프레시 허브 시장(2026-2030년)

The global fresh herbs market is forecasted to grow by USD 2192.7 mn during 2025-2030, accelerating at a CAGR of 4.6% during the forecast period. The report on the global fresh herbs market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by technological advancements in agriculture, increasing popularity of cuisines from different continents, robust growth of nutraceutical industry.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global fresh herbs market is segmented as below:

By Type

• Basil
• Chives
• Parsley
• Others

By Product Type

• Conventional
• Organic

By End-User

• Food service
• Retail

Geography

• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• North America
  • US
  • Canada
  • Mexico
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• South America
  • Brazil
  • Argentina
  • Chile
• Rest of World (ROW)

This study identifies the strong demand from foodservice and hospitality sectors as one of the prime reasons driving the global fresh herbs market growth during the next few years. Also, organic ingredients gaining traction and rising popularity of culinary and gourmet cooking will lead to sizable demand in the market.

The report on the global fresh herbs market covers the following areas:

• Global fresh herbs market sizing
• Global fresh herbs market forecast
• Global fresh herbs market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global fresh herbs market vendors that include 80 Acres Farms, AeroFarms LLC, Babe Farms Inc., BrightFarms Inc., Dole plc, Farm.One Inc., Fresh Del Monte Produce Inc, Fresh Origins, Gotham Greens Holdings LLC, Indoor Urban Farming GmbH, Jones Food Co, Living Earth Farm, Living Herbs LLC, Monterey Bay Herb Co., Mucci Intl Mrktg Inc., Plenty Unlimited Inc., Rocket Farms Inc., Soli Organic Inc., Taylor Fresh Foods Inc., Vitacress. Also, the global fresh herbs market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Product Type
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Fresh Herbs Market 2020 - 2024
  • Historic Market Size - Data Table on Global Fresh Herbs Market 2020 - 2024 ($ million)
• 5.2 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.3 Product Type segment analysis 2020 - 2024
  • Historic Market Size - Product Type Segment 2020 - 2024 ($ million)
• 5.4 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on the Global Fresh Herbs Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Type

• 8.1 Market segments
• 8.2 Comparison by Type
• 8.3 Basil - Market size and forecast 2025-2030
• 8.4 Chives - Market size and forecast 2025-2030
• 8.5 Parsley - Market size and forecast 2025-2030
• 8.6 Others - Market size and forecast 2025-2030
• 8.7 Market opportunity by Type
  • Market opportunity by Type ($ million)

9 Market Segmentation by Product Type

• 9.1 Market segments
• 9.2 Comparison by Product Type
• 9.3 Conventional - Market size and forecast 2025-2030
• 9.4 Organic - Market size and forecast 2025-2030
• 9.5 Market opportunity by Product Type
  • Market opportunity by Product Type ($ million)

10 Market Segmentation by End-user

• 10.1 Market segments
• 10.2 Comparison by End-user
• 10.3 Food service - Market size and forecast 2025-2030
• 10.4 Retail - Market size and forecast 2025-2030
• 10.5 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 APAC - Market size and forecast 2025-2030
  • 12.3.1 China - Market size and forecast 2025-2030
  • 12.3.2 Japan - Market size and forecast 2025-2030
  • 12.3.3 India - Market size and forecast 2025-2030
  • 12.3.4 South Korea - Market size and forecast 2025-2030
  • 12.3.5 Australia - Market size and forecast 2025-2030
  • 12.3.6 Indonesia - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 Germany - Market size and forecast 2025-2030
  • 12.4.2 UK - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Italy - Market size and forecast 2025-2030
  • 12.4.5 Spain - Market size and forecast 2025-2030
  • 12.4.6 The Netherlands - Market size and forecast 2025-2030
• 12.5 North America - Market size and forecast 2025-2030
  • 12.5.1 US - Market size and forecast 2025-2030
  • 12.5.2 Canada - Market size and forecast 2025-2030
  • 12.5.3 Mexico - Market size and forecast 2025-2030
• 12.6 Middle East and Africa - Market size and forecast 2025-2030
  • 12.6.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.6.2 UAE - Market size and forecast 2025-2030
  • 12.6.3 South Africa - Market size and forecast 2025-2030
  • 12.6.4 Israel - Market size and forecast 2025-2030
  • 12.6.5 Turkey - Market size and forecast 2025-2030
• 12.7 South America - Market size and forecast 2025-2030
  • 12.7.1 Brazil - Market size and forecast 2025-2030
  • 12.7.2 Argentina - Market size and forecast 2025-2030
  • 12.7.3 Chile - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Technological advancements in agriculture
  • Increasing popularity of cuisines from different continents
  • Robust growth of nutraceutical industry
• 13.2 Market challenges
  • Short shelf life of fresh herbs
  • Spoilage due to overuse of fertilizers and pesticides
  • Limited cultivation of fresh herbs
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Strong demand from foodservice and hospitality sectors
  • Organic ingredients gaining traction
  • Rising popularity of culinary and gourmet cooking

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 80 Acres Farms
  • 80 Acres Farms - Overview
  • 80 Acres Farms - Product / Service
  • 80 Acres Farms - Key offerings
  • SWOT
• 15.5 AeroFarms LLC
  • AeroFarms LLC - Overview
  • AeroFarms LLC - Product / Service
  • AeroFarms LLC - Key offerings
  • SWOT
• 15.6 Babe Farms Inc.
  • Babe Farms Inc. - Overview
  • Babe Farms Inc. - Product / Service
  • Babe Farms Inc. - Key offerings
  • SWOT
• 15.7 BrightFarms Inc.
  • BrightFarms Inc. - Overview
  • BrightFarms Inc. - Product / Service
  • BrightFarms Inc. - Key offerings
  • SWOT
• 15.8 Dole plc
  • Dole plc - Overview
  • Dole plc - Business segments
  • Dole plc - Key offerings
  • Dole plc - Segment focus
  • SWOT
• 15.9 Farm.One Inc.
  • Farm.One Inc. - Overview
  • Farm.One Inc. - Product / Service
  • Farm.One Inc. - Key offerings
  • SWOT
• 15.10 Fresh Origins
  • Fresh Origins - Overview
  • Fresh Origins - Product / Service
  • Fresh Origins - Key offerings
  • SWOT
• 15.11 Gotham Greens Holdings LLC
  • Gotham Greens Holdings LLC - Overview
  • Gotham Greens Holdings LLC - Product / Service
  • Gotham Greens Holdings LLC - Key offerings
  • SWOT
• 15.12 Indoor Urban Farming GmbH
  • Indoor Urban Farming GmbH - Overview
  • Indoor Urban Farming GmbH - Product / Service
  • Indoor Urban Farming GmbH - Key offerings
  • SWOT
• 15.13 Monterey Bay Herb Co.
  • Monterey Bay Herb Co. - Overview
  • Monterey Bay Herb Co. - Product / Service
  • Monterey Bay Herb Co. - Key offerings
  • SWOT
• 15.14 Mucci Intl Mrktg Inc.
  • Mucci Intl Mrktg Inc. - Overview
  • Mucci Intl Mrktg Inc. - Product / Service
  • Mucci Intl Mrktg Inc. - Key offerings
  • SWOT
• 15.15 Plenty Unlimited Inc.
  • Plenty Unlimited Inc. - Overview
  • Plenty Unlimited Inc. - Product / Service
  • Plenty Unlimited Inc. - Key offerings
  • SWOT
• 15.16 Rocket Farms Inc.
  • Rocket Farms Inc. - Overview
  • Rocket Farms Inc. - Product / Service
  • Rocket Farms Inc. - Key offerings
  • SWOT
• 15.17 Taylor Fresh Foods Inc.
  • Taylor Fresh Foods Inc. - Overview
  • Taylor Fresh Foods Inc. - Product / Service
  • Taylor Fresh Foods Inc. - Key offerings
  • SWOT
• 15.18 Vitacress
  • Vitacress - Overview
  • Vitacress - Product / Service
  • Vitacress - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations