기프트 노벨티 및 기념품 시장(2026-2030년)

The global gifts novelty and souvenirs market is forecasted to grow by USD 21070.8 mn during 2025-2030, accelerating at a CAGR of 4.5% during the forecast period. The report on the global gifts novelty and souvenirs market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by technological advances leading to product innovation and premiumization, growing culture of gifting, increase in in-bound international tourism propelling sales of gift items.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global gifts novelty and souvenirs market is segmented as below:

By Product

• S and N items
• Seasonal decorations
• Greeting cards
• Others

By Distribution Channel

• Offline
• Online

By Price Range

• Low
• Mid
• High

Geography

• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• North America
  • US
  • Canada
  • Mexico
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• Rest of World (ROW)

This study identifies the increasing demand for personalized gift products as one of the prime reasons driving the global gifts novelty and souvenirs market growth during the next few years. Also, rising penetration of e-commerce channels and increased offering of specialized merchandise will lead to sizable demand in the market.

The report on the global gifts novelty and souvenirs market covers the following areas:

• Global gifts novelty and souvenirs market sizing
• Global gifts novelty and souvenirs market forecast
• Global gifts novelty and souvenirs market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global gifts novelty and souvenirs market vendors that include Creative Gifts Direct, Enesco LLC, Funko Inc., Goebel Porzellan GmbH, Hallmark Cards Inc., Hasbro Inc., Kidrobot Inc., Kikkerland Design Inc., Lenox Corp., Lladro S.A., Margarete Steiff GmbH, Mattel Inc., Nemesis Now Ltd., Paladone Products Ltd., Precious Moments Co. Inc., Pyramid International, Royal Selangor International, Sanrio Co. Ltd., Spin Master Corp., Swarovski AG. Also, the global gifts novelty and souvenirs market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by Price Range
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Gifts Novelty And Souvenirs Market 2020 - 2024
  • Historic Market Size - Data Table on Global Gifts Novelty And Souvenirs Market 2020 - 2024 ($ million)
• 5.2 Product segment analysis 2020 - 2024
  • Historic Market Size - Product Segment 2020 - 2024 ($ million)
• 5.3 Distribution Channel segment analysis 2020 - 2024
  • Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
• 5.4 Price Range segment analysis 2020 - 2024
  • Historic Market Size - Price Range Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Gifts Novelty and Souvenirs Market
• 6.2 Impact of Geopolitical Conflicts on Global Gifts Novelty and Souvenirs Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Product

• 8.1 Market segments
• 8.2 Comparison by Product
• 8.3 S and N items - Market size and forecast 2025-2030
• 8.4 Seasonal decorations - Market size and forecast 2025-2030
• 8.5 Greeting cards - Market size and forecast 2025-2030
• 8.6 Others - Market size and forecast 2025-2030
• 8.7 Market opportunity by Product
  • Market opportunity by Product ($ million)

9 Market Segmentation by Distribution Channel

• 9.1 Market segments
• 9.2 Comparison by Distribution Channel
• 9.3 Offline - Market size and forecast 2025-2030
• 9.4 Online - Market size and forecast 2025-2030
• 9.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)

