세계의 여행용 생성형 AI 시장(2025-2029년)

The generative AI in travel market is forecasted to grow by USD 3,170.3 mn during 2024-2029, accelerating at a CAGR of 36.7% during the forecast period. The report on the generative AI in travel market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising demand for hyper-personalization, imperative for increased operational efficiency and cost reduction, and enhanced customer satisfaction and engagement.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's generative AI in travel market is segmented as below:

By Type

• Air travel
• Rail travel
• Road travel
• Cruise travel

By Application

• Itinerary generation
• Customer support and chatbots
• Travel content creation
• Others

By End-user

• Leisure travelers
• Travel agents
• Business travelers

By Geographical Landscape

• North America
• APAC
• Europe
• South America
• Middle East and Africa

This study identifies the ascension of end-to-end AI travel companion as one of the prime reasons driving the generative AI in travel market growth during the next few years. Also, hyper-personalization as new standard for merchandising and content and shift to proactive and predictive service and operations will lead to sizable demand in the market.

The report on the generative AI in travel market covers the following areas:

• Generative AI In Travel Market sizing
• Generative AI In Travel Market forecast
• Generative AI In Travel Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading generative AI in travel market vendors that include 247.ai Inc., Agoda Co. Pte. Ltd., Airbnb Inc., Amadeus IT Group SA, Booking Holdings Inc., Boxever Ltd., Expedia Group Inc., FLYR Inc., Google LLC, Hopper Inc., International Business Machines Corp., Microsoft Corp., OpenAI, Oracle Corp., Sabre Corp., Skyscanner, Travelport LP, and Trip. Also, the generative AI in travel market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ million)
  • Data Table on Global - Market size and forecast 2024-2029 ($ million)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 5.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

6 Market Segmentation by Type

• 6.1 Market segments
  • Chart on Type - Market share 2024-2029 (%)
  • Data Table on Type - Market share 2024-2029 (%)
• 6.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
• 6.3 Air travel - Market size and forecast 2024-2029
  • Chart on Air travel - Market size and forecast 2024-2029 ($ million)
  • Data Table on Air travel - Market size and forecast 2024-2029 ($ million)
  • Chart on Air travel - Year-over-year growth 2024-2029 (%)
  • Data Table on Air travel - Year-over-year growth 2024-2029 (%)
• 6.4 Rail travel - Market size and forecast 2024-2029
  • Chart on Rail travel - Market size and forecast 2024-2029 ($ million)
  • Data Table on Rail travel - Market size and forecast 2024-2029 ($ million)
  • Chart on Rail travel - Year-over-year growth 2024-2029 (%)
  • Data Table on Rail travel - Year-over-year growth 2024-2029 (%)
• 6.5 Road travel - Market size and forecast 2024-2029
  • Chart on Road travel - Market size and forecast 2024-2029 ($ million)
  • Data Table on Road travel - Market size and forecast 2024-2029 ($ million)
  • Chart on Road travel - Year-over-year growth 2024-2029 (%)
  • Data Table on Road travel - Year-over-year growth 2024-2029 (%)
• 6.6 Cruise travel - Market size and forecast 2024-2029
  • Chart on Cruise travel - Market size and forecast 2024-2029 ($ million)
  • Data Table on Cruise travel - Market size and forecast 2024-2029 ($ million)
  • Chart on Cruise travel - Year-over-year growth 2024-2029 (%)
  • Data Table on Cruise travel - Year-over-year growth 2024-2029 (%)
• 6.7 Market opportunity by Type
  • Market opportunity by Type ($ million)
  • Data Table on Market opportunity by Type ($ million)

