IoT 플랫폼 시장(2025-2030년)

A 228-page report detailing the market for enterprise and industrial IoT platforms, incl. market size, competitive landscape, key trends and challenges.

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Introduction

The IoT platforms market continues to evolve at a rapid pace, driven by technological advancements, vendor consolidation, and shifting enterprise needs. For leaders invested in this ecosystem, staying ahead requires a detailed and objective understanding of these structural changes.

As part of IoT Analytics' ongoing coverage of IoT platforms and software, this report's main purpose is to help readers understand the current IoT platform landscape by defining, sizing, and analyzing the market. The information presented is based on the results of a survey, secondary research, and qualitative primary research, including interviews with IoT platform experts, vendors, and end users.

The result is a 228-page, data-driven analysis of the current and future state of the IoT platforms market. It includes definitions for the IoT platform and its components, market projections, analysis of the competitive landscape, a deep dive into hyperscalers' IoT platforms and product-linked IoT platforms, key trends and challenges, and case studies. The report is compiled to serve as a foundational intelligence asset for leaders responsible for strategy, product development, and investment within the IoT space.

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Report at a glance

• 228-page PDF report: A detailed document outlining the enterprise and industrial IoT platforms market landscape.
• EXCEL datasheet: Includes the full market model and forecasts to 2030 & a list of +500 IoT platform companies.
• Analysis of 12 leading vendors: With current market shares and in-depth profiles of 5 key vendors.
• 5 enterprise case studies: Detailing real-world implementation blueprints.
• Analysis of 5 key trends, 5 challenges, and 2 further considerations: A forward-looking view of key market dynamics.

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The report's analysis includes an in-depth look at several key areas:

• Market structure & evolution: An examination of the market's development over the past 10 years, including the initial proliferation of vendors, subsequent market exits, and the pivot toward solution-based models.
• Competitive landscape and vendor positioning: A detailed assessment of the top 12 vendors.
• Technology stack deep dive: A granular breakdown of the modern IoT platform into its 5 core layers and 14 key components, providing a technical baseline for product and development teams. The report further analyzes the specific platform architectures of both hyperscalers and product-linked OEMs in dedicated chapters.
• Real-world adoption and implementation patterns: An analysis of five distinct enterprise case studies, detailing the architectural decisions, challenges, and outcomes of IoT platform deployments at large industrial and technology firms.

A data-driven foundation for key business functions:

This research is designed to provide a data-driven foundation for key business functions:

• For corporate strategy & M&A: The report's market sizing, forecasts, and competitive landscape analysis provide the quantitative and qualitative backing needed to assess market entry, evaluate investment opportunities, and perform due diligence.
• For product management & marketing: The detailed analysis of vendor strategies, technology trends, and real-world use cases offers the necessary intelligence to benchmark product roadmaps, refine value propositions, and identify differentiation opportunities.
• For CTOs & technical leadership: The in-depth technology overview and architectural breakdowns of leading platforms provide a clear view of the current best practices and future technological trajectory of the market.
• For market intelligence & analysis: This report serves as a central, objective source of market data and vendor intelligence, enabling teams to build upon our findings for their own internal briefings and analyses.

What is an IoT platform?

Definition:

An IoT platform is a software-based technical platform that provides the necessary components for building and operating multiple IoT solutions. IoT platforms act as a middleware layer designed to:

• Manage connected devices.
• Collect and process their data.
• Enable the development and management of IoT applications and services.

Core components:

An IoT platform consists of 5 distinct layers, 14 components, and 44 sub-components:

• Essentials: These components enable bi-directional data exchange between IoT devices and the IoT platform (southbound), and between the IoT platform and external applications or services (northbound).
• Device management: This layer comprises lifecycle management, monitoring, firmware & software updates, and device security. It enables processes from device registration to retirement, tracks device health, delivers OTA updates, and enforces security.
• Data management: This layer spans IoT data transformation, digital twin modeling, analytics, and data security. It ensures data quality, builds digital replicas of physical assets, delivers insights, and protects data.
• Application management: This layer covers application development, lifecycle management, marketplace, and application security. It provides toolkits for building applications, enables deployment and updates, and ensures secure APIs.

Questions answered:

• What are IoT platforms and what is included in their scope (i.e., IoT platform definition)?
• How did the IoT platform market change in the last years?
• Which layers, components, and sub-components are included in the IoT platform stack?
• What is the total market size of IoT platforms by regions and industries?
• Who are the leading IoT platform vendors and how do they compare to each other?
• What are some notable IoT platform case studies?
• What are some of the specifics of IoT platforms in construction, industrial automation, and robotics?
• What are the key trends and challenges in the IoT platforms space?

Companies mentioned:

A selection of companies mentioned in the report.

Table of Contents

1. Executive Summary

2. Introduction

3. Technology overview

4. Market size & outlook

• 4.1. Overview
• 4.2. Wider IoT Platform Market
• 4.3. Narrow IoT Platform Market
• 4.4. How the IoT platforms market evolved over the past 10 years
• 4.5. General drivers and inhibitors for the IoT platforms market 2025
• 4.6. Global spending on IoT platforms by layer
• 4.7. Global spending on IoT platforms by region
• 4.8. Global spending on IoT platforms by country in East Asia & Pacific
• 4.9. Global spending on IoT platforms by country in North America
• 4.10. Global spending on IoT platforms by country in Europe and Central Asia
• 4.11. Global spending on IoT platforms by industry

5. Competitive landscape

6. Case studies

7. Deep dive: Hyperscaler IoT platforms

8. Deep dive: Product-linked IoT platforms

9. Trends & challenges

10. Methodology & market definitions

11. About IoT Analytics