10 Market Segmentation by Price Range

• 10.1 Market segments
• 10.2 Comparison by Price Range
• 10.3 Low - Market size and forecast 2025-2030
• 10.4 Mid - Market size and forecast 2025-2030
• 10.5 High - Market size and forecast 2025-2030
• 10.6 Market opportunity by Price Range
  • Market opportunity by Price Range ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 Europe - Market size and forecast 2025-2030
  • 12.3.1 Germany - Market size and forecast 2025-2030
  • 12.3.2 UK - Market size and forecast 2025-2030
  • 12.3.3 France - Market size and forecast 2025-2030
  • 12.3.4 Italy - Market size and forecast 2025-2030
  • 12.3.5 Spain - Market size and forecast 2025-2030
  • 12.3.6 The Netherlands - Market size and forecast 2025-2030
• 12.4 North America - Market size and forecast 2025-2030
  • 12.4.1 US - Market size and forecast 2025-2030
  • 12.4.2 Canada - Market size and forecast 2025-2030
  • 12.4.3 Mexico - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 China - Market size and forecast 2025-2030
  • 12.5.2 Japan - Market size and forecast 2025-2030
  • 12.5.3 India - Market size and forecast 2025-2030
  • 12.5.4 South Korea - Market size and forecast 2025-2030
  • 12.5.5 Australia - Market size and forecast 2025-2030
  • 12.5.6 Indonesia - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.2 UAE - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Israel - Market size and forecast 2025-2030
  • 12.7.5 Turkey - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Technological advances leading to product innovation and premiumization
  • Growing culture of gifting
  • Increase in in-bound international tourism propelling sales of gift items
• 13.2 Market challenges
  • Degradation of market growth due to advent of alternate products for social expression
  • Seasonal nature of gifts novelty and souvenirs business thereby signifying a lack of availability
  • Highly complex inventory, supply chain, and merchandising management
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Increasing demand for personalized gift products
  • Rising penetration of e-commerce channels
  • Increased offering of specialized merchandise

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Enesco LLC
  • Enesco LLC - Overview
  • Enesco LLC - Product / Service
  • Enesco LLC - Key offerings
  • SWOT
• 15.5 Funko Inc.
  • Funko Inc. - Overview
  • Funko Inc. - Product / Service
  • Funko Inc. - Key offerings
  • SWOT
• 15.6 Goebel Porzellan GmbH
  • Goebel Porzellan GmbH - Overview
  • Goebel Porzellan GmbH - Product / Service
  • Goebel Porzellan GmbH - Key offerings
  • SWOT
• 15.7 Hallmark Cards Inc.
  • Hallmark Cards Inc. - Overview
  • Hallmark Cards Inc. - Product / Service
  • Hallmark Cards Inc. - Key offerings
  • SWOT
• 15.8 Hasbro Inc.
  • Hasbro Inc. - Overview
  • Hasbro Inc. - Business segments
  • Hasbro Inc. - Key offerings
  • Hasbro Inc. - Segment focus
  • SWOT
• 15.9 Kidrobot Inc.
  • Kidrobot Inc. - Overview
  • Kidrobot Inc. - Product / Service
  • Kidrobot Inc. - Key offerings
  • SWOT
• 15.10 Lenox Corp.
  • Lenox Corp. - Overview
  • Lenox Corp. - Product / Service
  • Lenox Corp. - Key offerings
  • SWOT
• 15.11 Lladro S.A.
  • Lladro S.A. - Overview
  • Lladro S.A. - Product / Service
  • Lladro S.A. - Key offerings
  • SWOT
• 15.12 Margarete Steiff GmbH
  • Margarete Steiff GmbH - Overview
  • Margarete Steiff GmbH - Product / Service
  • Margarete Steiff GmbH - Key offerings
  • SWOT
• 15.13 Mattel Inc.
  • Mattel Inc. - Overview
  • Mattel Inc. - Business segments
  • Mattel Inc. - Key offerings
  • Mattel Inc. - Segment focus
  • SWOT
• 15.14 Precious Moments Co. Inc.
  • Precious Moments Co. Inc. - Overview
  • Precious Moments Co. Inc. - Product / Service
  • Precious Moments Co. Inc. - Key offerings
  • SWOT
• 15.15 Royal Selangor International
  • Royal Selangor International - Overview
  • Royal Selangor International - Product / Service
  • Royal Selangor International - Key offerings
  • SWOT
• 15.16 Sanrio Co. Ltd.
  • Sanrio Co. Ltd. - Overview
  • Sanrio Co. Ltd. - Business segments
  • Sanrio Co. Ltd. - Key offerings
  • Sanrio Co. Ltd. - Segment focus
  • SWOT
• 15.17 Spin Master Corp.
  • Spin Master Corp. - Overview
  • Spin Master Corp. - Business segments
  • Spin Master Corp. - Key offerings
  • Spin Master Corp. - Segment focus
  • SWOT
• 15.18 Swarovski AG
  • Swarovski AG - Overview
  • Swarovski AG - Product / Service
  • Swarovski AG - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations