세계의 SaaS형 고객관계관리(CRM) 시장(2025-2029년)

The saas customer relationship management (CRM) market is forecasted to grow by USD 112,628.1 mn during 2024-2029, accelerating at a CAGR of 18.1% during the forecast period. The report on the saas customer relationship management (CRM) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing adoption of saas crm by smes, increasing adoption of cloud-based offerings, and focus on customer engagement.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's saas customer relationship management (CRM) market is segmented as below:

By End-user

• Retail
• BFSI
• Manufacturing
• Telecom and IT
• Others

By Application

• Service and support
• Sales
• Marketing
• E-commerce

By Type

• Operational CRM systems
• Analytical CRM systems
• Collaborative CRM systems

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the integration of analytics into saas crm as one of the prime reasons driving the saas customer relationship management (CRM) market growth during the next few years. Also, growing demand for social interaction and advent of big data and analytics services will lead to sizable demand in the market.

The report on the saas customer relationship management (CRM) market covers the following areas:

• SaaS Customer Relationship Management (CRM) Market sizing
• SaaS Customer Relationship Management (CRM) Market forecast
• SaaS Customer Relationship Management (CRM) Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading saas customer relationship management (CRM) market vendors that include Capillary Technologies, Cendyn Group LLC, DataAegis Software Pvt Ltd., Doxim Inc., HCL Technologies Ltd., HubSpot Inc., Infor Inc., International Business Machines Corp., NICE Ltd., Oracle Corp., Pegasystems Inc., Sage Group Plc, Salesforce Inc., SAP SE, SugarCRM Inc., Veeva Systems Inc., Verint Systems Inc., Vtiger Systems India Pvt. Ltd., Zendesk Inc., and Zoho Corp. Pvt. Ltd.. Also, the saas customer relationship management (CRM) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ million)
  • Data Table on Global - Market size and forecast 2024-2029 ($ million)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global SaaS Customer Relationship Management (CRM) Market 2019 - 2023
  • Historic Market Size - Data Table on Global SaaS Customer Relationship Management (CRM) Market 2019 - 2023 ($ million)
• 5.2 End-user segment analysis 2019 - 2023
  • Historic Market Size - End-user Segment 2019 - 2023 ($ million)
• 5.3 Application segment analysis 2019 - 2023
  • Historic Market Size - Application Segment 2019 - 2023 ($ million)
• 5.4 Type segment analysis 2019 - 2023
  • Historic Market Size - Type Segment 2019 - 2023 ($ million)
• 5.5 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
• 5.6 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

• 6.1 The AI impact on Global SaaS Customer Relationship Management (CRM) Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by End-user

• 8.1 Market segments
  • Chart on End-user - Market share 2024-2029 (%)
  • Data Table on End-user - Market share 2024-2029 (%)
• 8.2 Comparison by End-user
  • Chart on Comparison by End-user
  • Data Table on Comparison by End-user
• 8.3 Retail - Market size and forecast 2024-2029
  • Chart on Retail - Market size and forecast 2024-2029 ($ million)
  • Data Table on Retail - Market size and forecast 2024-2029 ($ million)
  • Chart on Retail - Year-over-year growth 2024-2029 (%)
  • Data Table on Retail - Year-over-year growth 2024-2029 (%)
• 8.4 BFSI - Market size and forecast 2024-2029
  • Chart on BFSI - Market size and forecast 2024-2029 ($ million)
  • Data Table on BFSI - Market size and forecast 2024-2029 ($ million)
  • Chart on BFSI - Year-over-year growth 2024-2029 (%)
  • Data Table on BFSI - Year-over-year growth 2024-2029 (%)
• 8.5 Manufacturing - Market size and forecast 2024-2029
  • Chart on Manufacturing - Market size and forecast 2024-2029 ($ million)
  • Data Table on Manufacturing - Market size and forecast 2024-2029 ($ million)
  • Chart on Manufacturing - Year-over-year growth 2024-2029 (%)
  • Data Table on Manufacturing - Year-over-year growth 2024-2029 (%)
• 8.6 Telecom and IT - Market size and forecast 2024-2029
  • Chart on Telecom and IT - Market size and forecast 2024-2029 ($ million)
  • Data Table on Telecom and IT - Market size and forecast 2024-2029 ($ million)
  • Chart on Telecom and IT - Year-over-year growth 2024-2029 (%)
  • Data Table on Telecom and IT - Year-over-year growth 2024-2029 (%)
• 8.7 Others - Market size and forecast 2024-2029
  • Chart on Others - Market size and forecast 2024-2029 ($ million)
  • Data Table on Others - Market size and forecast 2024-2029 ($ million)
  • Chart on Others - Year-over-year growth 2024-2029 (%)
  • Data Table on Others - Year-over-year growth 2024-2029 (%)
• 8.8 Market opportunity by End-user
  • Market opportunity by End-user ($ million)
  • Data Table on Market opportunity by End-user ($ million)

9 Market Segmentation by Application

• 9.1 Market segments
  • Chart on Application - Market share 2024-2029 (%)
  • Data Table on Application - Market share 2024-2029 (%)
• 9.2 Comparison by Application
  • Chart on Comparison by Application
  • Data Table on Comparison by Application
• 9.3 Service and support - Market size and forecast 2024-2029
  • Chart on Service and support - Market size and forecast 2024-2029 ($ million)
  • Data Table on Service and support - Market size and forecast 2024-2029 ($ million)
  • Chart on Service and support - Year-over-year growth 2024-2029 (%)
  • Data Table on Service and support - Year-over-year growth 2024-2029 (%)
• 9.4 Sales - Market size and forecast 2024-2029
  • Chart on Sales - Market size and forecast 2024-2029 ($ million)
  • Data Table on Sales - Market size and forecast 2024-2029 ($ million)
  • Chart on Sales - Year-over-year growth 2024-2029 (%)
  • Data Table on Sales - Year-over-year growth 2024-2029 (%)
• 9.5 Marketing - Market size and forecast 2024-2029
  • Chart on Marketing - Market size and forecast 2024-2029 ($ million)
  • Data Table on Marketing - Market size and forecast 2024-2029 ($ million)
  • Chart on Marketing - Year-over-year growth 2024-2029 (%)
  • Data Table on Marketing - Year-over-year growth 2024-2029 (%)
• 9.6 E-commerce - Market size and forecast 2024-2029
  • Chart on E-commerce - Market size and forecast 2024-2029 ($ million)
  • Data Table on E-commerce - Market size and forecast 2024-2029 ($ million)
  • Chart on E-commerce - Year-over-year growth 2024-2029 (%)
  • Data Table on E-commerce - Year-over-year growth 2024-2029 (%)
• 9.7 Market opportunity by Application
  • Market opportunity by Application ($ million)
  • Data Table on Market opportunity by Application ($ million)

10 Market Segmentation by Type

• 10.1 Market segments
  • Chart on Type - Market share 2024-2029 (%)
  • Data Table on Type - Market share 2024-2029 (%)
• 10.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
• 10.3 Operational CRM systems - Market size and forecast 2024-2029
  • Chart on Operational CRM systems - Market size and forecast 2024-2029 ($ million)
  • Data Table on Operational CRM systems - Market size and forecast 2024-2029 ($ million)
  • Chart on Operational CRM systems - Year-over-year growth 2024-2029 (%)
  • Data Table on Operational CRM systems - Year-over-year growth 2024-2029 (%)
• 10.4 Analytical CRM systems - Market size and forecast 2024-2029
  • Chart on Analytical CRM systems - Market size and forecast 2024-2029 ($ million)
  • Data Table on Analytical CRM systems - Market size and forecast 2024-2029 ($ million)
  • Chart on Analytical CRM systems - Year-over-year growth 2024-2029 (%)
  • Data Table on Analytical CRM systems - Year-over-year growth 2024-2029 (%)
• 10.5 Collaborative CRM systems - Market size and forecast 2024-2029
  • Chart on Collaborative CRM systems - Market size and forecast 2024-2029 ($ million)
  • Data Table on Collaborative CRM systems - Market size and forecast 2024-2029 ($ million)
  • Chart on Collaborative CRM systems - Year-over-year growth 2024-2029 (%)
  • Data Table on Collaborative CRM systems - Year-over-year growth 2024-2029 (%)
• 10.6 Market opportunity by Type
  • Market opportunity by Type ($ million)
  • Data Table on Market opportunity by Type ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 12.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 12.3 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ million)
  • Data Table on North America - Market size and forecast 2024-2029 ($ million)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 12.4 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ million)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ million)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 12.5 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ million)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ million)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 12.6 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ million)
  • Data Table on South America - Market size and forecast 2024-2029 ($ million)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 12.7 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 12.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ million)
  • Data Table on US - Market size and forecast 2024-2029 ($ million)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 12.9 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ million)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ million)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 12.10 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ million)
  • Data Table on UK - Market size and forecast 2024-2029 ($ million)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 12.11 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ million)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ million)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 12.12 Mexico - Market size and forecast 2024-2029
  • Chart on Mexico - Market size and forecast 2024-2029 ($ million)
  • Data Table on Mexico - Market size and forecast 2024-2029 ($ million)
  • Chart on Mexico - Year-over-year growth 2024-2029 (%)
  • Data Table on Mexico - Year-over-year growth 2024-2029 (%)
• 12.13 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ million)
  • Data Table on France - Market size and forecast 2024-2029 ($ million)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 12.14 Italy - Market size and forecast 2024-2029
  • Chart on Italy - Market size and forecast 2024-2029 ($ million)
  • Data Table on Italy - Market size and forecast 2024-2029 ($ million)
  • Chart on Italy - Year-over-year growth 2024-2029 (%)
  • Data Table on Italy - Year-over-year growth 2024-2029 (%)
• 12.15 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ million)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ million)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 12.16 Spain - Market size and forecast 2024-2029
  • Chart on Spain - Market size and forecast 2024-2029 ($ million)
  • Data Table on Spain - Market size and forecast 2024-2029 ($ million)
  • Chart on Spain - Year-over-year growth 2024-2029 (%)
  • Data Table on Spain - Year-over-year growth 2024-2029 (%)
• 12.17 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ million)
  • Data Table on China - Market size and forecast 2024-2029 ($ million)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 12.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

13 Drivers, Challenges, and Opportunity/Restraints

• 13.1 Market drivers
• 13.2 Market challenges
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 13.4 Market opportunities/restraints

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Capillary Technologies
  • Capillary Technologies - Overview
  • Capillary Technologies - Product / Service
  • Capillary Technologies - Key offerings
  • SWOT
• 15.5 Cendyn Group LLC
  • Cendyn Group LLC - Overview
  • Cendyn Group LLC - Product / Service
  • Cendyn Group LLC - Key offerings
  • SWOT
• 15.6 Doxim Inc.
  • Doxim Inc. - Overview
  • Doxim Inc. - Product / Service
  • Doxim Inc. - Key offerings
  • SWOT
• 15.7 Infor Inc.
  • Infor Inc. - Overview
  • Infor Inc. - Product / Service
  • Infor Inc. - Key news
  • Infor Inc. - Key offerings
  • SWOT
• 15.8 International Business Machines Corp.
  • International Business Machines Corp. - Overview
  • International Business Machines Corp. - Business segments
  • International Business Machines Corp. - Key news
  • International Business Machines Corp. - Key offerings
  • International Business Machines Corp. - Segment focus
  • SWOT
• 15.9 NICE Ltd.
  • NICE Ltd. - Overview
  • NICE Ltd. - Business segments
  • NICE Ltd. - Key news
  • NICE Ltd. - Key offerings
  • NICE Ltd. - Segment focus
  • SWOT
• 15.10 Oracle Corp.
  • Oracle Corp. - Overview
  • Oracle Corp. - Business segments
  • Oracle Corp. - Key news
  • Oracle Corp. - Key offerings
  • Oracle Corp. - Segment focus
  • SWOT
• 15.11 Pegasystems Inc.
  • Pegasystems Inc. - Overview
  • Pegasystems Inc. - Product / Service
  • Pegasystems Inc. - Key offerings
  • SWOT
• 15.12 Sage Group Plc
  • Sage Group Plc - Overview
  • Sage Group Plc - Business segments
  • Sage Group Plc - Key news
  • Sage Group Plc - Key offerings
  • Sage Group Plc - Segment focus
  • SWOT
• 15.13 SAP SE
  • SAP SE - Overview
  • SAP SE - Business segments
  • SAP SE - Key news
  • SAP SE - Key offerings
  • SAP SE - Segment focus
  • SWOT
• 15.14 SugarCRM Inc.
  • SugarCRM Inc. - Overview
  • SugarCRM Inc. - Product / Service
  • SugarCRM Inc. - Key offerings
  • SWOT
• 15.15 Veeva Systems Inc.
  • Veeva Systems Inc. - Overview
  • Veeva Systems Inc. - Business segments
  • Veeva Systems Inc. - Key offerings
  • Veeva Systems Inc. - Segment focus
  • SWOT
• 15.16 Verint Systems Inc.
  • Verint Systems Inc. - Overview
  • Verint Systems Inc. - Product / Service
  • Verint Systems Inc. - Key offerings
  • SWOT
• 15.17 Zendesk Inc.
  • Zendesk Inc. - Overview
  • Zendesk Inc. - Product / Service
  • Zendesk Inc. - Key offerings
  • SWOT
• 15.18 Zoho Corp. Pvt. Ltd.
  • Zoho Corp. Pvt. Ltd. - Overview
  • Zoho Corp. Pvt. Ltd. - Product / Service
  • Zoho Corp. Pvt. Ltd. - Key news
  • Zoho Corp. Pvt. Ltd. - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations