퀵서비스 레스토랑 시장(2026-2030년)

The global quick service restaurants market is forecasted to grow by USD 65805.0 mn during 2025-2030, accelerating at a CAGR of 2.2% during the forecast period. The report on the global quick service restaurants market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by strategic mainstreaming of digital-first ecosystems and hyper-automation, shifting consumer appetites toward personalized wellness and functional nutrition, industrialization of sustainability and circular economy packaging mandates.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global quick service restaurants market is segmented as below:

By Service

• Eat-in service
• Takeaway service
• Drive-thru service
• Home delivery service

By Type

• Chain
• Independent

By Product Type

• Burger and sandwich
• Pizza
• Asian cuisine
• Frozen desserts and ice cream
• Others

Geography

• North America
  • US
  • Canada
  • Mexico
• APAC
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Indonesia
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• Rest of World (ROW)

This study identifies the integration of agentic AI and autonomous back-of-house operations as one of the prime reasons driving the global quick service restaurants market growth during the next few years. Also, growth of hyper-personalized loyalty ecosystems and dynamic pricing models and expansion of sustainable circularity and plant-forward hybridization will lead to sizable demand in the market.

The report on the global quick service restaurants market covers the following areas:

• Global quick service restaurants market sizing
• Global quick service restaurants market forecast
• Global quick service restaurants market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global quick service restaurants market vendors that include American Dairy Queen Corp., Carls Jr. Restaurants LLC, Carrols Restaurant Group Inc., Chick fil A Inc., Chipotle Mexican Grill Inc., Dominos Pizza Inc., Greggs Plc, Hardees Restaurants LLC, Honeybee Foods Corp., Inspire Brands Inc., Jack in the Box Inc., Little Caesar Enterprises Inc., McDonald Corp., MOS Food Services Inc., Pret A Manger, Restaurant Brands Inc., Starbucks Corp., The Wendys Co., YUM Brands Inc., Zaxbys Franchising LLC. Also, the global quick service restaurants market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Service
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Product Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Quick Service Restaurants Market 2020 - 2024
  • Historic Market Size - Data Table on Global Quick Service Restaurants Market 2020 - 2024 ($ million)
• 5.2 Service segment analysis 2020 - 2024
  • Historic Market Size - Service Segment 2020 - 2024 ($ million)
• 5.3 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.4 Product Type segment analysis 2020 - 2024
  • Historic Market Size - Product Type Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI in global quick service restaurants market
• 6.2 Impact of geopolitical conflict for global quick service restaurants market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Service

• 8.1 Market segments
• 8.2 Comparison by Service
• 8.3 Eat-in service - Market size and forecast 2025-2030
• 8.4 Takeaway service - Market size and forecast 2025-2030
• 8.5 Drive-thru service - Market size and forecast 2025-2030
• 8.6 Home delivery service - Market size and forecast 2025-2030
• 8.7 Market opportunity by Service
  • Market opportunity by Service ($ million)

9 Market Segmentation by Type

• 9.1 Market segments
• 9.2 Comparison by Type
• 9.3 Chain - Market size and forecast 2025-2030
• 9.4 Independent - Market size and forecast 2025-2030
• 9.5 Market opportunity by Type
  • Market opportunity by Type ($ million)

10 Market Segmentation by Product Type

• 10.1 Market segments
• 10.2 Comparison by Product Type
• 10.3 Burger and sandwich - Market size and forecast 2025-2030
• 10.4 Pizza - Market size and forecast 2025-2030
• 10.5 Asian cuisine - Market size and forecast 2025-2030
• 10.6 Frozen desserts and ice cream - Market size and forecast 2025-2030
• 10.7 Others - Market size and forecast 2025-2030
• 10.8 Market opportunity by Product Type
  • Market opportunity by Product Type ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 APAC - Market size and forecast 2025-2030
  • 12.4.1 China - Market size and forecast 2025-2030
  • 12.4.2 India - Market size and forecast 2025-2030
  • 12.4.3 Japan - Market size and forecast 2025-2030
  • 12.4.4 South Korea - Market size and forecast 2025-2030
  • 12.4.5 Australia - Market size and forecast 2025-2030
  • 12.4.6 Indonesia - Market size and forecast 2025-2030
• 12.5 Europe - Market size and forecast 2025-2030
  • 12.5.1 Germany - Market size and forecast 2025-2030
  • 12.5.2 UK - Market size and forecast 2025-2030
  • 12.5.3 France - Market size and forecast 2025-2030
  • 12.5.4 Italy - Market size and forecast 2025-2030
  • 12.5.5 Spain - Market size and forecast 2025-2030
  • 12.5.6 The Netherlands - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.2 UAE - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Turkey - Market size and forecast 2025-2030
  • 12.7.5 Israel - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Strategic mainstreaming of digital-first ecosystems and hyper-automation
  • Shifting consumer appetites toward personalized wellness and functional nutrition
  • Industrialization of sustainability and circular economy packaging mandates
• 13.2 Market challenges
  • Intensification of labor scarcity and rising cost of workforce retention
  • Regulatory burden of sustainability mandates and nutritional transparency requirements
  • Persistence of input cost volatility and limitation of pricing power
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Integration of agentic AI and autonomous back-of-house operations
  • Growth of hyper-personalized loyalty ecosystems and dynamic pricing models
  • Expansion of sustainable circularity and plant-forward hybridization

