세계의 스마트 비콘 시장 : 기술별, 형태별, 통신 범위별, 용도별, 최종 사용자별 - 예측(2025-2030년)

The Smart Beacon Market was valued at USD 12.68 billion in 2023, expected to reach USD 14.91 billion in 2024, and is projected to grow at a CAGR of 18.13%, to USD 40.74 billion by 2030.

Smart beacons, small wireless transmitters using Bluetooth technology, play a crucial role in proximity marketing and contextually relevant engagement, offering advanced capabilities in indoor navigation, asset tracking, and location-based advertisements. The necessity of smart beacons stems from their ability to provide enhanced consumer experiences through personalized interactions, driving engagement and repeat business in retail, hospitality, and transportation sectors. They are indispensable in modern retail environments for facilitating contactless payments, assisting in queue management, and delivering personalized offers directly to shoppers' smartphones. The market for smart beacons is heavily influenced by the increasing adoption of Internet of Things (IoT) technologies, growing investments in smart city projects, and a surge in demand for location-based services across diverse sectors, including healthcare, logistics, and retail.

Despite promising opportunities, growth is curtailed by limitations such as high initial setup costs and privacy concerns associated with personal data collection. Nevertheless, with advancements in AI and machine learning, potential opportunities arise in predictive analytics and enhancing beacon accuracy, presenting significant growth avenues. Recent trends suggest an increased interest from marketers in seamless integrations between smart beacons and mobile applications, providing a fertile ground for research and innovation into more efficient and secure data transmission methodologies. Companies should capitalize on evolving software solutions that allow for enhanced data privacy features and innovative marketing strategies leveraging augmented reality (AR) and virtual reality (VR) to improve user experience and engagement.

Innovation potential lies in developing cost-effective, energy-efficient beacons with extended lifespan and enhanced functionalities. This can include exploring new materials and communication protocols for improved signal stability and broader network coverage. As the market matures, the focus should shift towards interoperable ecosystems enabling seamless integration with various IoT devices and systems, further supporting the digital transformation efforts across industries. By strategically addressing these areas, businesses can mitigate existing challenges and leverage the full potential of smart beacons to achieve sustainable growth.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Smart Beacon Market

The Smart Beacon Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing demand for location-based services
  • Rapid adoption of IoT and connected devices
  • Growing utilization of smart beacons for indoor navigation and asset tracking
• Market Restraints
  • Performance limitations due to limited battery life and signal interference
• Market Opportunities
  • Advancements in the beacon technology with improved features and integration with mobile applications
  • Rising government investments in smart city initiatives
• Market Challenges
  • Concerns associated with data privacy and data security

Porter's Five Forces: A Strategic Tool for Navigating the Smart Beacon Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Smart Beacon Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Smart Beacon Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Smart Beacon Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Smart Beacon Market

A detailed market share analysis in the Smart Beacon Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Smart Beacon Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Smart Beacon Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Smart Beacon Market

A strategic analysis of the Smart Beacon Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Smart Beacon Market, highlighting leading vendors and their innovative profiles. These include Accent Advanced Systems, SLU, BeaconTrax Inc., BlueUp Srl, Cisco System, Inc., CoreHW, ELA Innovation, Estimote, Inc., Fly buy Radius Networks, Inc., Fujitsu Components Ltd., Gimbal Inc., Hewlett Packard Enterprise Development LP, HID Global Corporation, Jaalee Technology, KKM Company Limited, Kontakt.io Inc., Kumismart, LLC, Leantegra Inc., MOKOSmart, Sensorberg GmbH, Sensoro Co., Ltd., Shenzhen Feasycom Co., Ltd., Shenzhen Minew Technologies Co., Ltd., Teltonika Group, Vision IOT, and Zebra Technologies Corp..

Market Segmentation & Coverage

This research report categorizes the Smart Beacon Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Technology, market is studied across Bluetooth, Ultra-Wideband, Wi-Fi, and Zigbee.
• Based on Form, market is studied across Coin-Sized Beacons, Keychain Beacons, Plug-in Beacons, and USB Beacons.
• Based on Communication Range, market is studied across Long Range and Short Range.
• Based on Application, market is studied across Asset Tracking, Contactless Payments, Indoor Navigation, and Location-Based Advertising.
• Based on End-User, market is studied across Healthcare, Hospitality, Logistics, Retail, and Transportation.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing demand for location-based services
    • 5.1.1.2. Rapid adoption of IoT and connected devices
    • 5.1.1.3. Growing utilization of smart beacons for indoor navigation and asset tracking
  • 5.1.2. Restraints
    • 5.1.2.1. Performance limitations due to limited battery life and signal interference
  • 5.1.3. Opportunities
    • 5.1.3.1. Advancements in the beacon technology with improved features and integration with mobile applications
    • 5.1.3.2. Rising government investments in smart city initiatives
  • 5.1.4. Challenges
    • 5.1.4.1. Concerns associated with data privacy and data security
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Smart Beacon Market, by Technology

• 6.1. Introduction
• 6.2. Bluetooth
• 6.3. Ultra-Wideband
• 6.4. Wi-Fi
• 6.5. Zigbee

7. Smart Beacon Market, by Form

• 7.1. Introduction
• 7.2. Coin-Sized Beacons
• 7.3. Keychain Beacons
• 7.4. Plug-in Beacons
• 7.5. USB Beacons

8. Smart Beacon Market, by Communication Range

• 8.1. Introduction
• 8.2. Long Range
• 8.3. Short Range

9. Smart Beacon Market, by Application

• 9.1. Introduction
• 9.2. Asset Tracking
• 9.3. Contactless Payments
• 9.4. Indoor Navigation
• 9.5. Location-Based Advertising

10. Smart Beacon Market, by End-User

• 10.1. Introduction
• 10.2. Healthcare
• 10.3. Hospitality
• 10.4. Logistics
• 10.5. Retail
• 10.6. Transportation

11. Americas Smart Beacon Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Smart Beacon Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Smart Beacon Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Accent Advanced Systems, SLU
• 2. BeaconTrax Inc.
• 3. BlueUp Srl
• 4. Cisco System, Inc.
• 5. CoreHW
• 6. ELA Innovation
• 7. Estimote, Inc.
• 8. Fly buy Radius Networks, Inc.
• 9. Fujitsu Components Ltd.
• 10. Gimbal Inc.
• 11. Hewlett Packard Enterprise Development LP
• 12. HID Global Corporation
• 13. Jaalee Technology
• 14. KKM Company Limited
• 15. Kontakt.io Inc.
• 16. Kumismart, LLC
• 17. Leantegra Inc.
• 18. MOKOSmart
• 19. Sensorberg GmbH
• 20. Sensoro Co., Ltd.
• 21. Shenzhen Feasycom Co., Ltd.
• 22. Shenzhen Minew Technologies Co., Ltd.
• 23. Teltonika Group
• 24. Vision IOT
• 25. Zebra Technologies Corp.