세계의 모바일 컨텐츠 시장 규모, 점유율, 동향 분석 : 컨텐츠 유형별, 플랫폼별, 매출 모델별, 지역별 전망, 예측(2024-2031년)

The Global Mobile Content Market size is expected to reach $1.4 Trillion by 2031, rising at a market growth of 22.2% CAGR during the forecast period.

Mobile gaming has emerged as a key driver of growth in the mobile content market, propelled by the availability of powerful smartphones that support high-quality graphics and immersive gameplay. Games like PUBG Mobile and Call of Duty Mobile offer console-level experiences on handheld devices, attracting millions of players globally. Thus, the Games Segment captured $120 Billion revenue in 2023.

The major strategies followed by the market participants are Partnerships as the key developmental strategy to keep pace with the changing demands of end users. For instance, In September, 2024, Huawei partnered with Avow, a company specializing in digital solutions and content delivery, to enhance this content and digital services. This collaboration aims to leverage Avow's expertise to improve content delivery and user experiences on Huawei's platforms and devices. Moreover, In June, 2024, Apple partnered with Bharti Airtel to enhance content distribution in India. This collaboration focuses on integrating Apple's content services with Airtel's network, aiming to improve content delivery and access for Airtel's customers. This partnership positions Apple to leverage Airtel's widespread telecom infrastructure to expand its reach in this market.

Market Growth Factors

With smartphones becoming more accessible due to lower prices and improved technology, a broader demographic can now engage with digital content. According to the International Telecommunication Union (ITU), global smartphone penetration reached around 73% in 2022, a substantial increase from previous years. Hence, the increasing smartphone penetration across both developed and developing nations is a critical factor in the growth of this content consumption.

Additionally, The manner in which individuals consume content on mobile devices has been transformed by the widespread use of video streaming platforms, including TikTok, YouTube, and Netflix. These platforms have tailored their content delivery to suit mobile users, offering seamless experiences that allow viewers to access entertainment anytime, anywhere. Thus, the ability to consume, create, and share video content on mobile devices has fueled this massive growth, further driving the growth of the market.

Market Restraining Factors

This content often involves collecting sensitive data, such as users' location, contact details, browsing habits, and payment information. If not properly protected, this data can become a target for cyberattacks, leading to breaches that expose millions of users to identity theft, fraud, and other malicious activities. Hence, such concerns may hamper the growth of the market.

Content Type Outlook

Based on content type, the market is classified into mobile apps, games, music, and others. The mobile apps segment procured 37% revenue share in this content market in 2023. This includes various apps spanning categories such as social media, productivity, streaming, and e-commerce. As users increasingly relied on their mobile devices for various daily activities, from communication to entertainment, mobile apps became an essential part of the digital ecosystem, driving considerable growth and revenue for the segment.

Platform Outlook

By platform, the market is segmented into iOS, Android, and others. The iOS segment garnered 36% revenue share in this content market in 2023. Content providers find the platform to be highly profitable due to the fact that Apple consumers tend to spend more on apps, games, and subscriptions. iOS's strong performance in developed markets, such as North America and Europe, where Apple products dominate, further enhanced its contribution to this content market's revenue.

Revenue Model Outlook

On the basis of revenue model, the market is divided into in-app purchases, advertising, subscription, pay-per-downloads, and others. The advertising segment recorded 27% revenue share in the mobile content market in 2023. Mobile ads, including banner ads, video ads, and native ads, are a primary source of income for free-to-use platforms, allowing them to monetize large user bases without charging subscription fees. Social media platforms, news apps, and casual games heavily rely on advertising to support their operations.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment acquired 30% revenue share in this content market in 2023. This region has seen explosive growth due to its vast population, increasing internet penetration, and rapid adoption of mobile technologies. Countries like China, India, Japan, and South Korea have emerged as major hubs for the content consumption. In particular, China's thriving mobile gaming industry and the widespread use of apps like WeChat and TikTok have significantly contributed to revenue generation.

Recent Strategies Deployed in the Market

• Sep-2024: Nintendo completed the acquisition of Dynamo Pictures, a firm known for its expertise in visual content production. This acquisition aims to enhance Nintendo's capabilities in creating and managing high-quality visual content for its gaming platforms.
• Jun-2024: Meta launched new AI-driven tools on WhatsApp, enabling businesses to deliver more personalized messages and automate customer interactions. This move aims to streamline customer engagement on one of the world's leading mobile messaging platforms.
• May-2024: Google revealed a new Android feature aimed at driving user engagement by encouraging users to return to their installed apps. This initiative reflects Google's ongoing focus on improving mobile content consumption and app retention for Android users.
• Feb-2024: Meta partnered with Vodafone, a leading telecommunications company based in the UK, to improve video streaming quality for users on mobile networks. This partnership aims to enhance video content delivery on mobile devices, enriching the user experience on Meta's platforms.
• Jan-2024: Microsoft launched mobile game store, taking on Apple and Google in the mobile game distribution space. This initiative is aimed at providing developers with an alternative platform for distributing mobile games and giving consumers more choices in accessing mobile content.

List of Key Companies Profiled

• Google LLC
• Microsoft Corporation
• Meta Platforms, Inc.
• Sony Corporation
• Apple, Inc.
• Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
• Nintendo Co., Ltd.
• Amazon.com, Inc.
• ByteDance Ltd.
• Samsung Electronics Co., Ltd. (Samsung Group)

Global Mobile Content Market Report Segmentation

By Content Type

• Games
• Mobile Apps
• Music
• Other Content Type

By Platform

• Android
• iOS
• Other Platform

By Revenue Model

• In-App Purchases
• Advertising
• Subscription
• Pay-per-Downloads
• Other Revenue Model

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
• Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Mobile Content Market, by Content Type
  • 1.4.2 Global Mobile Content Market, by Platform
  • 1.4.3 Global Mobile Content Market, by Revenue Model
  • 1.4.4 Global Mobile Content Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market at a Glance

• 2.1 Key Highlights

Chapter 3. Market Overview

• 3.1 Introduction
  • 3.1.1 Overview
    • 3.1.1.1 Market Composition and Scenario
• 3.2 Key Factors Impacting the Market
  • 3.2.1 Market Drivers
  • 3.2.2 Market Restraints
  • 3.2.3 Market Opportunities
  • 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

• 4.1 KBV Cardinal Matrix
• 4.2 Recent Industry Wide Strategic Developments
  • 4.2.1 Partnerships, Collaborations and Agreements
  • 4.2.2 Product Launches and Product Expansions
  • 4.2.3 Acquisition and Mergers
• 4.3 Market Share Analysis, 2023
• 4.4 Top Winning Strategies
  • 4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
  • 4.4.2 Key Strategic Move: (Partnerships, Collaborations and Agreements: 2023, Apr - 2024, Sep) Leading Players
• 4.5 Porter Five Forces Analysis

Chapter 5. Global Mobile Content Market by Content Type

• 5.1 Global Games Market by Region
• 5.2 Global Mobile Apps Market by Region
• 5.3 Global Music Market by Region
• 5.4 Global Other Content Type Market by Region

Chapter 6. Global Mobile Content Market by Platform

• 6.1 Global Android Market by Region
• 6.2 Global iOS Market by Region
• 6.3 Global Other Platform Market by Region

Chapter 7. Global Mobile Content Market by Revenue Model

• 7.1 Global In-App Purchases Market by Region
• 7.2 Global Advertising Market by Region
• 7.3 Global Subscription Market by Region
• 7.4 Global Pay-per-Downloads Market by Region
• 7.5 Global Other Revenue Model Market by Region

Chapter 8. Global Mobile Content Market by Region

• 8.1 North America Mobile Content Market
  • 8.1.1 North America Mobile Content Market by Content Type
    • 8.1.1.1 North America Games Market by Country
    • 8.1.1.2 North America Mobile Apps Market by Country
    • 8.1.1.3 North America Music Market by Country
    • 8.1.1.4 North America Other Content Type Market by Country
  • 8.1.2 North America Mobile Content Market by Platform
    • 8.1.2.1 North America Android Market by Country
    • 8.1.2.2 North America iOS Market by Country
    • 8.1.2.3 North America Other Platform Market by Country
  • 8.1.3 North America Mobile Content Market by Revenue Model
    • 8.1.3.1 North America In-App Purchases Market by Country
    • 8.1.3.2 North America Advertising Market by Country
    • 8.1.3.3 North America Subscription Market by Country
    • 8.1.3.4 North America Pay-per-Downloads Market by Country
    • 8.1.3.5 North America Other Revenue Model Market by Country
  • 8.1.4 North America Mobile Content Market by Country
    • 8.1.4.1 US Mobile Content Market
      • 8.1.4.1.1 US Mobile Content Market by Content Type
      • 8.1.4.1.2 US Mobile Content Market by Platform
      • 8.1.4.1.3 US Mobile Content Market by Revenue Model
    • 8.1.4.2 Canada Mobile Content Market
      • 8.1.4.2.1 Canada Mobile Content Market by Content Type
      • 8.1.4.2.2 Canada Mobile Content Market by Platform
      • 8.1.4.2.3 Canada Mobile Content Market by Revenue Model
    • 8.1.4.3 Mexico Mobile Content Market
      • 8.1.4.3.1 Mexico Mobile Content Market by Content Type
      • 8.1.4.3.2 Mexico Mobile Content Market by Platform
      • 8.1.4.3.3 Mexico Mobile Content Market by Revenue Model
    • 8.1.4.4 Rest of North America Mobile Content Market
      • 8.1.4.4.1 Rest of North America Mobile Content Market by Content Type
      • 8.1.4.4.2 Rest of North America Mobile Content Market by Platform
      • 8.1.4.4.3 Rest of North America Mobile Content Market by Revenue Model
• 8.2 Europe Mobile Content Market
  • 8.2.1 Europe Mobile Content Market by Content Type
    • 8.2.1.1 Europe Games Market by Country
    • 8.2.1.2 Europe Mobile Apps Market by Country
    • 8.2.1.3 Europe Music Market by Country
    • 8.2.1.4 Europe Other Content Type Market by Country
  • 8.2.2 Europe Mobile Content Market by Platform
    • 8.2.2.1 Europe Android Market by Country
    • 8.2.2.2 Europe iOS Market by Country
    • 8.2.2.3 Europe Other Platform Market by Country
  • 8.2.3 Europe Mobile Content Market by Revenue Model
    • 8.2.3.1 Europe In-App Purchases Market by Country
    • 8.2.3.2 Europe Advertising Market by Country
    • 8.2.3.3 Europe Subscription Market by Country
    • 8.2.3.4 Europe Pay-per-Downloads Market by Country
    • 8.2.3.5 Europe Other Revenue Model Market by Country
  • 8.2.4 Europe Mobile Content Market by Country
    • 8.2.4.1 Germany Mobile Content Market
      • 8.2.4.1.1 Germany Mobile Content Market by Content Type
      • 8.2.4.1.2 Germany Mobile Content Market by Platform
      • 8.2.4.1.3 Germany Mobile Content Market by Revenue Model
    • 8.2.4.2 UK Mobile Content Market
      • 8.2.4.2.1 UK Mobile Content Market by Content Type
      • 8.2.4.2.2 UK Mobile Content Market by Platform
      • 8.2.4.2.3 UK Mobile Content Market by Revenue Model
    • 8.2.4.3 France Mobile Content Market
      • 8.2.4.3.1 France Mobile Content Market by Content Type
      • 8.2.4.3.2 France Mobile Content Market by Platform
      • 8.2.4.3.3 France Mobile Content Market by Revenue Model
    • 8.2.4.4 Russia Mobile Content Market
      • 8.2.4.4.1 Russia Mobile Content Market by Content Type
      • 8.2.4.4.2 Russia Mobile Content Market by Platform
      • 8.2.4.4.3 Russia Mobile Content Market by Revenue Model
    • 8.2.4.5 Spain Mobile Content Market
      • 8.2.4.5.1 Spain Mobile Content Market by Content Type
      • 8.2.4.5.2 Spain Mobile Content Market by Platform
      • 8.2.4.5.3 Spain Mobile Content Market by Revenue Model
    • 8.2.4.6 Italy Mobile Content Market
      • 8.2.4.6.1 Italy Mobile Content Market by Content Type
      • 8.2.4.6.2 Italy Mobile Content Market by Platform
      • 8.2.4.6.3 Italy Mobile Content Market by Revenue Model
    • 8.2.4.7 Rest of Europe Mobile Content Market
      • 8.2.4.7.1 Rest of Europe Mobile Content Market by Content Type
      • 8.2.4.7.2 Rest of Europe Mobile Content Market by Platform
      • 8.2.4.7.3 Rest of Europe Mobile Content Market by Revenue Model
• 8.3 Asia Pacific Mobile Content Market
  • 8.3.1 Asia Pacific Mobile Content Market by Content Type
    • 8.3.1.1 Asia Pacific Games Market by Country
    • 8.3.1.2 Asia Pacific Mobile Apps Market by Country
    • 8.3.1.3 Asia Pacific Music Market by Country
    • 8.3.1.4 Asia Pacific Other Content Type Market by Country
  • 8.3.2 Asia Pacific Mobile Content Market by Platform
    • 8.3.2.1 Asia Pacific Android Market by Country
    • 8.3.2.2 Asia Pacific iOS Market by Country
    • 8.3.2.3 Asia Pacific Other Platform Market by Country
  • 8.3.3 Asia Pacific Mobile Content Market by Revenue Model
    • 8.3.3.1.1 Asia Pacific In-App Purchases Market by Country
    • 8.3.3.1.2 Asia Pacific Advertising Market by Country
    • 8.3.3.1.3 Asia Pacific Subscription Market by Country
    • 8.3.3.1.4 Asia Pacific Pay-per-Downloads Market by Country
    • 8.3.3.1.5 Asia Pacific Other Revenue Model Market by Country
  • 8.3.4 Asia Pacific Mobile Content Market by Country
    • 8.3.4.1 China Mobile Content Market
      • 8.3.4.1.1 China Mobile Content Market by Content Type
      • 8.3.4.1.2 China Mobile Content Market by Platform
      • 8.3.4.1.3 China Mobile Content Market by Revenue Model
    • 8.3.4.2 Japan Mobile Content Market
      • 8.3.4.2.1 Japan Mobile Content Market by Content Type
      • 8.3.4.2.2 Japan Mobile Content Market by Platform
      • 8.3.4.2.3 Japan Mobile Content Market by Revenue Model
    • 8.3.4.3 India Mobile Content Market
      • 8.3.4.3.1 India Mobile Content Market by Content Type
      • 8.3.4.3.2 India Mobile Content Market by Platform
      • 8.3.4.3.3 India Mobile Content Market by Revenue Model
    • 8.3.4.4 South Korea Mobile Content Market
      • 8.3.4.4.1 South Korea Mobile Content Market by Content Type
      • 8.3.4.4.2 South Korea Mobile Content Market by Platform
      • 8.3.4.4.3 South Korea Mobile Content Market by Revenue Model
    • 8.3.4.5 Singapore Mobile Content Market
      • 8.3.4.5.1 Singapore Mobile Content Market by Content Type
      • 8.3.4.5.2 Singapore Mobile Content Market by Platform
      • 8.3.4.5.3 Singapore Mobile Content Market by Revenue Model
    • 8.3.4.6 Malaysia Mobile Content Market
      • 8.3.4.6.1 Malaysia Mobile Content Market by Content Type
      • 8.3.4.6.2 Malaysia Mobile Content Market by Platform
      • 8.3.4.6.3 Malaysia Mobile Content Market by Revenue Model
    • 8.3.4.7 Rest of Asia Pacific Mobile Content Market
      • 8.3.4.7.1 Rest of Asia Pacific Mobile Content Market by Content Type
      • 8.3.4.7.2 Rest of Asia Pacific Mobile Content Market by Platform
      • 8.3.4.7.3 Rest of Asia Pacific Mobile Content Market by Revenue Model
• 8.4 LAMEA Mobile Content Market
  • 8.4.1 LAMEA Mobile Content Market by Content Type
    • 8.4.1.1 LAMEA Games Market by Country
    • 8.4.1.2 LAMEA Mobile Apps Market by Country
    • 8.4.1.3 LAMEA Music Market by Country
    • 8.4.1.4 LAMEA Other Content Type Market by Country
  • 8.4.2 LAMEA Mobile Content Market by Platform
    • 8.4.2.1 LAMEA Android Market by Country
    • 8.4.2.2 LAMEA iOS Market by Country
    • 8.4.2.3 LAMEA Other Platform Market by Country
  • 8.4.3 LAMEA Mobile Content Market by Revenue Model
    • 8.4.3.1 LAMEA In-App Purchases Market by Country
    • 8.4.3.2 LAMEA Advertising Market by Country
    • 8.4.3.3 LAMEA Subscription Market by Country
    • 8.4.3.4 LAMEA Pay-per-Downloads Market by Country
    • 8.4.3.5 LAMEA Other Revenue Model Market by Country
  • 8.4.4 LAMEA Mobile Content Market by Country
    • 8.4.4.1 Brazil Mobile Content Market
      • 8.4.4.1.1 Brazil Mobile Content Market by Content Type
      • 8.4.4.1.2 Brazil Mobile Content Market by Platform
      • 8.4.4.1.3 Brazil Mobile Content Market by Revenue Model
    • 8.4.4.2 Argentina Mobile Content Market
      • 8.4.4.2.1 Argentina Mobile Content Market by Content Type
      • 8.4.4.2.2 Argentina Mobile Content Market by Platform
      • 8.4.4.2.3 Argentina Mobile Content Market by Revenue Model
    • 8.4.4.3 UAE Mobile Content Market
      • 8.4.4.3.1 UAE Mobile Content Market by Content Type
      • 8.4.4.3.2 UAE Mobile Content Market by Platform
      • 8.4.4.3.3 UAE Mobile Content Market by Revenue Model
    • 8.4.4.4 Saudi Arabia Mobile Content Market
      • 8.4.4.4.1 Saudi Arabia Mobile Content Market by Content Type
      • 8.4.4.4.2 Saudi Arabia Mobile Content Market by Platform
      • 8.4.4.4.3 Saudi Arabia Mobile Content Market by Revenue Model
    • 8.4.4.5 South Africa Mobile Content Market
      • 8.4.4.5.1 South Africa Mobile Content Market by Content Type
      • 8.4.4.5.2 South Africa Mobile Content Market by Platform
      • 8.4.4.5.3 South Africa Mobile Content Market by Revenue Model
    • 8.4.4.6 Nigeria Mobile Content Market
      • 8.4.4.6.1 Nigeria Mobile Content Market by Content Type
      • 8.4.4.6.2 Nigeria Mobile Content Market by Platform
      • 8.4.4.6.3 Nigeria Mobile Content Market by Revenue Model
    • 8.4.4.7 Rest of LAMEA Mobile Content Market
      • 8.4.4.7.1 Rest of LAMEA Mobile Content Market by Content Type
      • 8.4.4.7.2 Rest of LAMEA Mobile Content Market by Platform
      • 8.4.4.7.3 Rest of LAMEA Mobile Content Market by Revenue Model

Chapter 9. Company Profiles

• 9.1 Google LLC (Alphabet Inc.)
  • 9.1.1 Company Overview
  • 9.1.2 Financial Analysis
  • 9.1.3 Segmental and Regional Analysis
  • 9.1.4 Research & Development Expense
  • 9.1.5 Recent strategies and developments:
    • 9.1.5.1 Partnerships, Collaborations, and Agreements:
    • 9.1.5.2 Product Launches and Product Expansions:
  • 9.1.6 SWOT Analysis
• 9.2 Microsoft Corporation
  • 9.2.1 Company Overview
  • 9.2.2 Financial Analysis
  • 9.2.3 Segmental and Regional Analysis
  • 9.2.4 Research & Development Expenses
  • 9.2.5 Recent strategies and developments:
    • 9.2.5.1 Product Launches and Product Expansions:
    • 9.2.5.2 Acquisition and Mergers:
  • 9.2.6 SWOT Analysis
• 9.3 Meta Platforms, Inc.
  • 9.3.1 Company Overview
  • 9.3.2 Financial Analysis
  • 9.3.3 Segment and Regional Analysis
  • 9.3.4 Research & Development Expense
  • 9.3.5 Recent strategies and developments:
    • 9.3.5.1 Partnerships, Collaborations, and Agreements:
    • 9.3.5.2 Product Launches and Product Expansions:
  • 9.3.6 SWOT Analysis
• 9.4 Sony Corporation
  • 9.4.1 Company Overview
  • 9.4.2 Financial Analysis
  • 9.4.3 Segmental and Regional Analysis
  • 9.4.4 Research & Development Expenses
  • 9.4.5 Recent strategies and developments:
    • 9.4.5.1 Partnerships, Collaborations, and Agreements:
  • 9.4.6 SWOT Analysis
• 9.5 Apple, Inc.
  • 9.5.1 Company Overview
  • 9.5.2 Financial Analysis
  • 9.5.3 Regional Analysis
  • 9.5.4 Research & Development Expense
  • 9.5.5 Recent strategies and developments:
    • 9.5.5.1 Partnerships, Collaborations, and Agreements:
  • 9.5.6 SWOT Analysis
• 9.6 Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
  • 9.6.1 Company Overview
  • 9.6.2 Financial Analysis
  • 9.6.3 Segmental and Regional Analysis
  • 9.6.4 Research & Development Expenses
  • 9.6.5 Recent strategies and developments:
    • 9.6.5.1 Partnerships, Collaborations, and Agreements:
  • 9.6.6 SWOT Analysis
• 9.7 Nintendo Co., Ltd.
  • 9.7.1 Company Overview
  • 9.7.2 Financial Analysis
  • 9.7.3 Regional Analysis
  • 9.7.4 Research & Development Expenses
  • 9.7.5 Recent strategies and developments:
    • 9.7.5.1 Partnerships, Collaborations, and Agreements:
    • 9.7.5.2 Acquisition and Mergers:
  • 9.7.6 SWOT Analysis
• 9.8 Amazon.com, Inc.
  • 9.8.1 Company Overview
  • 9.8.2 Financial Analysis
  • 9.8.3 Segmental Analysis
  • 9.8.4 Recent strategies and developments:
    • 9.8.4.1 Product Launches and Product Expansions:
    • 9.8.4.2 Acquisition and Mergers:
  • 9.8.5 SWOT Analysis
• 9.9 ByteDance Ltd.
  • 9.9.1 Company Overview
  • 9.9.2 Recent strategies and developments:
    • 9.9.2.1 Partnerships, Collaborations, and Agreements:
    • 9.9.2.2 Acquisition and Mergers:
  • 9.9.3 SWOT Analysis
• 9.10. Samsung Electronics Co., Ltd. (Samsung Group)
  • 9.10.1 Company Overview
  • 9.10.2 Financial Analysis
  • 9.10.3 Segmental and Regional Analysis
  • 9.10.4 Research & Development Expenses
  • 9.10.5 SWOT Analysis

Chapter 10. Winning Imperatives of Mobile Content Market