세계의 모바일 위협 방어 시장 : 제공 제품, 운영 체제, 배포, 최종 사용자별 예측(2025-2030년)

The Mobile Threat Defense Market was valued at USD 2.74 billion in 2023, expected to reach USD 3.10 billion in 2024, and is projected to grow at a CAGR of 14.26%, to USD 6.97 billion by 2030.

The mobile threat defense (MTD) market encompasses technologies designed to safeguard mobile devices from security threats, including malware, phishing, and network attacks. As mobile devices become integral to business operations, protecting sensitive information from cyber threats is critical. The necessity of MTD lies in the increasing sophistication of cyber threats targeting mobile platforms, often perceived as the weakest link due to inadequate security measures compared to traditional systems. Applications of MTD are found across diverse sectors, including finance, healthcare, and government, where securing client data and ensuring regulatory compliance are paramount. The end-use scope extends to both enterprises deploying mobile device management (MDM) solutions and individual consumers seeking robust mobile security. Key growth factors include the proliferation of smart devices, transition to remote work models, and increasing adoption of IoT technologies, all elevating the need for comprehensive mobile security frameworks. Emerging opportunities reside in integrating MTD with artificial intelligence and machine learning to enhance threat detection capabilities and automate responses to identified vulnerabilities. However, market expansion is constrained by several challenges: the complexity of implementing comprehensive solutions, high costs of deployment, and the constant evolution of cyber threats that necessitate continual upgrading of defense mechanisms. Moreover, privacy concerns and the potential for user data exposure during threat monitoring present barriers to adoption. Innovations can focus on developing cost-effective and user-friendly solutions, improving interoperability with existing IT infrastructures, and harnessing blockchain technology for enhanced security and data integrity. To succeed in this market, businesses should invest in ongoing research to predict threat patterns and develop adaptive strategies. Ultimately, the mobile threat defense market is characterized by rapid growth driven by technological advances, but it requires agile adaptation to the dynamic landscape of cybersecurity threats.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Mobile Threat Defense Market

The Mobile Threat Defense Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing adoption of smartphones and tablets worldwide
  • Rising incidence of cyber-attacks and need for security solutions
  • Increasing digitalization across businesses and the rising adoption of BYOD policies in organizations
• Market Restraints
  • High cost of implementation of mobile threat defense solutions
• Market Opportunities
  • Technological advancements in mobile threat defense solutions
  • Rapid expansion of 5G infrastructure globally
• Market Challenges
  • Dearth of skilled professionals and technical issues

Porter's Five Forces: A Strategic Tool for Navigating the Mobile Threat Defense Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Mobile Threat Defense Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Mobile Threat Defense Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Mobile Threat Defense Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Mobile Threat Defense Market

A detailed market share analysis in the Mobile Threat Defense Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Mobile Threat Defense Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Mobile Threat Defense Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Mobile Threat Defense Market

A strategic analysis of the Mobile Threat Defense Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Mobile Threat Defense Market, highlighting leading vendors and their innovative profiles. These include AO Kaspersky Lab, Barracuda Networks, Inc., BlackBerry Ltd., Broadcom, Inc., Check Point Software Technologies Ltd., Cisco Systems, Inc, Citrix Systems, Inc., Esper.io, Inc., Fortinet, Inc., Guardsquare NV, Ivanti Software, Inc., Lookout, Inc., Open Text Corporation, PRADEO SECURIT SYSTEMS, SAP SE, Thoma Bravo, LLC, Upstream Security Ltd., VMware, Inc., Zimperium, Inc., and Zoho Corporation Pvt. Ltd..

Market Segmentation & Coverage

This research report categorizes the Mobile Threat Defense Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Offering, market is studied across Services and Software.
• Based on Operating System, market is studied across Android, IOS, and Windows.
• Based on Deployment, market is studied across Cloud and On-premise.
• Based on End-user, market is studied across BFSI, Education, Government, Healthcare, IT & Telecom, Manufacturing, Retail, and Transportation & Logistics.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing adoption of smartphones and tablets worldwide
    • 5.1.1.2. Rising incidence of cyber-attacks and need for security solutions
    • 5.1.1.3. Increasing digitalization across businesses and the rising adoption of BYOD policies in organizations
  • 5.1.2. Restraints
    • 5.1.2.1. High cost of implementation of mobile threat defense solutions
  • 5.1.3. Opportunities
    • 5.1.3.1. Technological advancements in mobile threat defense solutions
    • 5.1.3.2. Rapid expansion of 5G infrastructure globally
  • 5.1.4. Challenges
    • 5.1.4.1. Dearth of skilled professionals and technical issues
• 5.2. Market Segmentation Analysis
  • 5.2.1. Offering: Proliferating use of MTD software across end-use sectors
  • 5.2.2. Operating System: Significant penetration in Android-based operating system
  • 5.2.3. Deployment: Increasing deployment of cloud-based mobile threat defense (MTD)
  • 5.2.4. End-user: Expanding applications of IT & Telecom sector
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Mobile Threat Defense Market, by Offering

• 6.1. Introduction
• 6.2. Services
• 6.3. Software

7. Mobile Threat Defense Market, by Operating System

• 7.1. Introduction
• 7.2. Android
• 7.3. IOS
• 7.4. Windows

8. Mobile Threat Defense Market, by Deployment

• 8.1. Introduction
• 8.2. Cloud
• 8.3. On-premise

9. Mobile Threat Defense Market, by End-user

• 9.1. Introduction
• 9.2. BFSI
• 9.3. Education
• 9.4. Government
• 9.5. Healthcare
• 9.6. IT & Telecom
• 9.7. Manufacturing
• 9.8. Retail
• 9.9. Transportation & Logistics

10. Americas Mobile Threat Defense Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Mobile Threat Defense Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Mobile Threat Defense Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Zimperium Launches Australia's First and Only Sovereign-Hosted Mobile Threat Defense (MTD) Capability
  • 13.3.2. StarHub Launches Mobile Threat Defence Solution to Shield Enterprises from Mobile Security Threats
  • 13.3.3. Ivanti and Lookout Extend Strategic Partnership to Deliver Mobile Threat Defense as Part of Ivanti's Unified Endpoint Management Solution
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. AO Kaspersky Lab
• 2. Barracuda Networks, Inc.
• 3. BlackBerry Ltd.
• 4. Broadcom, Inc.
• 5. Check Point Software Technologies Ltd.
• 6. Cisco Systems, Inc
• 7. Citrix Systems, Inc.
• 8. Esper.io, Inc.
• 9. Fortinet, Inc.
• 10. Guardsquare NV
• 11. Ivanti Software, Inc.
• 12. Lookout, Inc.
• 13. Open Text Corporation
• 14. PRADEO SECURIT SYSTEMS
• 15. SAP SE
• 16. Thoma Bravo, LLC
• 17. Upstream Security Ltd.
• 18. VMware, Inc.
• 19. Zimperium, Inc.
• 20. Zoho Corporation Pvt. Ltd.