저알코올 음료 시장(2025-2029년)

The low-alcohol beverages market is forecasted to grow by USD 435.2 mn during 2024-2029, accelerating at a CAGR of 5% during the forecast period. The report on the low-alcohol beverages market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing health consciousness among consumers, government reforms, and increase in beer consumption.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's low-alcohol beverages market is segmented as below:

By Distribution Channel

• Off-trade
• On-trade

By Product

• Low alcohol beer
• Low alcohol wine
• Low alcohol RTD
• Low alcohol cider
• Low alcohol spirits

By Packaging

• Bottles
• Cans
• Tetra-packs

By Geographical Landscape

• Europe
• North America
• APAC
• South America
• Middle East and Africa

This study identifies the increase in demand for gluten-free and low-calorie beer as one of the prime reasons driving the low-alcohol beverages market growth during the next few years. Also, rising adoption of online sales for alcoholic beverages and increase in consumption of alcoholic beverages among women will lead to sizable demand in the market.

The report on the low-alcohol beverages market covers the following areas:

• Low-Alcohol Beverages Market sizing
• Low-Alcohol Beverages Market forecast
• Low-Alcohol Beverages Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading low-alcohol beverages market vendors that include Accolade Wines Australia Ltd., Allagash Brewing Co., Anheuser Busch InBev SA NV, Asahi Group Holdings Ltd., Bacardi and Co. Ltd., Beam Suntory Inc., Carlsberg Breweries AS, CODYs Drinks International GmbH, Constellation Brands Inc., Curious Elixirs, Diageo PLC, Heineken NV, Kirin Holdings Co. Ltd., Metabrand Corp., Molson Coors Beverage Co., New Belgium Brewing Co. Inc., Olvi Plc, Royal Unibrew AS, Sapporo Holdings Ltd., and The Boston Beer Co. Inc.. Also, the low-alcohol beverages market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by Packaging
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ million)
  • Data Table on Global - Market size and forecast 2024-2029 ($ million)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Low-Alcohol Beverages Market 2019 - 2023
  • Historic Market Size - Data Table on Global Low-Alcohol Beverages Market 2019 - 2023 ($ million)
• 5.2 Distribution Channel segment analysis 2019 - 2023
  • Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ million)
• 5.3 Product segment analysis 2019 - 2023
  • Historic Market Size - Product Segment 2019 - 2023 ($ million)
• 5.4 Packaging segment analysis 2019 - 2023
  • Historic Market Size - Packaging Segment 2019 - 2023 ($ million)
• 5.5 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
• 5.6 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI in the global low-alcohol beverages market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Distribution Channel

• 8.1 Market segments
  • Chart on Distribution Channel - Market share 2024-2029 (%)
  • Data Table on Distribution Channel - Market share 2024-2029 (%)
• 8.2 Comparison by Distribution Channel
  • Chart on Comparison by Distribution Channel
  • Data Table on Comparison by Distribution Channel
• 8.3 Off-trade - Market size and forecast 2024-2029
  • Chart on Off-trade - Market size and forecast 2024-2029 ($ million)
  • Data Table on Off-trade - Market size and forecast 2024-2029 ($ million)
  • Chart on Off-trade - Year-over-year growth 2024-2029 (%)
  • Data Table on Off-trade - Year-over-year growth 2024-2029 (%)
• 8.4 On-trade - Market size and forecast 2024-2029
  • Chart on On-trade - Market size and forecast 2024-2029 ($ million)
  • Data Table on On-trade - Market size and forecast 2024-2029 ($ million)
  • Chart on On-trade - Year-over-year growth 2024-2029 (%)
  • Data Table on On-trade - Year-over-year growth 2024-2029 (%)
• 8.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)
  • Data Table on Market opportunity by Distribution Channel ($ million)

