포션 포장 시장 보고서 : 동향, 예측, 경쟁 분석(-2031년)

The future of the global portion packaging market looks promising with opportunities in the food, nutrients, medicines and skin care products markets. The global portion packaging market is expected to grow with a CAGR of 3.8% from 2025 to 2031. The major drivers for this market are the rising demand for sustainable packaging and the growth in e-commerce and online food deliveries.

• Lucintel forecasts that, within the type category, sachets are expected to witness the highest growth over the forecast period due to versatile, cost-effective, widespread, global demand, and convenience.
• Within the application category, food is expected to witness the highest growth due to high demand, convenience, wide application, and volume.
• In terms of region, APAC is expected to witness the highest growth over the forecast period due to its large population, growing demand, and manufacturing hub.

Emerging Trends in the Portion Packaging Market

The global portion packaging market is evolving rapidly due to changing consumer preferences, technological innovations, and sustainability concerns. Several key trends are emerging that are reshaping the way products are packaged, delivered, and consumed. Below are five major trends currently driving growth and innovation in the market.

• Shift toward Eco-Friendly Packaging Materials: As environmental concerns grow, there is an increasing demand for sustainable packaging solutions. Consumers and brands alike are prioritizing eco-friendly materials like biodegradable plastics, recyclable papers, and plant-based packaging. Governments worldwide are introducing stricter regulations on packaging waste, pushing companies to adopt greener alternatives. This trend not only addresses environmental challenges but also aligns with consumer preferences for sustainable products. The shift toward eco-friendly packaging materials is reshaping the industry and creating new opportunities for brands to enhance their sustainability credentials.
• Increasing Popularity of Single-Serve Packaging: Single-serve and portion-sized packaging are becoming increasingly popular as consumers seek convenience and portion control. The rise of on-the-go consumption, coupled with a growing preference for smaller servings, has driven the demand for individually packaged food, beverages, and other consumables. Single-serve packaging is particularly popular in the snack, beverage, and ready-to-eat food segments. This trend caters to busy, health-conscious consumers who are looking for smaller, more manageable portions that are easy to carry, use, and dispose of.
• Advancements in Smart Packaging Technologies: Smart packaging, which integrates technology to enhance consumer engagement and product tracking, is gaining traction in the portion packaging market. Features such as QR codes, sensors, and temperature indicators allow consumers to track product freshness, expiration dates, and even participate in loyalty programs. For manufacturers, smart packaging offers the potential to provide valuable data on consumer behavior, optimize supply chains, and enhance product security. As consumer demand for personalized and interactive experiences grows, smart packaging is poised to become a key differentiator in the market.
• Rise of Online Retail and E-commerce: The growth of e-commerce has significantly impacted the portion packaging market. Consumers are increasingly purchasing packaged products online, and this trend has led to a demand for packaging that is optimized for shipping. Portion packaging provides a convenient solution for e-commerce, as it ensures product integrity during transport and allows for easy handling. Additionally, with the rise of subscription services and direct-to-consumer models, portion packaging is essential in delivering smaller quantities in a practical and efficient manner, contributing to a more personalized shopping experience.
• Health and Wellness Packaging Trends: Health-conscious consumers are increasingly looking for portion-controlled packaging to help manage their diet and reduce food waste. Smaller, individually wrapped portions allow for better calorie control and more accurate serving sizes, catering to the growing wellness trend. This shift is particularly evident in sectors like snacks, beverages, and ready-to-eat meals. Packaging that emphasizes nutrition labeling and portion size information is becoming more popular as consumers seek transparency in the products they consume. The health and wellness trend is driving growth in the portion packaging market, particularly for products that cater to dietary needs.

These emerging trends are reshaping the global portion packaging market by aligning with consumer preferences for convenience, sustainability, and health-conscious choices. The growing demand for eco-friendly materials, single-serve packaging, smart technologies, and e-commerce optimization is driving innovation and creating new opportunities for manufacturers. These trends are not only transforming the way products are packaged but are also influencing how brands connect with consumers, making it clear that sustainability and convenience will be key drivers in the future of the market.

Recent Developments in the Portion Packaging Market

The portion packaging market has experienced several key developments in recent years, driven by consumer demand for convenience, sustainability, and innovation in packaging design. These developments highlight the industry's commitment to adapting to shifting consumer preferences and regulatory requirements. Below are five key developments that are influencing the global portion packaging market.

• Adoption of Sustainable Materials: A major development in the portion packaging market is the increased adoption of sustainable packaging materials. As consumer preference shifts toward eco-friendly solutions, manufacturers are investing in biodegradable, recyclable, and compostable materials. For instance, biodegradable plastics made from renewable sources like cornstarch and sugarcane are gaining popularity. This shift is being driven by both consumer demand and stringent regulatory pressures to reduce plastic waste. The move toward sustainability is expected to continue to shape the market as more companies commit to reducing their environmental footprint.
• Integration of Smart Packaging Technologies: Smart packaging has become a notable development in the portion packaging market. Technologies like QR codes, temperature indicators, and augmented reality are being integrated into packaging to enhance consumer engagement, provide product information, and improve traceability. These innovations are not only improving the consumer experience but also offering brands valuable insights into consumer behavior. For example, QR codes allow consumers to scan packaging to learn more about a product's origin, usage instructions, and nutritional information. This trend is expected to grow, particularly in the food and beverage sector.
• Growth of E-Commerce and Direct-to-Consumer Models: The rise of e-commerce has significantly impacted the portion packaging market, especially with the surge in online grocery shopping and meal delivery services. Smaller, portion-sized packaging is ideal for e-commerce as it ensures that products remain intact during shipping and are easy for consumers to handle. This trend is particularly important in the food service industry, where online ordering and home delivery services are growing. Companies are now focusing on designing packaging solutions that are optimized for both retail and online markets, improving convenience and functionality.
• Focus on Portion Control for Health and Wellness: Health-conscious consumers are increasingly seeking portion-controlled products to manage calorie intake and reduce food waste. Portion packaging provides an easy way to meet this demand by offering smaller serving sizes that align with dietary preferences. Companies in the snack and beverage industries are leading the charge by offering portion-sized options that allow consumers to enjoy their favorite products while adhering to healthier lifestyle choices. This trend is growing as more consumers prioritize health and wellness, influencing product design and packaging decisions across the market.
• Packaging Innovations for Convenience Foods: The convenience food segment has seen significant growth, leading to innovations in portion packaging to meet the needs of busy consumers. Manufacturers are focusing on creating packaging that makes it easier for consumers to access and use products, such as resealable pouches, single-serving cups, and microwave-safe containers. These innovations are helping convenience food brands gain market share by offering packaging that aligns with the fast-paced lifestyle of today's consumers. The demand for on-the-go meals and snacks continues to drive growth in the portion packaging sector.

Recent developments in the portion packaging market reflect a concerted effort by manufacturers to meet evolving consumer preferences for convenience, sustainability, and health-conscious choices. The adoption of eco-friendly materials, integration of smart packaging, and innovations in portion control are reshaping the packaging landscape. These developments not only enhance consumer experience but also help brands stay competitive in a rapidly evolving market.

Strategic Growth Opportunities in the Portion Packaging Market

The global portion packaging market offers several growth opportunities across various applications, driven by the increasing demand for convenience, sustainability, and portion control. Manufacturers have a unique opportunity to capitalize on emerging trends by offering packaging solutions that align with consumer preferences and regulatory requirements. Below are five key growth opportunities across key applications.

• Convenience Foods and Snacks: The growing demand for convenience foods and snacks is creating a significant opportunity for portion packaging. Consumers increasingly prefer on-the-go meals and snacks that are easy to consume and store. Packaging solutions like single-serve packs, resealable pouches, and microwavable containers are seeing rising demand. This trend is expected to continue as busy lifestyles drive the need for time-saving meal solutions. Manufacturers can capitalize on this growth by innovating packaging designs that enhance convenience and meet consumer expectations for portability.
• Beverages and Ready-to-Drink Products: In the beverages segment, portion packaging presents an opportunity for growth, particularly with the rise of ready-to-drink (RTD) products. Single-serve bottles, cans, and pouches offer consumers a convenient way to enjoy beverages while minimizing waste. The growing demand for health-conscious drinks, such as bottled smoothies, protein shakes, and functional beverages, is driving innovation in portion packaging. Manufacturers can seize this opportunity by creating packaging that appeals to health-conscious consumers while addressing sustainability concerns.
• Health and Wellness Products: With the increasing focus on health and wellness, portion packaging offers a growth opportunity in products like nutritional supplements, protein bars, and diet snacks. Portion-sized packaging allows consumers to control their intake and monitor their consumption of specific nutrients. This trend is particularly relevant for products aimed at weight management, fitness, and healthy eating. Manufacturers can capitalize on this demand by offering convenient, portion-controlled packaging solutions that cater to the health-conscious consumer.
• E-commerce Packaging: The rise of e-commerce presents a unique opportunity for portion packaging to grow. Smaller, portion-sized packages are ideal for online retail, ensuring easy handling and safe delivery. Companies selling food, snacks, and beverages online can benefit from designing packaging solutions that are optimized for shipping and product integrity during transport. With more consumers turning to online shopping for convenience, portion packaging solutions will play a key role in the e-commerce sector's growth.
• Sustainable Packaging Solutions: Sustainability is a key driver in the global packaging market. As consumers and regulators demand more eco-friendly packaging, the opportunity for sustainable portion packaging solutions is increasing. Manufacturers can differentiate themselves by adopting biodegradable, recyclable, and compostable materials. With increased consumer awareness about the environmental impact of packaging waste, companies that embrace sustainability will not only attract environmentally-conscious consumers but also meet regulatory requirements. This opportunity will continue to grow as sustainability becomes a more significant factor in purchasing decisions.

Strategic growth opportunities in the global portion packaging market are emerging across various sectors, from convenience foods and beverages to health and wellness products and sustainable packaging solutions. As consumer demand for convenience, health-conscious options, and sustainability grows, manufacturers are presented with the chance to innovate and cater to these evolving preferences. By tapping into these opportunities, companies can enhance their competitive advantage and ensure long-term growth in the rapidly changing packaging market.

Portion Packaging Market Driver and Challenges

The global portion packaging market is influenced by a variety of drivers and challenges, including technological advancements, shifting consumer preferences, and evolving regulatory landscapes. Below, we outline the main drivers and challenges impacting the market, along with their implications for growth and innovation.

The factors responsible for driving the portion packaging market include:

1. Consumer Demand for Convenience The increasing demand for convenience products is a major driver of growth in the portion packaging market. Consumers are seeking packaging solutions that make it easier to consume food and beverages on the go. Portion packaging meets this demand by offering single-serve products that are easy to carry and consume. As more consumers embrace busy, fast-paced lifestyles, the demand for portion-sized packaging is expected to grow.

2. Focus on Sustainability: Sustainability is a significant driver in the portion packaging market. Consumers are becoming more environmentally conscious, pushing companies to adopt eco-friendly packaging materials. Regulations around packaging waste are also becoming stricter, which is encouraging manufacturers to develop biodegradable, recyclable, and compostable packaging. This trend toward sustainability is helping to reduce environmental impact and improve the market's overall appeal to eco-conscious consumers.

3. Technological Innovations Technological innovations in packaging design, materials, and production processes are driving growth in the portion packaging market. The integration of smart packaging, such as temperature-sensitive packaging and QR codes, is enhancing consumer experience and product traceability. These technologies allow for better inventory management, improved freshness, and enhanced consumer engagement, making portion packaging more versatile and functional.

4. Health-Conscious Consumers Health-conscious consumers are demanding more portion-controlled products to help them manage their calorie intake and avoid overeating. This trend is driving growth in the portion packaging market, particularly in the food and beverage sectors. Portion-controlled packaging allows consumers to manage their diet better while reducing food waste. Manufacturers are responding to this demand by offering healthier, single-serve options, which is contributing to market growth.

5. Growth of E-Commerce The rise of e-commerce has created new opportunities for the portion packaging market. Consumers purchasing products online prefer smaller, easy-to-handle packaging that fits seamlessly into delivery systems. As e-commerce continues to grow, manufacturers are optimizing packaging solutions for online retail, leading to increased demand for portion-sized products that are easy to ship and handle.

Challenges in the portion packaging market are:

1. High Packaging Costs One of the main challenges in the portion packaging market is the high cost associated with producing small, individually packaged units. The costs of packaging materials, design, and production can be prohibitive, particularly for small manufacturers. While consumers demand portion-sized products, the cost of producing them can hinder the growth of smaller players in the market.

2. Environmental Impact of Non-Biodegradable Packaging While there is a growing trend toward sustainability, many portion-packaged products still use non-biodegradable materials that contribute to environmental pollution. Despite the shift toward eco-friendly packaging, the widespread use of non-recyclable plastics and other materials remains a significant challenge. Manufacturers will need to innovate and transition to more sustainable packaging options to align with consumer demand and regulatory requirements.

3. Regulatory Compliance and Standards Adhering to regulatory standards, particularly in different regions with varying requirements for packaging, can be challenging for manufacturers. As regulations around packaging waste, recycling, and material sourcing become stricter, companies must stay compliant, which can involve significant investment in new technologies and processes. Failure to meet these regulations can result in fines, reputational damage, and delays in market entry.

The global portion packaging market is being shaped by a combination of drivers, including consumer demand for convenience, sustainability, and technological advancements. However, challenges such as high packaging costs, environmental concerns, and regulatory complexities may limit growth for some companies. Manufacturers will need to navigate these challenges while capitalizing on growth opportunities in convenience, health, and sustainability to stay competitive in this dynamic market.

List of Portion Packaging Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies portion packaging companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the portion packaging companies profiled in this report include-

• PortionPack
• Econo-Pak
• Berry Global
• Amcor
• SupHerb Farms

Portion Packaging Market by Segment

The study includes a forecast for the global portion packaging market by type, application, and region.

Portion Packaging Market by Type [Value from 2019 to 2031]:

• Stick Pack
• Cups
• Sachet
• Others

Portion Packaging Market by Application [Value from 2019 to 2031]:

• Food
• Nutrients
• Medicines
• Skin Care Products
• Other

Portion Packaging Market by Region [Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Portion Packaging Market

The portion packaging market has seen rapid advancements globally, driven by consumer demand for convenience, sustainability, and hygienic packaging solutions. Portion packaging refers to the individual or small-sized packaging used for products like food, beverages, and other consumables. It caters to the growing demand for on-the-go consumption, smaller portion sizes, and single-serve packaging. In recent years, there has been increased focus on sustainability, with a push towards biodegradable, recyclable, and eco-friendly materials. These trends are reshaping the landscape of portion packaging across key markets like the United States, China, Germany, India, and Japan, where consumer behavior and industry regulations are significantly influencing developments.

• United States: In the United States, the portion packaging market has witnessed considerable growth, driven by the increasing trend of convenience foods and beverages, particularly in the food service and retail sectors. With consumers increasingly seeking smaller, portable, and ready-to-use products, manufacturers are focusing on designing packaging that meets these demands. Additionally, there is a growing emphasis on sustainability, with brands opting for recyclable or compostable materials. Regulatory changes in packaging waste management and recycling are also influencing innovations. The rise of e-commerce and direct-to-consumer sales further accelerates the demand for portion-packaged products, especially in categories like snacks, beverages, and condiments.
• China: China is experiencing a significant surge in portion packaging, primarily fueled by the growing middle class and a shift towards convenience-driven consumption patterns. The demand for single-serve packaging is particularly strong in the ready-to-eat food sector as consumers seek time-saving solutions. The Chinese government is actively promoting environmental sustainability, which has led manufacturers to adopt eco-friendly materials for packaging. Additionally, the expanding e-commerce market in China is pushing the demand for smaller, easily portable packaging solutions. Brands are increasingly investing in advanced packaging technologies to cater to the rapidly growing demand for portion-sized food and beverage products.
• Germany: Germany, a leader in packaging technology and sustainability, has seen advancements in portion packaging driven by both consumer preferences and regulatory policies aimed at reducing packaging waste. The trend toward smaller, portion-controlled packaging aligns with the German consumer's preference for fresh, individual-sized servings. There is also a strong focus on sustainability, with companies opting for materials such as biodegradable plastics and paper. As a member of the European Union, Germany is also subject to stringent regulations regarding waste reduction and recycling, prompting further innovation in portion packaging, particularly in the food and beverage industry.
• India: In India, the portion packaging market is growing rapidly, driven by the increasing demand for affordable, convenient, and easy-to-use packaging solutions in the food and beverage sectors. As urbanization accelerates, busy lifestyles are pushing consumers toward packaged food products that offer portion control. Indian manufacturers are increasingly incorporating eco-friendly materials, such as plant-based plastics and biodegradable solutions, in response to both consumer preferences and government regulations promoting sustainability. Additionally, the rise of modern retail channels and e-commerce is contributing to the growth of smaller, portion-sized products, particularly snacks and ready-to-eat meals.
• Japan: The Japanese portion packaging market has benefited from the country's high demand for convenience and innovation in packaging. With consumers looking for smaller portion sizes and easy-to-carry packaging, especially for on-the-go consumption, Japan has embraced packaging solutions that focus on functionality and aesthetics. There is also a notable shift toward eco-friendly packaging materials, with consumers and companies both prioritizing sustainability. Japan's aging population, combined with its preference for high-quality, personalized packaging, is driving innovations in portion packaging. Manufacturers are focusing on creating packaging that offers convenience, portion control, and a minimal environmental footprint, aligning with broader consumer values.

Features of the Global Portion Packaging Market

• Market Size Estimates: Portion packaging market size estimation in terms of value ($B).
• Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
• Segmentation Analysis: Portion packaging market size by type, application, and region in terms of value ($B).
• Regional Analysis: Portion packaging market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
• Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the portion packaging market.
• Strategic Analysis: This includes M&A, new product development, and competitive landscape of the portion packaging market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the portion packaging market by type (stick pack, cups, sachet, and others), application (food, nutrients, medicines, skin care products, and other), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Market Overview

• 2.1 Background and Classifications
• 2.2 Supply Chain

3. Market Trends & Forecast Analysis

• 3.1 Macroeconomic Trends and Forecasts
• 3.2 Industry Drivers and Challenges
• 3.3 PESTLE Analysis
• 3.4 Patent Analysis
• 3.5 Regulatory Environment

4. Global Portion Packaging Market by Type

• 4.1 Overview
• 4.2 Attractiveness Analysis by Type
• 4.3 Stick Pack: Trends and Forecast (2019-2031)
• 4.4 Cups: Trends and Forecast (2019-2031)
• 4.5 Sachet: Trends and Forecast (2019-2031)
• 4.6 Others: Trends and Forecast (2019-2031)

5. Global Portion Packaging Market by Application

• 5.1 Overview
• 5.2 Attractiveness Analysis by Application
• 5.3 Food: Trends and Forecast (2019-2031)
• 5.4 Nutrients: Trends and Forecast (2019-2031)
• 5.5 Medicines: Trends and Forecast (2019-2031)
• 5.6 Skin Care Products: Trends and Forecast (2019-2031)
• 5.7 Other: Trends and Forecast (2019-2031)

6. Regional Analysis

• 6.1 Overview
• 6.2 Global Portion Packaging Market by Region

7. North American Portion Packaging Market

• 7.1 Overview
• 7.2 North American Portion Packaging Market by Type
• 7.3 North American Portion Packaging Market by Application
• 7.4 United States Portion Packaging Market
• 7.5 Mexican Portion Packaging Market
• 7.6 Canadian Portion Packaging Market

8. European Portion Packaging Market

• 8.1 Overview
• 8.2 European Portion Packaging Market by Type
• 8.3 European Portion Packaging Market by Application
• 8.4 German Portion Packaging Market
• 8.5 French Portion Packaging Market
• 8.6 Spanish Portion Packaging Market
• 8.7 Italian Portion Packaging Market
• 8.8 United Kingdom Portion Packaging Market

9. APAC Portion Packaging Market

• 9.1 Overview
• 9.2 APAC Portion Packaging Market by Type
• 9.3 APAC Portion Packaging Market by Application
• 9.4 Japanese Portion Packaging Market
• 9.5 Indian Portion Packaging Market
• 9.6 Chinese Portion Packaging Market
• 9.7 South Korean Portion Packaging Market
• 9.8 Indonesian Portion Packaging Market

10. ROW Portion Packaging Market

• 10.1 Overview
• 10.2 ROW Portion Packaging Market by Type
• 10.3 ROW Portion Packaging Market by Application
• 10.4 Middle Eastern Portion Packaging Market
• 10.5 South American Portion Packaging Market
• 10.6 African Portion Packaging Market

11. Competitor Analysis

• 11.1 Product Portfolio Analysis
• 11.2 Operational Integration
• 11.3 Porter's Five Forces Analysis
  • Competitive Rivalry
  • Bargaining Power of Buyers
  • Bargaining Power of Suppliers
  • Threat of Substitutes
  • Threat of New Entrants
• 11.4 Market Share Analysis

12. Opportunities & Strategic Analysis

• 12.1 Value Chain Analysis
• 12.2 Growth Opportunity Analysis
  • 12.2.1 Growth Opportunities by Type
  • 12.2.2 Growth Opportunities by Application
• 12.3 Emerging Trends in the Global Portion Packaging Market
• 12.4 Strategic Analysis
  • 12.4.1 New Product Development
  • 12.4.2 Certification and Licensing
  • 12.4.3 Mergers, Acquisitions, Agreements, Collaborations, and Joint Ventures

13. Company Profiles of the Leading Players Across the Value Chain

• 13.1 Competitive Analysis
• 13.2 PortionPack
  • Company Overview
  • Portion Packaging Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.3 Econo-Pak
  • Company Overview
  • Portion Packaging Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.4 Berry Global
  • Company Overview
  • Portion Packaging Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.5 Amcor
  • Company Overview
  • Portion Packaging Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.6 SupHerb Farms
  • Company Overview
  • Portion Packaging Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing

14. Appendix

• 14.1 List of Figures
• 14.2 List of Tables
• 14.3 Research Methodology
• 14.4 Disclaimer
• 14.5 Copyright
• 14.6 Abbreviations and Technical Units
• 14.7 About Us
• 14.8 Contact Us