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Carls Jr. Restaurants LLC
  • Carls Jr. Restaurants LLC - Overview
  • Carls Jr. Restaurants LLC - Product / Service
  • Carls Jr. Restaurants LLC - Key offerings
  • SWOT
• 15.5 Chick fil A Inc.
  • Chick fil A Inc. - Overview
  • Chick fil A Inc. - Product / Service
  • Chick fil A Inc. - Key offerings
  • SWOT
• 15.6 Chipotle Mexican Grill Inc.
  • Chipotle Mexican Grill Inc. - Overview
  • Chipotle Mexican Grill Inc. - Product / Service
  • Chipotle Mexican Grill Inc. - Key offerings
  • SWOT
• 15.7 Dominos Pizza Inc.
  • Dominos Pizza Inc. - Overview
  • Dominos Pizza Inc. - Business segments
  • Dominos Pizza Inc. - Key offerings
  • Dominos Pizza Inc. - Segment focus
  • SWOT
• 15.8 Greggs Plc
  • Greggs Plc - Overview
  • Greggs Plc - Business segments
  • Greggs Plc - Key offerings
  • Greggs Plc - Segment focus
  • SWOT
• 15.9 Honeybee Foods Corp.
  • Honeybee Foods Corp. - Overview
  • Honeybee Foods Corp. - Product / Service
  • Honeybee Foods Corp. - Key offerings
  • SWOT
• 15.10 Inspire Brands Inc.
  • Inspire Brands Inc. - Overview
  • Inspire Brands Inc. - Product / Service
  • Inspire Brands Inc. - Key offerings
  • SWOT
• 15.11 Jack in the Box Inc.
  • Jack in the Box Inc. - Overview
  • Jack in the Box Inc. - Business segments
  • Jack in the Box Inc. - Key offerings
  • Jack in the Box Inc. - Segment focus
  • SWOT
• 15.12 McDonald Corp.
  • McDonald Corp. - Overview
  • McDonald Corp. - Business segments
  • McDonald Corp. - Key offerings
  • McDonald Corp. - Segment focus
  • SWOT
• 15.13 MOS Food Services Inc.
  • MOS Food Services Inc. - Overview
  • MOS Food Services Inc. - Product / Service
  • MOS Food Services Inc. - Key offerings
  • SWOT
• 15.14 Restaurant Brands Inc.
  • Restaurant Brands Inc. - Overview
  • Restaurant Brands Inc. - Business segments
  • Restaurant Brands Inc. - Key offerings
  • Restaurant Brands Inc. - Segment focus
  • SWOT
• 15.15 Starbucks Corp.
  • Starbucks Corp. - Overview
  • Starbucks Corp. - Business segments
  • Starbucks Corp. - Key offerings
  • Starbucks Corp. - Segment focus
  • SWOT
• 15.16 The Wendys Co.
  • The Wendys Co. - Overview
  • The Wendys Co. - Business segments
  • The Wendys Co. - Key offerings
  • The Wendys Co. - Segment focus
  • SWOT
• 15.17 YUM Brands Inc.
  • YUM Brands Inc. - Overview
  • YUM Brands Inc. - Business segments
  • YUM Brands Inc. - Key offerings
  • YUM Brands Inc. - Segment focus
  • SWOT
• 15.18 Zaxbys Franchising LLC
  • Zaxbys Franchising LLC - Overview
  • Zaxbys Franchising LLC - Product / Service
  • Zaxbys Franchising LLC - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations