시장보고서

상품코드

1635191

세계의 디지털 마케팅 소프트웨어 시장 - 규모, 점유율, 동향 분석 보고서 : 유형별, 조직 규모별, 전개별, 업계별, 지역별, 전망과 예측(2024-2031년)

Global Digital Marketing Software Market Size, Share & Trends Analysis Report By Type, By Organization Size (Large Enterprises and SMEs), By Deployment Mode (Cloud and On-Premise), By Vertical, By Regional Outlook and Forecast, 2024 - 2031

발행일: 2024년 12월 | 리서치사:

KBV Research | 페이지 정보: 영문 396 Pages | 배송안내 : 즉시배송

샘플 요청 목록에 추가

※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

디지털 마케팅 소프트웨어 마케팅 소프트웨어 시장 규모는 예측 기간 동안 19.2%의 연평균 복합 성장률(CAGR)로 시장 성장하고 2031년까지 2,929억 달러에 이를 것으로 예상됩니다.

게다가 인터넷의 보급률, 모바일의 사용, 편리성을 중시하는 소비자의 기호 증가에 힘입어, 전자상거래 플랫폼은 현대 소매업의 기반이 되고 있습니다. 유엔무역개발회의(UNCTAD)에 따르면, 2019년 세계 전자상거래 매출은 26조 7,000억 달러에 이르렀고, 유통업체의 온라인 거래 크게 따라서, 이러한 경향이 계속되는 가운데, 기업은 디지털 마케팅 툴을 채용하여, 혼잡한 마켓플레이스의 과제를 극복하고, 고객 경험을 향상시키고, 장기적인 충성도를 구축할 필요가 있습니다.

그러나 데이터는 기업에게 중요한 자원이기 때문에 개인 정보 보호 및 보안 문제는 현재 디지털 시대의이 시장 성장에 큰 장벽이되었습니다. 미국 캘리포니아 주 소비자 개인 정보 보호법(CCPA)과 같은 엄격한 규제 프레임 워크는 소비자 데이터 수집, 저장 및 사용에 대한 엄격한 지침을 수립했습니다.

유형별 전망

유형에 따라 시장은 소프트웨어 및 서비스로 나뉘어져 있습니다. 힘을 최대한 활용하기 위해 컨설팅, 교육 및 통합 서비스를 요구하는 경우가 많습니다.

조직 규모별 전망

조직 규모에 따라 시장은 대기업과 중소기업으로 나뉘어져 있습니다. 포화 상태가 진행되는 시장에서 경쟁하기 위해 합리적인 가격으로 확장 가능하고 사용하기 쉬운 디지털 마케팅 솔루션을 채택하고 있습니다.

전개별 전망

배포를 기반으로 시장은 클라우드와 온프레미스로 분류됩니다. 엄격한 규제 기준의 대상이 되는 전문 분야에서 활동하는 대기업과 조직에 우선순위가 높습니다.

업계별 전망

업계별로 시장은 소비재 및 소매, 여행과 접객, 운송 및 물류, 은행/금융서비스/보험(BFSI), 교육, 건강 관리, 제조, 미디어 및 엔터테인먼트 등으로 분류됩니다. BFSI를 통한 소비자 참여와 신뢰 구축에 대한 수요 증가로 추진되고 있습니다.

지역별 전망

지역별로 보면, 시장은 북미, 유럽, 아시아태평양, LAMEA에 걸쳐 분석되고 있습니다. 국가의 급속한 디지털 변혁이이 지역 시장을 견인하고 있습니다. 스마트폰, 인터넷 사용, 전자상거래 플랫폼의 보급이 증가함에 따라 디지털 마케팅 솔루션 수요가 크게 증가하고 있습니다.

세계의 소비재 및 소매 시장 :지역별
세계의 은행/금융서비스/보험(BFSI) 시장 :지역별
세계의 미디어 및 엔터테인먼트 시장 :지역별
세계의 헬스케어 시장 :지역별
세계의 여행 및 호스피탈리티 시장 :지역별
세계의 교육 시장 :지역별
세계의 제조 시장 :지역별
세계의 수송·물류 시장 :지역별
세계의 기타 업계 시장 : 지역별

제9장 세계 디지털 마케팅 소프트웨어 시장 : 지역별

북미
- 북미 시장 : 국가별
  - 미국
  - 캐나다
  - 멕시코
  - 기타 북미
유럽
- 유럽 시장 : 국가별
  - 독일
  - 영국
  - 프랑스
  - 러시아
  - 스페인
  - 이탈리아
  - 기타 유럽
아시아태평양
- 아시아태평양 시장 : 국가별
  - 중국
  - 일본
  - 인도
  - 한국
  - 싱가포르
  - 말레이시아
  - 기타 아시아태평양
라틴아메리카, 중동, 아프리카
- 라틴아메리카, 중동, 아프리카 시장 : 국가별
  - 브라질
  - 아르헨티나
  - 아랍에미리트(UAE)
  - 사우디아라비아
  - 남아프리카
  - 나이지리아
  - 기타 라틴아메리카, 중동, 아프리카

제10장 기업 프로파일

Adobe, Inc
Canva Pty Ltd
HubSpot, Inc
IBM Corporation
Microsoft Corporation
Oracle Corporation
Salesforce, Inc
SAP SE
SAS Institute, Inc
Google LLC(Alphabet Inc)

제11장 디지털 마케팅 소프트웨어 시장의 성공 필수 조건

JHS 25.01.31

The Global Digital Marketing Software Market size is expected to reach $292.90 billion by 2031, rising at a market growth of 19.2% CAGR during the forecast period.

The North America segment garnered 41% revenue share in the market in 2023. The region's strong adoption of advanced digital technologies and the presence of prominent software providers are the primary factors contributing to this leadership. The well-established IT infrastructure in North America supports the seamless integration and deployment of digital marketing tools. Furthermore, businesses in the region are early adopters of AI, machine learning, and automation technologies, which enhance marketing efficiency and ROI.

The proliferation of digital platforms-from social media networks to e-commerce websites and mobile applications-has become a cornerstone for companies to engage with their audiences. This shift is fueled by the realization that digital platforms offer unparalleled reach, allowing businesses to precisely target specific demographics globally. Hence, as technology advances, the trend toward digitalization is expected to deepen, further supporting the market's growth.

Additionally, Fueled by increasing internet penetration, mobile usage, and convenience-driven consumer preferences, e-commerce platforms have become the backbone of modern retail. According to the United Nations Conference on Trade and Development (UNCTAD), global e-commerce sales reached $26.7 trillion in 2019, reflecting a significant uptick in online transactions during the pandemic. Thus, as this trend continues, businesses must embrace digital marketing tools to navigate the challenges of a crowded marketplace, enhance customer experiences, and build long-term loyalty.

However, Privacy and security issues are a major barrier to the growth of this market in the present digital era, as data has become a vital resource for companies. Strict regulatory frameworks, such as the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States, have established stringent guidelines on collecting, storing, and using consumer data. Hence, these factors may hamper the growth of the market.

Type Outlook

Based on type, the market is bifurcated into software and services. The services segment procured 26% revenue share in the market in 2023. As digital marketing technologies become more advanced, organizations often seek consulting, training, and integration services to fully leverage their potential. Small and medium enterprises (SMEs), in particular, drive service demand due to limited in-house resources and expertise.

Organization Size Outlook

By organization size, the market is divided into large enterprises and SMEs. The SMEs segment garnered 33% revenue share in the market in 2023. As small & medium enterprises (SMEs) strive to enhance their digital presence and compete in increasingly saturated markets, they are adopting affordable, scalable, and easy-to-use digital marketing solutions. SMEs are particularly attracted to cloud-based tools because of their flexibility and reduced upfront costs.

Deployment Mode Outlook

On the basis of deployment, the market is classified into cloud and on-premise. The on-premise segment recorded 21% revenue share in the market in 2023. On-premise solutions that value data security are given priority by large corporations and organizations that operate in professions that are subject to stringent regulatory standards, such as the healthcare and finance industries. These solutions offer greater flexibility in tailoring software to specific needs and integrating it with legacy systems.

Vertical Outlook

Based on vertical, the market is segmented into consumer goods & retail, travel & hospitality, transportation & logistics, BFSI, education, healthcare, manufacturing, media & entertainment, and others. The BFSI segment acquired 20% revenue share in the market in 2023. In a highly competitive environment, the BFSI segment is being propelled by the growing demand for personalized consumer engagement and trust-building. Financial institutions leverage digital marketing tools to offer tailored solutions, enhance customer experiences, and improve retention rates.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment procured 26% revenue share in the market in 2023. The rapid digital transformation across emerging economies such as China, India, and Southeast Asia drives the regional market. The demand for digital marketing solutions has been substantially elevated by the increasing prevalence of smartphones, internet usage, and e-commerce platforms.

Recent Strategies Deployed in the Market

Oct-2024: HubSpot acquired Cacheflow, a B2B subscription billing management and CPQ solution. This acquisition strengthens HubSpot's Commerce Hub, enabling seamless billing and revenue management features, which will help businesses automate processes and shorten sales cycles, enhancing customer platform capabilities.
Oct-2024: Adobe, Inc. partnered with Microsoft Advertising to launch Adobe GenStudio for Performance Marketing, a generative AI-powered tool enabling brands to create, personalize, and optimize content across channels. It integrates ad activation, performance insights, and feedback loops for improved campaign efficiency.
Oct-2024: Adobe, Inc. partnered with Google's Campaign Manager 360 to enhance Adobe GenStudio for Performance Marketing. This generative AI-driven tool streamlines content creation, personalization, and ad activation, enabling marketers to optimize cross-channel campaigns and engage audiences with tailored experiences.
Sep-2024: HubSpot launched Breeze at INBOUND 2024, an AI-powered product that includes Copilot, Agents, and Breeze Intelligence for data enrichment. The update enhances Marketing and Content Hubs, providing tools for content creation, lead scoring, analytics, and improved customer engagement.
Sep-2024: Adobe launched GenStudio for Performance Marketing, a generative AI-driven tool that helps marketers create, remix, and scale personalized content across platforms like Google, Meta, Microsoft, and TikTok. It simplifies campaign management with brand compliance and performance insights.

