CPQ(Configure Price And Quote) 소프트웨어 시장(2026-2030년)

The global configure price and quote (cpq) software market is forecasted to grow by USD 5464.7 mn during 2025-2030, accelerating at a CAGR of 20.9% during the forecast period. The report on the global configure price and quote (cpq) software market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing demand for sales process automation, growing complexity of products and pricing models, heightened focus on enhancing customer experience.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global configure price and quote (cpq) software market is segmented as below:

By Deployment

• Cloud-based
• On-premises

By End-User

• IT and telecom
• BFSI
• Automobile
• Others

By Application

• Product configuration
• Quote generation
• Pricing optimization
• Others

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • UAE
  • South Africa
  • Egypt
• Rest of World (ROW)

This study identifies the infusion of artificial intelligence for predictive quoting and price optimization as one of the prime reasons driving the global configure price and quote (cpq) software market growth during the next few years. Also, convergence of cpq with e-commerce and self-service channels and cpqs essential role in managing subscription and usage-based revenue models will lead to sizable demand in the market.

The report on the global configure price and quote (cpq) software market covers the following areas:

• Global configure price and quote (cpq) software market sizing
• Global configure price and quote (cpq) software market forecast
• Global configure price and quote (cpq) software market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global configure price and quote (cpq) software market vendors that include aspire technologies, Bitrix24 Ltd., Cincom Systems Inc., CloudSense Ltd., ConnectWise LLC, Experlogix LLC, Hansen Technologies Ltd., IBM Corp., Infor Inc., Model N Inc., Oracle Corp., Pros Holdings Inc., Revalize Inc., Salesforce Inc., SAP SE, ServiceNow Inc., Tacton Systems AB, The Conga Way, Vendavo Inc.. Also, the global configure price and quote (cpq) software market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Deployment
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Configure Price And Quote (CPQ) Software Market 2020 - 2024
  • Historic Market Size - Data Table on Global Configure Price And Quote (CPQ) Software Market 2020 - 2024 ($ million)
• 5.2 Deployment segment analysis 2020 - 2024
  • Historic Market Size - Deployment Segment 2020 - 2024 ($ million)
• 5.3 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
• 5.4 Application segment analysis 2020 - 2024
  • Historic Market Size - Application Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI in global configure price and quote (CPQ) software market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Deployment

• 8.1 Market segments
• 8.2 Comparison by Deployment
• 8.3 Cloud-based - Market size and forecast 2025-2030
• 8.4 On-premises - Market size and forecast 2025-2030
• 8.5 Market opportunity by Deployment
  • Market opportunity by Deployment ($ million)

9 Market Segmentation by End-user

• 9.1 Market segments
• 9.2 Comparison by End-user
• 9.3 IT and telecom - Market size and forecast 2025-2030
• 9.4 BFSI - Market size and forecast 2025-2030
• 9.5 Automobile - Market size and forecast 2025-2030
• 9.6 Others - Market size and forecast 2025-2030
• 9.7 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

10 Market Segmentation by Application

• 10.1 Market segments
• 10.2 Comparison by Application
• 10.3 Product configuration - Market size and forecast 2025-2030
• 10.4 Quote generation - Market size and forecast 2025-2030
• 10.5 Pricing optimization - Market size and forecast 2025-2030
• 10.6 Others - Market size and forecast 2025-2030
• 10.7 Market opportunity by Application
  • Market opportunity by Application ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 Germany - Market size and forecast 2025-2030
  • 12.4.2 UK - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Italy - Market size and forecast 2025-2030
  • 12.4.5 Spain - Market size and forecast 2025-2030
  • 12.4.6 The Netherlands - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 China - Market size and forecast 2025-2030
  • 12.5.2 Japan - Market size and forecast 2025-2030
  • 12.5.3 India - Market size and forecast 2025-2030
  • 12.5.4 South Korea - Market size and forecast 2025-2030
  • 12.5.5 Australia - Market size and forecast 2025-2030
  • 12.5.6 Indonesia - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 UAE - Market size and forecast 2025-2030
  • 12.7.2 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Egypt - Market size and forecast 2025-2030
  • 12.7.5 Israel - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Increasing demand for sales process automation
  • Growing complexity of products and pricing models
  • Heightened focus on enhancing customer experience
• 13.2 Market challenges
  • Complex integration with disparate enterprise systems
  • High total cost of ownership and extended implementation timelines
  • Managing intricate product catalogs and evolving pricing models
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Infusion of artificial intelligence for predictive quoting and price optimization
  • Convergence of CPQ with e-commerce and self-service channels
  • CPQs essential role in managing subscription and usage-based revenue models

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 aspire technologies
  • aspire technologies - Overview
  • aspire technologies - Product / Service
  • aspire technologies - Key offerings
  • SWOT
• 15.5 Bitrix24 Ltd.
  • Bitrix24 Ltd. - Overview
  • Bitrix24 Ltd. - Product / Service
  • Bitrix24 Ltd. - Key offerings
  • SWOT
• 15.6 Cincom Systems Inc.
  • Cincom Systems Inc. - Overview
  • Cincom Systems Inc. - Product / Service
  • Cincom Systems Inc. - Key offerings
  • SWOT
• 15.7 CloudSense Ltd.
  • CloudSense Ltd. - Overview
  • CloudSense Ltd. - Product / Service
  • CloudSense Ltd. - Key offerings
  • SWOT
• 15.8 ConnectWise LLC
  • ConnectWise LLC - Overview
  • ConnectWise LLC - Product / Service
  • ConnectWise LLC - Key offerings
  • SWOT
• 15.9 Experlogix LLC
  • Experlogix LLC - Overview
  • Experlogix LLC - Product / Service
  • Experlogix LLC - Key offerings
  • SWOT
• 15.10 Hansen Technologies Ltd.
  • Hansen Technologies Ltd. - Overview
  • Hansen Technologies Ltd. - Product / Service
  • Hansen Technologies Ltd. - Key news
  • Hansen Technologies Ltd. - Key offerings
  • SWOT
• 15.11 IBM Corp.
  • IBM Corp. - Overview
  • IBM Corp. - Business segments
  • IBM Corp. - Key news
  • IBM Corp. - Key offerings
  • IBM Corp. - Segment focus
  • SWOT
• 15.12 Infor Inc.
  • Infor Inc. - Overview
  • Infor Inc. - Product / Service
  • Infor Inc. - Key news
  • Infor Inc. - Key offerings
  • SWOT
• 15.13 Model N Inc.
  • Model N Inc. - Overview
  • Model N Inc. - Product / Service
  • Model N Inc. - Key offerings
  • SWOT
• 15.14 Oracle Corp.
  • Oracle Corp. - Overview
  • Oracle Corp. - Business segments
  • Oracle Corp. - Key news
  • Oracle Corp. - Key offerings
  • Oracle Corp. - Segment focus
  • SWOT
• 15.15 Pros Holdings Inc.
  • Pros Holdings Inc. - Overview
  • Pros Holdings Inc. - Product / Service
  • Pros Holdings Inc. - Key offerings
  • SWOT
• 15.16 Revalize Inc.
  • Revalize Inc. - Overview
  • Revalize Inc. - Product / Service
  • Revalize Inc. - Key offerings
  • SWOT
• 15.17 Salesforce Inc.
  • Salesforce Inc. - Overview
  • Salesforce Inc. - Product / Service
  • Salesforce Inc. - Key news
  • Salesforce Inc. - Key offerings
  • SWOT
• 15.18 SAP SE
  • SAP SE - Overview
  • SAP SE - Business segments
  • SAP SE - Key news
  • SAP SE - Key offerings
  • SAP SE - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations