecast 2024-2029 ($ million)
  • Chart on Romance and drama - Year-over-year growth 2024-2029 (%)
  • Data Table on Romance and drama - Year-over-year growth 2024-2029 (%)
• 10.6 Sports - Market size and forecast 2024-2029
  • Chart on Sports - Market size and forecast 2024-2029 ($ million)
  • Data Table on Sports - Market size and forecast 2024-2029 ($ million)
  • Chart on Sports - Year-over-year growth 2024-2029 (%)
  • Data Table on Sports - Year-over-year growth 2024-2029 (%)
• 10.7 Others - Market size and forecast 2024-2029
  • Chart on Others - Market size and forecast 2024-2029 ($ million)
  • Data Table on Others - Market size and forecast 2024-2029 ($ million)
  • Chart on Others - Year-over-year growth 2024-2029 (%)
  • Data Table on Others - Year-over-year growth 2024-2029 (%)
• 10.8 Market opportunity by Genre
  • Market opportunity by Genre ($ million)
  • Data Table on Market opportunity by Genre ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 12.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 12.3 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ million)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ million)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 12.4 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ million)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ million)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 12.5 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ million)
  • Data Table on North America - Market size and forecast 2024-2029 ($ million)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 12.6 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ million)
  • Data Table on South America - Market size and forecast 2024-2029 ($ million)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 12.7 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 12.8 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ million)
  • Data Table on China - Market size and forecast 2024-2029 ($ million)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 12.9 South Korea - Market size and forecast 2024-2029
  • Chart on South Korea - Market size and forecast 2024-2029 ($ million)
  • Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
  • Chart on South Korea - Year-over-year growth 2024-2029 (%)
  • Data Table on South Korea - Year-over-year growth 2024-2029 (%)
• 12.10 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ million)
  • Data Table on India - Market size and forecast 2024-2029 ($ million)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 12.11 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ million)
  • Data Table on US - Market size and forecast 2024-2029 ($ million)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 12.12 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ million)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ million)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 12.13 Australia - Market size and forecast 2024-2029
  • Chart on Australia - Market size and forecast 2024-2029 ($ million)
  • Data Table on Australia - Market size and forecast 2024-2029 ($ million)
  • Chart on Australia - Year-over-year growth 2024-2029 (%)
  • Data Table on Australia - Year-over-year growth 2024-2029 (%)
• 12.14 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ million)
  • Data Table on UK - Market size and forecast 2024-2029 ($ million)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 12.15 Brazil - Market size and forecast 2024-2029
  • Chart on Brazil - Market size and forecast 2024-2029 ($ million)
  • Data Table on Brazil - Market size and forecast 2024-2029 ($ million)
  • Chart on Brazil - Year-over-year growth 2024-2029 (%)
  • Data Table on Brazil - Year-over-year growth 2024-2029 (%)
• 12.16 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ million)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ million)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 12.17 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ million)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ million)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 12.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

13 Drivers, Challenges, and Opportunity/Restraints

• 13.1 Market drivers
• 13.2 Market challenges
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 13.4 Market opportunities/restraints

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Aniplex Inc.
  • Aniplex Inc. - Overview
  • Aniplex Inc. - Product / Service
  • Aniplex Inc. - Key offerings
  • SWOT
• 15.5 Bandai Namco Filmworks Inc.
  • Bandai Namco Filmworks Inc. - Overview
  • Bandai Namco Filmworks Inc. - Product / Service
  • Bandai Namco Filmworks Inc. - Key offerings
  • SWOT
• 15.6 Bones Inc.
  • Bones Inc. - Overview
  • Bones Inc. - Product / Service
  • Bones Inc. - Key offerings
  • SWOT
• 15.7 Discotek Media
  • Discotek Media - Overview
  • Discotek Media - Product / Service
  • Discotek Media - Key offerings
  • SWOT
• 15.8 Kyoto Animation Co. Ltd.
  • Kyoto Animation Co. Ltd. - Overview
  • Kyoto Animation Co. Ltd. - Product / Service
  • Kyoto Animation Co. Ltd. - Key offerings
  • SWOT
• 15.9 PA Works Co. Ltd.
  • PA Works Co. Ltd. - Overview
  • PA Works Co. Ltd. - Product / Service
  • PA Works Co. Ltd. - Key offerings
  • SWOT
• 15.10 Pierrot Co. Ltd.
  • Pierrot Co. Ltd. - Overview
  • Pierrot Co. Ltd. - Product / Service
  • Pierrot Co. Ltd. - Key offerings
  • SWOT
• 15.11 Production IG Inc.
  • Production IG Inc. - Overview
  • Production IG Inc. - Product / Service
  • Production IG Inc. - Key offerings
  • SWOT
• 15.12 Sony Group Corp.
  • Sony Group Corp. - Overview
  • Sony Group Corp. - Business segments
  • Sony Group Corp. - Key news
  • Sony Group Corp. - Key offerings
  • Sony Group Corp. - Segment focus
  • SWOT
• 15.13 The Studio Ghibli Collection
  • The Studio Ghibli Collection - Overview
  • The Studio Ghibli Collection - Business segments
  • The Studio Ghibli Collection - Key offerings
  • The Studio Ghibli Collection - Segment focus
  • SWOT
• 15.14 The Walt Disney Co.
  • The Walt Disney Co. - Overview
  • The Walt Disney Co. - Business segments
  • The Walt Disney Co. - Key news
  • The Walt Disney Co. - Key offerings
  • The Walt Disney Co. - Segment focus
  • SWOT
• 15.15 TMS Entertainment Co., Ltd.
  • TMS Entertainment Co., Ltd. - Overview
  • TMS Entertainment Co., Ltd. - Product / Service
  • TMS Entertainment Co., Ltd. - Key offerings
  • SWOT
• 15.16 TOEI ANIMATION Co. Ltd.
  • TOEI ANIMATION Co. Ltd. - Overview
  • TOEI ANIMATION Co. Ltd. - Product / Service
  • TOEI ANIMATION Co. Ltd. - Key offerings
  • SWOT
• 15.17 VIZ Media LLC
  • VIZ Media LLC - Overview
  • VIZ Media LLC - Product / Service
  • VIZ Media LLC - Key offerings
  • SWOT
• 15.18 Zerochan
  • Zerochan - Overview
  • Zerochan - Product / Service
  • Zerochan - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations