엔드포인트 보안 시장(2026-2030년)

The global endpoint security market is forecasted to grow by USD 23871.7 mn during 2025-2030, accelerating at a CAGR of 18.9% during the forecast period. The report on the global endpoint security market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rapid proliferation of connected iot devices and corporate network expansion, widespread enterprise transition from legacy antivirus software to next-generation detection systems, aggressive implementation of zero trust network access architectures across global corporations.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global endpoint security market is segmented as below:

By Deployment

• On-premises
• Cloud-based

By End-User

• BFSI
• IT and Telecommunications
• Retail
• Healthcare
• Others

By Service

• Professional services
• Managed services

By Sector

• Large enterprises
• Small and medium-sized enterprises

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • The Netherlands
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Singapore
• Middle East and Africa
  • UAE
  • South Africa
• South America
  • Brazil
  • Argentina
  • Chile
• Rest of World (ROW)

This study identifies the systemic integration of agentic ai and autonomous triage workflows as one of the prime reasons driving the global endpoint security market growth during the next few years. Also, widespread consolidation of point products into comprehensive cyber posture management platforms and proliferation of on-device behavioral processing for decentralized mobile and remote endpoints will lead to sizable demand in the market.

The report on the global endpoint security market covers the following areas:

• Global endpoint security market sizing
• Global endpoint security market forecast
• Global endpoint security market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global endpoint security market vendors that include AO Kaspersky Lab, BlackBerry Ltd., Broadcom Inc., Check Point Software Tech Ltd., Cisco Systems Inc., CrowdStrike Inc., ESET North America, F Secure Corp., Fortinet Inc., Malwarebytes Inc., McAfee LLC, Microsoft Corp., Musarubra US LLC, Palo Alto Networks Inc., S.C. BITDEFENDER S.R.L., Sentinelone Inc., Sophos Group Ltd., Trend Micro Inc., VMware Inc., WatchGuard Technologies Inc.. Also, the global endpoint security market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Deployment
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Service
  • Executive Summary - Chart on Market Segmentation by Sector
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Endpoint Security Market 2020 - 2024
  • Historic Market Size - Data Table on Global Endpoint Security Market 2020 - 2024 ($ million)
• 5.2 Deployment segment analysis 2020 - 2024
  • Historic Market Size - Deployment Segment 2020 - 2024 ($ million)
• 5.3 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
• 5.4 Service segment analysis 2020 - 2024
  • Historic Market Size - Service Segment 2020 - 2024 ($ million)
• 5.5 Sector segment analysis 2020 - 2024
  • Historic Market Size - Sector Segment 2020 - 2024 ($ million)
• 5.6 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.7 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on global endpoint security market
• 6.2 Impact of geopolitical conflicts on global endpoint security market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Deployment

• 8.1 Market segments
• 8.2 Comparison by Deployment
• 8.3 On-premises - Market size and forecast 2025-2030
• 8.4 Cloud-based - Market size and forecast 2025-2030
• 8.5 Market opportunity by Deployment
  • Market opportunity by Deployment ($ million)

9 Market Segmentation by End-user

• 9.1 Market segments
• 9.2 Comparison by End-user
• 9.3 BFSI - Market size and forecast 2025-2030
• 9.4 IT and Telecommunications - Market size and forecast 2025-2030
• 9.5 Retail - Market size and forecast 2025-2030
• 9.6 Healthcare - Market size and forecast 2025-2030
• 9.7 Others - Market size and forecast 2025-2030
• 9.8 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

10 Market Segmentation by Service

• 10.1 Market segments
• 10.2 Comparison by Service
• 10.3 Professional services - Market size and forecast 2025-2030
• 10.4 Managed services - Market size and forecast 2025-2030
• 10.5 Market opportunity by Service
  • Market opportunity by Service ($ million)

11 Market Segmentation by Sector

• 11.1 Market segments
• 11.2 Comparison by Sector
• 11.3 Large enterprises - Market size and forecast 2025-2030
• 11.4 Small and medium-sized enterprises - Market size and forecast 2025-2030
• 11.5 Market opportunity by Sector
  • Market opportunity by Sector ($ million)

12 Customer Landscape

• 12.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

13 Geographic Landscape

• 13.1 Geographic segmentation
• 13.2 Geographic comparison
• 13.3 North America - Market size and forecast 2025-2030
  • 13.3.1 US - Market size and forecast 2025-2030
  • 13.3.2 Canada - Market size and forecast 2025-2030
  • 13.3.3 Mexico - Market size and forecast 2025-2030
• 13.4 Europe - Market size and forecast 2025-2030
  • 13.4.1 UK - Market size and forecast 2025-2030
  • 13.4.2 Germany - Market size and forecast 2025-2030
  • 13.4.3 France - Market size and forecast 2025-2030
  • 13.4.4 Italy - Market size and forecast 2025-2030
  • 13.4.5 Spain - Market size and forecast 2025-2030
  • 13.4.6 The Netherlands - Market size and forecast 2025-2030
• 13.5 APAC - Market size and forecast 2025-2030
  • 13.5.1 China - Market size and forecast 2025-2030
  • 13.5.2 Japan - Market size and forecast 2025-2030
  • 13.5.3 India - Market size and forecast 2025-2030
  • 13.5.4 South Korea - Market size and forecast 2025-2030
  • 13.5.5 Australia - Market size and forecast 2025-2030
  • 13.5.6 Singapore - Market size and forecast 2025-2030
• 13.6 Middle East and Africa - Market size and forecast 2025-2030
  • 13.6.1 Saudi Arabia - Market size and forecast 2025-2030
  • 13.6.2 UAE - Market size and forecast 2025-2030
  • 13.6.3 South Africa - Market size and forecast 2025-2030
  • 13.6.4 Israel - Market size and forecast 2025-2030
  • 13.6.5 Nigeria - Market size and forecast 2025-2030
• 13.7 South America - Market size and forecast 2025-2030
  • 13.7.1 Brazil - Market size and forecast 2025-2030
  • 13.7.2 Argentina - Market size and forecast 2025-2030
  • 13.7.3 Chile - Market size and forecast 2025-2030
• 13.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

