세계의 비즈니스 인텔리전스 및 애널리틱스 소프트웨어 시장 : 플랫폼, 조직 규모, 도입 형태, 최종 사용자별 예측(2025-2030년)

The Business Intelligence & Analytics Software Market was valued at USD 25.21 billion in 2023, expected to reach USD 26.93 billion in 2024, and is projected to grow at a CAGR of 8.27%, to USD 43.99 billion by 2030.

The scope of Business Intelligence & Analytics (BI&A) software encompasses a suite of applications, technologies, and processes used to gather, store, analyze, and provide access to data to help users make better business decisions. This software is essential for transforming data into actionable insights, facilitating data-driven decision-making processes. Its application spans across industries, including retail, healthcare, finance, and manufacturing, to improve organizational efficiency, enhance customer experience, and drive competitiveness. The end-use scope covers large enterprises and SMEs adopting BI&A solutions for reporting, predictive analytics, data visualization, and data mining. Key growth factors influencing this market include the rising demand for cloud-based solutions, scalable data management, increasing need to gain competitive advantage by using data analytics, and evolution in AI and machine learning technologies enhancing BI capabilities. Current opportunities lie in expanding AI-driven analytics, self-service BI tools, and integrating with big data platforms. Companies can capitalize on these opportunities by investing in advanced machine learning models, augmenting user-friendly interfaces, and fostering partnerships with cloud service providers. However, market growth is restrained by challenges such as data privacy concerns, high implementation costs, and complexity in integrating with existing systems. The rapid pace of technology can also render tools obsolete quickly unless continuously updated. To counteract these challenges, research and innovation should focus on developing more secure, cost-effective, and easily integrated BI solutions. Furthermore, there is potential for growth in sectors such as IoT data processing and harnessing unstructured data analytics. The nature of the market is highly competitive, with demand driven by the need for real-time analytics and interpretation of burgeoning data volumes. As such, businesses pioneering in adaptive, flexible BI solutions that cater to diversified organizational needs will likely secure a strong market presence.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Business Intelligence & Analytics Software Market

The Business Intelligence & Analytics Software Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing adoption of cloud-based business intelligence and analytics software across end-user industry
  • Growing application of predictive analytics and machine learning
  • Rising popularity of cloud delivery model and data proliferation
• Market Restraints
  • Lack of skilled professionals with expertise in data analysis, programming, and statistics
• Market Opportunities
  • Emergence of social business intelligence and analytics
  • Integration of artificial intelligence (AI) and natural language processing (NLP)
• Market Challenges
  • Concerns associated with data privacy and security

Porter's Five Forces: A Strategic Tool for Navigating the Business Intelligence & Analytics Software Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Business Intelligence & Analytics Software Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Business Intelligence & Analytics Software Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Business Intelligence & Analytics Software Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Business Intelligence & Analytics Software Market

A detailed market share analysis in the Business Intelligence & Analytics Software Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Business Intelligence & Analytics Software Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Business Intelligence & Analytics Software Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Business Intelligence & Analytics Software Market

A strategic analysis of the Business Intelligence & Analytics Software Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Business Intelligence & Analytics Software Market, highlighting leading vendors and their innovative profiles. These include AG Labs LLC, Altair Engineering Inc., Alteryx, Amazon Web Services, Inc., Board International SA, Domo, Inc., Google LLC, Hitachi Vantara LLC, Incorta Inc., Infor by Koch Industries, Inc., International Business Corporation, Microsoft Corporation, Microstrategy Incorporated, Oracle, Pyramid Analytics BV, QlikTech International AB, Salesforce, Inc., SAP SE, SAS Institute Inc., Sigma Computing, Inc., Sisense Ltd., Syncfusion, Inc., TARGIT, ThoughtSpot, Inc., and Zoho Corporation Pvt. Ltd..

Market Segmentation & Coverage

This research report categorizes the Business Intelligence & Analytics Software Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Platform, market is studied across Advanced and Predictive Analytics, Business Intelligence Platform, Content Analytics, and Corporate Performance Management Suite.
• Based on Organization Size, market is studied across Large Enterprises and Small & Medium Enterprises.
• Based on Deployment Mode, market is studied across Cloud and On-premise.
• Based on End-User, market is studied across Banking & Finance, Energy & Power, Healthcare, Manufacturing, Media & Entertainment, and Telecommunication & IT.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing adoption of cloud-based business intelligence and analytics software across end-user industry
    • 5.1.1.2. Growing application of predictive analytics and machine learning
    • 5.1.1.3. Rising popularity of cloud delivery model and data proliferation
  • 5.1.2. Restraints
    • 5.1.2.1. Lack of skilled professionals with expertise in data analysis, programming, and statistics
  • 5.1.3. Opportunities
    • 5.1.3.1. Emergence of social business intelligence and analytics
    • 5.1.3.2. Integration of artificial intelligence (AI) and natural language processing (NLP)
  • 5.1.4. Challenges
    • 5.1.4.1. Concerns associated with data privacy and security
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Business Intelligence & Analytics Software Market, by Platform

• 6.1. Introduction
• 6.2. Advanced and Predictive Analytics
• 6.3. Business Intelligence Platform
• 6.4. Content Analytics
• 6.5. Corporate Performance Management Suite

7. Business Intelligence & Analytics Software Market, by Organization Size

• 7.1. Introduction
• 7.2. Large Enterprises
• 7.3. Small & Medium Enterprises

8. Business Intelligence & Analytics Software Market, by Deployment Mode

• 8.1. Introduction
• 8.2. Cloud
• 8.3. On-premise

9. Business Intelligence & Analytics Software Market, by End-User

• 9.1. Introduction
• 9.2. Banking & Finance
• 9.3. Energy & Power
• 9.4. Healthcare
• 9.5. Manufacturing
• 9.6. Media & Entertainment
• 9.7. Telecommunication & IT

10. Americas Business Intelligence & Analytics Software Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Business Intelligence & Analytics Software Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Business Intelligence & Analytics Software Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. AG Labs LLC
• 2. Altair Engineering Inc.
• 3. Alteryx
• 4. Amazon Web Services, Inc.
• 5. Board International SA
• 6. Domo, Inc.
• 7. Google LLC
• 8. Hitachi Vantara LLC
• 9. Incorta Inc.
• 10. Infor by Koch Industries, Inc.
• 11. International Business Corporation
• 12. Microsoft Corporation
• 13. Microstrategy Incorporated
• 14. Oracle
• 15. Pyramid Analytics BV
• 16. QlikTech International AB
• 17. Salesforce, Inc.
• 18. SAP SE
• 19. SAS Institute Inc.
• 20. Sigma Computing, Inc.
• 21. Sisense Ltd.
• 22. Syncfusion, Inc.
• 23. TARGIT
• 24. ThoughtSpot, Inc.
• 25. Zoho Corporation Pvt. Ltd.