배경음악(BGM) 시장(2026-2030년)

The global background music market is forecasted to grow by USD 680.3 mn during 2025-2030, accelerating at a CAGR of 9.5% during the forecast period. The report on the global background music market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by strategic enhancement of customer experience, unified sensory branding and IoT ecosystem integration, rise in adoption of licensed b2b streaming services.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global background music market is segmented as below:

By Product Type

• Music streaming
• AV system

By End-User

• Hospitality
• Retail
• Commercial buildings
• Public infrastructure
• Others

By Genre

• Ambient music
• Upbeat and energetic
• Classical and instrumental
• Others

Geography

• Europe
  • Germany
  • UK
  • France
  • Italy
  • The Netherlands
  • Spain
• North America
  • US
  • Canada
  • Mexico
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• South America
  • Brazil
  • Argentina
  • Colombia
• Rest of World (ROW)

This study identifies the integration of artificial intelligence for dynamic soundscaping as one of the prime reasons driving the global background music market growth during the next few years. Also, enhanced licensing compliance and rights management via blockchain and resurgence of experiential retail and hospitality atmospherics will lead to sizable demand in the market.

The report on the global background music market covers the following areas:

• Global background music market sizing
• Global background music market forecast
• Global background music market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global background music market vendors that include Auracle Sound Ltd., Brandtrack Inc., Chosic, Epidemic Sound AB, Imagesound Group, Loudly, Mood Media Corp., Mubert, Pixabay GmbH, Rightsify, Rockbot Inc., Sirius XM Holdings Inc., Songtradr, SOUNDMACHINE, Soundsuit, Soundtrack, Startle, Stingray Media Group., TouchTunes Music Corp.. Also, the global background music market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Product Type
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Genre
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Background Music Market 2020 - 2024
  • Historic Market Size - Data Table on Global Background Music Market 2020 - 2024 ($ million)
• 5.2 Product Type segment analysis 2020 - 2024
  • Historic Market Size - Product Type Segment 2020 - 2024 ($ million)
• 5.3 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
• 5.4 Genre segment analysis 2020 - 2024
  • Historic Market Size - Genre Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 The AI impact on the Global Background Music Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Product Type

• 8.1 Market segments
• 8.2 Comparison by Product Type
• 8.3 Music streaming - Market size and forecast 2025-2030
• 8.4 AV system - Market size and forecast 2025-2030
• 8.5 Market opportunity by Product Type
  • Market opportunity by Product Type ($ million)

9 Market Segmentation by End-user

• 9.1 Market segments
• 9.2 Comparison by End-user
• 9.3 Hospitality - Market size and forecast 2025-2030
• 9.4 Retail - Market size and forecast 2025-2030
• 9.5 Commercial buildings - Market size and forecast 2025-2030
• 9.6 Public infrastructure - Market size and forecast 2025-2030
• 9.7 Others - Market size and forecast 2025-2030
• 9.8 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

10 Market Segmentation by Genre

• 10.1 Market segments
• 10.2 Comparison by Genre
• 10.3 Ambient music - Market size and forecast 2025-2030
• 10.4 Upbeat and energetic - Market size and forecast 2025-2030
• 10.5 Classical and instrumental - Market size and forecast 2025-2030
• 10.6 Others - Market size and forecast 2025-2030
• 10.7 Market opportunity by Genre
  • Market opportunity by Genre ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 Europe - Market size and forecast 2025-2030
  • 12.3.1 Germany - Market size and forecast 2025-2030
  • 12.3.2 UK - Market size and forecast 2025-2030
  • 12.3.3 France - Market size and forecast 2025-2030
  • 12.3.4 Italy - Market size and forecast 2025-2030
  • 12.3.5 The Netherlands - Market size and forecast 2025-2030
  • 12.3.6 Spain - Market size and forecast 2025-2030
• 12.4 North America - Market size and forecast 2025-2030
  • 12.4.1 US - Market size and forecast 2025-2030
  • 12.4.2 Canada - Market size and forecast 2025-2030
  • 12.4.3 Mexico - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 China - Market size and forecast 2025-2030
  • 12.5.2 Japan - Market size and forecast 2025-2030
  • 12.5.3 India - Market size and forecast 2025-2030
  • 12.5.4 South Korea - Market size and forecast 2025-2030
  • 12.5.5 Australia - Market size and forecast 2025-2030
  • 12.5.6 Indonesia - Market size and forecast 2025-2030
• 12.6 Middle East and Africa - Market size and forecast 2025-2030
  • 12.6.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.6.2 UAE - Market size and forecast 2025-2030
  • 12.6.3 South Africa - Market size and forecast 2025-2030
  • 12.6.4 Turkey - Market size and forecast 2025-2030
  • 12.6.5 Israel - Market size and forecast 2025-2030
• 12.7 South America - Market size and forecast 2025-2030
  • 12.7.1 Brazil - Market size and forecast 2025-2030
  • 12.7.2 Argentina - Market size and forecast 2025-2030
  • 12.7.3 Colombia - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Strategic enhancement of customer experience
  • Unified sensory branding and IoT ecosystem integration
  • Rise in adoption of licensed B2B streaming services
• 13.2 Market challenges
  • Cross-border copyright regulations
  • Competition from consumer streaming platforms and piracy
  • Regional divergence in musical preferences and cultural nuances
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Integration of artificial intelligence for dynamic soundscaping
  • Enhanced licensing compliance and rights management via blockchain
  • Resurgence of experiential retail and hospitality atmospherics

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Brandtrack Inc.
  • Brandtrack Inc. - Overview
  • Brandtrack Inc. - Product / Service
  • Brandtrack Inc. - Key offerings
  • SWOT
• 15.5 Epidemic Sound AB
  • Epidemic Sound AB - Overview
  • Epidemic Sound AB - Product / Service
  • Epidemic Sound AB - Key offerings
  • SWOT
• 15.6 Imagesound Group
  • Imagesound Group - Overview
  • Imagesound Group - Product / Service
  • Imagesound Group - Key offerings
  • SWOT
• 15.7 Loudly
  • Loudly - Overview
  • Loudly - Product / Service
  • Loudly - Key offerings
  • SWOT
• 15.8 Mood Media Corp.
  • Mood Media Corp. - Overview
  • Mood Media Corp. - Product / Service
  • Mood Media Corp. - Key offerings
  • SWOT
• 15.9 Rightsify
  • Rightsify - Overview
  • Rightsify - Product / Service
  • Rightsify - Key offerings
  • SWOT
• 15.10 Rockbot Inc.
  • Rockbot Inc. - Overview
  • Rockbot Inc. - Product / Service
  • Rockbot Inc. - Key offerings
  • SWOT
• 15.11 Sirius XM Holdings Inc.
  • Sirius XM Holdings Inc. - Overview
  • Sirius XM Holdings Inc. - Business segments
  • Sirius XM Holdings Inc. - Key offerings
  • Sirius XM Holdings Inc. - Segment focus
  • SWOT
• 15.12 Songtradr
  • Songtradr - Overview
  • Songtradr - Product / Service
  • Songtradr - Key offerings
  • SWOT
• 15.13 SOUNDMACHINE
  • SOUNDMACHINE - Overview
  • SOUNDMACHINE - Product / Service
  • SOUNDMACHINE - Key offerings
  • SWOT
• 15.14 Soundsuit
  • Soundsuit - Overview
  • Soundsuit - Product / Service
  • Soundsuit - Key offerings
  • SWOT
• 15.15 Soundtrack
  • Soundtrack - Overview
  • Soundtrack - Product / Service
  • Soundtrack - Key offerings
  • SWOT
• 15.16 Startle
  • Startle - Overview
  • Startle - Product / Service
  • Startle - Key offerings
  • SWOT
• 15.17 Stingray Media Group.
  • Stingray Media Group. - Overview
  • Stingray Media Group. - Product / Service
  • Stingray Media Group. - Key offerings
  • SWOT
• 15.18 TouchTunes Music Corp.
  • TouchTunes Music Corp. - Overview
  • TouchTunes Music Corp. - Product / Service
  • TouchTunes Music Corp. - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations