세계의 소셜 비즈니스 인텔리전스 시장 규모, 점유율, 동향 분석 : 컴포넌트별, 사업 기능별, 최종 용도별, 지역별 전망과 예측(2025-2032년)

The Global Social Business Intelligence Market size is expected to reach $68.51 billion by 2032, rising at a market growth of 11.8% CAGR during the forecast period.

Companies in many fields use these tools to watch what people say on social media in real time. This helps them improve marketing plans and make smart choices based on real facts. More companies are also adding Social Business Intelligence to their regular customer and business tools, which makes these tools even more useful and popular.

The Social Business Intelligence market is enabling the organisations to intelligent weave their strategy leveraging the social data available. With the help of Social Business Intelligence (SBI). Companies are able to understand customer preferences, sentiments and behaviour pattern in much effective manner. The Social Business Intelligence offers a intelligent combination of traditional analytics with real-time insights from social media, online communities and blogs etc. With the digital transformation, advent of cloud-based solutions and growing requirement of fast decision making is fuelling the fast adoption of Social Business Intelligence among organizations. The SBI is providing actionable insights across departments from marketing and sales to customer support and even product development thereby enhancing the effectiveness of campaigns and customer engagement cycles along with the early detection of any challenging situation.

Influencer identification, adoption of Artificial Intelligence and Machine Learning for sentiment analysis and predictive modelling are some major market trends shaping the Social Business Intelligence (SBI) market. With the advancement of technologies, the tools are now also able to analyse visual and audio content in addition to text from social media platforms such as YouTube, TikTok and Instagram. The integration with enterprise systems such as CRM and ERP, data visualization, and privacy compliance has additionally enhanced the relevance of Social Business Intelligence to the organizations. The companies across sectors especially retail, finance and healthcare are leveraging the SBI for mapping of customer journey, competitive bench marking etc. From generative AI, hyper-personalized engagement and emotion detection, the Social business Intelligence is evolving into an intelligent solution for competitive advantage and customer-centric strategies.

Market Growth Factors

Rising Integration of Social Media Data into Business Analytics

The rapid growth and high adoption of social media in almost a decade has transformed the ways of people communication and marketing activities for the organizations. In addition, the social media today has also become a major source of real-time data of users which is a valuable asset for any organizations. Such user data from social media helps the organizations to understand the customer behavior, trends, and much more about customers thereby making highly focused ads campaigns.

Demand for Real-Time Customer Insights and Personalization

In today's competitive scenario, organizations look forward for fast and reliable information. People now wish to have personalized experience as they watch any ad including the receiving the email, use an app and immediate customer support. The organizations hence strive hard to know more about the customers right from behaviour patter to decision making attributes. Hence, the acceptance of the Social business Intelligence tools are experiencing high acceptance among the companies as it enables these companies to gain real time insights, customer sentiments and their perception.

Market Restraining Factors

The growing strictness pertaining to the data privacy rules across the countries is posing a strong challenge for the Social Business Intelligence (SBI) market. A number of countries are now having stringent privacy laws namely, CCPA in the US, GDPR in Europe, PDPA in Singapore and similarly in India and Brazil too. The Social Business Intelligence (SBI) companies now have to be very cautiuous and aware of these privacy laws in order to avoid any kind of breach while data collection, usage and analyzing the social data.

Value Chain Analysis

The image outlines a comprehensive value chain for Social Business Intelligence (SBI) solutions, showcasing the complete lifecycle from product design to client success. It begins with Product Design & Development, where analytics platforms are conceptualized and built. Data Sourcing & Ingestion ensures continuous data flow by connecting to social media APIs, while the Data Processing & Analytics Engine transforms this raw data into actionable insights. These insights are then delivered through Platform Integration & UX Delivery, ensuring an intuitive user experience. The chain continues with Sales & Marketsing to engage businesses, followed by Implementation & Customization for smooth onboarding. Customer Training & Enablement equips users with knowledge to maximize value, supported by Technical Support & Maintenance to address issues and updates. Finally, Customer Success & Analytics Optimization and Upgrades & Renewal ensure clients achieve their goals and benefit from ongoing enhancements and flexible contracts.

Market Share Analysis

COVID 19 Impact Analysis

The time period of COVID-19 worked in favor of the Social Business Intelligence (SBI) market. The companies across sectors were having no choice other than to go digital in their operations. IN order to cope up with the challenges including minimal personal interactions to understand the customers, more companies started using the Social Business Intelligence (SBI) tools. As during COVID-19, in-person surveys and meetings were not feasible hence companies adopted the digital alternatives to do so. SBI tools enabled the sentiment tracking, social media checks and live dashboards and companies leveraged its capabilities to understand and connect with people thereby giving a strong thrust to the SBI market.

Component Outlook

Based on component, the social business intelligence market is characterized into solution and services . The Solution segment garnered a revenue share of 66% worldwide in 2024 followed by the Services segment. Recent trends in the solution segment depicts a significant inclination toward AI-powered analytics, predictive modeling and natural language processing (NLP). AI is majorly leveraged to enhance sentiment analysis, and trend forecasting. NLP enables the tone interpretation, intent, and nuance behind user comments, reviews, and mentions across platforms. The solution segment is characterized by the intense competition with the presence of global technology leaders and niche analytics providers. On the other hand, the services segment enables the organizations to harness the full potential of data analytics tailored to social interactions, brand sentiments, customer engagement, and market intelligence.

Business Function Outlook

On the basis of business function, the market is classified into finance, sales & marketing, customer service/support, product development/innovation (R&D), human resources (HR), and others. The sales & marketing segment recorded 28% revenue share in the social business intelligence market in 2024. The sales & marketing segment reflects its strong use of social business intelligence for campaign performance tracking, lead generation, and competitive analysis. Marketing teams utilize these tools to understand audience preferences, optimize messaging, and personalize outreach based on real-time feedback.

Regional Outlook

Region-wise, the social business intelligence market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment recorded 38% revenue share in the social business intelligence market in 2024. North America is ahead in the Social Business Intelligence (SBI) market because it was quick to use new tech, has lots of people using social media, and has many companies that offer analytics tools. Companies in the U.S. and Canada use social data a lot to connect with customers, watch their brand image, and make smart business choices.

Recent Strategies Deployed in the Market

• Apr-2025: IBM Corporation acquired Hakkoda Inc. to further strengthen its data transformation and AI consulting services. Hakkoda's Snowflake expertise and industry-focused solutions are expected to support IBM to accelerate data modernization and AI adoption for clients from various sectors like finance, healthcare, and the public sector.
• Apr-2025: Google LLC and Oracle launched a partner program allowing resellers to offer Oracle Database Google Cloud, added Exadata X11M support, and expanded U.S. Government Cloud access. Such enhancements intend to accelerate multicloud adoption, analytics, and personalized service delivery.
• Mar-2025: Adobe, Inc. expanded GenStudio with AI-powered capabilities to streamline content supply chains for marketing teams, integrating data, insights, and workflows. New partnerships with Google, LinkedIn, and Microsoft enhance personalized campaign delivery, addressing surging content demands across social, mobile, and e-commerce platforms.
• Sep-2024: Oracle Corporation introduced Intelligent Data Lake within its Data Intelligence Platform, combining AI, analytics, and real-time data integration. It enables unified access to structured and unstructured data, enhancing decision-making, eliminating silos, and supporting advanced social business intelligence and analytics capabilities.
• Sep-2024: HubSpot launched Breeze AI with Copilot, Breeze Agents, and Breeze Intelligence, enhancing CRM with 200+ updates. New tools in Marketing and Content Hub support data enrichment, content remixing, lead scoring, and marketing analytics for unified business growth.

List of Key Companies Profiled

• Adobe, Inc.
• HubSpot, Inc.
• Google LLC
• Microsoft Corporation
• IBM Corporation
• Oracle Corporation
• SAP SE
• Salesforce, Inc.
• Sprinklr, Inc.
• SAS Institute Inc.

Global Social Business Intelligence Market Report Segmentation

By Component

• Solution
• Services

By Business Function

• Finance
• Sales & Marketing
• Customer Service/Support
• Product Development/Innovation (R&D)
• Human Resources (HR)
• Other Business Function

By End Use

• BFSI
• Retail & E-commerce
• IT and Telecommunications
• Media & Entertainment
• Healthcare
• Government & Public Sector

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Social Business Intelligence Market, by Component
  • 1.4.2 Global Social Business Intelligence Market, by Business Function
  • 1.4.3 Global Social Business Intelligence Market, by End Use
  • 1.4.4 Global Social Business Intelligence Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market at a Glance

• 2.1 Key Highlights

Chapter 3. Market Overview

• 3.1 Introduction
  • 3.1.1 Overview
    • 3.1.1.1 Market Composition and Scenario
• 3.2 Key Factors Impacting the Market
  • 3.2.1 Market Drivers
  • 3.2.2 Market Restraints
  • 3.2.3 Market Opportunities
  • 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

• 4.1 Market Share Analysis, 2024
• 4.2 Strategies Deployed in Social Business Intelligence Market.
• 4.3 Porter Five Forces Analysis

Chapter 5. Value Chain Analysis of Social Business Intelligence Market

• 5.1 Product Design & Development
• 5.2 Data Sourcing & Ingestion
• 5.3 Data Processing & Analytics Engine
• 5.4 Platform Integration & UX Delivery
• 5.5 Sales & Marketing
• 5.6 Implementation & Customization
• 5.7 Customer Training & Enablement
• 5.8 Technical Support & Maintenance
• 5.9 Customer Success & Analytics Optimization
• 5.1 Upgrades & Renewal

Chapter 6. Key Costumer Criteria - Social Business Intelligence Market

Chapter 7. Global Social Business Intelligence Market by Component

• 7.1 Global Solution Market by Region
• 7.2 Global Services Market by Region

Chapter 8. Global Social Business Intelligence Market by Business Function

• 8.1 Global Finance Market by Region
• 8.2 Global Sales & Marketing Market by Region
• 8.3 Global Customer Service/Support Market by Region
• 8.4 Global Product Development/Innovation (R&D) Market by Region
• 8.5 Global Human Resources (HR) Market by Region
• 8.6 Global Other Business Function Market by Region

Chapter 9. Global Social Business Intelligence Market by End Use

• 9.1 Global BFSI Market by Region
• 9.2 Global Retail & E-commerce Market by Region
• 9.3 Global IT and Telecommunications Market by Region
• 9.4 Global Media & Entertainment Market by Region
• 9.5 Global Healthcare Market by Region
• 9.6 Global Government & Public Sector Market by Region

Chapter 10. Global Social Business Intelligence Market by Region

• 10.1 North America Social Business Intelligence Market
  • 10.1.1 North America Social Business Intelligence Market by Component
    • 10.1.1.1 North America Solution Market by Country
    • 10.1.1.2 North America Services Market by Country
  • 10.1.2 North America Social Business Intelligence Market by Business Function
    • 10.1.2.1 North America Finance Market by Country
    • 10.1.2.2 North America Sales & Marketing Market by Country
    • 10.1.2.3 North America Customer Service/Support Market by Country
    • 10.1.2.4 North America Product Development/Innovation (R&D) Market by Country
    • 10.1.2.5 North America Human Resources (HR) Market by Country
    • 10.1.2.6 North America Other Business Function Market by Country
  • 10.1.3 North America Social Business Intelligence Market by End Use
    • 10.1.3.1 North America BFSI Market by Country
    • 10.1.3.2 North America Retail & E-commerce Market by Country
    • 10.1.3.3 North America IT and Telecommunications Market by Country
    • 10.1.3.4 North America Media & Entertainment Market by Country
    • 10.1.3.5 North America Healthcare Market by Country
    • 10.1.3.6 North America Government & Public Sector Market by Country
  • 10.1.4 North America Social Business Intelligence Market by Country
    • 10.1.4.1 US Social Business Intelligence Market
      • 10.1.4.1.1 US Social Business Intelligence Market by Component
      • 10.1.4.1.2 US Social Business Intelligence Market by Business Function
      • 10.1.4.1.3 US Social Business Intelligence Market by End Use
    • 10.1.4.2 Canada Social Business Intelligence Market
      • 10.1.4.2.1 Canada Social Business Intelligence Market by Component
      • 10.1.4.2.2 Canada Social Business Intelligence Market by Business Function
      • 10.1.4.2.3 Canada Social Business Intelligence Market by End Use
    • 10.1.4.3 Mexico Social Business Intelligence Market
      • 10.1.4.3.1 Mexico Social Business Intelligence Market by Component
      • 10.1.4.3.2 Mexico Social Business Intelligence Market by Business Function
      • 10.1.4.3.3 Mexico Social Business Intelligence Market by End Use
    • 10.1.4.4 Rest of North America Social Business Intelligence Market
      • 10.1.4.4.1 Rest of North America Social Business Intelligence Market by Component
      • 10.1.4.4.2 Rest of North America Social Business Intelligence Market by Business Function
      • 10.1.4.4.3 Rest of North America Social Business Intelligence Market by End Use
• 10.2 Europe Social Business Intelligence Market
  • 10.2.1 Europe Social Business Intelligence Market by Component
    • 10.2.1.1 Europe Solution Market by Country
    • 10.2.1.2 Europe Services Market by Country
  • 10.2.2 Europe Social Business Intelligence Market by Business Function
    • 10.2.2.1 Europe Finance Market by Country
    • 10.2.2.2 Europe Sales & Marketing Market by Country
    • 10.2.2.3 Europe Customer Service/Support Market by Country
    • 10.2.2.4 Europe Product Development/Innovation (R&D) Market by Country
    • 10.2.2.5 Europe Human Resources (HR) Market by Country
    • 10.2.2.6 Europe Other Business Function Market by Country
  • 10.2.3 Europe Social Business Intelligence Market by End Use
    • 10.2.3.1 Europe BFSI Market by Country
    • 10.2.3.2 Europe Retail & E-commerce Market by Country
    • 10.2.3.3 Europe IT and Telecommunications Market by Country
    • 10.2.3.4 Europe Media & Entertainment Market by Country
    • 10.2.3.5 Europe Healthcare Market by Country
    • 10.2.3.6 Europe Government & Public Sector Market by Country
  • 10.2.4 Europe Social Business Intelligence Market by Country
    • 10.2.4.1 Germany Social Business Intelligence Market
      • 10.2.4.1.1 Germany Social Business Intelligence Market by Component
      • 10.2.4.1.2 Germany Social Business Intelligence Market by Business Function
      • 10.2.4.1.3 Germany Social Business Intelligence Market by End Use
    • 10.2.4.2 UK Social Business Intelligence Market
      • 10.2.4.2.1 UK Social Business Intelligence Market by Component
      • 10.2.4.2.2 UK Social Business Intelligence Market by Business Function
      • 10.2.4.2.3 UK Social Business Intelligence Market by End Use
    • 10.2.4.3 France Social Business Intelligence Market
      • 10.2.4.3.1 France Social Business Intelligence Market by Component
      • 10.2.4.3.2 France Social Business Intelligence Market by Business Function
      • 10.2.4.3.3 France Social Business Intelligence Market by End Use
    • 10.2.4.4 Russia Social Business Intelligence Market
      • 10.2.4.4.1 Russia Social Business Intelligence Market by Component
      • 10.2.4.4.2 Russia Social Business Intelligence Market by Business Function
      • 10.2.4.4.3 Russia Social Business Intelligence Market by End Use
    • 10.2.4.5 Spain Social Business Intelligence Market
      • 10.2.4.5.1 Spain Social Business Intelligence Market by Component
      • 10.2.4.5.2 Spain Social Business Intelligence Market by Business Function
      • 10.2.4.5.3 Spain Social Business Intelligence Market by End Use
    • 10.2.4.6 Italy Social Business Intelligence Market
      • 10.2.4.6.1 Italy Social Business Intelligence Market by Component
      • 10.2.4.6.2 Italy Social Business Intelligence Market by Business Function
      • 10.2.4.6.3 Italy Social Business Intelligence Market by End Use
    • 10.2.4.7 Rest of Europe Social Business Intelligence Market
      • 10.2.4.7.1 Rest of Europe Social Business Intelligence Market by Component
      • 10.2.4.7.2 Rest of Europe Social Business Intelligence Market by Business Function
      • 10.2.4.7.3 Rest of Europe Social Business Intelligence Market by End Use
• 10.3 Asia Pacific Social Business Intelligence Market
  • 10.3.1 Asia Pacific Social Business Intelligence Market by Component
    • 10.3.1.1 Asia Pacific Solution Market by Country
    • 10.3.1.2 Asia Pacific Services Market by Country
  • 10.3.2 Asia Pacific Social Business Intelligence Market by Business Function
    • 10.3.2.1 Asia Pacific Finance Market by Country
    • 10.3.2.2 Asia Pacific Sales & Marketing Market by Country
    • 10.3.2.3 Asia Pacific Customer Service/Support Market by Country
    • 10.3.2.4 Asia Pacific Product Development/Innovation (R&D) Market by Country
    • 10.3.2.5 Asia Pacific Human Resources (HR) Market by Country
    • 10.3.2.6 Asia Pacific Other Business Function Market by Country
  • 10.3.3 Asia Pacific Social Business Intelligence Market by End Use
    • 10.3.3.1 Asia Pacific BFSI Market by Country
    • 10.3.3.2 Asia Pacific Retail & E-commerce Market by Country
    • 10.3.3.3 Asia Pacific IT and Telecommunications Market by Country
    • 10.3.3.4 Asia Pacific Media & Entertainment Market by Country
    • 10.3.3.5 Asia Pacific Healthcare Market by Country
    • 10.3.3.6 Asia Pacific Government & Public Sector Market by Country
  • 10.3.4 Asia Pacific Social Business Intelligence Market by Country
    • 10.3.4.1 China Social Business Intelligence Market
      • 10.3.4.1.1 China Social Business Intelligence Market by Component
      • 10.3.4.1.2 China Social Business Intelligence Market by Business Function
      • 10.3.4.1.3 China Social Business Intelligence Market by End Use
    • 10.3.4.2 Japan Social Business Intelligence Market
      • 10.3.4.2.1 Japan Social Business Intelligence Market by Component
      • 10.3.4.2.2 Japan Social Business Intelligence Market by Business Function
      • 10.3.4.2.3 Japan Social Business Intelligence Market by End Use
    • 10.3.4.3 India Social Business Intelligence Market
      • 10.3.4.3.1 India Social Business Intelligence Market by Component
      • 10.3.4.3.2 India Social Business Intelligence Market by Business Function
      • 10.3.4.3.3 India Social Business Intelligence Market by End Use
    • 10.3.4.4 South Korea Social Business Intelligence Market
      • 10.3.4.4.1 South Korea Social Business Intelligence Market by Component
      • 10.3.4.4.2 South Korea Social Business Intelligence Market by Business Function
      • 10.3.4.4.3 South Korea Social Business Intelligence Market by End Use
    • 10.3.4.5 Singapore Social Business Intelligence Market
      • 10.3.4.5.1 Singapore Social Business Intelligence Market by Component
      • 10.3.4.5.2 Singapore Social Business Intelligence Market by Business Function
      • 10.3.4.5.3 Singapore Social Business Intelligence Market by End Use
    • 10.3.4.6 Malaysia Social Business Intelligence Market
      • 10.3.4.6.1 Malaysia Social Business Intelligence Market by Component
      • 10.3.4.6.2 Malaysia Social Business Intelligence Market by Business Function
      • 10.3.4.6.3 Malaysia Social Business Intelligence Market by End Use
    • 10.3.4.7 Rest of Asia Pacific Social Business Intelligence Market
      • 10.3.4.7.1 Rest of Asia Pacific Social Business Intelligence Market by Component
      • 10.3.4.7.2 Rest of Asia Pacific Social Business Intelligence Market by Business Function
      • 10.3.4.7.3 Rest of Asia Pacific Social Business Intelligence Market by End Use
• 10.4 LAMEA Social Business Intelligence Market
  • 10.4.1 LAMEA Social Business Intelligence Market by Component
    • 10.4.1.1 LAMEA Solution Market by Country
    • 10.4.1.2 LAMEA Services Market by Country
  • 10.4.2 LAMEA Social Business Intelligence Market by Business Function
    • 10.4.2.1 LAMEA Finance Market by Country
    • 10.4.2.2 LAMEA Sales & Marketing Market by Country
    • 10.4.2.3 LAMEA Customer Service/Support Market by Country
    • 10.4.2.4 LAMEA Product Development/Innovation (R&D) Market by Country
    • 10.4.2.5 LAMEA Human Resources (HR) Market by Country
    • 10.4.2.6 LAMEA Other Business Function Market by Country
  • 10.4.3 LAMEA Social Business Intelligence Market by End Use
    • 10.4.3.1 LAMEA BFSI Market by Country
    • 10.4.3.2 LAMEA Retail & E-commerce Market by Country
    • 10.4.3.3 LAMEA IT and Telecommunications Market by Country
    • 10.4.3.4 LAMEA Media & Entertainment Market by Country
    • 10.4.3.5 LAMEA Healthcare Market by Country
    • 10.4.3.6 LAMEA Government & Public Sector Market by Country
  • 10.4.4 LAMEA Social Business Intelligence Market by Country
    • 10.4.4.1 Brazil Social Business Intelligence Market
      • 10.4.4.1.1 Brazil Social Business Intelligence Market by Component
      • 10.4.4.1.2 Brazil Social Business Intelligence Market by Business Function
      • 10.4.4.1.3 Brazil Social Business Intelligence Market by End Use
    • 10.4.4.2 Argentina Social Business Intelligence Market
      • 10.4.4.2.1 Argentina Social Business Intelligence Market by Component
      • 10.4.4.2.2 Argentina Social Business Intelligence Market by Business Function
      • 10.4.4.2.3 Argentina Social Business Intelligence Market by End Use
    • 10.4.4.3 UAE Social Business Intelligence Market
      • 10.4.4.3.1 UAE Social Business Intelligence Market by Component
      • 10.4.4.3.2 UAE Social Business Intelligence Market by Business Function
      • 10.4.4.3.3 UAE Social Business Intelligence Market by End Use
    • 10.4.4.4 Saudi Arabia Social Business Intelligence Market
      • 10.4.4.4.1 Saudi Arabia Social Business Intelligence Market by Component
      • 10.4.4.4.2 Saudi Arabia Social Business Intelligence Market by Business Function
      • 10.4.4.4.3 Saudi Arabia Social Business Intelligence Market by End Use
    • 10.4.4.5 South Africa Social Business Intelligence Market
      • 10.4.4.5.1 South Africa Social Business Intelligence Market by Component
      • 10.4.4.5.2 South Africa Social Business Intelligence Market by Business Function
      • 10.4.4.5.3 South Africa Social Business Intelligence Market by End Use
    • 10.4.4.6 Nigeria Social Business Intelligence Market
      • 10.4.4.6.1 Nigeria Social Business Intelligence Market by Component
      • 10.4.4.6.2 Nigeria Social Business Intelligence Market by Business Function
      • 10.4.4.6.3 Nigeria Social Business Intelligence Market by End Use
    • 10.4.4.7 Rest of LAMEA Social Business Intelligence Market
      • 10.4.4.7.1 Rest of LAMEA Social Business Intelligence Market by Component
      • 10.4.4.7.2 Rest of LAMEA Social Business Intelligence Market by Business Function
      • 10.4.4.7.3 Rest of LAMEA Social Business Intelligence Market by End Use

