제품 엔지니어링 서비스 시장 : 서비스별, 참여 모델별, 아웃소싱 유형별, 조직 규모별, 산업별 - 세계 예측(2025-2030년)

The Product Engineering Services Market was valued at USD 823.35 billion in 2023 and is projected to grow to USD 874.11 billion in 2024, with a CAGR of 6.53%, reaching USD 1,282.13 billion by 2030.

The product engineering sector stands at the intersection of technological innovation and market demand, fostering a shift in the way businesses design, develop, and support their products. Over recent years, rapid advancements in digital tools and the increasing complexity of consumer expectations have necessitated a fresh look at service delivery models. Firms are now evolving their strategies to integrate digital capabilities, ensuring that product deployment and life cycle management are both agile and robust. The drive toward efficiency has transformed legacy practices, making way for more thoughtful and streamlined product design and testing processes. This period of change is not only about adopting new tools but also about realigning organizational culture and skill sets to embrace modern methodologies. As an industry noted for its innovative spirit, product engineering now entails a delicate balance between creativity and structured development processes, delivering high-quality solutions with a focus on minimizing time-to-market. The landscape is changing rapidly, influenced by emerging technologies, competitive pressures, and the urgency to address complex end-to-end challenges across the product lifecycle.

Transformative Shifts in the Product Engineering Landscape

Recent years have witnessed transformative shifts that are redefining the product engineering terrain. The integration of advanced technologies such as artificial intelligence, machine learning, and cloud computing has reconfigured the traditional approach to product development. Modern engineering strategies are no longer confined to a linear process; instead, they embrace agile methodologies, rapid prototyping, and iterative testing that continually enhance product functionalities. Furthermore, the widespread adoption of automation and digital twin technologies has streamlined both testing and maintenance phases, reducing errors and improving reliability. This evolution is also accompanied by a significant change in stakeholder expectations, with demands for custom solutions and personalized customer experiences driving the need for flexible service models. These shifts underscore a broader move toward an ecosystem where collaboration between cross-functional teams and technological innovation drives sustained competitive advantage. In such a dynamic environment, companies must continuously reinvent their service delivery models to remain relevant, responsive, and robust in the face of ever-shifting market conditions.

Key Segmentation Insights in Product Engineering

Understanding the market through nuanced segmentation offers valuable insights into the diverse approaches companies take in delivering product engineering services. The segmentation based on service shows a comprehensive evaluation that spans from initial product deployment and innovative product designing to detailed product development and rigorous product testing, alongside initiatives involving redesigning and re-engineering, as well as ongoing support and maintenance. When examining the engagement model, the market is analyzed through three distinct lenses: nearshore, offshore, and onshore services, each catering to varying risk profiles and collaboration dynamics. Additionally, the segmentation based on outsourcing type provides clarity on market trends, where services range from component engineering, which focuses on specific product parts, to consulting-only services, and extend to comprehensive end-to-end product engineering solutions. The analysis also highlights organizational scale by distinguishing between large enterprises and small and medium enterprises, which exhibit different strategic priorities and operational flexibilities. Lastly, industry-specific segmentation encompasses pivotal sectors, including aerospace and defense, automotive, banking, financial services and insurance, consumer electronics, energy and utilities, industrial equipment and machinery, IT and telecommunications, as well as medical devices and healthcare. This detailed segmentation helps in mapping out market dynamics and in tailoring strategies that meet distinct business needs.

Based on Service, market is studied across Product Deployment, Product Designing, Product Development, Product Testing, Redesigning & Re-engineering, and Support & Maintenance.

Based on Engagement Model, market is studied across Nearshore Services, Offshore Services, and Onshore Services.

Based on Outsourcing Type, market is studied across Component Engineering, Consulting-Only Services, and End-to-End Product Engineering.

Based on Organization Size, market is studied across Large Enterprises and Small & Medium Enterprises.

Based on Industry, market is studied across Aerospace & Defense, Automotive, Banking, Financial Services & Insurance, Consumer Electronics, Energy & Utilities, Industrial Equipment & Machinery, IT & Telecommunications, and Medical Devices & Healthcare.

Key Regional Insights Influencing Market Dynamics

A thorough regional analysis reveals that market dynamics shift significantly across geographies. In the Americas, the advanced technological framework and a strong culture of innovation support rapid product lifecycle transitions. In the Europe, Middle East & Africa region, a blend of regulatory environments and a focus on sustainability drive unique engineering challenges and opportunities, leading companies to tailor their solutions to maintain competitiveness. Meanwhile, the Asia-Pacific region is noted for its robust manufacturing capabilities alongside a vibrant digital transformation journey, wherein the balance between cost efficiency and cutting-edge innovation is carefully managed. These regional insights underscore the importance of location-specific strategies, as each region offers its own set of opportunities and regulatory considerations which influence how companies structure their engineering services. Such insights provide decision-makers with the necessary understanding to optimize investments, tailor offerings, and engage with local market demands effectively.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Colorado, Florida, Illinois, Massachusetts, Michigan, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

Key Companies Shaping the Product Engineering Landscape

The competitive environment in product engineering is shaped by a host of forward-thinking companies that continue to drive innovation and redefine service benchmarks. Notably, industry leaders such as Accenture PLC, Akkodis Group AG by The Adecco Group, and Alfanar Group are at the forefront of leveraging modern technologies to revolutionize product design and development. Pioneering firms including Algoscale Technologies, Inc. and Alten Group have consistently demonstrated excellence in integrating emerging technologies with traditional engineering practices. Influential players like Arrow Electronics, Inc. and Assystem S.A. have been instrumental in streamlining product testing and facilitating seamless support and maintenance. Additionally, organizations such as Calsoft Inc. and Capgemini SE, along with CloudMoyo, Inc. and Cognizant Technology Solutions Corporation, bring extensive expertise in defining outsourcing models that cater to end-to-end engineering challenges. With significant contributions from Damco Solutions, DXC Technology Company, and EPAM Systems, Inc., the industry is witnessing a blend of technological innovation with robust service delivery models. The market is further enriched by insights from companies like Genpact, Hakuna Matata Solutions Private Limited, Happiest Minds Technologies Limited, HCL Technologies Limited, and Hinduja Tech Limited, as well as Infinite Computer Solutions Inc. and Infosys Limited. Intellectsoft LLC and International Business Machines Corporation, together with ITC Infotech India Ltd., Mphasis Limited and many other reputable firms, underscore the diverse strategies and high-caliber expertise that continue to drive the evolution of product engineering services.

The report delves into recent significant developments in the Product Engineering Services Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, Akkodis Group AG by The Adecco Group, Alfanar Group, Algoscale Technologies, Inc., Alten Group, Arrow Electronics, Inc., Assystem S.A., Calsoft Inc., Capgemini SE, CloudMoyo, Inc., Cognizant Technology Solutions Corporation, Damco Solutions, DXC Technology Company, EPAM Systems, Inc., Genpact, Hakuna Matata Solutions Private Limited, Happiest Minds Technologies Limited, HCL Technologies Limited, Hinduja Tech Limited, Infinite Computer Solutions Inc., Infosys Limited, Intellectsoft LLC, International Business Machines Corporation, ITC Infotech India Ltd., Mphasis Limited, NeST Digital Pvt Ltd., Nous Infosystems Private Ltd., Producement, Quest Global Services Pte. Ltd., Ranosys Technologies Private Limited, Robert Bosch GmbH, Safran S.A., Salesforce, Inc., SAP SE, Sapphire Software Solutions, Segula Technologies, Tata Consultancy Services Limited, Tech Mahindra Limited, Terasol Technologies Pvt. Ltd., ThinkPalm Technologies Pvt. Ltd., TransformHub, Vee Technologies Private Limited, VOLANSYS Technologies Private Limited, Wipro Ltd., and Xoriant Corporation, Inc.. Actionable Recommendations for Industry Leaders

It is imperative for industry leaders to adopt a multifaceted approach in leveraging new market realities for sustainable growth. First and foremost, embracing a customer-centric mindset is essential; companies must invest in flexible, scalable solutions that easily adapt to the shifting demands of a digital-first environment. Innovations in processes such as rapid prototyping and iterative testing can offer a significant competitive advantage by reducing the time-to-market. Furthermore, leaders should prioritize the integration of automation and advanced analytics to refine quality control and boost operational efficiencies. A keen focus on establishing strategic partnerships both regionally and globally will enhance the capacity to manage distributed teams and mitigate operational risks. Decision-makers are encouraged to evaluate existing engagement models critically and to explore a mix of nearshore, offshore, and onshore resources that align with their organizational goals. By implementing comprehensive training programs, refreshing outdated protocols, and adopting new software platforms, companies can harness the full potential of digital transformation. Continuous monitoring of market trends, as well as proactive adoption of emerging technologies, will further empower organizations to stay ahead in an increasingly competitive landscape.

Conclusion: Embracing a Forward-Looking Approach

In conclusion, the evolution of product engineering services is marked by rapid technological advancements and a dynamic approach to market segmentation. The integration of advanced digital tools with innovative engagement strategies underscores the need for a flexible yet robust service model. With clear insights drawn from both regional dynamics and the strategies of leading companies, the pathway to success lies in continuous innovation and strategic adaptation. By aligning operational practices with market trends and leveraging diverse segmentation insights, organizations can effectively navigate challenges and seize emerging opportunities. The landscape is competitive, but with informed decision-making and proactive transformation strategies, industry stakeholders can secure a sustainable and profitable future.

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing emphasis on digital transformation across industries globally
    • 5.1.1.2. Rise in consumer demand for personalized and cutting-edge products
    • 5.1.1.3. Proliferation of startups and SMEs necessitating scalable and adaptive engineering service providers
  • 5.1.2. Restraints
    • 5.1.2.1. High costs of advanced technologies and shortage of skilled professionals in product engineering services
  • 5.1.3. Opportunities
    • 5.1.3.1. Integration of AI & ML with product engineering services
    • 5.1.3.2. Surging partnerships & collaboration for enhanced product engineering capabilities
  • 5.1.4. Challenges
    • 5.1.4.1. Reluctance to outsource product engineering services due to privacy & data security concerns
• 5.2. Market Segmentation Analysis
  • 5.2.1. Service: Increasing consumer demand for product development services across industries
  • 5.2.2. Engagement Model: Proliferating adoption of offshore services for cost-effective product engineering solutions
  • 5.2.3. Outsourcing Type: Increasing demand for end-to-end product engineering among emerging startups and companies lacking the extensive resources for complete product development
  • 5.2.4. Organization Size: Increasing deployment of product engineering services across large enterprises requiring tailored engineering solutions
  • 5.2.5. Industry: Rising application of product engineering services across the expanding consumer electronics sector
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Product Engineering Services Market, by Service

• 6.1. Introduction
• 6.2. Product Deployment
• 6.3. Product Designing
• 6.4. Product Development
• 6.5. Product Testing
• 6.6. Redesigning & Re-engineering
• 6.7. Support & Maintenance

7. Product Engineering Services Market, by Engagement Model

• 7.1. Introduction
• 7.2. Nearshore Services
• 7.3. Offshore Services
• 7.4. Onshore Services

8. Product Engineering Services Market, by Outsourcing Type

• 8.1. Introduction
• 8.2. Component Engineering
• 8.3. Consulting-Only Services
• 8.4. End-to-End Product Engineering

9. Product Engineering Services Market, by Organization Size

• 9.1. Introduction
• 9.2. Large Enterprises
• 9.3. Small & Medium Enterprises

10. Product Engineering Services Market, by Industry

• 10.1. Introduction
• 10.2. Aerospace & Defense
• 10.3. Automotive
• 10.4. Banking, Financial Services & Insurance
• 10.5. Consumer Electronics
• 10.6. Energy & Utilities
• 10.7. Industrial Equipment & Machinery
• 10.8. IT & Telecommunications
• 10.9. Medical Devices & Healthcare

11. Americas Product Engineering Services Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Product Engineering Services Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Product Engineering Services Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
  • 14.3.1. EPAM and Google Cloud partner to transform the industry transformation with AI solutions across key verticals
  • 14.3.2. EPAM Systems acquires First Derivative to strengthen financial services domain
  • 14.3.3. Capgemini transforms engineering services with generative AI to accelerate innovation and compliance
  • 14.3.4. Indium acquires Experion to strengthen global digital engineering reach
  • 14.3.5. Figr secures USD 2.25 million in funding to transform UI design with AI-powered automation and personalization
  • 14.3.6. Goavega launches new AI-powered product engineering suite to address challenges in AI adoption
  • 14.3.7. Cognizant acquires Belcan to strengthen its engineering capabilities in aerospace and defense markets
  • 14.3.8. HCLTech extends partnership with Xerox to drive digital transformation and AI-driven services
  • 14.3.9. Calibo's innovative patents redefine software development and data pipeline management to enhance operational efficiency
  • 14.3.10. SAP and Hilti collaborate to transform product lifecycle management with new cloud capabilities for enhanced efficiency across engineering and R&D
  • 14.3.11. Accenture acquires Cientra to strengthen global semiconductor innovation
  • 14.3.12. Cognizant and Gentherm announce an agreement to enhance customer experiences through dedicated engineering services
  • 14.3.13. Happiest Minds acquires Aureus Tech Systems to fortify domain capabilities and market reach
  • 14.3.14. Quest Global partners with People Tech Group to enhance digital transformation capabilities in the automotive and hi-tech sectors
• 14.4. Strategy Analysis & Recommendation
  • 14.4.1. HCL Technologies Limited
  • 14.4.2. Cognizant Technology Solutions Corporation
  • 14.4.3. Capgemini SE
  • 14.4.4. Accenture PLC

Companies Mentioned

• 1. Accenture PLC
• 2. Akkodis Group AG by The Adecco Group
• 3. Alfanar Group
• 4. Algoscale Technologies, Inc.
• 5. Alten Group
• 6. Arrow Electronics, Inc.
• 7. Assystem S.A.
• 8. Calsoft Inc.
• 9. Capgemini SE
• 10. CloudMoyo, Inc.
• 11. Cognizant Technology Solutions Corporation
• 12. Damco Solutions
• 13. DXC Technology Company
• 14. EPAM Systems, Inc.
• 15. Genpact
• 16. Hakuna Matata Solutions Private Limited
• 17. Happiest Minds Technologies Limited
• 18. HCL Technologies Limited
• 19. Hinduja Tech Limited
• 20. Infinite Computer Solutions Inc.
• 21. Infosys Limited
• 22. Intellectsoft LLC
• 23. International Business Machines Corporation
• 24. ITC Infotech India Ltd.
• 25. Mphasis Limited
• 26. NeST Digital Pvt Ltd.
• 27. Nous Infosystems Private Ltd.
• 28. Producement
• 29. Quest Global Services Pte. Ltd.
• 30. Ranosys Technologies Private Limited
• 31. Robert Bosch GmbH
• 32. Safran S.A.
• 33. Salesforce, Inc.
• 34. SAP SE
• 35. Sapphire Software Solutions
• 36. Segula Technologies
• 37. Tata Consultancy Services Limited
• 38. Tech Mahindra Limited
• 39. Terasol Technologies Pvt. Ltd.
• 40. ThinkPalm Technologies Pvt. Ltd.
• 41. TransformHub
• 42. Vee Technologies Private Limited
• 43. VOLANSYS Technologies Private Limited
• 44. Wipro Ltd.
• 45. Xoriant Corporation, Inc.