네트워크 분석 시장 : 구성요소, 용도, 구축 유형, 조직 규모, 최종사용자별 - 세계 예측(2025-2030년)

The Network Analytics Market was valued at USD 3.97 billion in 2023, expected to reach USD 4.33 billion in 2024, and is projected to grow at a CAGR of 12.83%, to USD 9.24 billion by 2030.

Network analytics involves the process of analyzing and interpreting data traffic and usage over a network to improve operational efficiency, security, and user experience. The scope of network analytics encompasses data collection, network monitoring, real-time analysis, and predictive interactions. This remains essential as organizations demand enhanced network performance, robust security postures, and optimized operational efficiency. The application of network analytics spans sectors, including telecommunications, IT, finance, healthcare, and manufacturing, aiding businesses in mitigating security threats, managing bandwidth effectively, and enhancing customer experience. As network complexity increases with IoT, cloud computing, and 5G deployments, the end-use scope extends to both large organizations seeking comprehensive network strategies and small to medium enterprises prioritizing lean operations.

Growth in the network analytics market is driven by factors such as increased data traffic, a surge in cyber threats, and the evolving landscape of hybrid cloud environments. Opportunities lie in AI and machine learning advancements, which can automatically predict and mitigate potential network issues. In addition, with the proliferation of 5G and edge computing, organizations have the chance to harness real-time data analytics for improved network responsiveness and reduced latency. Businesses should focus on developing solutions that integrate seamlessly with existing IT frameworks and offer robust data visualization tools. However, challenges such as data privacy concerns, high initial deployment costs, and the complexity of integrating network analytics within legacy systems can hinder market growth. Overcoming these issues requires innovation in cost-effective, scalable, cloud-based solutions that prioritize privacy and ease of use.

In terms of innovation and research, there is a significant opportunity to explore adaptive analytics that can adjust to changing network conditions dynamically and focus on developing security-centric analytics to counter sophisticated cyber-attacks. The market is characterized by rapid technological advancements, fostering an environment ripe for businesses that can quickly adapt to evolving consumer needs and technological developments. Embracing open-source platforms for network analytics also presents a unique opportunity for expanding capabilities and tapping into community-driven improvements.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Network Analytics Market

The Network Analytics Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing complexity of networks and the need for analytical solutions to optimize the network performance of organizations
  • Rising adoption of cloud-based services across end-use sectors
  • Exponential growth in data volume coupled with demand for efficient network management solutions
• Market Restraints
  • Limited availability of skilled IT technicians and complex implementation process
• Market Opportunities
  • Amalgamation of artificial intelligence and machine learning algorithms in network analytics
  • Inclination towards automation and digitalization across end-use sectors
• Market Challenges
  • Concerns associated with data privacy and security

Porter's Five Forces: A Strategic Tool for Navigating the Network Analytics Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Network Analytics Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Network Analytics Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Network Analytics Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Network Analytics Market

A detailed market share analysis in the Network Analytics Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Network Analytics Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Network Analytics Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Network Analytics Market

A strategic analysis of the Network Analytics Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Network Analytics Market, highlighting leading vendors and their innovative profiles. These include ABB Ltd., Adobe Inc., Amazon Web Services, Inc., Broadcom, Inc., Cisco Systems, Inc., Cynet Security Italy SRL, Extreme Networks, Inc., Fortinet, Inc., Google LLC by Alphabet Inc., Hewlett Packard Enterprise Development LP, Intel Corporation, International Business Machines Corporation, Juniper Networks, Inc., Microsoft Corporation, Nivid Technologies, Nokia Group, Oracle Corporation, Robert Bosch GmbH, Samsung Electronics Co., Ltd., SAP SE, SAS Institute Inc., SUBEX, Telefonaktiebolaget LM Ericsson, TEOCO, and VMware, Inc..

Market Segmentation & Coverage

This research report categorizes the Network Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Network Intelligence Solutions and Services. The Services is further studied across Managed Services and Professional Services.
• Based on Application, market is studied across Compliance Management, Customer Analysis, Network Control & Optimization, Network Design & Capacity Planning, Network Performance Management, Quality Management, Risk Management and Fault Detection, and Threat Management.
• Based on Deployment Type, market is studied across On-Premises and On-Cloud.
• Based on Organization Size, market is studied across Large Enterprises and SMEs.
• Based on End-User, market is studied across Cable Network Providers, Cloud Service Providers, Internet Service Providers (ISPs), Managed Service Providers, Satellite Communication Providers, and Telecom Providers.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing complexity of networks and the need for analytical solutions to optimize the network performance of organizations
    • 5.1.1.2. Rising adoption of cloud-based services across end-use sectors
    • 5.1.1.3. Exponential growth in data volume coupled with demand for efficient network management solutions
  • 5.1.2. Restraints
    • 5.1.2.1. Limited availability of skilled IT technicians and complex implementation process
  • 5.1.3. Opportunities
    • 5.1.3.1. Amalgamation of artificial intelligence and machine learning algorithms in network analytics
    • 5.1.3.2. Inclination towards automation and digitalization across end-use sectors
  • 5.1.4. Challenges
    • 5.1.4.1. Concerns associated with data privacy and security
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Network Analytics Market, by Component

• 6.1. Introduction
• 6.2. Network Intelligence Solutions
• 6.3. Services
  • 6.3.1. Managed Services
  • 6.3.2. Professional Services

7. Network Analytics Market, by Application

• 7.1. Introduction
• 7.2. Compliance Management
• 7.3. Customer Analysis
• 7.4. Network Control & Optimization
• 7.5. Network Design & Capacity Planning
• 7.6. Network Performance Management
• 7.7. Quality Management
• 7.8. Risk Management and Fault Detection
• 7.9. Threat Management

8. Network Analytics Market, by Deployment Type

• 8.1. Introduction
• 8.2. On-Premises
• 8.3. On-Cloud

9. Network Analytics Market, by Organization Size

• 9.1. Introduction
• 9.2. Large Enterprises
• 9.3. SMEs

10. Network Analytics Market, by End-User

• 10.1. Introduction
• 10.2. Cable Network Providers
• 10.3. Cloud Service Providers
• 10.4. Internet Service Providers (ISPs)
• 10.5. Managed Service Providers
• 10.6. Satellite Communication Providers
• 10.7. Telecom Providers

11. Americas Network Analytics Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Network Analytics Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Network Analytics Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. ABB Ltd.
• 2. Adobe Inc.
• 3. Amazon Web Services, Inc.
• 4. Broadcom, Inc.
• 5. Cisco Systems, Inc.
• 6. Cynet Security Italy SRL
• 7. Extreme Networks, Inc.
• 8. Fortinet, Inc.
• 9. Google LLC by Alphabet Inc.
• 10. Hewlett Packard Enterprise Development LP
• 11. Intel Corporation
• 12. International Business Machines Corporation
• 13. Juniper Networks, Inc.
• 14. Microsoft Corporation
• 15. Nivid Technologies
• 16. Nokia Group
• 17. Oracle Corporation
• 18. Robert Bosch GmbH
• 19. Samsung Electronics Co., Ltd.
• 20. SAP SE
• 21. SAS Institute Inc.
• 22. SUBEX
• 23. Telefonaktiebolaget LM Ericsson
• 24. TEOCO
• 25. VMware, Inc.