세계의 영업 자동화(SFA) 시장 : 컴포넌트별, 기능별, 전개별, 기업 규모별, 최종 사용자별 - 예측(2025-2030년)

The Sales Force Automation Market was valued at USD 8.92 billion in 2023, expected to reach USD 9.54 billion in 2024, and is projected to grow at a CAGR of 7.36%, to USD 14.68 billion by 2030.

Sales Force Automation (SFA) refers to the use of software systems to streamline various sales processes, thereby enhancing efficiency and productivity within sales teams. Its scope includes automating tasks such as contact management, order processing, sales forecasting, and performance analysis. The necessity of SFA arises from the need to manage customer relationships more effectively, speed up sales cycles, and improve data accuracy. It is applied across industries like pharmaceuticals, FMCG, telecom, and financial services for functions ranging from lead tracking to pipeline management. The end-use scope spans small businesses to large enterprises, each benefitting from tailored automation solutions.

Market growth in SFA is influenced by increasing adoption of cloud-based solutions, the rise of AI and machine learning enhancements, and the growing emphasis on maintaining competitive customer relationships. The evolution of mobile SFA applications offers potential opportunities in untapped markets, particularly in developing regions. Additionally, integration with CRM systems and emerging data analytics capabilities presents avenues for value addition. To leverage these opportunities, businesses should focus on enhancing mobile compatibility, strengthening data security measures, and developing user-friendly interfaces.

However, SFA market growth is challenged by high implementation costs, resistance to change from sales personnel, and concerns over data privacy and security. Further complications arise from the need for continuous updates and compatibility issues with existing systems. Innovation and research should thus target personalized AI-driven insights, seamless integration capabilities, and improvement of UX design to drive usability and adoption. With markets becoming more dynamic and competitive, those businesses that successfully harness advancements in cognitive technologies and predictive analytics will gain a substantial competitive edge. Overall, the SFA market is highly dynamic, characterized by rapid technological advancements and a strong focus on strategic implementations to maximize sales force efficiency and business growth.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Sales Force Automation Market

The Sales Force Automation Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Wide applications in banking, retail and IT sectors
  • Growing demand for lead management and tracking management
  • Development of mobile communication technology and vision guided robotic systems
• Market Restraints
  • Lack of skilled and trained professionals for installation of software
• Market Opportunities
  • Use of AI, robotics and ML to improve salesforce automation
  • Implementation of government regulations for salesforce automation
• Market Challenges
  • Data security and piracy concerns

Porter's Five Forces: A Strategic Tool for Navigating the Sales Force Automation Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Sales Force Automation Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Sales Force Automation Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Sales Force Automation Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Sales Force Automation Market

A detailed market share analysis in the Sales Force Automation Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Sales Force Automation Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Sales Force Automation Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Sales Force Automation Market

A strategic analysis of the Sales Force Automation Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Sales Force Automation Market, highlighting leading vendors and their innovative profiles. These include ACG Infotech Ltd., Act! LLC, Aptean, Inc., Ayoka, L.L.C, Bosch Rexroth AG, Bullhorn, Inc., Cisco Systems, Inc., Consensus Sales, Inc., eLeader Sp. z o.o, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, Pegasystems Inc., Really Simple Systems Ltd., Sage Group PLC, Salesforce, Inc., SAP SE, Speridian, SugarCRM Inc., TechManyata Software Solutions Pvt. Ltd., Technology Group International, Tutorials Point (India) Private Limited, Zaptic, and Zoho Corporation Pvt. Ltd..

Market Segmentation & Coverage

This research report categorizes the Sales Force Automation Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Services and Software.
• Based on Functionality, market is studied across Lead Generation, Order & Invoices Management, and Sales Report, Analysis, & Forecasting.
• Based on Deployment, market is studied across On-Cloud and On-Premise.
• Based on Enterprise Size, market is studied across Large Enterprises and Small & Medium Enterprises (SMEs).
• Based on End-Use, market is studied across BFSI, Healthcare, IT & Telecom, Manufacturing, and Retail.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Wide applications in banking, retail and IT sectors
    • 5.1.1.2. Growing demand for lead management and tracking management
    • 5.1.1.3. Development of mobile communication technology and vision guided robotic systems
  • 5.1.2. Restraints
    • 5.1.2.1. Lack of skilled and trained professionals for installation of software
  • 5.1.3. Opportunities
    • 5.1.3.1. Use of AI, robotics and ML to improve salesforce automation
    • 5.1.3.2. Implementation of government regulations for salesforce automation
  • 5.1.4. Challenges
    • 5.1.4.1. Data security and piracy concerns
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Sales Force Automation Market, by Component

• 6.1. Introduction
• 6.2. Services
• 6.3. Software

7. Sales Force Automation Market, by Functionality

• 7.1. Introduction
• 7.2. Lead Generation
• 7.3. Order & Invoices Management
• 7.4. Sales Report, Analysis, & Forecasting

8. Sales Force Automation Market, by Deployment

• 8.1. Introduction
• 8.2. On-Cloud
• 8.3. On-Premise

9. Sales Force Automation Market, by Enterprise Size

• 9.1. Introduction
• 9.2. Large Enterprises
• 9.3. Small & Medium Enterprises (SMEs)

10. Sales Force Automation Market, by End-Use

• 10.1. Introduction
• 10.2. BFSI
• 10.3. Healthcare
• 10.4. IT & Telecom
• 10.5. Manufacturing
• 10.6. Retail

11. Americas Sales Force Automation Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Sales Force Automation Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Sales Force Automation Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. ACG Infotech Ltd.
• 2. Act! LLC
• 3. Aptean, Inc.
• 4. Ayoka, L.L.C
• 5. Bosch Rexroth AG
• 6. Bullhorn, Inc.
• 7. Cisco Systems, Inc.
• 8. Consensus Sales, Inc.
• 9. eLeader Sp. z o.o
• 10. International Business Machines Corporation
• 11. Microsoft Corporation
• 12. Oracle Corporation
• 13. Pegasystems Inc.
• 14. Really Simple Systems Ltd.
• 15. Sage Group PLC
• 16. Salesforce, Inc.
• 17. SAP SE
• 18. Speridian
• 19. SugarCRM Inc.
• 20. TechManyata Software Solutions Pvt. Ltd.
• 21. Technology Group International
• 22. Tutorials Point (India) Private Limited
• 23. Zaptic
• 24. Zoho Corporation Pvt. Ltd.