세계의 개인용 안적 추적 기기 시장 보고서 : 동향, 예측, 경쟁 분석(-2031년)

The future of the global personal safety tracking device market looks promising with opportunities in the children and adult applications. The global personal safety tracking device market is expected to reach an estimated $1.5 billion by 2031 with a CAGR of 8.8% from 2025 to 2031. The major drivers for this market are the increasing health concerns among parents, the rising number of working women, and the significant use of this device for two-way communication during emergencies.

• Lucintel forecasts that, within the technology category, GPS is expected to witness the highest growth over the forecast period due to its expanded communication range, ability to converse with people in motion, continuous connection, and capacity to set up multiple locations.
• In terms of regions, North America is expected to witness the highest growth over the forecast period due to the expansion of robust internet infrastructure, growing concerns about the safety of children with autism, and the presence of key players in the region.

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Emerging Trends in the Personal Safety Tracking Device Market

There are emerging trends in the personal safety tracking device market that integrate advanced technologies and address changing consumer needs. These trends demonstrate the market's response to increased demands for security, connectivity, and health monitoring. Stakeholders must understand these emerging issues to adjust effectively to the ever-changing market conditions.

• Integration of Health Monitoring Features: One key trend observed in personal safety tracking devices is the integration of health-monitoring features. Devices now include sensors that track vital signs such as heart rate, blood pressure, and oxygen levels. This integration provides users with a comprehensive understanding of their health status, allowing for earlier detection of possible ailments. The trend indicates a growing demand for all-in-one utilities that combine both safety and healthcare functions, reinforcing the broader value proposition of tracker devices.
• 5G Transition: The security device market is evolving with the adoption of 5G networks. By enabling faster data transmission, real-time updates, and better connectivity, this technology makes safety tracking devices more functional. It enables reliable communication between emergency services and tracking devices by providing secure, efficient communication lines. This reduces lag time in tracking information and increases bandwidth for tracking people in emergencies.
• Boosted Data Protection and Privacy: In the personal safety tracker market, enhanced privacy and data protection have become significant trends. To prevent hacking incidents and unauthorized access, manufacturers have invested in top-level encryption and security protocols. This protects sensitive health and location information, safeguarding individuals' privacy. Compliance with strict data protection regulations and secure storage and transmission practices are key factors driving this trend.
• Growth in Wearable Technology: The personal security tracking market is growing due to the rise of wearable technology. These include smartwatches, fitness bands, and connected jewelry, which are popular for safety tracking. Advances in miniaturization, battery life, and user interfaces have driven this trend. Wearable gadgets are convenient and easy to use, allowing users to incorporate safety features into their daily lives. The growth of wearable technology also reflects a broader consumer shift toward fitness and health-related devices.
• Increasing Focus on Customization: Another important trend in the personal security tracking device industry is customization. Manufacturers offer features that allow users to tailor products to their specific needs and preferences. This may include adjusting alerts, customizing health stats, or personalizing design elements. This trend highlights user-centricity, offering customized solutions that cater to individual tastes or requirements.

Emerging trends such as health monitoring feature integration, 5G connectivity adoption, improved data security, increased wearable technology, and a focus on customization are redefining the personal safety tracking device market. These trends drive innovation, enhance device functionality, and respond to evolving customer needs. In the future, these trends will be critical in determining the direction of personal safety tracking devices as the market evolves.

Recent Developments in the Personal Safety Tracking Device Market

Recent developments in the personal safety tracking device market show that the industry is changing rapidly. This includes significant technological innovations, shifts in consumer behavior, and new legal regulations. These changes help stakeholders understand how different aspects of the market operate, enabling them to make informed decisions and improve or grow their businesses.

• Integrated Health Monitoring at its Best: Personal safety tracking devices are being made with advanced health monitoring features. Modern devices come equipped with sensors that track vital signs such as heart rate, sleep patterns, and blood oxygenation levels. This integration enhances the functionality of tracking devices by giving users a holistic picture of their health, in addition to ensuring safety. The shift toward health monitoring highlights the growing demand for multipurpose gadgets that address both security and wellness.
• The Upshot of 5G-Enabled Devices Emergence: Another major market development is the emergence of 5G-enabled personal safety tracking devices. These devices benefit from 5G technology, which enables faster data transmission and enhances connectivity, thus improving real-time tracking capabilities. In addition to providing more stable communication channels to emergency services, this integration also allows for instant location updates and status information for users in need. The need for quick response times in emergencies drives this advancement.
• Improved Data Security Measures: Enhanced data security is a significant development in the personal safety tracking device market. Manufacturers are employing advanced encryption and security protocols to safeguard user information. This is driven by growing concerns about privacy and the need to comply with stringent regulations. Companies that focus on data security address consumer concerns, ensuring the secrecy and security of location and health information.
• Extension of Wearable Tracking Devices: A notable development in the personal safety market is the expansion of wearable tracking devices. Innovations in wearable technology, such as smartwatches and fitness bands, have made it easier for people to use these devices for safety tracking. These devices provide discreet yet effective ways to monitor well-being. This development reflects a broader trend where safety features are integrated into everyday fashion items, improving user experience through better design and functionality.
• Growth in Low-Priced Tracking Solutions: Another important development in the personal safety market is the growth of affordable tracking solutions. Manufacturers are introducing inexpensive devices with essential safety features while maintaining quality. This is in response to the growing demand for accessible security solutions that need to be available to as many people as possible. The availability of affordable tracking devices extends the market reach and makes personal safety technology more accessible to various demographics.

Recent developments, such as better integration of health monitoring, the release of 5G-enabled devices, improved data security, the expansion of wearable tracking devices, and the growth of affordable tracking solutions, have significantly impacted the personal security tracking device market. These improvements drive innovation, enhance functionality, and improve accessibility. These advancements will be vital in shaping the future of personal security tracker technologies as the industry continues to evolve.

Strategic Growth Opportunities for Personal Safety Tracking Device Market

Technological advances, changing consumer preferences, and broader applications are fueling strategic growth opportunities in the personal safety tracking device market. Realizing and harnessing these opportunities can improve the market position of firms and encourage expansion. This section outlines five growth opportunities in the personal safety tracking device market and their impact on industry growth.

• Expansion into Emerging Markets: Expanding into emerging markets presents a significant opportunity for manufacturers of personal safety tracking devices. Countries like India and China are experiencing rapid economic development and increased awareness of safety among consumers. Companies that enter these regions will tap into new customer segments and meet the demand for affordable yet durable safety tools. Adapting products to meet local needs and creating networks through regional marketers will provide better access and induce growing trends.
• Possibility of Developing Multi-Functional Devices: The development of multi-functional devices is a growth driver in the personal safety tracking device market. Consumers are increasingly seeking devices that combine safety, health monitoring, and connectivity features. By integrating technologies such as GPS, health sensors, and emergency alerts into one device, manufacturers can meet diverse customer needs while enhancing the overall value proposition. This aligns with the trend toward multifunctional and flexible safety solutions.
• Merging AI & Machine Learning: The convergence of AI and machine learning technologies offers a significant opportunity for personal safety tracking devices. Predictive analytics powered by AI can add value to these devices through real-time alerts, personalized recommendations, and advanced pattern recognition systems. This technology can improve user security and optimize device performance. Companies that invest in AI and machine learning will gain a competitive edge by offering cutting-edge features that impact end users in new ways.
• Tailor-Made Solutions: The growing demand for customized solutions in the personal safety tracking device market presents another opportunity. Customers seek devices that can be tailored to their specific safety and health requirements. Offering customizable features, such as adjustable alert settings, personalized health metrics, and customizable designs, can increase user satisfaction and cater to personal preferences. This opportunity aligns with the broader trend of user-centric, personalized technology products.
• Building Sustainable and Green Devices: Developing sustainable and eco-friendly devices is a major growth area in the personal safety tracking sector. As consumers become more conscious of global warming, there is increasing demand for products that reduce environmental impact. By investing in sustainable materials, energy-efficient technologies, and green manufacturing processes, companies can appeal to environmentally conscious consumers and differentiate their products in the market. This opportunity aligns with the broader trend toward sustainability in the technology sector.

The future of the personal safety tracking device market will be shaped by strategic growth opportunities, including expanding into new markets, developing multifunctional devices, incorporating AI, focusing on tailored solutions, and creating sustainable devices. Seizing these opportunities will lead to increased market share, enhanced product offerings, and the ability to meet changing customer needs. Companies that capitalize on these opportunities are likely to succeed in the competitive market.

Personal Safety Tracking Device Market Driver and Challenges

Several factors influence the development and growth of the personal safety tracking device market. These include advancements in technology, shifts in customer preferences, economic conditions, and legal standards. For players in this sector to navigate the market effectively, they must understand what drives it and the challenges it faces.

The factors driving the personal safety tracking device market include:

• Technological Developments: New technologies are major drivers of personal safety tracking devices. These include but are not limited to, advanced sensors, 5G connectivity, and AI integration-features that enhance the performance of trackers. With these developments, real-time location tracking, health monitoring, and better emergency response become possible. The use of new technologies enables companies to create more sophisticated and reliable safety solutions that meet consumer demands while maintaining competitiveness in the market.
• Growing Awareness of Personal Safety: The growing awareness of personal safety has increased demand for tracking devices. People are more conscious of their safety and require solutions that provide peace of mind. Consequently, there is a rising demand for modern tracking devices driven by concerns over security, healthcare, and disaster preparedness. This driver is part of a broader trend toward proactive safety measures and the desire for dependable, accessible ways to take care of oneself.
• The Growing Popularity of Wearable Technology: The increasing popularity of wearable technology is a significant driver in the personal safety tracking device market. Smartwatches and fitness bands are in higher demand, offering convenience and portability for individuals to track their location and well-being. The integration of safety tracking features into wearables aligns with consumer preferences for multi-functional, easy-to-use devices that cater to their lifestyle.
• Legal and Regulatory Support: Legal regulations and policies promoting consumer safety also drive market growth. Governments worldwide are implementing laws and guidelines that encourage the use of personal safety tracking devices. These regulations typically focus on protecting children, seniors, and vulnerable individuals, further boosting the demand for tracking technology. Regulatory pressure is pushing manufacturers to develop products that comply with safety standards, thereby ensuring greater market penetration.

However, the market also faces several challenges, including:

• Data Privacy Concerns: Personal safety tracking devices often collect sensitive information, including real-time location and health data. Privacy concerns and the risk of data breaches are major challenges for the industry. These concerns affect consumer trust, which can hinder market adoption. Addressing data privacy issues through stringent encryption, transparency, and secure data management protocols is essential for mitigating this challenge.
• Competition and Price Sensitivity: The personal safety tracking market is competitive, with numerous companies offering similar products. Price sensitivity among consumers poses a challenge for manufacturers who must balance product quality with affordability. Many manufacturers are introducing cost-effective options that cater to a price-sensitive market while maintaining quality. However, this puts pressure on companies to innovate and differentiate their products.
• Product Durability and Battery Life: Durability and battery life remain significant challenges for personal safety tracking devices. Consumers demand devices that can withstand wear and tear while maintaining long-lasting performance. Batteries are crucial to maintaining the device's functionality, and shorter battery life can reduce the appeal of a product. Manufacturers must focus on improving device durability and battery efficiency to address these issues.
• User Experience and Adoption Barriers: Despite the growing demand for personal safety devices, adoption can be slow due to user experience concerns. Some consumers find devices difficult to set up, uncomfortable to wear, or limited in terms of functionality. Improving usability, and design, and offering clear instructions can help reduce barriers to adoption, making it easier for consumers to incorporate tracking devices into their daily routines.

Key drivers of the personal safety tracking device market include technological advancements, growing awareness of personal safety, the popularity of wearable technology, and legal and regulatory support. However, the market must also contend with challenges such as data privacy concerns, competition, product durability, and user adoption. Companies that address these challenges will have the opportunity to capitalize on the market's growth potential.

List of Personal Safety Tracking Device Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies personal safety tracking devices companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the personal safety tracking devices companies profiled in this report include-

• Amber Alert GPS
• AngelSense
• BrickHouseSecurity
• Le Vise Products
• Location Based Technologies
• Trax
• KJB Security

Personal Safety Tracking Device by Segment

The study includes a forecast for the global personal safety tracking devices market by technology, sales channel, application, and region.

Personal Safety Tracking Device Market by Technology [Analysis by Value from 2019 to 2031]:

• GPS
• Bluetooth

Personal Safety Tracking Device Market by Sales Channel [Analysis by Value from 2019 to 2031]:

• Online
• Offline

Personal Safety Tracking Device Market by Application [Analysis by Value from 2019 to 2031]:

• Children
• Adults

Personal Safety Tracking Device Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Personal Safety Tracking Device Market

The private safety tracker market is undergoing a rapid transformation, underpinned by technological advancements, heightened awareness of safety and security issues, and changing consumer preferences. These gadgets include wearables such as smartwatches, GPS trackers, and emergency alert systems, which are increasingly sophisticated, integrating features like real-time location tracking, health monitoring, and more advanced emergency alerts. Recently, regional market dynamics have been affecting these changes, including innovations in technology, regulatory environments, and economic factors. Understanding this development will enable stakeholders to navigate the market for their benefit and take advantage of growth opportunities.

• USA: Technological advancements, coupled with increased risks within the country, have led to accelerated growth in the personal safety tracking device industry in the US. New trends include wearable devices that integrate sophisticated elements such as fall detection, real-time health monitoring, and emergency response systems, among others. Apple and Garmin have been leading innovations with GPS trackers intertwined with health metrics that meet not only personal safety but also fitness goals. Moreover, 5G technology is being leveraged to improve connectivity, ensuring timely updates and quicker responses during emergencies. The proliferation of these advanced tracking devices can be attributed to an expanding segment of consumers who are interested in either maintaining their health or ensuring their safety at all times.
• China: China is undergoing rapid growth concerning personal security trackers, driven by technological advancements and urbanization trends. Among the latest market advancements are affordable tracking options that make use of China's strong electronic manufacturing base. Examples include Huawei and Xiaomi, which produce devices that are GPS-integrated, offering real-time notifications, emergency alerts, and many other features. The Chinese government has also placed more focus on improving public safety infrastructure, further boosting this sector. Additionally, the rise in consumer electronics and wearables has led to greater availability and adoption of personal safety tracking devices in China.
• Germany: In Germany, privacy and data protection are considered very important when it comes to the personal safety tracking devices market. German companies such as Bosch and Siemens are developing sophisticated devices that monitor health conditions, track location, and offer emergency alerts, reflecting their focus on high-quality, reliable technology. The German market is also seeing growth in smart wearables that cater to the aging population, combining safety features with health management tools. These trends are influenced by regulatory compliance with stringent data protection laws.
• India: The personal safety tracking device market in India is witnessing rapid growth due to increasing focus on personal security and technological advancements. Recent developments in the industry include affordable tracking solutions tailored to the Indian market's needs. Affordable tracking devices incorporating GPS, health monitoring, and emergency alerts have been introduced by companies such as Syska and Quantum. Growing attention from the Indian government on improving safety infrastructure, coupled with rising disposable incomes, is expected to drive increased demand for these devices. Furthermore, the proliferation of smartphones and wearable technologies like smartwatches among Indians has led to higher penetration rates for devices used to enhance personal safety.
• Japan: High consumer expectations, coupled with technological innovations, characterize Japan's personal safety tracking device sector. Advanced wearable gadgets that link GPS positioning services to real-time fitness status monitoring systems and critical alert systems have been recently introduced. In this regard, Japanese companies such as Toshiba and Sony are dominating with their cutting-edge, high-precision products that are also highly reliable. The emphasis on accuracy and technical progression reflects broader trends in Japan's consumer electronics space. Additionally, the incorporation of AI and machine learning to enhance operational capabilities and predictive functions related to safety tracking and risk management tools has increasingly gained traction.

Features of the Global Personal Safety Tracking Device Market

Market Size Estimates: Personal safety tracking devices market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Personal safety tracking devices market size by technology, sales channel, application, and region in terms of value ($B).

Regional Analysis: Personal safety tracking devices market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different technologies, sales channels, applications, and regions for the personal safety tracking devices market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the personal safety tracking devices market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the personal safety tracking devices market by technology (GPS and bluetooth), sales channel (online and offline), application (children and adults), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Personal Safety Tracking Device Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Personal Safety Tracking Device Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Personal Safety Tracking Device Market by Technology
  • 3.3.1: GPS
  • 3.3.2: Bluetooth
• 3.4: Global Personal Safety Tracking Device Market by Sales Channel
  • 3.4.1: Online
  • 3.4.2: Offline
• 3.5: Global Personal Safety Tracking Device Market by Application
  • 3.5.1: Children
  • 3.5.2: Adults

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Personal Safety Tracking Device Market by Region
• 4.2: North American Personal Safety Tracking Device Market
  • 4.2.1: North American Market by Technology: GPS and Bluetooth
  • 4.2.2: North American Market by Application: Children and Adults
• 4.3: European Personal Safety Tracking Device Market
  • 4.3.1: European Market by Technology: GPS and Bluetooth
  • 4.3.2: European Market by Application: Children and Adults
• 4.4: APAC Personal Safety Tracking Device Market
  • 4.4.1: APAC Market by Technology: GPS and Bluetooth
  • 4.4.2: APAC Market by Application: Children and Adults
• 4.5: ROW Personal Safety Tracking Device Market
  • 4.5.1: ROW Market by Technology: GPS and Bluetooth
  • 4.5.2: ROW Market by Application: Children and Adults

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Personal Safety Tracking Device Market by Technology
  • 6.1.2: Growth Opportunities for the Global Personal Safety Tracking Device Market by Sales Channel
  • 6.1.3: Growth Opportunities for the Global Personal Safety Tracking Device Market by Application
  • 6.1.4: Growth Opportunities for the Global Personal Safety Tracking Device Market by Region
• 6.2: Emerging Trends in the Global Personal Safety Tracking Device Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Personal Safety Tracking Device Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Personal Safety Tracking Device Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Amber Alert GPS
• 7.2: AngelSense
• 7.3: BrickHouseSecurity
• 7.4: Le Vise Products
• 7.5: Location Based Technologies
• 7.6: Trax
• 7.7: KJB Security