세계의 기업용 소셜 소프트웨어 시장 : 기업 규모, 전개 유형, 업계별, 기능, 유저 유형별 예측(2025-2030년)

The Enterprise Social Software Market was valued at USD 9.04 billion in 2023, expected to reach USD 10.64 billion in 2024, and is projected to grow at a CAGR of 17.85%, to USD 28.56 billion by 2030.

Enterprise Social Software (ESS) encompasses a range of tools designed to facilitate collaboration, communication, and information sharing within organizations. ESS includes platforms such as intranets, collaboration tools, social networking services, and community platforms used primarily in enhancing productivity, fostering innovation, and improving employee engagement. Its necessity stems from the growing need for businesses to harness rapid communication, streamline workflows, and tap into the collective knowledge of their workforce. The application of ESS can be seen across various industries including IT, healthcare, BFSI, and retail, where it aids in team collaboration, project management, and customer interaction. The end-use scope predominantly involves large enterprises and increasingly, small and medium-sized enterprises seeking digital transformation. Market growth is influenced by factors such as the expansion of digital workplaces, the rise of remote work, and the increasing demand for unified communications. A deeper integration with AI and machine learning technologies presents a substantial opportunity for enhancing the functionalities of ESS platforms, such as improved analytics and personalization. However, challenges such as data security concerns, integration complexities, and resistance to change hinder market adoption. Organizations should look towards integrating seamless user interfaces, robust security features, and dynamic scalability in their platforms to tackle these challenges. Innovation opportunities lie in developing solutions that leverage AI to predict user behavior, automate routine tasks, and provide real-time data analytics. As the market is characterized by rapidly evolving technologies and competitive dynamics, continuous research and innovation are essential to maintain a competitive edge. Businesses are advised to focus on nurturing strategic partnerships and investing in user-centric design to stay ahead. These measures can help to exploit the market's growth potential while addressing its inherent challenges.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Enterprise Social Software Market

The Enterprise Social Software Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing adoption of social media platforms within enterprises to enhance internal communication and collaboration
  • Rising demand for enhanced employee engagement and productivity through social networking solutions
  • Growing need for streamlined information sharing and knowledge management across decentralized teams and locations
  • Advancements in cloud technology driving the integration and scalability of enterprise social software solutions
• Market Restraints
  • High integration and customization costs deter small enterprises from adopting enterprise social software solutions
  • Security and privacy concerns limit the widespread adoption of enterprise social software applications across regulated industries
• Market Opportunities
  • Enterprise social software in the healthcare industry for patient coordination and staff collaboration
  • Enterprise social software applications in the education sector to enhance virtual learning and faculty collaboration
  • Optimizing supply chain management using enterprise social software in the manufacturing industry
• Market Challenges
  • Data security and compliance concerns in highly regulated industries impacting enterprise social software adoption
  • Difficulty in demonstrating clear return on investment for enterprise social software implementations

Porter's Five Forces: A Strategic Tool for Navigating the Enterprise Social Software Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Enterprise Social Software Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Enterprise Social Software Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Enterprise Social Software Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Enterprise Social Software Market

A detailed market share analysis in the Enterprise Social Software Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Enterprise Social Software Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Enterprise Social Software Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Enterprise Social Software Market

A strategic analysis of the Enterprise Social Software Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Enterprise Social Software Market, highlighting leading vendors and their innovative profiles. These include Asana, Inc., Atlassian Corporation Plc, BroadVision, Inc., Cisco Systems, Inc., Facebook, Inc., Google LLC, IBM Corporation, Igloo Inc., Jive Software, Inc., Lithium Technologies, LLC, LumApps SAS, MangoApps Inc., Microsoft Corporation, Salesforce.com, Inc., SAP SE, Slack Technologies, LLC, Smartsheet Inc., Tibco Software Inc., Workplace by Facebook, and Zoho Corporation Pvt. Ltd..

Market Segmentation & Coverage

This research report categorizes the Enterprise Social Software Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Company Size, market is studied across Large Enterprises, Medium Enterprises, and Small Enterprises. The Medium Enterprises is further studied across Established Medium Enterprises and Growing Medium Enterprises. The Small Enterprises is further studied across Micro Enterprises and Startups.
• Based on Deployment Type, market is studied across Cloud-Based and On-Premises. The Cloud-Based is further studied across Hybrid Cloud, Private Cloud, and Public Cloud.
• Based on Industry Vertical, market is studied across Education, Finance, Healthcare, Manufacturing, and Retail. The Education is further studied across Higher Education and K-12. The Finance is further studied across Banking, Insurance, and Investment Firms. The Healthcare is further studied across Hospitals, Private Practices, and Rehabilitation Centers. The Manufacturing is further studied across Automotive, Consumer Goods, and Industrial Equipment. The Retail is further studied across Brick-and-Mortar and E-commerce.
• Based on Features, market is studied across Collaboration Tools, Integration Capabilities, and Security Features. The Collaboration Tools is further studied across File Sharing, Project Management, and Team Chat. The Integration Capabilities is further studied across API Integration and Third-Party App Compatibility. The Security Features is further studied across Data Loss Prevention, Encryption, and User Authentication.
• Based on User Type, market is studied across Employees, IT Professionals, and Management.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing adoption of social media platforms within enterprises to enhance internal communication and collaboration
    • 5.1.1.2. Rising demand for enhanced employee engagement and productivity through social networking solutions
    • 5.1.1.3. Growing need for streamlined information sharing and knowledge management across decentralized teams and locations
    • 5.1.1.4. Advancements in cloud technology driving the integration and scalability of enterprise social software solutions
  • 5.1.2. Restraints
    • 5.1.2.1. High integration and customization costs deter small enterprises from adopting enterprise social software solutions
    • 5.1.2.2. Security and privacy concerns limit the widespread adoption of enterprise social software applications across regulated industries
  • 5.1.3. Opportunities
    • 5.1.3.1. Enterprise social software in the healthcare industry for patient coordination and staff collaboration
    • 5.1.3.2. Enterprise social software applications in the education sector to enhance virtual learning and faculty collaboration
    • 5.1.3.3. Optimizing supply chain management using enterprise social software in the manufacturing industry
  • 5.1.4. Challenges
    • 5.1.4.1. Data security and compliance concerns in highly regulated industries impacting enterprise social software adoption
    • 5.1.4.2. Difficulty in demonstrating clear return on investment for enterprise social software implementations
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Enterprise Social Software Market, by Company Size

• 6.1. Introduction
• 6.2. Large Enterprises
• 6.3. Medium Enterprises
  • 6.3.1. Established Medium Enterprises
  • 6.3.2. Growing Medium Enterprises
• 6.4. Small Enterprises
  • 6.4.1. Micro Enterprises
  • 6.4.2. Startups

7. Enterprise Social Software Market, by Deployment Type

• 7.1. Introduction
• 7.2. Cloud-Based
  • 7.2.1. Hybrid Cloud
  • 7.2.2. Private Cloud
  • 7.2.3. Public Cloud
• 7.3. On-Premises

8. Enterprise Social Software Market, by Industry Vertical

• 8.1. Introduction
• 8.2. Education
  • 8.2.1. Higher Education
  • 8.2.2. K-12
• 8.3. Finance
  • 8.3.1. Banking
  • 8.3.2. Insurance
  • 8.3.3. Investment Firms
• 8.4. Healthcare
  • 8.4.1. Hospitals
  • 8.4.2. Private Practices
  • 8.4.3. Rehabilitation Centers
• 8.5. Manufacturing
  • 8.5.1. Automotive
  • 8.5.2. Consumer Goods
  • 8.5.3. Industrial Equipment
• 8.6. Retail
  • 8.6.1. Brick-and-Mortar
  • 8.6.2. E-commerce

9. Enterprise Social Software Market, by Features

• 9.1. Introduction
• 9.2. Collaboration Tools
  • 9.2.1. File Sharing
  • 9.2.2. Project Management
  • 9.2.3. Team Chat
• 9.3. Integration Capabilities
  • 9.3.1. API Integration
  • 9.3.2. Third-Party App Compatibility
• 9.4. Security Features
  • 9.4.1. Data Loss Prevention
  • 9.4.2. Encryption
  • 9.4.3. User Authentication

10. Enterprise Social Software Market, by User Type

• 10.1. Introduction
• 10.2. Employees
• 10.3. IT Professionals
• 10.4. Management

11. Americas Enterprise Social Software Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Enterprise Social Software Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Enterprise Social Software Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Asana, Inc.
• 2. Atlassian Corporation Plc
• 3. BroadVision, Inc.
• 4. Cisco Systems, Inc.
• 5. Facebook, Inc.
• 6. Google LLC
• 7. IBM Corporation
• 8. Igloo Inc.
• 9. Jive Software, Inc.
• 10. Lithium Technologies, LLC
• 11. LumApps SAS
• 12. MangoApps Inc.
• 13. Microsoft Corporation
• 14. Salesforce.com, Inc.
• 15. SAP SE
• 16. Slack Technologies, LLC
• 17. Smartsheet Inc.
• 18. Tibco Software Inc.
• 19. Workplace by Facebook
• 20. Zoho Corporation Pvt. Ltd.