배터리 파워뱅크 시장 보고서 : 동향, 예측, 경쟁 분석(-2031년)

The future of the global battery power bank market looks promising with opportunities in the smart phone, tablet & laptop, and industrial power bank markets. The global battery power bank market is expected to grow with a CAGR of 13.5% from 2025 to 2031. The major drivers for this market are the increasing demand for portability, the rising adoption of smartphones, and the growing need for backup power.

• Lucintel forecasts that, within the type category, li-ion battery is expected to witness the highest growth over the forecast period.
• Within the application category, smart phone is expected to witness the highest growth.
• In terms of region, APAC is expected to witness the highest growth over the forecast period.

Emerging Trends in the Battery Power Bank Market

With the growing battery power bank market, some new trends are transforming how consumers engage with portable power solutions. These trends are influenced by technological advancements, shifts in consumer behavior, and growing sustainability concerns. Some of the most influential trends transforming the market today include:

• Wireless Charging Integration: Wireless charging technology is increasingly being adopted in the battery power bank market. As more devices become wireless charging enabled, the power banks from manufacturers are integrating wireless charging technology into them. This practice ends the use of charging cables and provides consumers with more convenience by enabling them to charge their devices by simply laying them on the power bank. Wireless charging power banks are predicted to experience ongoing growth as devices continue to enable wireless charging technology.
• Emphasis on Eco-friendly and Sustainable Products: Sustainability has become a major concern for consumers, and the market for battery power banks is catching up with environmentally-friendly products. Companies are making recyclable materials a priority and using sustainable manufacturing processes. These involve creating power banks with extended life spans, which minimize replacement requirements, and solar-powered technologies that provide renewable charging options. As customers become increasingly green-conscious, there will be a growing demand for environmentally friendly power banks, spurring innovation in green products.
• Technology Growth in Fast Charging: Fast charging technology is a major trend within the battery power bank industry. As customers increasingly demand faster charging times for their devices, manufacturers are adding fast-changing technology to their devices. This involves the implementation of larger-capacity batteries, more effective charging circuits, and sophisticated technologies like Qualcomm Quick Charge and USB Power Delivery (PD) standards. Fast charging power banks enable the quick charging of devices on the move, and they are thus a must-have accessory for busy consumers.
• Greater Emphasis on High-capacity Power Banks: With increased usage of power-demanding devices like smartphones, laptops, and portable gaming consoles, demand is rising for high-capacity power banks that can supply longer-lasting power. In response, manufacturers are manufacturing power banks with higher watt-hour ratings and larger battery capacities. These high-capacity power banks meet the requirements of customers who require dependable power for longer hours, especially for outdoor use, travel, and emergency purposes. This is a trend that will persist with consumers increasingly dependent on portable devices.
• Intelligent Power Banks with Built-in Functions: Intelligent power banks with built-in functions are becoming popular in the marketplace. These power banks are provided with sophisticated technologies like digital screens, Bluetooth support, and mobile apps through which users can check battery levels and control power consumption. Some intelligent power banks also incorporate security features, including overcharge protection, temperature control, and short-circuit protection. These additional features increase user convenience and safety, making intelligent power banks a desirable choice for technology-conscious consumers.
• The new trends within the battery power bank industry are defining the direction of portable power solutions. While wireless charging, sustainability, speed charging, large capacity, and intelligence are making waves, the market is conforming to adjust to the adapting needs of users. These tendencies not only optimize the performance of power banks but also bring their products in touch with contemporary customers' demands for convenience, agility, and environmentally friendly practices.
• Recent Developments in the Battery Power Bank Market
• Current innovations in the battery power bank industry demonstrate growth in battery technology, customer taste, and adoption of new functionalities. With portable charging devices becoming more sought after by customers, the manufacturers are getting innovative to accommodate customer demands. Listed below are five most notable trends in the market that are transforming its evolution.
• Advanced Battery Technologies: Improvements in battery technologies, including the development of lithium-ion and lithium-polymer batteries, have improved power banks' efficiency and capacity. These advances have enabled manufacturers to make power banks smaller, lighter, and with higher energy outputs. Consumers can now enjoy power banks that are capable of charging several devices at once and yielding longer power duration, meeting increasing requirements for high-performance solutions.
• Launch of Solar-powered Power Banks: Solar-powered power banks are becoming increasingly popular with consumers looking for sustainable charging options. Power banks with built-in solar panels enable users to charge their devices from renewable sources. Solar-powered power banks have found increased demand in outdoor usage, travel, and emergency use, where there might be limited access to electrical outlets. It coincides with increased consumer demand for sustainable products and eco-friendly technology.
• Wireless Charging Features: The addition of wireless charging functionality to power banks has transformed the industry. With the increased use of smartphones and other wireless charging-enabled devices, companies are now making power banks that can charge devices wirelessly. This does away with cables and gives users more convenience, particularly when they are traveling. Wireless charging is likely to keep gaining traction, especially as more devices incorporate the technology.
• Integration of Smart Features: Intelligent power banks with built-in capabilities, including Bluetooth connectivity, digital screens, and mobile apps, are increasingly being used. The intelligent power banks enable users to track their battery level, monitor power usage, and get notification when the battery is fully charged. Some devices also have safety features built-in, including overcharge protection and temperature management, which improve user convenience and safety. This technology is especially desirable among tech-savvy consumers.
• Emphasize Small and Portable Designs: As consumers look for more portable and convenient power solutions, manufacturers are shifting their focus towards creating slim power banks that are light in weight and easy to carry and use. Such designs are perfect for consumers who require to charge their devices while on the move, whether when commuting, traveling, or participating in outdoor activities. Slim power banks are gaining popularity for their convenience and ease of use, and hence are a required accessory for today's lifestyles.
• These trends are transforming the battery power bank market by enhancing product performance, convenience, and sustainability. With better battery technologies, wireless charging, solar energy, smart technology, and portable designs, the market is transforming to adapt to changing consumer needs. These trends are likely to continue fueling growth and competition in the market.
• Strategic Growth Opportunities in the Battery Power Bank Market
• The battery power bank industry provides various strategic opportunities for growth that businesses can tap to address the rising demand for mobile energy solutions. These opportunities are necessitated by technological changes, shifting customer tastes, and increasing concerns about sustainability. The following are five major opportunities for growth by application.
• Wireless Charging Solutions: The increasing demand for wireless charging solutions is a huge opportunity for manufacturers to design power banks that incorporate wireless charging technology. As smartphones and other gadgets become increasingly wireless charging capable, consumers want power banks to provide the same convenience. Manufacturers who make an investment in designing efficient and effective wireless charging power banks will be in an ideal position to reap the benefits of this new trend.
• Sustainable and Eco-friendly Products: There is increasing need for sustainable and environmentally friendly products in the battery power bank industry. People are becoming increasingly aware of the environmental footprint of their purchases, and there is potential for manufacturers to make power banks from recyclable materials, more durable batteries, and solar charging features. By emphasizing sustainability, companies can target the environmentally aware consumer segment and stand out in the market.
• Multi-device Charging High-capacity Power Banks: Since consumers are using more than one device at a time, the need for high-capacity power banks is growing. Power banks that have the ability to charge more than one device at a time, with enough energy to power smartphones, laptops, and other devices, offer a major growth opportunity. Companies that specialize in producing high-capacity, multi-port power banks will be able to satisfy the demands of consumers who use multiple devices during the day.
• Intelligent Power Banks with Integrated Functions: Emergence of intelligent technology in consumer products presents a platform for power banks to adopt superior features like Bluetooth connectivity, phone apps, and digital screens. Smart power banks give consumers enhanced control and ease by enabling them to check battery levels, record energy usage, and receive immediate updates. Manufacturers that create intelligent power banks with superior features will address the increasingly tech-aware customer base.
• Outdoor and Emergency Power Banks that are portable: There is a growing need for outdoor and emergency-use power banks. These power banks are durable, rugged, and can charge equipment in extreme environments. Companies can take advantage of this trend by creating power banks that suit the needs of users who need consistent charging during traveling, camping, hiking, or during power failures. Solar-powered products can be particularly sought after in these circumstances.
• These growth opportunities are transforming the battery power bank market by increasing product offerings and addressing the varied requirements of customers. As the demand for wireless charging, sustainability, multi-device charging, smart features, and outdoor solutions picks up, the market will become increasingly complex, with companies having the opportunity to innovate and remain competitive.
• Battery Power Bank Market Driver and Challenges
• Technological innovation, increased consumer demand for mobile charging, and increased emphasis on sustainability are driving the battery power bank market. Challenges like high costs of production, regulatory restrictions, and heavy competition can impede the growth of the market. It is essential to understand these drivers and challenges for any company in the business. The following are five primary drivers and three major challenges influencing the market.
• The factors responsible for driving the battery power bank market include:

1. Technological Advancements: Ongoing innovations in battery technology, including lithium-ion and lithium-polymer batteries, are fueling the expansion of the battery power bank market. These innovations have increased the efficiency, portability, and ability of power banks to charge multiple devices. With ongoing advancements in battery technology, consumers can anticipate power banks with higher charging speeds, longer battery life, and higher energy density.

2. Growing Smartphone and Device Use: The mass adoption of smartphones, tablets, and other handheld devices has made a huge demand for battery power banks. Customers use power banks to have a constant source of energy while on the move. The growing number of mobile devices per individual further fuels the demand for portable charging solutions.

3. Increasing Demand for Convenience and Portability: Customers are seeking more portable and convenient charging options that will power their devices all day. Battery power banks provide a very convenient means of powering devices without having to use wall sockets or lengthy charging cables. This increased demand for portability is leading to market growth.

4. Sustainability Concerns: Sustainability is now a significant consideration for numerous consumers, fueling the demand for green power banks. As consumers seek cleaner options, companies are taking steps to design products utilizing recyclable materials, extended battery life, and renewable energy sources like solar charging.

5. Emerging Markets and Increased Connectivity: Emerging markets, especially in the Asia-Pacific region, are witnessing a quick surge in mobile device usage, which in turn is fueling battery power bank demand. Greater access to mobile connectivity and increased usage of smartphones are driving the demand for portable energy solutions.

• Challenges in the battery power bank market are:

1. High Costs: Although there has been an improvement in technology, the cost of production for high-capacity and feature-high power banks is still quite high. The costs may render power banks unaffordable to some consumers, and thus, reduce market adoption. Firms have to devise mechanisms to lower production costs without compromising product quality.

2. Regulatory and Environmental Concerns: Battery recycling and disposal laws are becoming more stringent, particularly with consumers requiring greener products. Companies have to meet environmental legislation while creating power banks that are recyclable and environmentally friendly. Compliance with regulations can increase costs and production complexity.

3. Extreme Competition: The battery power bank industry is extremely competitive, with many companies producing a vast array of products. Firms have to stand out in innovation, product quality, and customer support to be competitive in the market. Excessive competition leads to price wars, and it is difficult for companies to remain profitable.

• Battery power bank market is impacted by drivers, including the influence of technology development, mobile device use rising, and a desire for portability, alongside the challenge posed by high price levels, the pressures of regulatory constraints, and highly competitive demand. Businesses with the ability to cope with drivers and challenges shall fare better as a market-driven company in a quickly changing environment.
• List of Battery Power Bank Companies
• Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies battery power bank companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the battery power bank companies profiled in this report include-
• YOOBAO
• Uonetek
• TP-LINK
• Tlongs
• Swiss Military
• Sony
• SK MOCAT
• Samsung
• RX1
• ROMOSS
• Battery Power Bank Market by Segment
• The study includes a forecast for the global battery power bank market by type, application, and region.

Battery Power Bank Market by Type [Value from 2019 to 2031]:

• Li-Ion Battery
• Li-Polymer Battery
• Nickel Metal Hydride Battery
• Ni-Cd Battery

Battery Power Bank Market by Application [Value from 2019 to 2031]:

• Smart Phones
• Tablets & Laptop
• Industrial Power Bank

Battery Power Bank Market by Region [Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World
• Country Wise Outlook for the Battery Power Bank Market
• The battery power bank market has seen tremendous growth and evolution in recent years due to the rising demand for portable energy solutions. With consumers using electronic devices for everyday activities, the demand for efficient, convenient, and dependable charging solutions has grown. This has spurred developments in battery technology, design, and capacity. Other nations such as the United States, China, Germany, India, and Japan are all witnessing changes in this market with manufacturers and consumers focusing on fast-charging, longer batteries, and greener products. The following are the major developments in these nations.
• United States: In the United States, the market for battery power banks is recording tremendous growth as there is an increase in the use of smartphones, laptops, and other portable devices. Consumers want better and higher capacity power banks, and this has driven the improvement of lithium-polymer and lithium-ion battery technology. Companies are also working to develop fast-charging solutions that deliver power more quickly and support longer battery life. Electric vehicle growth and subsequent charging requirements are also changing the market, with companies creating power banks designed for increasing demand in portable EV chargers.
• China: China remains a leading force in the international battery power bank market. China has emerged as a leading production center for power banks, and advancements in battery technology are occurring at a very fast pace. The Chinese market is experiencing a transition towards energy-efficient and eco-friendly products, with consumers increasingly choosing power banks that are eco-friendly. Government incentives for the electronics sector and battery innovation have also helped the market expand. Moreover, there has been an increasing shift toward wireless charging power banks with increasing progress in Qi wireless charging technology, which supports greater convenience for consumers.
• Germany: The battery power bank market in Germany has been supported by a focus on exploring high-quality and reliable energy storage solutions. Being one of the most advanced countries in terms of sustainability and green technology, German consumers are more and more interested in environmentally friendly power banks made of recyclable materials and with low environmental footprints. The market has also witnessed growth in portable power solutions for outdoor use, including camping or hiking. In addition, solar-powered power bank technology is improving, with manufacturers concentrating on hybrids that enable people to use solar power to charge their devices.
• India: India is witnessing tremendous growth in the battery power bank market as a result of the rising number of smartphone users and an increased demand for portable power solutions in rural and distant locations. With increasing dependence on mobile devices for work, learning, and communication, demand for power banks has increased dramatically. Affordability is another major driver for market growth as most Indian customers prefer low-cost power banks with good performance. Firms are also focusing on the Indian market with products of higher charging capacities and withstanding extreme temperatures and power fluctuations.
• Japan: In Japan, the market for battery power banks is dominated by high-tech and high-demand premium products. Consumers in Japan are quality and reliability-conscious, and this has driven the creation of high-end power banks with great features, including fast charging and long battery life. The market also sees an increased desire for energy-efficient products that are aimed at meeting Japan's environmental aspirations. In addition, the compact and light power bank trend is on the rise, as customers are looking for portable devices that do not take a hit in terms of performance. Suppliers are also looking into adding wireless charging functionality into their devices.
• Features of the Global Battery Power Bank Market
• Market Size Estimates: Battery power bank market size estimation in terms of value ($B).
• Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
• Segmentation Analysis: Battery power bank market size by type, application, and region in terms of value ($B).
• Regional Analysis: Battery power bank market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
• Growth Opportunities: Analysis of growth opportunities in different type, application, and regions for the battery power bank market.
• Strategic Analysis: This includes M&A, new product development, and competitive landscape of the battery power bank market.
• Analysis of competitive intensity of the industry based on Porter's Five Forces model.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the battery power bank market by type (li-ion battery, li-polymer battery, nickel metal hydride battery, and ni-cd battery), application (smart phones, tablets & laptop, and industrial power bank), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Battery Power Bank Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Battery Power Bank Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Battery Power Bank Market by Type
  • 3.3.1: Li-Ion Battery
  • 3.3.2: Li-Polymer Battery
  • 3.3.3: Nickel Metal Hydride Battery
  • 3.3.4: Ni-Cd Battery
• 3.4: Global Battery Power Bank Market by Application
  • 3.4.1: Smart Phones
  • 3.4.2: Tablets & Laptop
  • 3.4.3: Industrial Power Bank

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Battery Power Bank Market by Region
• 4.2: North American Battery Power Bank Market
  • 4.2.1: North American Market by Type: Li-Ion Battery, Li-Polymer Battery, Nickel Metal Hydride Battery, and Ni-Cd Battery
  • 4.2.2: North American Market by Application: Smart Phones, Tablets & Laptop, and Industrial Power Bank
• 4.3: European Battery Power Bank Market
  • 4.3.1: European Market by Type: Li-Ion Battery, Li-Polymer Battery, Nickel Metal Hydride Battery, and Ni-Cd Battery
  • 4.3.2: European Market by Application: Smart Phones, Tablets & Laptop, and Industrial Power Bank
• 4.4: APAC Battery Power Bank Market
  • 4.4.1: APAC Market by Type: Li-Ion Battery, Li-Polymer Battery, Nickel Metal Hydride Battery, and Ni-Cd Battery
  • 4.4.2: APAC Market by Application: Smart Phones, Tablets & Laptop, and Industrial Power Bank
• 4.5: ROW Battery Power Bank Market
  • 4.5.1: ROW Market by Type: Li-Ion Battery, Li-Polymer Battery, Nickel Metal Hydride Battery, and Ni-Cd Battery
  • 4.5.2: ROW Market by Application: Smart Phones, Tablets & Laptop, and Industrial Power Bank

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Battery Power Bank Market by Type
  • 6.1.2: Growth Opportunities for the Global Battery Power Bank Market by Application
  • 6.1.3: Growth Opportunities for the Global Battery Power Bank Market by Region
• 6.2: Emerging Trends in the Global Battery Power Bank Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Battery Power Bank Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Battery Power Bank Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: YOOBAO
• 7.2: Uonetek
• 7.3: TP-LINK
• 7.4: Tlongs
• 7.5: Swiss Military
• 7.6: Sony
• 7.7: SK MOCAT
• 7.8: Samsung
• 7.9: RX1
• 7.10: ROMOSS