세계의 장식용 코팅 시장 : 수지 유형, 기술, 코팅 유형, 제품 유형, 사용자 유형, 용도별 예측(2025-2030년)

The Decorative Coatings Market was valued at USD 80.88 billion in 2023, expected to reach USD 86.21 billion in 2024, and is projected to grow at a CAGR of 6.85%, to USD 128.62 billion by 2030.

Decorative coatings serve both protective and aesthetic functions, applied to residential, commercial, and industrial settings for finishes and durability enhancement. The market for decorative coatings is primarily driven by the burgeoning construction and infrastructure sectors, increased urbanization demanding aesthetic upgrades, and rising consumer preferences for eco-friendly and sustainable coating solutions. The necessity of decorative coatings stems from their role in surface protection against wear, tear, and environmental elements, while enhancing aesthetic appeal. These coatings find diverse applications including interior and exterior walls, decks, roofs, and furniture coatings. Key end-user segments encompass architectural, automotive, and product finishes industries. Market growth is influenced by the innovation in coating technologies like waterborne, powder, and high-solids coatings that promise reduced environmental footprint and improved performance attributes. The advent of smart coatings integrating functionalities such as self-healing, microbial resistance, and thermal insulation presents lucrative opportunities. However, the market faces challenges like stringent environmental regulations concerning volatile organic compounds (VOCs) emissions, fluctuating raw material prices, and high costs associated with the adoption of advanced technologies that could stifle growth. Innovation and research are crucial in developing bio-based coatings and enhancing the functional properties of conventional coatings to overcome these limitations. Emphasis on developing coatings with lower VOC content in response to regulatory pressures opens new avenues. Further, manufacturers investing in R&D for product diversification aligned with sustainability trends stand to gain a competitive edge. The market is characterized by rapid advancements in technology, with digital color matching and customization tools aiding personalized customer offerings. Companies must prioritize agility in production and leverage collaborations for technological advancements and market expansion. Overall, a focus on sustainability, innovation, and regulatory compliance will shape the market trajectory and success.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Decorative Coatings Market

The Decorative Coatings Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising number of renovation and remodeling activities in the residential sector
  • Growing demand from the automotive and electronics industry to enhance durability and performance in extreme weather
  • Escalating demand for eco-friendly and waterborne decorative coatings
• Market Restraints
  • Price volatility of raw materials used in decorative coating manufacturing
• Market Opportunities
  • Recent advancements and launch of improved decorative coatings
  • Increase in R&D activities and rapid expansion of production facilities
• Market Challenges
  • Performance issues and environment effects of solvent-borne coatings

Porter's Five Forces: A Strategic Tool for Navigating the Decorative Coatings Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Decorative Coatings Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Decorative Coatings Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Decorative Coatings Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Decorative Coatings Market

A detailed market share analysis in the Decorative Coatings Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Decorative Coatings Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Decorative Coatings Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Decorative Coatings Market

A strategic analysis of the Decorative Coatings Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Decorative Coatings Market, highlighting leading vendors and their innovative profiles. These include Aexcel Corporation, Akzo Nobel N.V., Angel Coating, Anochrome Group, Arosun Paints & Coating, Asian Paints Limited, Axalta Coating Systems, Barpimo S.A., BASF SE, Benjamin Moore & Co., Berger Paints India Limited, Brillux GmbH & Co. KG, Cabot Corporation, Cloverdale Paint Inc., Colormaker Industries, Covestro AG, Crest Coating, Inc., DAW SE, Deco-Chem, Inc., Diamond Vogel, Inc., DuluxGroup Ltd., Eastman Chemical Company, Evonik Industries AG, FlameOFF Inc., Fujikura Kasei Co., Ltd., GREBE Holding GmbH, Hempel A/S, Kansai Paint Co., Ltd., Masco Corporation, Nippon Paint Holdings Co., Ltd., Oasis Paints, Paint Industries Pty Ltd, Plas-Tech Coatings, Inc., PPG Industries, Inc., Prabhat Paint Industries, Quadro Coatings Inc., RayPaul Coating, Inc., Richter Precision, Inc., RPM International Inc., San Marco Group S.p.A., Sherwin-Williams Company, Sigma Paints, Sinoarc PVD tech. INC., Starshield Technologies Private Limited, Sto Corp., Surface Modification Technologies, TarangDecor, Topciment, Valpaint S.p.A., and Jotun A/S.

Market Segmentation & Coverage

This research report categorizes the Decorative Coatings Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Resin Type, market is studied across Acrylic Resin, Alkyd Resin, Polyurethane Resin, and Vinyl Resin.
• Based on Technology, market is studied across Powder Coatings, Solventborne Coatings, and Waterborne Coatings.
• Based on Coating Type, market is studied across Exterior and Interior.
• Based on Product Type, market is studied across Emulsions, Enamels, and Wood Coatings. The Wood Coatings is further studied across Stains and Varnishes.
• Based on User Type, market is studied across DIY and Professional.
• Based on Application, market is studied across Non-Residential and Residential. The Non-Residential is further studied across Commercial, Industrial, and Infrastructure. The Residential is further studied across New Construction and Remodel & Repaint.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising number of renovation and remodeling activities in the residential sector
    • 5.1.1.2. Growing demand from the automotive and electronics industry to enhance durability and performance in extreme weather
    • 5.1.1.3. Escalating demand for eco-friendly and waterborne decorative coatings
  • 5.1.2. Restraints
    • 5.1.2.1. Price volatility of raw materials used in decorative coating manufacturing
  • 5.1.3. Opportunities
    • 5.1.3.1. Recent advancements and launch of improved decorative coatings
    • 5.1.3.2. Increase in R&D activities and rapid expansion of production facilities
  • 5.1.4. Challenges
    • 5.1.4.1. Performance issues and environment effects of solvent-borne coatings
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Decorative Coatings Market, by Resin Type

• 6.1. Introduction
• 6.2. Acrylic Resin
• 6.3. Alkyd Resin
• 6.4. Polyurethane Resin
• 6.5. Vinyl Resin

7. Decorative Coatings Market, by Technology

• 7.1. Introduction
• 7.2. Powder Coatings
• 7.3. Solventborne Coatings
• 7.4. Waterborne Coatings

8. Decorative Coatings Market, by Coating Type

• 8.1. Introduction
• 8.2. Exterior
• 8.3. Interior

9. Decorative Coatings Market, by Product Type

• 9.1. Introduction
• 9.2. Emulsions
• 9.3. Enamels
• 9.4. Wood Coatings
  • 9.4.1. Stains
  • 9.4.2. Varnishes

10. Decorative Coatings Market, by User Type

• 10.1. Introduction
• 10.2. DIY
• 10.3. Professional

11. Decorative Coatings Market, by Application

• 11.1. Introduction
• 11.2. Non-Residential
  • 11.2.1. Commercial
  • 11.2.2. Industrial
  • 11.2.3. Infrastructure
• 11.3. Residential
  • 11.3.1. New Construction
  • 11.3.2. Remodel & Repaint

12. Americas Decorative Coatings Market

• 12.1. Introduction
• 12.2. Argentina
• 12.3. Brazil
• 12.4. Canada
• 12.5. Mexico
• 12.6. United States

13. Asia-Pacific Decorative Coatings Market

• 13.1. Introduction
• 13.2. Australia
• 13.3. China
• 13.4. India
• 13.5. Indonesia
• 13.6. Japan
• 13.7. Malaysia
• 13.8. Philippines
• 13.9. Singapore
• 13.10. South Korea
• 13.11. Taiwan
• 13.12. Thailand
• 13.13. Vietnam

14. Europe, Middle East & Africa Decorative Coatings Market

• 14.1. Introduction
• 14.2. Denmark
• 14.3. Egypt
• 14.4. Finland
• 14.5. France
• 14.6. Germany
• 14.7. Israel
• 14.8. Italy
• 14.9. Netherlands
• 14.10. Nigeria
• 14.11. Norway
• 14.12. Poland
• 14.13. Qatar
• 14.14. Russia
• 14.15. Saudi Arabia
• 14.16. South Africa
• 14.17. Spain
• 14.18. Sweden
• 14.19. Switzerland
• 14.20. Turkey
• 14.21. United Arab Emirates
• 14.22. United Kingdom

15. Competitive Landscape

• 15.1. Market Share Analysis, 2023
• 15.2. FPNV Positioning Matrix, 2023
• 15.3. Competitive Scenario Analysis
  • 15.3.1. Asian Paints New Acquisition To Expand Home Decor Biz
  • 15.3.2. Kansai Helios Completed Its Acquisition of CWS
  • 15.3.3. Berger Paints Scouts Land In Odisha For New Manufacturing Plant
  • 15.3.4. JK Cement Enters Paint Segment, Acquires 60% Stake In Acro Paints In Rs 153-Crore Deal
  • 15.3.5. Hartley Italia and ICRO Coatings Announce Strategic Partnership
  • 15.3.6. Sherwin-Williams to Acquire Italian Wood Coatings Company Industria Chimica Adriatica S.p.A.
  • 15.3.7. Evonik Increases Additive Capacities for Architectural Paints
  • 15.3.8. Evonik Increases Additive Capacities For Architectural Paints
  • 15.3.9. Aparna Unispace Partners With Jotun Paints For An Expanded Product Portfolio
  • 15.3.10. AkzoNobel Completes Grupo Orbis Acquisition To Boost Investment In Growth In Latin America
• 15.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Aexcel Corporation
• 2. Akzo Nobel N.V.
• 3. Angel Coating
• 4. Anochrome Group
• 5. Arosun Paints & Coating
• 6. Asian Paints Limited
• 7. Axalta Coating Systems
• 8. Barpimo S.A.
• 9. BASF SE
• 10. Benjamin Moore & Co.
• 11. Berger Paints India Limited
• 12. Brillux GmbH & Co. KG
• 13. Cabot Corporation
• 14. Cloverdale Paint Inc.
• 15. Colormaker Industries
• 16. Covestro AG
• 17. Crest Coating, Inc.
• 18. DAW SE
• 19. Deco-Chem, Inc.
• 20. Diamond Vogel, Inc.
• 21. DuluxGroup Ltd.
• 22. Eastman Chemical Company
• 23. Evonik Industries AG
• 24. FlameOFF Inc.
• 25. Fujikura Kasei Co., Ltd.
• 26. GREBE Holding GmbH
• 27. Hempel A/S
• 28. Kansai Paint Co., Ltd.
• 29. Masco Corporation
• 30. Nippon Paint Holdings Co., Ltd.
• 31. Oasis Paints
• 32. Paint Industries Pty Ltd
• 33. Plas-Tech Coatings, Inc.
• 34. PPG Industries, Inc.
• 35. Prabhat Paint Industries
• 36. Quadro Coatings Inc.
• 37. RayPaul Coating, Inc.
• 38. Richter Precision, Inc.
• 39. RPM International Inc.
• 40. San Marco Group S.p.A.
• 41. Sherwin-Williams Company
• 42. Sigma Paints
• 43. Sinoarc PVD tech. INC.
• 44. Starshield Technologies Private Limited
• 45. Sto Corp.
• 46. Surface Modification Technologies
• 47. TarangDecor
• 48. Topciment
• 49. Valpaint S.p.A.
• 50. Jotun A/S