크래프트 보드카 시장 - 예측(2026-2031년)

The global craft vodka market is expected to expand at a 5.49% CAGR, reaching USD 7.056 billion in 2031 from USD 5.120 billion in 2025.

Craft vodka has emerged as a distinct and dynamic category within the spirits industry, characterized by small-batch production from craft distilleries that often utilize rare, novel ingredients or innovative manufacturing techniques. This segment differentiates itself through experimentation, with distillers globally employing unique fermentable bases and botanicals to impart subtle, unique flavors. Examples of this ingenuity include the use of whey, a byproduct of cheese, native Australian botanicals, and even cow's milk as foundational elements for the spirit.

The market for premium and high-end craft vodka is experiencing significant growth, propelled by its versatility as a base for a long list of cocktails. This development is further supported by favorable consumer feedback regarding the taste profile of craft variants. The growth trajectory is underpinned by several key factors, including an overall growing demand for vodka, continuous innovative product launches by key market players-such as the introduction of gluten-free craft vodka-increased cocktail consumption, and a rising number of vodka distilleries entering the market.

A primary driver for the craft vodka market is the sustained consumption of vodka and the proliferation of new product launches. The spirit remains a cornerstone of the industry, with flavored vodkas representing a particularly significant growth segment. The ability to infuse craft vodkas with natural spices, citrus notes, and other flavors aligns with consumer interest in variety and sophistication. Furthermore, the endorsement and involvement of high-profile celebrities in launching their own sustainable and craft brands have substantially elevated the spirit's profile and consumer recognition.

Craft vodka and vodka-based beverages are gaining considerable popularity in bars worldwide, with industry reports indicating that vodka ranks among the most sold spirits in major bar establishments. This on-trade presence is crucial for building brand awareness and educating consumers. The growing polarity of craft vodka has prompted key market players to engage in continuous product development, leading to launches that utilize advanced production technologies to achieve high levels of purity and introduce new flavor profiles.

From a geographical perspective, North America is anticipated to hold a significant share of the global craft vodka market. The region's growth is fueled by high underlying demand for vodka. While traditionally popular in martinis, consumers are increasingly exploring other usage occasions, particularly with super-premium craft offerings. The versatility of the spirit, which lends itself to both classic cocktails and modern mixed drinks, sustains its strong market position. Countries like the United States, Canada, and Mexico represent prime markets within the North American region.

Despite the positive outlook, the market faces several challenges to growth. These include the implementation of strict government rules and regulations, price volatility, high pressure on the supply of raw materials, and a persistent lack of consumer knowledge in certain segments. Nonetheless, the confluence of consumer interest in premiumization, flavor experimentation, and the cachet of craft production suggests a robust and expanding future for the global craft vodka market.

Key Benefits of this Report:

• Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
• Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
• Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
• Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
• Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

• Historical data from 2021 to 2025 & forecast data from 2026 to 2031
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information), and Key Developments among others.

Market Segmentation:

• By Type
• Flavored craft vodka
• Unflavored craft vodka
• By Distribution Channel
• Online
• Offline
• By Geography
• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• Germany
• France
• United Kingdom
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Others
• Asia Pacific
• China
• India
• Japan
• South Korea
• Indonesia
• Thailand
• Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

• 2.1. Market Overview
• 2.2. Market Definition
• 2.3. Scope of the Study
• 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Porter's Five Forces Analysis
• 3.5. Industry Value Chain Analysis
• 3.6. Policies and Regulations
• 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL CRAFT VODKA MARKET BY TYPE

• 5.1. Introduction
• 5.2. Flavored craft vodka
• 5.3. Unflavored craft vodka

6. GLOBAL CRAFT VODKA MARKET BY DISTRIBUTION CHANNEL

• 6.1. Introduction
• 6.2. Online
• 6.3. Offline

7. GLOBAL CRAFT VODKA MARKET BY GEOGRAPHY

• 7.1. Introduction
• 7.2. North America
  • 7.2.1. USA
  • 7.2.2. Canada
  • 7.2.3. Mexico
• 7.3. South America
  • 7.3.1. Brazil
  • 7.3.2. Argentina
  • 7.3.3. Others
• 7.4. Europe
  • 7.4.1. Germany
  • 7.4.2. France
  • 7.4.3. United Kingdom
  • 7.4.4. Spain
  • 7.4.5. Others
• 7.5. Middle East and Africa
  • 7.5.1. Saudi Arabia
  • 7.5.2. UAE
  • 7.5.3. Others
• 7.6. Asia Pacific
  • 7.6.1. China
  • 7.6.2. India
  • 7.6.3. Japan
  • 7.6.4. South Korea
  • 7.6.5. Indonesia
  • 7.6.6. Thailand
  • 7.6.7. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

• 8.1. Major Players and Strategy Analysis
• 8.2. Market Share Analysis
• 8.3. Mergers, Acquisitions, Agreements, and Collaborations
• 8.4. Competitive Dashboard

9. COMPANY PROFILES

• 9.1. Sazerac Company
• 9.2. William Grant & Sons Limited
• 9.3. Fifth Generation, Inc.- Tito's Handmade Vodka
• 9.4. Diageo plc-The Smirnoff Co.
• 9.5. Heaven Hill Brands
• 9.6. St. George Spirits
• 9.7. Grey Goose
• 9.8. Reyka Vodka
• 9.9. Aspen Vodka
• 9.10. Crop Vodka

10. APPENDIX

• 10.1. Currency
• 10.2. Assumptions
• 10.3. Base and Forecast Years Timeline
• 10.4. Key Benefits for the Stakeholders
• 10.5. Research Methodology
• 10.6. Abbreviations