세계의 소셜 비즈니스 인텔리전스 시장 : 기능, 기술, 전개 유형, 업종별 예측(2025-2030년)

The Social Business Intelligence Market was valued at USD 33.84 billion in 2023, expected to reach USD 36.75 billion in 2024, and is projected to grow at a CAGR of 9.54%, to USD 64.07 billion by 2030.

Social Business Intelligence (SBI) involves the use of social media data to enhance traditional business intelligence processes. It encompasses collecting, analyzing, and interpreting information from various social media platforms to inform strategic business decisions. The necessity of SBI arises from the growing influence of social networks on consumer behavior and brand perception, necessitating its integration into business strategies for enhanced customer engagement and competitive advantage. Applications of SBI span across industries, enabling businesses to perform sentiment analysis, trend monitoring, consumer engagement, and competitive benchmarking. Its end-use scope is wide-ranging, benefitting sectors like retail, entertainment, finance, and healthcare by improving marketing strategies, customer service, and product development. Market insights reveal that key growth factors include the increasing social media penetration, advancements in data analytics technologies, and the demand for real-time consumer insights. Emerging opportunities lie in leveraging artificial intelligence to refine predictive analytics, utilizing machine learning to enhance personalization, and expanding into new platforms and markets. Recommendations for capitalizing on these opportunities include investing in cutting-edge technologies, fostering strategic partnerships with tech providers, and prioritizing data privacy and security measures. However, challenges such as data privacy concerns, the complexity of data integration from disparate sources, and the rapid evolution of social media landscapes pose limitations. Addressing these involves adopting robust cybersecurity frameworks and ensuring compliance with data protection regulations. Areas ripe for innovation include developing more sophisticated natural language processing tools to better interpret social sentiment and looking into adaptive analytics platforms that dynamically adjust to changing market conditions. The nature of the market remains highly dynamic and competitive, driven by technological advancements and consumer demand for greater transparency and responsiveness from businesses, thereby necessitating continued investment in research and development for sustained growth.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Social Business Intelligence Market

The Social Business Intelligence Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing adoption of social media platforms and the importance of brand recognition on social media
  • Growing demand for social business intelligence in competitive analysis
  • Rising demand for dashboards for data visualization to enhance decision making
• Market Restraints
  • Lack of skilled professionals with expertise in analyzing unstructured data
• Market Opportunities
  • Rising integration of artificial intelligence and machine learning technologies into existing SBI systems
  • Rise of big data and analytics coupled with ongoing advancements and development in SBI
• Market Challenges
  • Data privacy concerns associated with SBI

Porter's Five Forces: A Strategic Tool for Navigating the Social Business Intelligence Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Social Business Intelligence Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Social Business Intelligence Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Social Business Intelligence Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Social Business Intelligence Market

A detailed market share analysis in the Social Business Intelligence Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Social Business Intelligence Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Social Business Intelligence Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Social Business Intelligence Market

A strategic analysis of the Social Business Intelligence Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Social Business Intelligence Market, highlighting leading vendors and their innovative profiles. These include Acquia Inc., Adobe Inc., Agorapulse SAS, Cision US Inc., Emplifi Inc, Evolve24 by Maritz Research, Inc., GoodData Corp., Hootsuite Inc., Ipsos Group S A, Microsoft Corporation, NetBase Solutions Inc., Oracle Corporation, Piano Software Inc., Qualtrics International Inc., Salesforce Inc., SAP SE, SAS Institute Inc., Semrush Inc., Sprout Social Inc., Stratebi Business Solutions S.R.L., and Zoho Corporation.

Market Segmentation & Coverage

This research report categorizes the Social Business Intelligence Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Function, market is studied across Audience Segmentation, Social Analytics, Social Engagement, Social Listening, Social Reporting & Dashboards, and Trend Analysis.
• Based on Technology, market is studied across Big Data Analytics, Data Visualization Tools, Machine Learning & AI, Natural Language Processing (NLP), and Social Media Management Platforms.
• Based on Deployment Type, market is studied across On-Cloud and On-premise.
• Based on Vertical, market is studied across BFSI, Consumer Goods and Retail, Government, Healthcare & Life Science, IT & Telecommunication, Media & Entertainment, and Travel & Tourism.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing adoption of social media platforms and the importance of brand recognition on social media
    • 5.1.1.2. Growing demand for social business intelligence in competitive analysis
    • 5.1.1.3. Rising demand for dashboards for data visualization to enhance decision making
  • 5.1.2. Restraints
    • 5.1.2.1. Lack of skilled professionals with expertise in analyzing unstructured data
  • 5.1.3. Opportunities
    • 5.1.3.1. Rising integration of artificial intelligence and machine learning technologies into existing SBI systems
    • 5.1.3.2. Rise of big data and analytics coupled with ongoing advancements and development in SBI
  • 5.1.4. Challenges
    • 5.1.4.1. Data privacy concerns associated with SBI
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Social Business Intelligence Market, by Function

• 6.1. Introduction
• 6.2. Audience Segmentation
• 6.3. Social Analytics
• 6.4. Social Engagement
• 6.5. Social Listening
• 6.6. Social Reporting & Dashboards
• 6.7. Trend Analysis

7. Social Business Intelligence Market, by Technology

• 7.1. Introduction
• 7.2. Big Data Analytics
• 7.3. Data Visualization Tools
• 7.4. Machine Learning & AI
• 7.5. Natural Language Processing (NLP)
• 7.6. Social Media Management Platforms

8. Social Business Intelligence Market, by Deployment Type

• 8.1. Introduction
• 8.2. On-Cloud
• 8.3. On-premise

9. Social Business Intelligence Market, by Vertical

• 9.1. Introduction
• 9.2. BFSI
• 9.3. Consumer Goods and Retail
• 9.4. Government
• 9.5. Healthcare & Life Science
• 9.6. IT & Telecommunication
• 9.7. Media & Entertainment
• 9.8. Travel & Tourism

10. Americas Social Business Intelligence Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Social Business Intelligence Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Social Business Intelligence Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Acquia Inc.
• 2. Adobe Inc.
• 3. Agorapulse SAS
• 4. Cision US Inc.
• 5. Emplifi Inc
• 6. Evolve24 by Maritz Research, Inc.
• 7. GoodData Corp.
• 8. Hootsuite Inc.
• 9. Ipsos Group S A
• 10. Microsoft Corporation
• 11. NetBase Solutions Inc.
• 12. Oracle Corporation
• 13. Piano Software Inc.
• 14. Qualtrics International Inc.
• 15. Salesforce Inc.
• 16. SAP SE
• 17. SAS Institute Inc.
• 18. Semrush Inc.
• 19. Sprout Social Inc.
• 20. Stratebi Business Solutions S.R.L.
• 21. Zoho Corporation