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디지털 마케팅 강좌 시장(2026-2030년)

Global Digital Marketing Courses Market 2026-2030
발행일: | 리서치사: 구분자 TechNavio | 페이지 정보: 영문 304 Pages | 배송안내 : 즉시배송

    
    
    




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세계의 디지털 마케팅 강좌 시장은 2025-2030년 22억 1,350만 달러 증가하고, 예측 기간 중 연평균 복합 성장률(CAGR)은 11.8%를 나타낼 것으로 예측됩니다. 세계의 디지털 마케팅 강좌 시장에 관한 본 보고서에서는 종합적 분석, 시장 규모와 예측, 동향, 성장요인, 과제와 약 25개사 벤더를 대상으로 한 벤더 분석을 제공합니다.

이 보고서는 현재 시장 상황, 최신 동향 및 성장요인, 그리고 전체 시장 환경에 대한 최신 분석을 제공합니다. 이 시장은 마케팅의 핵심 기반인 인공지능(AI)의 진화, 퍼스트 파티 데이터 및 프라이버시 중심의 커리큘럼으로의 전략적 전환, 몰입형 및 숏폼 비디오 컨텐츠 전략의 부상으로 인해 주도되고 있습니다.

이번 조사는 업계 주요 관계자들의 의견을 포함한 1차 정보와 2차 정보를 객관적으로 조합하여 실시되었습니다. 이 보고서에는 주요 기업 분석과 함께 종합적인 시장 규모 데이터, 지역별 분석과 함께 부문 및 공급업체 현황이 포함되어 있습니다. 보고서에는 과거 데이터와 예측 데이터가 수록되어 있습니다.

시장 범위
기준연도 2026년
종료연도 2030
조사 기간 2026-2030년
성장 모멘텀 가속
2026년 대비 11%
CAGR 11.8%
증가액 22억 1,350만 달러

이 보고서는 AI를 활용한 적응형 학습 생태계를 통한 하이퍼 개인화가 향후 몇 년 동안 세계 디지털 마케팅 강좌 시장의 성장을 주도할 주요 요인 중 하나로 꼽았습니다. 또한, 기존 SEO에서 GEO(Generative Engine Optimization)로의 전환과 몰입형 기술과 소셜커머스 전략의 통합으로 인해 시장에서 상당한 수요가 창출될 것으로 예측됩니다.

목차

제1장 주요 요약

제2장 Technavio 분석

제3장 시장 구도

제4장 시장 규모

제5장 시장 규모 실적

제6장 정성 분석

제7장 Five Forces 분석

제8장 시장 세분화 : 코스별

제9장 시장 세분화 : 채널별

제10장 시장 세분화 : 최종사용자별

제11장 고객 현황

제12장 지역별 상황

제13장 성장 촉진요인, 과제 및 기회

제14장 경쟁 구도

제15장 경쟁 분석

제16장 부록

LSH

The global digital marketing courses market is forecasted to grow by USD 2213.5 mn during 2025-2030, accelerating at a CAGR of 11.8% during the forecast period. The report on the global digital marketing courses market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by evolution of artificial intelligence as core marketing foundation, strategic shift toward first party data and privacy centric curricula, dominance of immersive and short form video content strategy.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Market Scope
Base Year2026
End Year2030
Series Year2026-2030
Growth MomentumAccelerate
YOY 202611%
CAGR11.8%
Incremental Value$2213.5 mn

Technavio's global digital marketing courses market is segmented as below:

By Courses

  • Academic courses
  • Certification courses

By Channel

  • Online
  • Offline

By End-User

  • Working professionals
  • Students
  • Entrepreneurs
  • Self-employed
  • Others

Geography

  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • The Netherlands
  • North America
    • US
    • Canada
    • Mexico
  • APAC
    • India
    • China
    • Japan
    • South Korea
    • Australia
    • Indonesia
  • South America
    • Brazil
    • Argentina
    • Chile
  • Middle East and Africa
    • UAE
    • South Africa
    • Egypt
    • Kenya
  • Rest of World (ROW)

This study identifies the hyper personalization via AI driven adaptive learning ecosystems as one of the prime reasons driving the global digital marketing courses market growth during the next few years. Also, transition from traditional seo to generative engine optimization (GEO) and integration of immersive technologies and social commerce strategy will lead to sizable demand in the market.

The report on the global digital marketing courses market covers the following areas:

  • Global digital marketing courses market sizing
  • Global digital marketing courses market forecast
  • Global digital marketing courses market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global digital marketing courses market vendors that include Amazon.com Inc., Brainstation Inc., Chegg Inc., ClickMinded LLC, Coursera Inc., Digital Marketing Institute Ltd, Google LLC, HubSpot Inc., JobPrepped, Manipal Academy of Higher Edu, Meta Platforms Inc., Microsoft Corp., NIIT Ltd., Reliablesoft.Net, Semrush Holdings Inc., Simplilearn Solutions Pvt. Ltd, Think and Learn Pvt. Ltd., Udacity Inc., Udemy Inc.. Also, the global digital marketing courses market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

  • 1.1 Market overview
    • Executive Summary - Chart on Market Overview
    • Executive Summary - Data Table on Market Overview
    • Executive Summary - Chart on Global Market Characteristics
    • Executive Summary - Chart on Market by Geography
    • Executive Summary - Chart on Market Segmentation by Courses
    • Executive Summary - Chart on Market Segmentation by Channel
    • Executive Summary - Chart on Market Segmentation by End-user
    • Executive Summary - Chart on Incremental Growth
    • Executive Summary - Data Table on Incremental Growth
    • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

  • 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • 2.2 Criticality of inputs and Factors of differentiation
  • 2.3 Factors of disruption
  • 2.4 Impact of drivers and challenges

3 Market Landscape

  • 3.1 Market ecosystem
  • 3.2 Market characteristics
  • 3.3 Value chain analysis

4 Market Sizing

  • 4.1 Market definition
  • 4.2 Market segment analysis
    • Market segments
  • 4.3 Market size 2025
  • 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

  • 5.1 Global Digital Marketing Courses Market 2020 - 2024
    • Historic Market Size - Data Table on Global Digital Marketing Courses Market 2020 - 2024 ($ million)
  • 5.2 Courses segment analysis 2020 - 2024
    • Historic Market Size - Courses Segment 2020 - 2024 ($ million)
  • 5.3 Channel segment analysis 2020 - 2024
    • Historic Market Size - Channel Segment 2020 - 2024 ($ million)
  • 5.4 End-user segment analysis 2020 - 2024
    • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
  • 5.5 Geography segment analysis 2020 - 2024
    • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
  • 5.6 Country segment analysis 2020 - 2024
    • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

  • 6.1 Impact of AI on global digital marketing courses market
  • 6.2 Impact of geopolitical conflict on global digital marketing courses market

7 Five Forces Analysis

  • 7.1 Five forces summary
    • Five forces analysis - Comparison between 2025 and 2030
  • 7.2 Bargaining power of buyers
    • Bargaining power of buyers - Impact of key factors 2025 and 2030
  • 7.3 Bargaining power of suppliers
    • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
  • 7.4 Threat of new entrants
    • Threat of new entrants - Impact of key factors in 2025 and 2030
  • 7.5 Threat of substitutes
    • Threat of substitutes - Impact of key factors in 2025 and 2030
  • 7.6 Threat of rivalry
    • Threat of rivalry - Impact of key factors in 2025 and 2030
  • 7.7 Market condition

8 Market Segmentation by Courses

  • 8.1 Market segments
  • 8.2 Comparison by Courses
  • 8.3 Academic courses - Market size and forecast 2025-2030
  • 8.4 Certification courses - Market size and forecast 2025-2030
  • 8.5 Market opportunity by Courses
    • Market opportunity by Courses ($ million)

9 Market Segmentation by Channel

  • 9.1 Market segments
  • 9.2 Comparison by Channel
  • 9.3 Online - Market size and forecast 2025-2030
  • 9.4 Offline - Market size and forecast 2025-2030
  • 9.5 Market opportunity by Channel
    • Market opportunity by Channel ($ million)

10 Market Segmentation by End-user

  • 10.1 Market segments
  • 10.2 Comparison by End-user
  • 10.3 Working professionals - Market size and forecast 2025-2030
  • 10.4 Students - Market size and forecast 2025-2030
  • 10.5 Entrepreneurs - Market size and forecast 2025-2030
  • 10.6 Self-employed - Market size and forecast 2025-2030
  • 10.7 Others - Market size and forecast 2025-2030
  • 10.8 Market opportunity by End-user
    • Market opportunity by End-user ($ million)

11 Customer Landscape

  • 11.1 Customer landscape overview
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

  • 12.1 Geographic segmentation
  • 12.2 Geographic comparison
  • 12.3 Europe - Market size and forecast 2025-2030
    • 12.3.1 UK - Market size and forecast 2025-2030
    • 12.3.2 Germany - Market size and forecast 2025-2030
    • 12.3.3 France - Market size and forecast 2025-2030
    • 12.3.4 Italy - Market size and forecast 2025-2030
    • 12.3.5 Spain - Market size and forecast 2025-2030
    • 12.3.6 The Netherlands - Market size and forecast 2025-2030
  • 12.4 North America - Market size and forecast 2025-2030
    • 12.4.1 US - Market size and forecast 2025-2030
    • 12.4.2 Canada - Market size and forecast 2025-2030
    • 12.4.3 Mexico - Market size and forecast 2025-2030
  • 12.5 APAC - Market size and forecast 2025-2030
    • 12.5.1 India - Market size and forecast 2025-2030
    • 12.5.2 China - Market size and forecast 2025-2030
    • 12.5.3 Japan - Market size and forecast 2025-2030
    • 12.5.4 South Korea - Market size and forecast 2025-2030
    • 12.5.5 Australia - Market size and forecast 2025-2030
    • 12.5.6 Indonesia - Market size and forecast 2025-2030
  • 12.6 South America - Market size and forecast 2025-2030
    • 12.6.1 Brazil - Market size and forecast 2025-2030
    • 12.6.2 Argentina - Market size and forecast 2025-2030
    • 12.6.3 Chile - Market size and forecast 2025-2030
  • 12.7 Middle East and Africa - Market size and forecast 2025-2030
    • 12.7.1 UAE - Market size and forecast 2025-2030
    • 12.7.2 Saudi Arabia - Market size and forecast 2025-2030
    • 12.7.3 South Africa - Market size and forecast 2025-2030
    • 12.7.4 Egypt - Market size and forecast 2025-2030
    • 12.7.5 Kenya - Market size and forecast 2025-2030
  • 12.8 Market opportunity by geography
    • Market opportunity by geography ($ million)
    • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

  • 13.1 Market drivers
    • Evolution of artificial intelligence as core marketing foundation
    • Strategic shift toward first party data and privacy centric curricula
    • Dominance of immersive and short form video content strategy
  • 13.2 Market challenges
    • Rapid skill obsolescence and artificial intelligence integration gap
    • Fragmentation of global data privacy and regulatory compliance
    • Widening talent gap and verification of practical competency
  • 13.3 Impact of drivers and challenges
    • Impact of drivers and challenges in 2025 and 2030
  • 13.4 Market opportunities
    • Hyper personalization via AI driven adaptive learning ecosystems
    • Transition from traditional SEO to generative engine optimization (GEO)
    • Integration of immersive technologies and social commerce strategy

14 Competitive Landscape

  • 14.1 Overview
  • 14.2 Competitive Landscape
    • Overview on criticality of inputs and factors of differentiation
  • 14.3 Landscape disruption
    • Overview on factors of disruption
  • 14.4 Industry risks
    • Impact of key risks on business

15 Competitive Analysis

  • 15.1 Companies profiled
    • Companies covered
  • 15.2 Company ranking index
    • Company ranking index
  • 15.3 Market positioning of companies
    • Matrix on companies position and classification
  • 15.4 Amazon.com Inc.
    • Amazon.com Inc. - Overview
    • Amazon.com Inc. - Business segments
    • Amazon.com Inc. - Key news
    • Amazon.com Inc. - Key offerings
    • Amazon.com Inc. - Segment focus
    • SWOT
  • 15.5 Chegg Inc.
    • Chegg Inc. - Overview
    • Chegg Inc. - Business segments
    • Chegg Inc. - Key news
    • Chegg Inc. - Key offerings
    • Chegg Inc. - Segment focus
    • SWOT
  • 15.6 ClickMinded LLC
    • ClickMinded LLC - Overview
    • ClickMinded LLC - Product / Service
    • ClickMinded LLC - Key offerings
    • SWOT
  • 15.7 Coursera Inc.
    • Coursera Inc. - Overview
    • Coursera Inc. - Business segments
    • Coursera Inc. - Key news
    • Coursera Inc. - Key offerings
    • Coursera Inc. - Segment focus
    • SWOT
  • 15.8 Google LLC
    • Google LLC - Overview
    • Google LLC - Product / Service
    • Google LLC - Key offerings
    • SWOT
  • 15.9 HubSpot Inc.
    • HubSpot Inc. - Overview
    • HubSpot Inc. - Product / Service
    • HubSpot Inc. - Key offerings
    • SWOT
  • 15.10 Manipal Academy of Higher Edu
    • Manipal Academy of Higher Edu - Overview
    • Manipal Academy of Higher Edu - Product / Service
    • Manipal Academy of Higher Edu - Key offerings
    • SWOT
  • 15.11 Meta Platforms Inc.
    • Meta Platforms Inc. - Overview
    • Meta Platforms Inc. - Business segments
    • Meta Platforms Inc. - Key news
    • Meta Platforms Inc. - Key offerings
    • Meta Platforms Inc. - Segment focus
    • SWOT
  • 15.12 Microsoft Corp.
    • Microsoft Corp. - Overview
    • Microsoft Corp. - Business segments
    • Microsoft Corp. - Key news
    • Microsoft Corp. - Key offerings
    • Microsoft Corp. - Segment focus
    • SWOT
  • 15.13 Reliablesoft.Net
    • Reliablesoft.Net - Overview
    • Reliablesoft.Net - Product / Service
    • Reliablesoft.Net - Key offerings
    • SWOT
  • 15.14 Semrush Holdings Inc.
    • Semrush Holdings Inc. - Overview
    • Semrush Holdings Inc. - Business segments
    • Semrush Holdings Inc. - Key news
    • Semrush Holdings Inc. - Key offerings
    • Semrush Holdings Inc. - Segment focus
    • SWOT
  • 15.15 Simplilearn Solutions Pvt. Ltd
    • Simplilearn Solutions Pvt. Ltd - Overview
    • Simplilearn Solutions Pvt. Ltd - Product / Service
    • Simplilearn Solutions Pvt. Ltd - Key offerings
    • SWOT
  • 15.16 Think and Learn Pvt. Ltd.
    • Think and Learn Pvt. Ltd. - Overview
    • Think and Learn Pvt. Ltd. - Product / Service
    • Think and Learn Pvt. Ltd. - Key offerings
    • SWOT
  • 15.17 Udacity Inc.
    • Udacity Inc. - Overview
    • Udacity Inc. - Product / Service
    • Udacity Inc. - Key offerings
    • SWOT
  • 15.18 Udemy Inc.
    • Udemy Inc. - Overview
    • Udemy Inc. - Business segments
    • Udemy Inc. - Key news
    • Udemy Inc. - Key offerings
    • Udemy Inc. - Segment focus
    • SWOT

16 Appendix

  • 16.1 Scope of the report
    • Market definition
    • Objectives
    • Notes and caveats
  • 16.2 Inclusions and exclusions checklist
    • Inclusions checklist
    • Exclusions checklist
  • 16.3 Currency conversion rates for US$
    • Currency conversion rates for US$
  • 16.4 Research methodology
    • Research methodology
  • 16.5 Data procurement
    • Information sources
  • 16.6 Data validation
    • Data validation
  • 16.7 Validation techniques employed for market sizing
    • Validation techniques employed for market sizing
  • 16.8 Data synthesis
    • Data synthesis
  • 16.9 360 degree market analysis
    • 360 degree market analysis
  • 16.10 List of abbreviations
    • List of abbreviations
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