14 Drivers, Challenges, and Opportunity

• 14.1 Market drivers
  • Rapid proliferation of connected IOT devices and corporate network expansion
  • Widespread enterprise transition from legacy antivirus software to next-generation detection systems
  • Aggressive implementation of zero trust network access architectures across global corporations
• 14.2 Market challenges
  • Profound management complexity amid disparate edge and remote workplace architectures
  • Aggressive rise of AI enabled malware and multi-layered ransomware extortion
  • Severe specialized cybersecurity talent deficiencies and operational monitoring fatigue
• 14.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 14.4 Market opportunities
  • Systemic integration of agentic AI and autonomous triage workflows
  • Widespread consolidation of point products into comprehensive cyber posture management platforms
  • Proliferation of on-device behavioral processing for decentralized mobile and remote endpoints

15 Competitive Landscape

• 15.1 Overview
• 15.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 15.3 Landscape disruption
  • Overview on factors of disruption
• 15.4 Industry risks
  • Impact of key risks on business

16 Competitive Analysis

• 16.1 Companies profiled
  • Companies covered
• 16.2 Company ranking index
  • Company ranking index
• 16.3 Market positioning of companies
  • Matrix on companies position and classification
• 16.4 BlackBerry Ltd.
  • BlackBerry Ltd. - Overview
  • BlackBerry Ltd. - Business segments
  • BlackBerry Ltd. - Key offerings
  • BlackBerry Ltd. - Segment focus
  • SWOT
• 16.5 Broadcom Inc.
  • Broadcom Inc. - Overview
  • Broadcom Inc. - Business segments
  • Broadcom Inc. - Key offerings
  • Broadcom Inc. - Segment focus
  • SWOT
• 16.6 Check Point Software Tech Ltd.
  • Check Point Software Tech Ltd. - Overview
  • Check Point Software Tech Ltd. - Product / Service
  • Check Point Software Tech Ltd. - Key offerings
  • SWOT
• 16.7 Cisco Systems Inc.
  • Cisco Systems Inc. - Overview
  • Cisco Systems Inc. - Business segments
  • Cisco Systems Inc. - Key news
  • Cisco Systems Inc. - Key offerings
  • Cisco Systems Inc. - Segment focus
  • SWOT
• 16.8 ESET North America
  • ESET North America - Overview
  • ESET North America - Product / Service
  • ESET North America - Key offerings
  • SWOT
• 16.9 F Secure Corp.
  • F Secure Corp. - Overview
  • F Secure Corp. - Product / Service
  • F Secure Corp. - Key offerings
  • SWOT
• 16.10 Fortinet Inc.
  • Fortinet Inc. - Overview
  • Fortinet Inc. - Business segments
  • Fortinet Inc. - Key offerings
  • Fortinet Inc. - Segment focus
  • SWOT
• 16.11 McAfee LLC
  • McAfee LLC - Overview
  • McAfee LLC - Product / Service
  • McAfee LLC - Key offerings
  • SWOT
• 16.12 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
  • SWOT
• 16.13 Musarubra US LLC
  • Musarubra US LLC - Overview
  • Musarubra US LLC - Product / Service
  • Musarubra US LLC - Key offerings
  • SWOT
• 16.14 S.C. BITDEFENDER S.R.L.
  • S.C. BITDEFENDER S.R.L. - Overview
  • S.C. BITDEFENDER S.R.L. - Product / Service
  • S.C. BITDEFENDER S.R.L. - Key offerings
  • SWOT
• 16.15 Sentinelone Inc.
  • Sentinelone Inc. - Overview
  • Sentinelone Inc. - Product / Service
  • Sentinelone Inc. - Key news
  • Sentinelone Inc. - Key offerings
  • SWOT
• 16.16 Sophos Group Ltd.
  • Sophos Group Ltd. - Overview
  • Sophos Group Ltd. - Product / Service
  • Sophos Group Ltd. - Key offerings
  • SWOT
• 16.17 Trend Micro Inc.
  • Trend Micro Inc. - Overview
  • Trend Micro Inc. - Product / Service
  • Trend Micro Inc. - Key offerings
  • SWOT
• 16.18 VMware Inc.
  • VMware Inc. - Overview
  • VMware Inc. - Product / Service
  • VMware Inc. - Key offerings
  • SWOT

17 Appendix

• 17.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 17.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 17.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 17.4 Research methodology
  • Research methodology
• 17.5 Data procurement
  • Information sources
• 17.6 Data validation
  • Data validation
• 17.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 17.8 Data synthesis
  • Data synthesis
• 17.9 360 degree market analysis
  • 360 degree market analysis
• 17.10 List of abbreviations
  • List of abbreviations