세계의 5G 수익화

As telcos have been investing huge amounts of money in both 5G licenses and network upgrades, what kind of ROI could they expect from 5G in the consumer market?

This report addresses the following questions:

• What kind of pricing strategies have the telcos implemented for wireless services?
• What are the main segmentation criteria for their range of wireless services?
• How important is quality of service becoming in their offerings?
• Where is 5G positioned in their range of services?
• Are unlimited packages mainstream for 5G?
• What price levels apply to 5G rate plans?
• Is video bundled with 5G?
• How are the telcos adding value to 5G?

Table of Contents

1. Executive summary

2. 5G pricing strategies and segmentation

• 2.1. Overview of operators' pricing strategies for 5G services
• 2.2. Volume/data allowance remains the main segmentation criteria for 5G plans

Examples - Range segmentation by volume

Examples - Range segmentation by volume and bitrate

Examples - Range segmentation by bitrate only

• 2.3. Unlimited plans are widespread, in most cases as high-end plans

Examples - Only unlimited offerings

• 2.4. Content used to add value to offerings, through subsidiaries or partnerships
• 2.5 Popular value add services with 5G plans and bundles

Examples - Range segmentation by content

• 2.6. The focus of Korean operators on augmented reality as a driver for 5G

3. 5G pricing range of largest operators

• 3.1. 5G pricing parameters remain largely identical to those used for 4G
• 3.2. 5G price ranges as of October 2020 for the largest telecom operators
• 3.3. 5G price ranges as of March 2024 for the largest telecom operators
• 3.4. 5G prices vary widely across different regions, reflecting differences among the largest operators

3.5 Largest operators' pricing strategies for 5G services

4. Benchmark by country

• 4.1 Asia
  • 5G pricing ranges offered by the largest telecom operators in Asia
  • China Mobile Example
  • NTT Docomo Japan Example
  • LG U+ South Korea Example
• 4.2 Europe
  • 5G pricing ranges offered by the largest telecom operators in Europe
  • Elisa Finland Example
  • Orange France Example
  • Deutsche Telekom Germany Example
  • TIM Italy Example
  • Telefonica Spain Example
  • Vodafone UK Example
• 4.3. Middle East
  • 5G pricing ranges offered by the largest telecom operators in the Middle East
  • STC Saudi Arabia Example
  • DU United Arab Emirates Example
• 4.4. North America
  • 5G pricing ranges offered by the largest telecom operators in North America
  • AT&T US Example
  • Verizon Example