7 Market Segmentation by Application

• 7.1 Market segments
  • Chart on Application - Market share 2024-2029 (%)
  • Data Table on Application - Market share 2024-2029 (%)
• 7.2 Comparison by Application
  • Chart on Comparison by Application
  • Data Table on Comparison by Application
• 7.3 Itinerary generation - Market size and forecast 2024-2029
  • Chart on Itinerary generation - Market size and forecast 2024-2029 ($ million)
  • Data Table on Itinerary generation - Market size and forecast 2024-2029 ($ million)
  • Chart on Itinerary generation - Year-over-year growth 2024-2029 (%)
  • Data Table on Itinerary generation - Year-over-year growth 2024-2029 (%)
• 7.4 Customer support and chatbots - Market size and forecast 2024-2029
  • Chart on Customer support and chatbots - Market size and forecast 2024-2029 ($ million)
  • Data Table on Customer support and chatbots - Market size and forecast 2024-2029 ($ million)
  • Chart on Customer support and chatbots - Year-over-year growth 2024-2029 (%)
  • Data Table on Customer support and chatbots - Year-over-year growth 2024-2029 (%)
• 7.5 Travel content creation - Market size and forecast 2024-2029
  • Chart on Travel content creation - Market size and forecast 2024-2029 ($ million)
  • Data Table on Travel content creation - Market size and forecast 2024-2029 ($ million)
  • Chart on Travel content creation - Year-over-year growth 2024-2029 (%)
  • Data Table on Travel content creation - Year-over-year growth 2024-2029 (%)
• 7.6 Others - Market size and forecast 2024-2029
  • Chart on Others - Market size and forecast 2024-2029 ($ million)
  • Data Table on Others - Market size and forecast 2024-2029 ($ million)
  • Chart on Others - Year-over-year growth 2024-2029 (%)
  • Data Table on Others - Year-over-year growth 2024-2029 (%)
• 7.7 Market opportunity by Application
  • Market opportunity by Application ($ million)
  • Data Table on Market opportunity by Application ($ million)

8 Market Segmentation by End-user

• 8.1 Market segments
  • Chart on End-user - Market share 2024-2029 (%)
  • Data Table on End-user - Market share 2024-2029 (%)
• 8.2 Comparison by End-user
  • Chart on Comparison by End-user
  • Data Table on Comparison by End-user
• 8.3 Leisure travelers - Market size and forecast 2024-2029
  • Chart on Leisure travelers - Market size and forecast 2024-2029 ($ million)
  • Data Table on Leisure travelers - Market size and forecast 2024-2029 ($ million)
  • Chart on Leisure travelers - Year-over-year growth 2024-2029 (%)
  • Data Table on Leisure travelers - Year-over-year growth 2024-2029 (%)
• 8.4 Travel agents - Market size and forecast 2024-2029
  • Chart on Travel agents - Market size and forecast 2024-2029 ($ million)
  • Data Table on Travel agents - Market size and forecast 2024-2029 ($ million)
  • Chart on Travel agents - Year-over-year growth 2024-2029 (%)
  • Data Table on Travel agents - Year-over-year growth 2024-2029 (%)
• 8.5 Business travelers - Market size and forecast 2024-2029
  • Chart on Business travelers - Market size and forecast 2024-2029 ($ million)
  • Data Table on Business travelers - Market size and forecast 2024-2029 ($ million)
  • Chart on Business travelers - Year-over-year growth 2024-2029 (%)
  • Data Table on Business travelers - Year-over-year growth 2024-2029 (%)
• 8.6 Market opportunity by End-user
  • Market opportunity by End-user ($ million)
  • Data Table on Market opportunity by End-user ($ million)

9 Customer Landscape

• 9.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Geographic Landscape

• 10.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 10.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 10.3 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ million)
  • Data Table on North America - Market size and forecast 2024-2029 ($ million)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 10.4 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ million)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ million)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 10.5 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ million)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ million)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 10.6 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ million)
  • Data Table on South America - Market size and forecast 2024-2029 ($ million)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 10.7 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 10.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ million)
  • Data Table on US - Market size and forecast 2024-2029 ($ million)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 10.9 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ million)
  • Data Table on China - Market size and forecast 2024-2029 ($ million)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 10.10 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ million)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ million)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 10.11 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ million)
  • Data Table on UK - Market size and forecast 2024-2029 ($ million)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 10.12 South Korea - Market size and forecast 2024-2029
  • Chart on South Korea - Market size and forecast 2024-2029 ($ million)
  • Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
  • Chart on South Korea - Year-over-year growth 2024-2029 (%)
  • Data Table on South Korea - Year-over-year growth 2024-2029 (%)
• 10.13 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ million)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ million)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 10.14 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ million)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ million)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 10.15 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ million)
  • Data Table on India - Market size and forecast 2024-2029 ($ million)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 10.16 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ million)
  • Data Table on France - Market size and forecast 2024-2029 ($ million)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 10.17 Australia - Market size and forecast 2024-2029
  • Chart on Australia - Market size and forecast 2024-2029 ($ million)
  • Data Table on Australia - Market size and forecast 2024-2029 ($ million)
  • Chart on Australia - Year-over-year growth 2024-2029 (%)
  • Data Table on Australia - Year-over-year growth 2024-2029 (%)
• 10.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

11 Drivers, Challenges, and Opportunity/Restraints

• 11.1 Market drivers
• 11.2 Market challenges
• 11.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 11.4 Market opportunities/restraints

12 Competitive Landscape

• 12.1 Overview
• 12.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 12.3 Landscape disruption
  • Overview on factors of disruption
• 12.4 Industry risks
  • Impact of key risks on business

13 Competitive Analysis

• 13.1 Companies profiled
  • Companies covered
• 13.2 Company ranking index
  • Company ranking index
• 13.3 Market positioning of companies
  • Matrix on companies position and classification
• 13.4 Airbnb Inc.
  • Airbnb Inc. - Overview
  • Airbnb Inc. - Product / Service
  • Airbnb Inc. - Key offerings
  • SWOT
• 13.5 Amadeus IT Group SA
  • Amadeus IT Group SA - Overview
  • Amadeus IT Group SA - Business segments
  • Amadeus IT Group SA - Key offerings
  • Amadeus IT Group SA - Segment focus
  • SWOT
• 13.6 Booking Holdings Inc.
  • Booking Holdings Inc. - Overview
  • Booking Holdings Inc. - Product / Service
  • Booking Holdings Inc. - Key offerings
  • SWOT
• 13.7 Boxever Ltd.
  • Boxever Ltd. - Overview
  • Boxever Ltd. - Product / Service
  • Boxever Ltd. - Key offerings
  • SWOT
• 13.8 Expedia Group Inc.
  • Expedia Group Inc. - Overview
  • Expedia Group Inc. - Business segments
  • Expedia Group Inc. - Key offerings
  • Expedia Group Inc. - Segment focus
  • SWOT
• 13.9 FLYR Inc.
  • FLYR Inc. - Overview
  • FLYR Inc. - Product / Service
  • FLYR Inc. - Key offerings
  • SWOT
• 13.10 Google LLC
  • Google LLC - Overview
  • Google LLC - Product / Service
  • Google LLC - Key offerings
  • SWOT
• 13.11 Hopper Inc.
  • Hopper Inc. - Overview
  • Hopper Inc. - Product / Service
  • Hopper Inc. - Key offerings
  • SWOT
• 13.12 International Business Machines Corp.
  • International Business Machines Corp. - Overview
  • International Business Machines Corp. - Business segments
  • International Business Machines Corp. - Key news
  • International Business Machines Corp. - Key offerings
  • International Business Machines Corp. - Segment focus
  • SWOT
• 13.13 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
  • SWOT
• 13.14 OpenAI
  • OpenAI - Overview
  • OpenAI - Product / Service
  • OpenAI - Key offerings
  • SWOT
• 13.15 Oracle Corp.
  • Oracle Corp. - Overview
  • Oracle Corp. - Business segments
  • Oracle Corp. - Key news
  • Oracle Corp. - Key offerings
  • Oracle Corp. - Segment focus
  • SWOT
• 13.16 Sabre Corp.
  • Sabre Corp. - Overview
  • Sabre Corp. - Business segments
  • Sabre Corp. - Key offerings
  • Sabre Corp. - Segment focus
  • SWOT
• 13.17 Skyscanner
  • Skyscanner - Overview
  • Skyscanner - Product / Service
  • Skyscanner - Key offerings
  • SWOT
• 13.18 Trip
  • Trip - Overview
  • Trip - Product / Service
  • Trip - Key offerings
  • SWOT

14 Appendix

• 14.1 Scope of the report
• 14.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 14.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 14.4 Research methodology
  • Research methodology
• 14.5 Data procurement
  • Information sources
• 14.6 Data validation
  • Data validation
• 14.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 14.8 Data synthesis
  • Data synthesis
• 14.9 360 degree market analysis
  • 360 degree market analysis
• 14.10 List of abbreviations
  • List of abbreviations