Chapter 11. Company Profiles

• 11.1 Adobe, Inc.
  • 11.1.1 Company Overview
  • 11.1.2 Financial Analysis
  • 11.1.3 Segmental and Regional Analysis
  • 11.1.4 Research & Development Expense
  • 11.1.5 Recent strategies and developments:
    • 11.1.5.1 Partnerships, Collaborations, and Agreements:
    • 11.1.5.2 Product Launches and Product Expansions:
  • 11.1.6 SWOT Analysis
• 11.2 HubSpot, Inc.
  • 11.2.1 Company Overview
  • 11.2.2 Financial Analysis
  • 11.2.3 Regional Analysis
  • 11.2.4 Research & Development Expenses
  • 11.2.5 Recent strategies and developments:
    • 11.2.5.1 Partnerships, Collaborations, and Agreements:
    • 11.2.5.2 Product Launches and Product Expansions:
• 11.3 Google LLC
  • 11.3.1 Company Overview
  • 11.3.2 Financial Analysis
  • 11.3.3 Segmental and Regional Analysis
  • 11.3.4 Research & Development Expenses
  • 11.3.5 Recent strategies and developments:
    • 11.3.5.1 Partnerships, Collaborations, and Agreements:
  • 11.3.6 SWOT Analysis
• 11.4 Microsoft Corporation
  • 11.4.1 Company Overview
  • 11.4.2 Financial Analysis
  • 11.4.3 Segmental and Regional Analysis
  • 11.4.4 Research & Development Expenses
  • 11.4.5 SWOT Analysis
• 11.5 IBM Corporation
  • 11.5.1 Company Overview
  • 11.5.2 Financial Analysis
  • 11.5.3 Regional & Segmental Analysis
  • 11.5.4 Research & Development Expenses
  • 11.5.5 Recent strategies and developments:
    • 11.5.5.1 Product Launches and Product Expansions:
    • 11.5.5.2 Acquisition and Mergers:
  • 11.5.6 SWOT Analysis
• 11.6 Oracle Corporation
  • 11.6.1 Company Overview
  • 11.6.2 Financial Analysis
  • 11.6.3 Segmental and Regional Analysis
  • 11.6.4 Research & Development Expense
  • 11.6.5 Recent strategies and developments:
    • 11.6.5.1 Product Launches and Product Expansions:
  • 11.6.6 SWOT Analysis
• 11.7 SAP SE
  • 11.7.1 Company Overview
  • 11.7.2 Financial Analysis
  • 11.7.3 Regional Analysis
  • 11.7.4 Research & Development Expense
  • 11.7.5 SWOT Analysis
• 11.8 Salesforce, Inc.
  • 11.8.1 Company Overview
  • 11.8.2 Financial Analysis
  • 11.8.3 Regional Analysis
  • 11.8.4 Research & Development Expenses
  • 11.8.5 SWOT Analysis
• 11.9 Sprinklr, Inc.
  • 11.9.1 Company Overview
  • 11.9.2 Financial Analysis
  • 11.9.3 Regional Analysis
  • 11.9.4 Research & Development Expenses
• 11.10. SAS Institute, Inc.
  • 11.10.1 Company Overview
  • 11.10.2 SWOT Analysis

Chapter 12. Winning Imperatives of Social Business Intelligence Market