9 Market Segmentation by Product

• 9.1 Market segments
  • Chart on Product - Market share 2024-2029 (%)
  • Data Table on Product - Market share 2024-2029 (%)
• 9.2 Comparison by Product
  • Chart on Comparison by Product
  • Data Table on Comparison by Product
• 9.3 Low alcohol beer - Market size and forecast 2024-2029
  • Chart on Low alcohol beer - Market size and forecast 2024-2029 ($ million)
  • Data Table on Low alcohol beer - Market size and forecast 2024-2029 ($ million)
  • Chart on Low alcohol beer - Year-over-year growth 2024-2029 (%)
  • Data Table on Low alcohol beer - Year-over-year growth 2024-2029 (%)
• 9.4 Low alcohol wine - Market size and forecast 2024-2029
  • Chart on Low alcohol wine - Market size and forecast 2024-2029 ($ million)
  • Data Table on Low alcohol wine - Market size and forecast 2024-2029 ($ million)
  • Chart on Low alcohol wine - Year-over-year growth 2024-2029 (%)
  • Data Table on Low alcohol wine - Year-over-year growth 2024-2029 (%)
• 9.5 Low alcohol RTD - Market size and forecast 2024-2029
  • Chart on Low alcohol RTD - Market size and forecast 2024-2029 ($ million)
  • Data Table on Low alcohol RTD - Market size and forecast 2024-2029 ($ million)
  • Chart on Low alcohol RTD - Year-over-year growth 2024-2029 (%)
  • Data Table on Low alcohol RTD - Year-over-year growth 2024-2029 (%)
• 9.6 Low alcohol cider - Market size and forecast 2024-2029
  • Chart on Low alcohol cider - Market size and forecast 2024-2029 ($ million)
  • Data Table on Low alcohol cider - Market size and forecast 2024-2029 ($ million)
  • Chart on Low alcohol cider - Year-over-year growth 2024-2029 (%)
  • Data Table on Low alcohol cider - Year-over-year growth 2024-2029 (%)
• 9.7 Low alcohol spirits - Market size and forecast 2024-2029
  • Chart on Low alcohol spirits - Market size and forecast 2024-2029 ($ million)
  • Data Table on Low alcohol spirits - Market size and forecast 2024-2029 ($ million)
  • Chart on Low alcohol spirits - Year-over-year growth 2024-2029 (%)
  • Data Table on Low alcohol spirits - Year-over-year growth 2024-2029 (%)
• 9.8 Market opportunity by Product
  • Market opportunity by Product ($ million)
  • Data Table on Market opportunity by Product ($ million)

10 Market Segmentation by Packaging

• 10.1 Market segments
  • Chart on Packaging - Market share 2024-2029 (%)
  • Data Table on Packaging - Market share 2024-2029 (%)
• 10.2 Comparison by Packaging
  • Chart on Comparison by Packaging
  • Data Table on Comparison by Packaging
• 10.3 Bottles - Market size and forecast 2024-2029
  • Chart on Bottles - Market size and forecast 2024-2029 ($ million)
  • Data Table on Bottles - Market size and forecast 2024-2029 ($ million)
  • Chart on Bottles - Year-over-year growth 2024-2029 (%)
  • Data Table on Bottles - Year-over-year growth 2024-2029 (%)
• 10.4 Cans - Market size and forecast 2024-2029
  • Chart on Cans - Market size and forecast 2024-2029 ($ million)
  • Data Table on Cans - Market size and forecast 2024-2029 ($ million)
  • Chart on Cans - Year-over-year growth 2024-2029 (%)
  • Data Table on Cans - Year-over-year growth 2024-2029 (%)
• 10.5 Tetra-packs - Market size and forecast 2024-2029
  • Chart on Tetra-packs - Market size and forecast 2024-2029 ($ million)
  • Data Table on Tetra-packs - Market size and forecast 2024-2029 ($ million)
  • Chart on Tetra-packs - Year-over-year growth 2024-2029 (%)
  • Data Table on Tetra-packs - Year-over-year growth 2024-2029 (%)
• 10.6 Market opportunity by Packaging
  • Market opportunity by Packaging ($ million)
  • Data Table on Market opportunity by Packaging ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 12.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 12.3 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ million)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ million)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 12.4 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ million)
  • Data Table on North America - Market size and forecast 2024-2029 ($ million)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 12.5 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ million)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ million)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 12.6 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ million)
  • Data Table on South America - Market size and forecast 2024-2029 ($ million)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 12.7 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 12.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ million)
  • Data Table on US - Market size and forecast 2024-2029 ($ million)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 12.9 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ million)
  • Data Table on UK - Market size and forecast 2024-2029 ($ million)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 12.10 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ million)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ million)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 12.11 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ million)
  • Data Table on China - Market size and forecast 2024-2029 ($ million)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 12.12 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ million)
  • Data Table on France - Market size and forecast 2024-2029 ($ million)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 12.13 Italy - Market size and forecast 2024-2029
  • Chart on Italy - Market size and forecast 2024-2029 ($ million)
  • Data Table on Italy - Market size and forecast 2024-2029 ($ million)
  • Chart on Italy - Year-over-year growth 2024-2029 (%)
  • Data Table on Italy - Year-over-year growth 2024-2029 (%)
• 12.14 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ million)
  • Data Table on India - Market size and forecast 2024-2029 ($ million)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 12.15 Spain - Market size and forecast 2024-2029
  • Chart on Spain - Market size and forecast 2024-2029 ($ million)
  • Data Table on Spain - Market size and forecast 2024-2029 ($ million)
  • Chart on Spain - Year-over-year growth 2024-2029 (%)
  • Data Table on Spain - Year-over-year growth 2024-2029 (%)
• 12.16 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ million)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ million)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 12.17 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ million)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ million)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 12.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