List of Key Companies Profiled

Adobe, Inc.
Canva Pty Ltd.
HubSpot, Inc.
IBM Corporation
Microsoft Corporation
Oracle Corporation
Salesforce, Inc.
SAP SE
SAS Institute Inc.
Google LLC (Alphabet Inc.)

Global Digital Marketing Software Market Report Segmentation

By Type

Software
- CRM Software
- Email Marketing Software
- Social Media Advertising
- Web Content Management Software
- Real-Time Monitoring
- Other Software Type
Services
- Professional Services
- Managed Services

By Organization Size

Large Enterprises
SMEs

By Deployment Mode

Cloud
On-Premise

By Vertical

Consumer Goods & Retail
BFSI
Media & Entertainment
Healthcare
Travel & Hospitality
Education
Manufacturing
Transportation & Logistics
Other Verticals

By Geography

North America
- US
- Canada
- Mexico
- Rest of North America
Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 Global Digital Marketing Software Market, by Type
- 1.4.2 Global Digital Marketing Software Market, by Organization Size
- 1.4.3 Global Digital Marketing Software Market, by Vertical
- 1.4.4 Global Digital Marketing Software Market, by Deployment Mode
- 1.4.5 Global Digital Marketing Software Market, by Geography
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

4.1 Market Share Analysis, 2023
4.2 Strategies Deployed in Digital Marketing Software Market.
4.3 Porter Five Forces Analysis

Chapter 5. Global Digital Marketing Software Market by Type

5.1 Global Software Market by Region
5.2 Global Digital Marketing Software Market by Software Type
- 5.2.1 Global CRM Software Market by Region
- 5.2.2 Global Email Marketing Software Market by Region
- 5.2.3 Global Social Media Advertising Market by Region
- 5.2.4 Global Web Content Management Software Market by Region
- 5.2.5 Global Real-Time Monitoring Market by Region
- 5.2.6 Global Other Software Type Market by Region
5.3 Global Services Market by Region
5.4 Global Digital Marketing Software Market by Services Type
- 5.4.1 Global Professional Services Market by Region
- 5.4.2 Global Managed Services Market by Region

Chapter 6. Global Digital Marketing Software Market by Organization Size

6.1 Global Large Enterprises Market by Region
6.2 Global SMEs Market by Region

Chapter 7. Global Digital Marketing Software Market by Deployment Mode

7.1 Global Cloud Market by Region
7.2 Global On-Premise Market by Region

Chapter 8. Global Digital Marketing Software Market by Vertical

8.1 Global Consumer Goods & Retail Market by Region
8.2 Global BFSI Market by Region
8.3 Global Media & Entertainment Market by Region
8.4 Global Healthcare Market by Region
8.5 Global Travel & Hospitality Market by Region
8.6 Global Education Market by Region
8.7 Global Manufacturing Market by Region
8.8 Global Transportation & Logistics Market by Region
8.9 Global Other Verticals Market by Region

Chapter 9. Global Digital Marketing Software Market by Region

9.1 North America Digital Marketing Software Market
- 9.1.1 North America Digital Marketing Software Market by Type
  - 9.1.1.1 North America Software Market by Region
  - 9.1.1.2 North America Digital Marketing Software Market by Software Type
    - 9.1.1.2.1 North America CRM Software Market by Country
    - 9.1.1.2.2 North America Email Marketing Software Market by Country
    - 9.1.1.2.3 North America Social Media Advertising Market by Country
    - 9.1.1.2.4 North America Web Content Management Software Market by Country
    - 9.1.1.2.5 North America Real-Time Monitoring Market by Country
    - 9.1.1.2.6 North America Other Software Type Market by Country
  - 9.1.1.3 North America Services Market by Region
  - 9.1.1.4 North America Digital Marketing Software Market by Services Type
    - 9.1.1.4.1 North America Professional Services Market by Country
    - 9.1.1.4.2 North America Managed Services Market by Country
- 9.1.2 North America Digital Marketing Software Market by Organization Size
  - 9.1.2.1 North America Large Enterprises Market by Region
  - 9.1.2.2 North America SMEs Market by Region
- 9.1.3 North America Digital Marketing Software Market by Deployment Mode
  - 9.1.3.1 North America Cloud Market by Country
  - 9.1.3.2 North America On-Premise Market by Country
- 9.1.4 North America Digital Marketing Software Market by Vertical
  - 9.1.4.1 North America Consumer Goods & Retail Market by Country
  - 9.1.4.2 North America BFSI Market by Country
  - 9.1.4.3 North America Media & Entertainment Market by Country
  - 9.1.4.4 North America Healthcare Market by Country
  - 9.1.4.5 North America Travel & Hospitality Market by Country
  - 9.1.4.6 North America Education Market by Country
  - 9.1.4.7 North America Manufacturing Market by Country
  - 9.1.4.8 North America Transportation & Logistics Market by Country
  - 9.1.4.9 North America Other Verticals Market by Country
- 9.1.5 North America Digital Marketing Software Market by Country
  - 9.1.5.1 US Digital Marketing Software Market
    - 9.1.5.1.1 US Digital Marketing Software Market by Type
      - 9.1.5.1.1.1 US Digital Marketing Software Market by Software Type
      - 9.1.5.1.1.2 US Digital Marketing Software Market by Services Type
    - 9.1.5.1.2 US Digital Marketing Software Market by Organization Size
    - 9.1.5.1.3 US Digital Marketing Software Market by Deployment Mode
    - 9.1.5.1.4 US Digital Marketing Software Market by Vertical
  - 9.1.5.2 Canada Digital Marketing Software Market
    - 9.1.5.2.1 Canada Digital Marketing Software Market by Type
      - 9.1.5.2.1.1 Canada Digital Marketing Software Market by Software Type
      - 9.1.5.2.1.2 Canada Digital Marketing Software Market by Services Type
    - 9.1.5.2.2 Canada Digital Marketing Software Market by Organization Size
    - 9.1.5.2.3 Canada Digital Marketing Software Market by Deployment Mode
    - 9.1.5.2.4 Canada Digital Marketing Software Market by Vertical
  - 9.1.5.3 Mexico Digital Marketing Software Market
    - 9.1.5.3.1 Mexico Digital Marketing Software Market by Type
      - 9.1.5.3.1.1 Mexico Digital Marketing Software Market by Software Type
      - 9.1.5.3.1.2 Mexico Digital Marketing Software Market by Services Type
    - 9.1.5.3.2 Mexico Digital Marketing Software Market by Organization Size
    - 9.1.5.3.3 Mexico Digital Marketing Software Market by Deployment Mode
    - 9.1.5.3.4 Mexico Digital Marketing Software Market by Vertical
  - 9.1.5.4 Rest of North America Digital Marketing Software Market
    - 9.1.5.4.1 Rest of North America Digital Marketing Software Market by Type
      - 9.1.5.4.1.1 Rest of North America Digital Marketing Software Market by Software Type
      - 9.1.5.4.1.2 Rest of North America Digital Marketing Software Market by Services Type
    - 9.1.5.4.2 Rest of North America Digital Marketing Software Market by Organization Size
    - 9.1.5.4.3 Rest of North America Digital Marketing Software Market by Deployment Mode
    - 9.1.5.4.4 Rest of North America Digital Marketing Software Market by Vertical
9.2 Europe Digital Marketing Software Market
- 9.2.1 Europe Digital Marketing Software Market by Type
  - 9.2.1.1 Europe Software Market by Country
  - 9.2.1.2 Europe Digital Marketing Software Market by Software Type
    - 9.2.1.2.1 Europe CRM Software Market by Country
    - 9.2.1.2.2 Europe Email Marketing Software Market by Country
    - 9.2.1.2.3 Europe Social Media Advertising Market by Country
    - 9.2.1.2.4 Europe Web Content Management Software Market by Country
    - 9.2.1.2.5 Europe Real-Time Monitoring Market by Country
    - 9.2.1.2.6 Europe Other Software Type Market by Country
  - 9.2.1.3 Europe Services Market by Country
  - 9.2.1.4 Europe Digital Marketing Software Market by Services Type
    - 9.2.1.4.1 Europe Professional Services Market by Country
    - 9.2.1.4.2 Europe Managed Services Market by Country
- 9.2.2 Europe Digital Marketing Software Market by Organization Size
  - 9.2.2.1 Europe Large Enterprises Market by Country
  - 9.2.2.2 Europe SMEs Market by Country
- 9.2.3 Europe Digital Marketing Software Market by Deployment Mode
  - 9.2.3.1 Europe Cloud Market by Country
  - 9.2.3.2 Europe On-Premise Market by Country
- 9.2.4 Europe Digital Marketing Software Market by Vertical
  - 9.2.4.1 Europe Consumer Goods & Retail Market by Country
  - 9.2.4.2 Europe BFSI Market by Country
  - 9.2.4.3 Europe Media & Entertainment Market by Country
  - 9.2.4.4 Europe Healthcare Market by Country
  - 9.2.4.5 Europe Travel & Hospitality Market by Country
  - 9.2.4.6 Europe Education Market by Country
  - 9.2.4.7 Europe Manufacturing Market by Country
  - 9.2.4.8 Europe Transportation & Logistics Market by Country
  - 9.2.4.9 Europe Other Verticals Market by Country
- 9.2.5 Europe Digital Marketing Software Market by Country
  - 9.2.5.1 Germany Digital Marketing Software Market
    - 9.2.5.1.1 Germany Digital Marketing Software Market by Type
      - 9.2.5.1.1.1 Germany Digital Marketing Software Market by Software Type
      - 9.2.5.1.1.2 Germany Digital Marketing Software Market by Services Type
    - 9.2.5.1.2 Germany Digital Marketing Software Market by Organization Size
    - 9.2.5.1.3 Germany Digital Marketing Software Market by Deployment Mode
    - 9.2.5.1.4 Germany Digital Marketing Software Market by Vertical
  - 9.2.5.2 UK Digital Marketing Software Market
    - 9.2.5.2.1 UK Digital Marketing Software Market by Type
      - 9.2.5.2.1.1 UK Digital Marketing Software Market by Software Type
      - 9.2.5.2.1.2 UK Digital Marketing Software Market by Services Type
    - 9.2.5.2.2 UK Digital Marketing Software Market by Organization Size
    - 9.2.5.2.3 UK Digital Marketing Software Market by Deployment Mode
    - 9.2.5.2.4 UK Digital Marketing Software Market by Vertical
  - 9.2.5.3 France Digital Marketing Software Market
    - 9.2.5.3.1 France Digital Marketing Software Market by Type
      - 9.2.5.3.1.1 France Digital Marketing Software Market by Software Type
      - 9.2.5.3.1.2 France Digital Marketing Software Market by Services Type
    - 9.2.5.3.2 France Digital Marketing Software Market by Organization Size
    - 9.2.5.3.3 France Digital Marketing Software Market by Deployment Mode
    - 9.2.5.3.4 France Digital Marketing Software Market by Vertical
  - 9.2.5.4 Russia Digital Marketing Software Market
    - 9.2.5.4.1 Russia Digital Marketing Software Market by Type
      - 9.2.5.4.1.1 Russia Digital Marketing Software Market by Software Type
      - 9.2.5.4.1.2 Russia Digital Marketing Software Market by Services Type
    - 9.2.5.4.2 Russia Digital Marketing Software Market by Organization Size
    - 9.2.5.4.3 Russia Digital Marketing Software Market by Deployment Mode
    - 9.2.5.4.4 Russia Digital Marketing Software Market by Vertical
  - 9.2.5.5 Spain Digital Marketing Software Market
    - 9.2.5.5.1 Spain Digital Marketing Software Market by Type
      - 9.2.5.5.1.1 Spain Digital Marketing Software Market by Software Type
      - 9.2.5.5.1.2 Spain Digital Marketing Software Market by Services Type
    - 9.2.5.5.2 Spain Digital Marketing Software Market by Organization Size
    - 9.2.5.5.3 Spain Digital Marketing Software Market by Deployment Mode
    - 9.2.5.5.4 Spain Digital Marketing Software Market by Vertical
  - 9.2.5.6 Italy Digital Marketing Software Market
    - 9.2.5.6.1 Italy Digital Marketing Software Market by Type
      - 9.2.5.6.1.1 Italy Digital Marketing Software Market by Software Type
      - 9.2.5.6.1.2 Italy Digital Marketing Software Market by Services Type
    - 9.2.5.6.2 Italy Digital Marketing Software Market by Organization Size
    - 9.2.5.6.3 Italy Digital Marketing Software Market by Deployment Mode
    - 9.2.5.6.4 Italy Digital Marketing Software Market by Vertical
  - 9.2.5.7 Rest of Europe Digital Marketing Software Market
    - 9.2.5.7.1 Rest of Europe Digital Marketing Software Market by Type
      - 9.2.5.7.1.1 Rest of Europe Digital Marketing Software Market by Software Type
      - 9.2.5.7.1.2 Rest of Europe Digital Marketing Software Market by Services Type
    - 9.2.5.7.2 Rest of Europe Digital Marketing Software Market by Organization Size
    - 9.2.5.7.3 Rest of Europe Digital Marketing Software Market by Deployment Mode
    - 9.2.5.7.4 Rest of Europe Digital Marketing Software Market by Vertical
9.3 Asia Pacific Digital Marketing Software Market
- 9.3.1 Asia Pacific Digital Marketing Software Market by Type
  - 9.3.1.1 Asia Pacific Software Market by Country
  - 9.3.1.2 Asia Pacific Digital Marketing Software Market by Software Type
    - 9.3.1.2.1 Asia Pacific CRM Software Market by Country
    - 9.3.1.2.2 Asia Pacific Email Marketing Software Market by Country
    - 9.3.1.2.3 Asia Pacific Social Media Advertising Market by Country
    - 9.3.1.2.4 Asia Pacific Web Content Management Software Market by Country
    - 9.3.1.2.5 Asia Pacific Real-Time Monitoring Market by Country
    - 9.3.1.2.6 Asia Pacific Other Software Type Market by Country
  - 9.3.1.3 Asia Pacific Services Market by Country
  - 9.3.1.4 Asia Pacific Digital Marketing Software Market by Services Type
    - 9.3.1.4.1 Asia Pacific Professional Services Market by Country
    - 9.3.1.4.2 Asia Pacific Managed Services Market by Country
- 9.3.2 Asia Pacific Digital Marketing Software Market by Organization Size
  - 9.3.2.1 Asia Pacific Large Enterprises Market by Country
  - 9.3.2.2 Asia Pacific SMEs Market by Country
- 9.3.3 Asia Pacific Digital Marketing Software Market by Deployment Mode
  - 9.3.3.1 Asia Pacific Cloud Market by Country
  - 9.3.3.2 Asia Pacific On-Premise Market by Country
- 9.3.4 Asia Pacific Digital Marketing Software Market by Vertical
  - 9.3.4.1 Asia Pacific Consumer Goods & Retail Market by Country
  - 9.3.4.2 Asia Pacific BFSI Market by Country
  - 9.3.4.3 Asia Pacific Media & Entertainment Market by Country
  - 9.3.4.4 Asia Pacific Healthcare Market by Country
  - 9.3.4.5 Asia Pacific Travel & Hospitality Market by Country
  - 9.3.4.6 Asia Pacific Education Market by Country
  - 9.3.4.7 Asia Pacific Manufacturing Market by Country
  - 9.3.4.8 Asia Pacific Transportation & Logistics Market by Country
  - 9.3.4.9 Asia Pacific Other Verticals Market by Country
- 9.3.5 Asia Pacific Digital Marketing Software Market by Country
  - 9.3.5.1 China Digital Marketing Software Market
    - 9.3.5.1.1 China Digital Marketing Software Market by Type
      - 9.3.5.1.1.1 China Digital Marketing Software Market by Software Type
      - 9.3.5.1.1.2 China Digital Marketing Software Market by Services Type
    - 9.3.5.1.2 China Digital Marketing Software Market by Organization Size
    - 9.3.5.1.3 China Digital Marketing Software Market by Deployment Mode
    - 9.3.5.1.4 China Digital Marketing Software Market by Vertical
  - 9.3.5.2 Japan Digital Marketing Software Market
    - 9.3.5.2.1 Japan Digital Marketing Software Market by Type
      - 9.3.5.2.1.1 Japan Digital Marketing Software Market by Software Type
      - 9.3.5.2.1.2 Japan Digital Marketing Software Market by Services Type
    - 9.3.5.2.2 Japan Digital Marketing Software Market by Organization Size
    - 9.3.5.2.3 Japan Digital Marketing Software Market by Deployment Mode
    - 9.3.5.2.4 Japan Digital Marketing Software Market by Vertical
  - 9.3.5.3 India Digital Marketing Software Market
    - 9.3.5.3.1 India Digital Marketing Software Market by Type
      - 9.3.5.3.1.1 India Digital Marketing Software Market by Software Type
      - 9.3.5.3.1.2 India Digital Marketing Software Market by Services Type
    - 9.3.5.3.2 India Digital Marketing Software Market by Organization Size
    - 9.3.5.3.3 India Digital Marketing Software Market by Deployment Mode
    - 9.3.5.3.4 India Digital Marketing Software Market by Vertical
  - 9.3.5.4 South Korea Digital Marketing Software Market
    - 9.3.5.4.1 South Korea Digital Marketing Software Market by Type
      - 9.3.5.4.1.1 South Korea Digital Marketing Software Market by Software Type
      - 9.3.5.4.1.2 South Korea Digital Marketing Software Market by Services Type
    - 9.3.5.4.2 South Korea Digital Marketing Software Market by Organization Size
    - 9.3.5.4.3 South Korea Digital Marketing Software Market by Deployment Mode
    - 9.3.5.4.4 South Korea Digital Marketing Software Market by Vertical
  - 9.3.5.5 Singapore Digital Marketing Software Market
    - 9.3.5.5.1 Singapore Digital Marketing Software Market by Type
      - 9.3.5.5.1.1 Singapore Digital Marketing Software Market by Software Type
      - 9.3.5.5.1.2 Singapore Digital Marketing Software Market by Services Type
    - 9.3.5.5.2 Singapore Digital Marketing Software Market by Organization Size
    - 9.3.5.5.3 Singapore Digital Marketing Software Market by Deployment Mode
    - 9.3.5.5.4 Singapore Digital Marketing Software Market by Vertical
  - 9.3.5.6 Malaysia Digital Marketing Software Market
    - 9.3.5.6.1 Malaysia Digital Marketing Software Market by Type
      - 9.3.5.6.1.1 Malaysia Digital Marketing Software Market by Software Type
      - 9.3.5.6.1.2 Malaysia Digital Marketing Software Market by Services Type
    - 9.3.5.6.2 Malaysia Digital Marketing Software Market by Organization Size
    - 9.3.5.6.3 Malaysia Digital Marketing Software Market by Deployment Mode
    - 9.3.5.6.4 Malaysia Digital Marketing Software Market by Vertical
  - 9.3.5.7 Rest of Asia Pacific Digital Marketing Software Market
    - 9.3.5.7.1 Rest of Asia Pacific Digital Marketing Software Market by Type
      - 9.3.5.7.1.1 Rest of Asia Pacific Digital Marketing Software Market by Software Type
      - 9.3.5.7.1.2 Rest of Asia Pacific Digital Marketing Software Market by Services Type
    - 9.3.5.7.2 Rest of Asia Pacific Digital Marketing Software Market by Organization Size
    - 9.3.5.7.3 Rest of Asia Pacific Digital Marketing Software Market by Deployment Mode
    - 9.3.5.7.4 Rest of Asia Pacific Digital Marketing Software Market by Vertical
9.4 LAMEA Digital Marketing Software Market
- 9.4.1 LAMEA Digital Marketing Software Market by Type
  - 9.4.1.1 LAMEA Software Market by Country
  - 9.4.1.2 LAMEA Digital Marketing Software Market by Software Type
    - 9.4.1.2.1 LAMEA CRM Software Market by Country
    - 9.4.1.2.2 LAMEA Email Marketing Software Market by Country
    - 9.4.1.2.3 LAMEA Social Media Advertising Market by Country
    - 9.4.1.2.4 LAMEA Web Content Management Software Market by Country
    - 9.4.1.2.5 LAMEA Real-Time Monitoring Market by Country
    - 9.4.1.2.6 LAMEA Other Software Type Market by Country
  - 9.4.1.3 LAMEA Services Market by Country
  - 9.4.1.4 LAMEA Digital Marketing Software Market by Services Type
    - 9.4.1.4.1 LAMEA Professional Services Market by Country
    - 9.4.1.4.2 LAMEA Managed Services Market by Country
- 9.4.2 LAMEA Digital Marketing Software Market by Organization Size
  - 9.4.2.1 LAMEA Large Enterprises Market by Country
  - 9.4.2.2 LAMEA SMEs Market by Country
- 9.4.3 LAMEA Digital Marketing Software Market by Deployment Mode
  - 9.4.3.1 LAMEA Cloud Market by Country
  - 9.4.3.2 LAMEA On-Premise Market by Country
- 9.4.4 LAMEA Digital Marketing Software Market by Vertical
  - 9.4.4.1 LAMEA Consumer Goods & Retail Market by Country
  - 9.4.4.2 LAMEA BFSI Market by Country
  - 9.4.4.3 LAMEA Media & Entertainment Market by Country
  - 9.4.4.4 LAMEA Healthcare Market by Country
  - 9.4.4.5 LAMEA Travel & Hospitality Market by Country
  - 9.4.4.6 LAMEA Education Market by Country
  - 9.4.4.7 LAMEA Manufacturing Market by Country
  - 9.4.4.8 LAMEA Transportation & Logistics Market by Country
  - 9.4.4.9 LAMEA Other Verticals Market by Country
- 9.4.5 LAMEA Digital Marketing Software Market by Country
  - 9.4.5.1 Brazil Digital Marketing Software Market
    - 9.4.5.1.1 Brazil Digital Marketing Software Market by Type
      - 9.4.5.1.1.1 Brazil Digital Marketing Software Market by Software Type
      - 9.4.5.1.1.2 Brazil Digital Marketing Software Market by Services Type
    - 9.4.5.1.2 Brazil Digital Marketing Software Market by Organization Size
    - 9.4.5.1.3 Brazil Digital Marketing Software Market by Deployment Mode
    - 9.4.5.1.4 Brazil Digital Marketing Software Market by Vertical
  - 9.4.5.2 Argentina Digital Marketing Software Market
    - 9.4.5.2.1 Argentina Digital Marketing Software Market by Type
      - 9.4.5.2.1.1 Argentina Digital Marketing Software Market by Software Type
      - 9.4.5.2.1.2 Argentina Digital Marketing Software Market by Services Type
    - 9.4.5.2.2 Argentina Digital Marketing Software Market by Organization Size
    - 9.4.5.2.3 Argentina Digital Marketing Software Market by Deployment Mode
    - 9.4.5.2.4 Argentina Digital Marketing Software Market by Vertical
  - 9.4.5.3 UAE Digital Marketing Software Market
    - 9.4.5.3.1 UAE Digital Marketing Software Market by Type
      - 9.4.5.3.1.1 UAE Digital Marketing Software Market by Software Type
      - 9.4.5.3.1.2 UAE Digital Marketing Software Market by Services Type
    - 9.4.5.3.2 UAE Digital Marketing Software Market by Organization Size
    - 9.4.5.3.3 UAE Digital Marketing Software Market by Deployment Mode
    - 9.4.5.3.4 UAE Digital Marketing Software Market by Vertical
  - 9.4.5.4 Saudi Arabia Digital Marketing Software Market
    - 9.4.5.4.1 Saudi Arabia Digital Marketing Software Market by Type
      - 9.4.5.4.1.1 Saudi Arabia Digital Marketing Software Market by Software Type
      - 9.4.5.4.1.2 Saudi Arabia Digital Marketing Software Market by Services Type
    - 9.4.5.4.2 Saudi Arabia Digital Marketing Software Market by Organization Size
    - 9.4.5.4.3 Saudi Arabia Digital Marketing Software Market by Deployment Mode
    - 9.4.5.4.4 Saudi Arabia Digital Marketing Software Market by Vertical
  - 9.4.5.5 South Africa Digital Marketing Software Market
    - 9.4.5.5.1 South Africa Digital Marketing Software Market by Type
      - 9.4.5.5.1.1 South Africa Digital Marketing Software Market by Software Type
      - 9.4.5.5.1.2 South Africa Digital Marketing Software Market by Services Type
    - 9.4.5.5.2 South Africa Digital Marketing Software Market by Organization Size
    - 9.4.5.5.3 South Africa Digital Marketing Software Market by Deployment Mode
    - 9.4.5.5.4 South Africa Digital Marketing Software Market by Vertical
  - 9.4.5.6 Nigeria Digital Marketing Software Market
    - 9.4.5.6.1 Nigeria Digital Marketing Software Market by Type
      - 9.4.5.6.1.1 Nigeria Digital Marketing Software Market by Software Type
      - 9.4.5.6.1.2 Nigeria Digital Marketing Software Market by Services Type
    - 9.4.5.6.2 Nigeria Digital Marketing Software Market by Organization Size
    - 9.4.5.6.3 Nigeria Digital Marketing Software Market by Deployment Mode
    - 9.4.5.6.4 Nigeria Digital Marketing Software Market by Vertical
  - 9.4.5.7 Rest of LAMEA Digital Marketing Software Market
    - 9.4.5.7.1 Rest of LAMEA Digital Marketing Software Market by Type
      - 9.4.5.7.1.1 Rest of LAMEA Digital Marketing Software Market by Software Type
      - 9.4.5.7.1.2 Rest of LAMEA Digital Marketing Software Market by Services Type
    - 9.4.5.7.2 Rest of LAMEA Digital Marketing Software Market by Organization Size
    - 9.4.5.7.3 Rest of LAMEA Digital Marketing Software Market by Deployment Mode
    - 9.4.5.7.4 Rest of LAMEA Digital Marketing Software Market by Vertical

Chapter 10. Company Profiles

10.1 Adobe, Inc.
- 10.1.1 Company Overview
- 10.1.2 Financial Analysis
- 10.1.3 Segmental and Regional Analysis
- 10.1.4 Research & Development Expense
- 10.1.5 Recent strategies and developments:
  - 10.1.5.1 Partnerships, Collaborations, and Agreements:
  - 10.1.5.2 Product Launches and Product Expansions:
- 10.1.6 SWOT Analysis
10.2 Canva Pty Ltd.
- 10.2.1 Company Overview
- 10.2.2 SWOT Analysis
10.3 HubSpot, Inc.
- 10.3.1 Company Overview
- 10.3.2 Financial Analysis
- 10.3.3 Regional Analysis
- 10.3.4 Research & Development Expenses
- 10.3.5 Recent strategies and developments:
  - 10.3.5.1 Partnerships, Collaborations, and Agreements:
  - 10.3.5.2 Product Launches and Product Expansions:
  - 10.3.5.3 Acquisition and Mergers:
10.4 IBM Corporation
- 10.4.1 Company Overview
- 10.4.2 Financial Analysis
- 10.4.3 Regional & Segmental Analysis
- 10.4.4 Research & Development Expenses
- 10.4.5 Recent strategies and developments:
  - 10.4.5.1 Partnerships, Collaborations, and Agreements:
- 10.4.6 SWOT Analysis
10.5 Microsoft Corporation
- 10.5.1 Company Overview
- 10.5.2 Financial Analysis
- 10.5.3 Segmental and Regional Analysis
- 10.5.4 Research & Development Expenses
- 10.5.5 SWOT Analysis
10.6 Oracle Corporation
- 10.6.1 Company Overview
- 10.6.2 Financial Analysis
- 10.6.3 Segmental and Regional Analysis
- 10.6.4 Research & Development Expense
- 10.6.5 SWOT Analysis
10.7 Salesforce, Inc.
- 10.7.1 Company Overview
- 10.7.2 Financial Analysis
- 10.7.3 Regional Analysis
- 10.7.4 Research & Development Expenses
- 10.7.5 Recent strategies and developments:
  - 10.7.5.1 Product Launches and Product Expansions:
- 10.7.6 SWOT Analysis
10.8 SAP SE
- 10.8.1 Company Overview
- 10.8.2 Financial Analysis
- 10.8.3 Regional Analysis
- 10.8.4 Research & Development Expense
- 10.8.5 SWOT Analysis
10.9 SAS Institute, Inc.
- 10.9.1 Company Overview
- 10.9.2 SWOT Analysis
10.10. Google LLC (Alphabet Inc.)
- 10.10.1 Company Overview
- 10.10.2 Financial Analysis
- 10.10.3 Segmental and Regional Analysis
- 10.10.4 Research & Development Expense
- 10.10.5 SWOT Analysis

세계의 디지털 마케팅 소프트웨어 시장 - 규모, 점유율, 동향 분석 보고서 : 유형별, 조직 규모별, 전개별, 업계별, 지역별, 전망과 예측(2024-2031년)

Global Digital Marketing Software Market Size, Share & Trends Analysis Report By Type, By Organization Size (Large Enterprises and SMEs), By Deployment Mode (Cloud and On-Premise), By Vertical, By Regional Outlook and Forecast, 2024 - 2031

목차

제1장 시장 범위와 조사 방법

제2장 시장 요람

제3장 시장 개요

제4장 경쟁 분석- 세계

제5장 세계의 디지털 마케팅 소프트웨어 시장 : 유형별

제6장 세계 디지털 마케팅 소프트웨어 시장 : 조직 규모별

제7장 세계 디지털 마케팅 소프트웨어 시장 : 전개별

제8장 세계 디지털 마케팅 소프트웨어 시장 : 업계별