실내 위치 추적 및 실내 내비게이션 시장 : 서비스, 기술, 용도, 산업별, 세계 예측(2025-2030년)

The Indoor Positioning & Indoor Navigation Market was valued at USD 11.31 billion in 2023, expected to reach USD 13.74 billion in 2024, and is projected to grow at a CAGR of 22.32%, to USD 46.40 billion by 2030.

Indoor Positioning and Indoor Navigation (IPIN) systems are technologies that provide location-based services within indoor environments, where traditional GPS services falter. The necessity of IPIN arises from the growing need for efficient navigation in environments like shopping malls, airports, hospitals, and large corporate buildings, improving both user experience and operational efficiency. Key applications include asset tracking, emergency management, and enhanced customer engagement through location-based services. The end-use scope spans multiple sectors such as retail, healthcare, transportation, and real estate, tailored to streamline operations and enhance service delivery.

Several growth factors influence the IPIN market, including advancements in mobile computing, the proliferation of connected devices, and increasing adoption of IoT technologies. The surge in demand for real-time location systems (RTLS) and location analytics is also fostering market growth. One potential opportunity lies in integrating artificial intelligence and machine learning to enhance system accuracy and adaptability. Businesses can capitalize on these advancements by developing robust, scalable, and precise IPIN solutions that offer comprehensive analytics and integration capabilities. However, challenges like high implementation costs, privacy concerns, and the lack of universal standards can hinder market growth. Addressing these limitations requires concerted efforts in standardization and technological innovation.

Innovation can pivot upon developing more cost-effective and user-friendly navigation systems, leveraging advances in augmented reality (AR) and machine learning for more immersive and personalized user experiences. Research should also focus on improving accuracy and energy efficiency through novel algorithms and hybrid positioning systems that combine different technologies such as Bluetooth, Wi-Fi, and UWB (Ultra-Wideband). The market is dynamic, characterized by rapid technological evolution and competitive pressures, emphasizing the need for companies to maintain agility, innovate continuously, and adopt a customer-centric approach to sustain growth. By focusing on these strategies, businesses can effectively navigate this complex landscape while addressing market constraints.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Indoor Positioning & Indoor Navigation Market

The Indoor Positioning & Indoor Navigation Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rise in adoption of smartphones and tablets worldwide
  • Growing need to enhance customer experience and facilitate targeted marketing
  • Integration of indoor navigation in smart buildings
• Market Restraints
  • High cost of implementation of indoor positioning & indoor navigation
• Market Opportunities
  • Integration of indoor positioning & indoor navigation with advanced technologies
  • Applications of indoor positioning & indoor navigation in healthcare sector
• Market Challenges
  • Complexity in designing and privacy concerns

Porter's Five Forces: A Strategic Tool for Navigating the Indoor Positioning & Indoor Navigation Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Indoor Positioning & Indoor Navigation Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Indoor Positioning & Indoor Navigation Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Indoor Positioning & Indoor Navigation Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Indoor Positioning & Indoor Navigation Market

A detailed market share analysis in the Indoor Positioning & Indoor Navigation Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Indoor Positioning & Indoor Navigation Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Indoor Positioning & Indoor Navigation Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Indoor Positioning & Indoor Navigation Market

A strategic analysis of the Indoor Positioning & Indoor Navigation Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Indoor Positioning & Indoor Navigation Market, highlighting leading vendors and their innovative profiles. These include Acuity Brands, Inc., Apple Inc., CenTrak, Inc., Cisco Systems, Inc., Environmental Systems Research Institute, Inc., HERE Global B.V., Hewlett Packard Enterprise Development LP, HID Global Corporation by Assa Abloy AB, indoo.rs GmbH, IndoorAtlas, Infsoft GmbH, Inpixon, Juniper Networks Inc., Link Labs, Inc., Microsoft Corporation, Navenio Ltd., Nextome, Pointr Limited, Pozyx NV, Senion AB by Verizon Communications Inc., sensewhere Ltd., Situm Technologies, S.L., Sonitor Technologies, Steerpath Oy, Ubisense Ltd., and Zebra Technologies Corporation.

Market Segmentation & Coverage

This research report categorizes the Indoor Positioning & Indoor Navigation Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Offering, market is studied across Hardware, Services, and Solutions. The Hardware is further studied across Beacons, Fixed Readers, Gateways, Sensors, System on Chip, Tags, and Wi-Fi Access Points. The Services is further studied across Managed Services and Professional Services. The Professional Services is further studied across Support & Maintenance, System Integration & Implementation, and Training & Consulting. The Solutions is further studied across Database Management System, Indoor Navigation, and Indoor Tracking. The Indoor Tracking is further studied across Asset & People Tracking and Indoor Location Analytics.
• Based on Technology, market is studied across Bluetooth Low Energy (BLE), Magnetic Positioning, Radio Frequency Identification (RFID), Ultra-Wideband (UWB), and Wireless Fidelity (Wi-Fi).
• Based on Application, market is studied across Emergency Response Management, Inventory Management, Predictive Asset Management, Remote Monitoring, Sales and Marketing Optimization, and Supply Chain Management.
• Based on Vertical, market is studied across Government & Public Sector, Healthcare & Pharmaceuticals, Manufacturing, Media & Entertainment, Retail & eCommerce, Transportation & Logistics, and Travel & Hospitality.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rise in adoption of smartphones and tablets worldwide
    • 5.1.1.2. Growing need to enhance customer experience and facilitate targeted marketing
    • 5.1.1.3. Integration of indoor navigation in smart buildings
  • 5.1.2. Restraints
    • 5.1.2.1. High cost of implementation of indoor positioning & indoor navigation
  • 5.1.3. Opportunities
    • 5.1.3.1. Integration of indoor positioning & indoor navigation with advanced technologies
    • 5.1.3.2. Applications of indoor positioning & indoor navigation in healthcare sector
  • 5.1.4. Challenges
    • 5.1.4.1. Complexity in designing and privacy concerns
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Indoor Positioning & Indoor Navigation Market, by Offering

• 6.1. Introduction
• 6.2. Hardware
  • 6.2.1. Beacons
  • 6.2.2. Fixed Readers
  • 6.2.3. Gateways
  • 6.2.4. Sensors
  • 6.2.5. System on Chip
  • 6.2.6. Tags
  • 6.2.7. Wi-Fi Access Points
• 6.3. Services
  • 6.3.1. Managed Services
  • 6.3.2. Professional Services
    • 6.3.2.1. Support & Maintenance
    • 6.3.2.2. System Integration & Implementation
    • 6.3.2.3. Training & Consulting
• 6.4. Solutions
  • 6.4.1. Database Management System
  • 6.4.2. Indoor Navigation
  • 6.4.3. Indoor Tracking
    • 6.4.3.1. Asset & People Tracking
    • 6.4.3.2. Indoor Location Analytics

7. Indoor Positioning & Indoor Navigation Market, by Technology

• 7.1. Introduction
• 7.2. Bluetooth Low Energy (BLE)
• 7.3. Magnetic Positioning
• 7.4. Radio Frequency Identification (RFID)
• 7.5. Ultra-Wideband (UWB)
• 7.6. Wireless Fidelity (Wi-Fi)

8. Indoor Positioning & Indoor Navigation Market, by Application

• 8.1. Introduction
• 8.2. Emergency Response Management
• 8.3. Inventory Management
• 8.4. Predictive Asset Management
• 8.5. Remote Monitoring
• 8.6. Sales and Marketing Optimization
• 8.7. Supply Chain Management

9. Indoor Positioning & Indoor Navigation Market, by Vertical

• 9.1. Introduction
• 9.2. Government & Public Sector
• 9.3. Healthcare & Pharmaceuticals
• 9.4. Manufacturing
• 9.5. Media & Entertainment
• 9.6. Retail & eCommerce
• 9.7. Transportation & Logistics
• 9.8. Travel & Hospitality

10. Americas Indoor Positioning & Indoor Navigation Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Indoor Positioning & Indoor Navigation Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Indoor Positioning & Indoor Navigation Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Acuity Brands, Inc.
• 2. Apple Inc.
• 3. CenTrak, Inc.
• 4. Cisco Systems, Inc.
• 5. Environmental Systems Research Institute, Inc.
• 6. HERE Global B.V.
• 7. Hewlett Packard Enterprise Development LP
• 8. HID Global Corporation by Assa Abloy AB
• 9. indoo.rs GmbH
• 10. IndoorAtlas
• 11. Infsoft GmbH
• 12. Inpixon
• 13. Juniper Networks Inc.
• 14. Link Labs, Inc.
• 15. Microsoft Corporation
• 16. Navenio Ltd.
• 17. Nextome
• 18. Pointr Limited
• 19. Pozyx NV
• 20. Senion AB by Verizon Communications Inc.
• 21. sensewhere Ltd.
• 22. Situm Technologies, S.L.
• 23. Sonitor Technologies
• 24. Steerpath Oy
• 25. Ubisense Ltd.
• 26. Zebra Technologies Corporation