13 Drivers, Challenges, and Opportunity/Restraints

• 13.1 Market drivers
• 13.2 Market challenges
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 13.4 Market opportunities/restraints

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Accolade Wines Australia Ltd.
  • Accolade Wines Australia Ltd. - Overview
  • Accolade Wines Australia Ltd. - Product / Service
  • Accolade Wines Australia Ltd. - Key offerings
  • SWOT
• 15.5 Anheuser Busch InBev SA NV
  • Anheuser Busch InBev SA NV - Overview
  • Anheuser Busch InBev SA NV - Product / Service
  • Anheuser Busch InBev SA NV - Key offerings
  • SWOT
• 15.6 Asahi Group Holdings Ltd.
  • Asahi Group Holdings Ltd. - Overview
  • Asahi Group Holdings Ltd. - Business segments
  • Asahi Group Holdings Ltd. - Key news
  • Asahi Group Holdings Ltd. - Key offerings
  • Asahi Group Holdings Ltd. - Segment focus
  • SWOT
• 15.7 Bacardi and Co. Ltd.
  • Bacardi and Co. Ltd. - Overview
  • Bacardi and Co. Ltd. - Product / Service
  • Bacardi and Co. Ltd. - Key news
  • Bacardi and Co. Ltd. - Key offerings
  • SWOT
• 15.8 Beam Suntory Inc.
  • Beam Suntory Inc. - Overview
  • Beam Suntory Inc. - Product / Service
  • Beam Suntory Inc. - Key offerings
  • SWOT
• 15.9 Carlsberg Breweries AS
  • Carlsberg Breweries AS - Overview
  • Carlsberg Breweries AS - Business segments
  • Carlsberg Breweries AS - Key news
  • Carlsberg Breweries AS - Key offerings
  • Carlsberg Breweries AS - Segment focus
  • SWOT
• 15.10 CODYs Drinks International GmbH
  • CODYs Drinks International GmbH - Overview
  • CODYs Drinks International GmbH - Product / Service
  • CODYs Drinks International GmbH - Key offerings
  • SWOT
• 15.11 Constellation Brands Inc.
  • Constellation Brands Inc. - Overview
  • Constellation Brands Inc. - Business segments
  • Constellation Brands Inc. - Key offerings
  • Constellation Brands Inc. - Segment focus
  • SWOT
• 15.12 Diageo PLC
  • Diageo PLC - Overview
  • Diageo PLC - Business segments
  • Diageo PLC - Key news
  • Diageo PLC - Key offerings
  • Diageo PLC - Segment focus
  • SWOT
• 15.13 Heineken NV
  • Heineken NV - Overview
  • Heineken NV - Business segments
  • Heineken NV - Key offerings
  • Heineken NV - Segment focus
  • SWOT
• 15.14 Kirin Holdings Co. Ltd.
  • Kirin Holdings Co. Ltd. - Overview
  • Kirin Holdings Co. Ltd. - Business segments
  • Kirin Holdings Co. Ltd. - Key offerings
  • Kirin Holdings Co. Ltd. - Segment focus
  • SWOT
• 15.15 Molson Coors Beverage Co.
  • Molson Coors Beverage Co. - Overview
  • Molson Coors Beverage Co. - Business segments
  • Molson Coors Beverage Co. - Key offerings
  • Molson Coors Beverage Co. - Segment focus
  • SWOT
• 15.16 New Belgium Brewing Co. Inc.
  • New Belgium Brewing Co. Inc. - Overview
  • New Belgium Brewing Co. Inc. - Product / Service
  • New Belgium Brewing Co. Inc. - Key offerings
  • SWOT
• 15.17 Olvi Plc
  • Olvi Plc - Overview
  • Olvi Plc - Product / Service
  • Olvi Plc - Key offerings
  • SWOT
• 15.18 The Boston Beer Co. Inc.
  • The Boston Beer Co. Inc. - Overview
  • The Boston Beer Co. Inc. - Product / Service
  • The Boston Beer Co. Inc. - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations