세계의 인스토어 애널리틱스 시장 : 구성 요소, 용도, 전개, 조직 규모별 예측(2025-2030년)

The In-Store Analytics Market was valued at USD 2.48 billion in 2023, expected to reach USD 2.90 billion in 2024, and is projected to grow at a CAGR of 17.74%, to USD 7.80 billion by 2030.

In-store analytics, a burgeoning domain in retail, is defined as the collection and analysis of data concerning customer behavior within physical retail spaces using various technologies such as video analytics, Wi-Fi tracking, and Bluetooth beacons. The necessity of in-store analytics arises from the evolving retail landscape where brick-and-mortar stores compete with e-commerce, making it imperative for physical outlets to understand consumer preferences and optimize the shopping experience. This technology is applied to measure foot traffic, optimize store layouts, manage inventory, enhance customer engagement, and improve operational efficiency. End-use scope spans across diverse sectors like FMCG, apparel, electronics, and luxury goods retailers. Market growth is influenced by increased adoption of IoT devices, the rise of AI and big data analytics, and a push toward personalized shopping experiences. Retailers can seize potential opportunities by integrating advanced data analysis tools that provide deeper insights into customer behavior, and deploying real-time data analytics for dynamic decision-making, which is particularly relevant in adapting to real-time inventory management and personalized marketing efforts. However, the market faces limitations such as high initial setup costs, potential privacy concerns among customers, and the challenge of integrating complex data systems into existing workflows. Innovation and research can be directed towards developing cost-effective solutions, leveraging AI to anticipate consumer needs, and improving data privacy to mitigate consumer concerns. The nature of the market is dynamic and highly competitive, yet ripe for technological innovation. By aligning with these trends, companies can foster growth through innovations that include enhanced human-machine interfaces, digital twin technology for virtual store assessments, and AI-driven sentiment analysis tools. Proactively addressing these targeted areas can position businesses competitively in the ever-evolving retail analytics landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving In-Store Analytics Market

The In-Store Analytics Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing focus on enhancing customer experience
  • Adoption for real-time decision-making for inventory management
  • Omnichannel integration to provide seamless shopping experience
• Market Restraints
  • High cost of implementation and complex data integration
• Market Opportunities
  • Evolving smart retail through in-store analytics
  • Amalgamation of in-store analytics with loyalty programs
• Market Challenges
  • Concerns associated with data privacy and security

Porter's Five Forces: A Strategic Tool for Navigating the In-Store Analytics Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the In-Store Analytics Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the In-Store Analytics Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the In-Store Analytics Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the In-Store Analytics Market

A detailed market share analysis in the In-Store Analytics Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the In-Store Analytics Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the In-Store Analytics Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the In-Store Analytics Market

A strategic analysis of the In-Store Analytics Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the In-Store Analytics Market, highlighting leading vendors and their innovative profiles. These include Amoobi Inc., Capgemini SE, Capillary Technologies, Cloud4Wi, Inc., Dor Technologies, Inc., Happiest Minds Technologies Ltd., Hoxton Analytics Limited, Inpixon, Inc., InvenSense Inc. by TDK Corporation, Motionloft Inc., Oracle Corporation, Raydiant Inc., RetailNext, Inc., Retalon, Salesforce, Inc., SAP SE, SAS Institute Inc., Scanalytics Inc., Semseye, Sensormatic Electronics Corporation by Johnson Controls International PLC, SPS Commerce, Inc., Thinkinside SRL, Trax Technology Solutions Pte Ltd., V-Count Teknoloji A.S., Walkbase Oy by Stratacache Company, and Xovis AG.

Market Segmentation & Coverage

This research report categorizes the In-Store Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Components, market is studied across Services and Software. The Services is further studied across Managed Services and Professional Services. The Professional Services is further studied across Consulting and Support & Maintenance.
• Based on Application, market is studied across Customer Management, Marketing Management, Merchandising Analysis, Risk & Compliance Management, and Store Operation Analysis.
• Based on Deployment, market is studied across On-Cloud and On-Premises.
• Based on Organization Size, market is studied across Large Enterprises and Small & Medium-sized Enterprises (SMEs).
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing focus on enhancing customer experience
    • 5.1.1.2. Adoption for real-time decision-making for inventory management
    • 5.1.1.3. Omnichannel integration to provide seamless shopping experience
  • 5.1.2. Restraints
    • 5.1.2.1. High cost of implementation and complex data integration
  • 5.1.3. Opportunities
    • 5.1.3.1. Evolving smart retail through in-store analytics
    • 5.1.3.2. Amalgamation of in-store analytics with loyalty programs
  • 5.1.4. Challenges
    • 5.1.4.1. Concerns associated with data privacy and security
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. In-Store Analytics Market, by Components

• 6.1. Introduction
• 6.2. Services
  • 6.2.1. Managed Services
  • 6.2.2. Professional Services
    • 6.2.2.1. Consulting
    • 6.2.2.2. Support & Maintenance
• 6.3. Software

7. In-Store Analytics Market, by Application

• 7.1. Introduction
• 7.2. Customer Management
• 7.3. Marketing Management
• 7.4. Merchandising Analysis
• 7.5. Risk & Compliance Management
• 7.6. Store Operation Analysis

8. In-Store Analytics Market, by Deployment

• 8.1. Introduction
• 8.2. On-Cloud
• 8.3. On-Premises

9. In-Store Analytics Market, by Organization Size

• 9.1. Introduction
• 9.2. Large Enterprises
• 9.3. Small & Medium-sized Enterprises (SMEs)

10. Americas In-Store Analytics Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific In-Store Analytics Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa In-Store Analytics Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Amoobi Inc.
• 2. Capgemini SE
• 3. Capillary Technologies
• 4. Cloud4Wi, Inc.
• 5. Dor Technologies, Inc.
• 6. Happiest Minds Technologies Ltd.
• 7. Hoxton Analytics Limited
• 8. Inpixon, Inc.
• 9. InvenSense Inc. by TDK Corporation
• 10. Motionloft Inc.
• 11. Oracle Corporation
• 12. Raydiant Inc.
• 13. RetailNext, Inc.
• 14. Retalon
• 15. Salesforce, Inc.
• 16. SAP SE
• 17. SAS Institute Inc.
• 18. Scanalytics Inc.
• 19. Semseye
• 20. Sensormatic Electronics Corporation by Johnson Controls International PLC
• 21. SPS Commerce, Inc.
• 22. Thinkinside SRL
• 23. Trax Technology Solutions Pte Ltd.
• 24. V-Count Teknoloji A.S.
• 25. Walkbase Oy by Stratacache Company
• 26. Xovis AG