세계의 ATaaS(Agriculture Technology-as-a-Service) 시장 : 기술별, 서비스 유형별, 용도별 - 예측(2025-2030년)

The Agriculture Technology-as-a-Service Market was valued at USD 1.54 billion in 2023, expected to reach USD 1.72 billion in 2024, and is projected to grow at a CAGR of 12.44%, to USD 3.50 billion by 2030.

Agriculture Technology-as-a-Service (ATaaS) encompasses a business model where technological tools and services are rendered on a subscription or pay-per-use basis, optimizing efficiency and sustainability in agriculture without requiring farmers to make significant upfront investments. The necessity for ATaaS is driven by the increasing demand for sustainable farming solutions, food security concerns, and the need to improve farm productivity and profitability. Applications span precision farming, drone analytics, soil monitoring, weather forecasting, and farm management software. The end-use scope widens across crops, livestock, aquaculture, and smart greenhouse sectors. Key growth factors include rising global population, increasing awareness about sustainable farming practices, and the adoption of IoT and AI in agriculture. Market insights reveal significant opportunities in emerging markets where traditional farming practices are transitioning to tech-driven methods. Strategic partnerships between tech companies and agricultural entities can also facilitate market penetration and expansion. However, challenges such as high initial setup costs, data privacy concerns, and resistance from traditional farmers limit growth. Economic constraints in developing regions further hinder adoption. Success in this sector requires businesses to innovate in data analytics, focus on user-friendly platforms, and enhance connectivity solutions to better serve remote areas. The nature of the ATaaS market is dynamic, characterized by rapid technological advancements and competitive pressures. Companies that navigate regulatory landscapes effectively and offer tailored solutions addressing specific regional farming challenges are likely to succeed. Ongoing research into resource-efficient technologies, renewable energy utilization in farming practices, and development of affordable, scalable tools could propel growth and drive market leadership. In conclusion, to seize growth opportunities, businesses should prioritize collaborative ecosystems and continuous innovation in their service offerings to meet the evolving demands of the agricultural sector and ensure sustainable development in agriculture.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Agriculture Technology-as-a-Service Market

The Agriculture Technology-as-a-Service Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing adoption of modern farming technologies
  • Emphasis on sustainable agriculture practices
  • Growing importance of data-driven insights in agriculture
• Market Restraints
  • High cost and connectivity issues
• Market Opportunities
  • Integration with artificial intelligence and IoT
  • Increasing penetration of customized services
• Market Challenges
  • Concerns associated with data breach and data security

Porter's Five Forces: A Strategic Tool for Navigating the Agriculture Technology-as-a-Service Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Agriculture Technology-as-a-Service Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Agriculture Technology-as-a-Service Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Agriculture Technology-as-a-Service Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Agriculture Technology-as-a-Service Market

A detailed market share analysis in the Agriculture Technology-as-a-Service Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Agriculture Technology-as-a-Service Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Agriculture Technology-as-a-Service Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Agriculture Technology-as-a-Service Market

A strategic analysis of the Agriculture Technology-as-a-Service Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Agriculture Technology-as-a-Service Market, highlighting leading vendors and their innovative profiles. These include 365FarmNet GmbH, Accenture PLC, AG Leader Technology, AGCO Corporation, AgEagle Aerial Systems Inc., AgJunction, Inc. by Kubota Corp., AgriData Incorporated, AGRIVI d.o.o., Aker Technologies by IntelinAir, Inc., ATMOS UAV, Corteva Agriscience, Cropin Technology Solutions Pvt Ltd, Deere & Company, Delair SAS, Dickey-John Corporation, DroneDeploy, Inc., Farmers Edge Precision Consulting Inc., Hexagon AB, Kubota Corporation, Lockheed Martin Corporation, Microdrones GmbH by mdGroup GmbH, Nileworks Inc., Parrot Drone S.A.S, PrecisionHawk, Inc., Prospera Technologies Ltd. by Valmont Industries, Inc., Raven Industries, Inc. by CNH Industrial N.V., SZ DJI Technology Co., Ltd., Teejet Technologies, Topcon Positioning Systems, and Yamaha Motor Co., Ltd..

Market Segmentation & Coverage

This research report categorizes the Agriculture Technology-as-a-Service Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Technology, market is studied across Data Analytics & Intelligence, Guidance Technology, Sensing Technology, and Variable Rate Application Technology.
• Based on Service Type, market is studied across Equipment-as-a-Service (EaaS) and Software-as-a-Service (SaaS).
• Based on Application, market is studied across Crop Health Monitoring, Smart Irrigation, Soil Management & Testing, and Yield Mapping & Monitoring.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing adoption of modern farming technologies
    • 5.1.1.2. Emphasis on sustainable agriculture practices
    • 5.1.1.3. Growing importance of data-driven insights in agriculture
  • 5.1.2. Restraints
    • 5.1.2.1. High cost and connectivity issues
  • 5.1.3. Opportunities
    • 5.1.3.1. Integration with artificial intelligence and IoT
    • 5.1.3.2. Increasing penetration of customized services
  • 5.1.4. Challenges
    • 5.1.4.1. Concerns associated with data breach and data security
• 5.2. Market Segmentation Analysis
  • 5.2.1. Technology: Rising preference for data analytics & intelligence in agriculture sector
  • 5.2.2. Service Type: Increasing usage of Software-as-a-Service (SaaS) in farm management software
  • 5.2.3. Application: Growing application of Agriculture Technology-as-a-Service (ATaaS) for soil management & testing
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Agriculture Technology-as-a-Service Market, by Technology

• 6.1. Introduction
• 6.2. Data Analytics & Intelligence
• 6.3. Guidance Technology
• 6.4. Sensing Technology
• 6.5. Variable Rate Application Technology

7. Agriculture Technology-as-a-Service Market, by Service Type

• 7.1. Introduction
• 7.2. Equipment-as-a-Service (EaaS)
• 7.3. Software-as-a-Service (SaaS)

8. Agriculture Technology-as-a-Service Market, by Application

• 8.1. Introduction
• 8.2. Crop Health Monitoring
• 8.3. Smart Irrigation
• 8.4. Soil Management & Testing
• 8.5. Yield Mapping & Monitoring

9. Americas Agriculture Technology-as-a-Service Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Agriculture Technology-as-a-Service Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Agriculture Technology-as-a-Service Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. AGCO Acquires FarmFacts GmbH & Launches AGCO Ventures
  • 12.3.2. EOSDA Enters France With Its Crop Monitoring Platform
  • 12.3.3. Intelinair to Acquire Aker Technologies
  • 12.3.4. Terramera spinout enrichAg officially launches with $6m from At One Ventures
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. 365FarmNet GmbH
• 2. Accenture PLC
• 3. AG Leader Technology
• 4. AGCO Corporation
• 5. AgEagle Aerial Systems Inc.
• 6. AgJunction, Inc. by Kubota Corp.
• 7. AgriData Incorporated
• 8. AGRIVI d.o.o.
• 9. Aker Technologies by IntelinAir, Inc.
• 10. ATMOS UAV
• 11. Corteva Agriscience
• 12. Cropin Technology Solutions Pvt Ltd
• 13. Deere & Company
• 14. Delair SAS
• 15. Dickey-John Corporation
• 16. DroneDeploy, Inc.
• 17. Farmers Edge Precision Consulting Inc.
• 18. Hexagon AB
• 19. Kubota Corporation
• 20. Lockheed Martin Corporation
• 21. Microdrones GmbH by mdGroup GmbH
• 22. Nileworks Inc.
• 23. Parrot Drone S.A.S
• 24. PrecisionHawk, Inc.
• 25. Prospera Technologies Ltd. by Valmont Industries, Inc.
• 26. Raven Industries, Inc. by CNH Industrial N.V.
• 27. SZ DJI Technology Co., Ltd.
• 28. Teejet Technologies
• 29. Topcon Positioning Systems
• 30. Yamaha Motor Co., Ltd.