의료 분야 증강현실(AR) 및 가상현실(VR) 시장(2026-2030년)

The global augmented and virtual reality in healthcare market is forecasted to grow by USD 9080.2 mn during 2025-2030, accelerating at a CAGR of 27.2% during the forecast period. The report on the global augmented and virtual reality in healthcare market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rapid digital transformation of clinical environments and advanced spatial computing infrastructure, heightened demand for minimally invasive procedures and precision-driven surgical navigation, continuous advancements in spatial computing hardware and specialized software ecosystems.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global augmented and virtual reality in healthcare market is segmented as below:

By Component

• Hardware
• Software

By Technology

• Augmented reality
• Virtual reality

By Application

• Surgical planning and guidance
• Education and training
• Rehabilitation and therapy
• Patient care management

By End-User

• Hospitals and clinics
• Surgical centers
• Research institutions
• Diagnostic laboratories and pharmacies

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • UAE
  • South Africa
  • Egypt
• Rest of World (ROW)

This study identifies the integration of ai and ml with immersive medical platforms as one of the prime reasons driving the global augmented and virtual reality in healthcare market growth during the next few years. Also, expansion of tele-mentorship and remote collaborative surgical interventions and shift toward wearable lightweight headsets for ambulatory and therapeutic applications will lead to sizable demand in the market.

The report on the global augmented and virtual reality in healthcare market covers the following areas:

• Global augmented and virtual reality in healthcare market sizing
• Global augmented and virtual reality in healthcare market forecast
• Global augmented and virtual reality in healthcare market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global augmented and virtual reality in healthcare market vendors that include 3D Systems Corp., AccuVein Inc., Augmedics, Canon Inc., Elevate Healthcare Inc., Firsthand Technology Inc., ImmersiveTouch Inc., KineQuantum SAS, Koninklijke Philips NV, NovaRad Corp., ORAMA VR, Osso VR Inc., Oxford Medical Simulation Ltd., PrecisionOS Technology, Realize Medical, Siemens Healthineers AG, SimX Inc, Surgical Theater Inc., Vuzix Corp., Wipro Ltd., WorldViz Inc., XRHealth USA Inc.. Also, the global augmented and virtual reality in healthcare market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Component
  • Executive Summary - Chart on Market Segmentation by Technology
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Augmented And Virtual Reality In Healthcare Market 2020 - 2024
  • Historic Market Size - Data Table on Global Augmented And Virtual Reality In Healthcare Market 2020 - 2024 ($ million)
• 5.2 Component segment analysis 2020 - 2024
  • Historic Market Size - Component Segment 2020 - 2024 ($ million)
• 5.3 Technology segment analysis 2020 - 2024
  • Historic Market Size - Technology Segment 2020 - 2024 ($ million)
• 5.4 Application segment analysis 2020 - 2024
  • Historic Market Size - Application Segment 2020 - 2024 ($ million)
• 5.5 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
• 5.6 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.7 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on global augmented and virtual reality in healthcare market
• 6.2 Impact of geopolitical conflicts on global augmented and virtual reality in healthcare market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Component

• 8.1 Market segments
• 8.2 Comparison by Component
• 8.3 Hardware - Market size and forecast 2025-2030
• 8.4 Software - Market size and forecast 2025-2030
• 8.5 Market opportunity by Component
  • Market opportunity by Component ($ million)

9 Market Segmentation by Technology

• 9.1 Market segments
• 9.2 Comparison by Technology
• 9.3 Augmented reality - Market size and forecast 2025-2030
• 9.4 Virtual reality - Market size and forecast 2025-2030
• 9.5 Market opportunity by Technology
  • Market opportunity by Technology ($ million)

10 Market Segmentation by Application

• 10.1 Market segments
• 10.2 Comparison by Application
• 10.3 Surgical planning and guidance - Market size and forecast 2025-2030
• 10.4 Education and training - Market size and forecast 2025-2030
• 10.5 Rehabilitation and therapy - Market size and forecast 2025-2030
• 10.6 Patient care management - Market size and forecast 2025-2030
• 10.7 Market opportunity by Application
  • Market opportunity by Application ($ million)

11 Market Segmentation by End-user

• 11.1 Market segments
• 11.2 Comparison by End-user
• 11.3 Hospitals and clinics - Market size and forecast 2025-2030
• 11.4 Surgical centers - Market size and forecast 2025-2030
• 11.5 Research institutions - Market size and forecast 2025-2030
• 11.6 Diagnostic laboratories and pharmacies - Market size and forecast 2025-2030
• 11.7 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

12 Customer Landscape

• 12.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

13 Geographic Landscape

• 13.1 Geographic segmentation
• 13.2 Geographic comparison
• 13.3 North America - Market size and forecast 2025-2030
  • 13.3.1 US - Market size and forecast 2025-2030
  • 13.3.2 Canada - Market size and forecast 2025-2030
  • 13.3.3 Mexico - Market size and forecast 2025-2030
• 13.4 Europe - Market size and forecast 2025-2030
  • 13.4.1 Germany - Market size and forecast 2025-2030
  • 13.4.2 UK - Market size and forecast 2025-2030
  • 13.4.3 France - Market size and forecast 2025-2030
  • 13.4.4 Italy - Market size and forecast 2025-2030
  • 13.4.5 Spain - Market size and forecast 2025-2030
  • 13.4.6 The Netherlands - Market size and forecast 2025-2030
• 13.5 APAC - Market size and forecast 2025-2030
  • 13.5.1 China - Market size and forecast 2025-2030
  • 13.5.2 Japan - Market size and forecast 2025-2030
  • 13.5.3 India - Market size and forecast 2025-2030
  • 13.5.4 South Korea - Market size and forecast 2025-2030
  • 13.5.5 Australia - Market size and forecast 2025-2030
  • 13.5.6 Indonesia - Market size and forecast 2025-2030
• 13.6 South America - Market size and forecast 2025-2030
  • 13.6.1 Brazil - Market size and forecast 2025-2030
  • 13.6.2 Argentina - Market size and forecast 2025-2030
  • 13.6.3 Chile - Market size and forecast 2025-2030
• 13.7 Middle East and Africa - Market size and forecast 2025-2030
  • 13.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 13.7.2 UAE - Market size and forecast 2025-2030
  • 13.7.3 South Africa - Market size and forecast 2025-2030
  • 13.7.4 Israel - Market size and forecast 2025-2030
  • 13.7.5 Egypt - Market size and forecast 2025-2030
• 13.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

14 Drivers, Challenges, and Opportunity

• 14.1 Market drivers
  • Rapid digital transformation of clinical environments and advanced spatial computing infrastructure
  • Heightened demand for minimally invasive procedures and precision-driven surgical navigation
  • Continuous advancements in spatial computing hardware and specialized software ecosystems
• 14.2 Market challenges
  • High capital expenditure and economic constraints on healthcare infrastructure
  • Stringent regulatory compliance and complex data security vulnerabilities
  • Technical limitations and resistance to institutional workflow integration
• 14.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 14.4 Market opportunities
  • Integration of AI and ML with immersive medical platforms
  • Expansion of tele-mentorship and remote collaborative surgical interventions
  • Shift toward wearable lightweight headsets for ambulatory and therapeutic applications

15 Competitive Landscape

• 15.1 Overview
• 15.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 15.3 Landscape disruption
  • Overview on factors of disruption
• 15.4 Industry risks
  • Impact of key risks on business

16 Competitive Analysis

• 16.1 Companies profiled
  • Companies covered
• 16.2 Company ranking index
  • Company ranking index
• 16.3 Market positioning of companies
  • Matrix on companies position and classification
• 16.4 3D Systems Corp.
  • 3D Systems Corp. - Overview
  • 3D Systems Corp. - Business segments
  • 3D Systems Corp. - Key offerings
  • 3D Systems Corp. - Segment focus
  • SWOT
• 16.5 AccuVein Inc.
  • AccuVein Inc. - Overview
  • AccuVein Inc. - Product / Service
  • AccuVein Inc. - Key offerings
  • SWOT
• 16.6 Augmedics
  • Augmedics - Overview
  • Augmedics - Product / Service
  • Augmedics - Key offerings
  • SWOT
• 16.7 Canon Inc.
  • Canon Inc. - Overview
  • Canon Inc. - Business segments
  • Canon Inc. - Key offerings
  • Canon Inc. - Segment focus
  • SWOT
• 16.8 Elevate Healthcare Inc.
  • Elevate Healthcare Inc. - Overview
  • Elevate Healthcare Inc. - Product / Service
  • Elevate Healthcare Inc. - Key offerings
  • SWOT
• 16.9 KineQuantum SAS
  • KineQuantum SAS - Overview
  • KineQuantum SAS - Product / Service
  • KineQuantum SAS - Key offerings
  • SWOT
• 16.10 Koninklijke Philips NV
  • Koninklijke Philips NV - Overview
  • Koninklijke Philips NV - Business segments
  • Koninklijke Philips NV - Key news
  • Koninklijke Philips NV - Key offerings
  • Koninklijke Philips NV - Segment focus
  • SWOT
• 16.11 NovaRad Corp.
  • NovaRad Corp. - Overview
  • NovaRad Corp. - Product / Service
  • NovaRad Corp. - Key offerings
  • SWOT
• 16.12 Osso VR Inc.
  • Osso VR Inc. - Overview
  • Osso VR Inc. - Product / Service
  • Osso VR Inc. - Key offerings
  • SWOT
• 16.13 Oxford Medical Simulation Ltd.
  • Oxford Medical Simulation Ltd. - Overview
  • Oxford Medical Simulation Ltd. - Product / Service
  • Oxford Medical Simulation Ltd. - Key offerings
  • SWOT
• 16.14 Siemens Healthineers AG
  • Siemens Healthineers AG - Overview
  • Siemens Healthineers AG - Business segments
  • Siemens Healthineers AG - Key offerings
  • Siemens Healthineers AG - Segment focus
  • SWOT
• 16.15 Surgical Theater Inc.
  • Surgical Theater Inc. - Overview
  • Surgical Theater Inc. - Product / Service
  • Surgical Theater Inc. - Key offerings
  • SWOT
• 16.16 Wipro Ltd.
  • Wipro Ltd. - Overview
  • Wipro Ltd. - Business segments
  • Wipro Ltd. - Key news
  • Wipro Ltd. - Key offerings
  • Wipro Ltd. - Segment focus
  • SWOT
• 16.17 WorldViz Inc.
  • WorldViz Inc. - Overview
  • WorldViz Inc. - Product / Service
  • WorldViz Inc. - Key offerings
  • SWOT
• 16.18 XRHealth USA Inc.
  • XRHealth USA Inc. - Overview
  • XRHealth USA Inc. - Product / Service
  • XRHealth USA Inc. - Key offerings
  • SWOT

17 Appendix

• 17.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 17.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 17.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 17.4 Research methodology
  • Research methodology
• 17.5 Data procurement
  • Information sources
• 17.6 Data validation
  • Data validation
• 17.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 17.8 Data synthesis
  • Data synthesis
• 17.9 360 degree market analysis
  • 360 degree market analysis
• 17.10 List of abbreviations
  • List of abbreviations