애니메이션 영화 및 TV 프로그램 시장 보고서 : 동향, 예측, 경쟁 분석(-2031년)

The future of the global anime movie and tv show market looks promising with opportunities in the TV channel, theatre, OTT platform, and anime website markets. The global anime movie and tv show market is expected to grow with a CAGR of 11.7% from 2025 to 2031. The major drivers for this market are the increasing popularity of anime content, the rising subscriptions to streaming platforms, and the growing demand for dubbed anime versions.

• Lucintel forecasts that, within the type category, TV show is expected to witness the highest growth over the forecast period.
• Within the platform category, OTT platform is expected to witness the highest growth.
• In terms of region, APAC is expected to witness the highest growth over the forecast period.

Emerging Trends in the Anime Movie and TV Show Market

The anime movie and TV show market is experiencing a global boom, marked by increasing accessibility and production innovation. Several key trends are emerging that are shaping the future of how anime is created, distributed, and consumed worldwide, impacting both creators and fans.

• Global Streaming Dominance: Streaming platforms are becoming the primary mode of anime consumption worldwide, offering vast libraries and simulcasting new episodes. This global reach is expanding the fanbase and making anime more accessible than ever before, breaking down geographical barriers.
• Increased International Co-productions: More collaborations between Japanese studios and international partners are occurring, leading to anime with broader appeal and diverse creative influences. This can result in stories and styles that resonate with a wider global audience.
• Integration of VR/AR Experiences: Some anime productions and related content are beginning to explore virtual and augmented reality to offer more immersive fan experiences, such as virtual anime worlds or AR enhancements for merchandise and events.
• Focus on Diverse Storytelling: There's a growing trend towards anime exploring a wider range of themes, genres, and representation, catering to more diverse audience segments and addressing social issues with greater nuance.
• Expansion of the Creator Economy in Anime: Platforms and tools are emerging that allow anime creators and artists to directly engage with fans through crowdfunding, merchandise sales, and exclusive content, fostering a stronger connection and new revenue streams.

These emerging trends-global streaming dominance, international co-productions, VR/AR integration, diverse storytelling, and the creator economy-are collectively reshaping the anime movie and TV show market towards greater global reach, creative diversity, immersive experiences, and direct fan engagement.

Recent Developments in the Anime Movie and TV Show Market

Recent years have brought significant shifts in the anime movie and TV show market, driven by technological advancements and evolving audience expectations. These key developments are influencing how anime is made available and experienced globally.

• Rise of Simulcasting: The practice of streaming new anime episodes shortly after their broadcast in Japan has dramatically reduced piracy and allowed international fans to engage with series in real-time, fostering a global community.
• Theatrical Releases as Global Events: Anime movies are increasingly seeing wider international theatrical releases, often with significant marketing efforts, turning major films into global cultural events.
• Growth of Anime on Social Media: Platforms like TikTok, Twitter, and YouTube are playing a crucial role in promoting anime, with short clips, fan content, and official promotions reaching wider audiences and driving engagement.
• Increased Investment in Original Anime by Streaming Platforms: Major streaming services are not just licensing existing anime but also funding and producing their own original anime series, leading to a greater variety of content and new creative opportunities.
• Merchandise and Experiential Expansion: The market is seeing a greater emphasis on anime-related merchandise, live events, and themed experiences, expanding the ways fans can engage with their favorite series and films beyond just watching.

These key developments-the rise of simulcasting, global theatrical releases, social media promotion, streaming platform originals, and merchandise/experiential expansion-are impacting the anime movie and TV show market by making it more globally accessible, creating shared viewing experiences, and diversifying revenue streams and fan engagement.

Strategic Growth Opportunities in the Anime Movie and TV Show Market

The anime movie and TV show market is ripe with opportunities for strategic growth by leveraging its unique storytelling and visual style across different applications beyond traditional entertainment. Focusing on these areas can unlock new audiences and revenue streams.

• Educational Content: Utilizing anime's engaging visual style for educational content, such as explaining scientific concepts or historical events, can make learning more appealing, particularly to younger audiences.
• Gaming Adaptations: Adapting popular anime series and movies into video games, and vice versa, offers a significant opportunity to leverage existing fanbases and create immersive cross-media experiences.
• Merchandise and Collectibles: Expanding the range and availability of high-quality merchandise, figures, apparel, and collectibles related to anime properties can tap into the strong fan desire for tangible items.
• Themed Experiences and Tourism: Creating anime-themed cafes, parks, and tours can attract fans and boost tourism in regions associated with popular anime or studios.
• Virtual Influencers and Content Creation: Developing virtual anime-style influencers and content creators can tap into the growing VTuber trend and engage audiences in new and innovative ways.

These strategic growth opportunities across education, gaming adaptations, merchandise, themed experiences/tourism, and virtual influencers highlight the potential for the anime movie and TV show market to expand its influence and commercial success beyond traditional viewing by integrating into various aspects of entertainment and culture.

Anime Movie and TV Show Market Driver and Challenges

The anime movie and TV show market trajectory is shaped by various technological, economic, and cultural factors that act as both engines of expansion and potential limitations. Understanding these drivers and challenges is crucial for navigating this vibrant industry.

The factors responsible for driving the anime movie and TV show market include:

1. Global Popularity and Cultural Influence: Anime's unique storytelling, diverse genres, and distinctive visual style have garnered a massive global fanbase, driving international demand and market growth.

2. Accessibility Through Streaming Platforms: The widespread availability of anime on global streaming services has made it easily accessible to audiences worldwide, significantly expanding its reach.

3. Strong Intellectual Property: Many anime franchises possess valuable intellectual property that can be leveraged across various media, including movies, games, and merchandise, fueling market expansion.

4. Technological Advancements in Production: Digital tools and techniques are enhancing the efficiency and creative possibilities in anime production, allowing for higher quality and a greater volume of output.

5. Growing Acceptance of Animation as Entertainment for All Ages: Anime is increasingly recognized as a legitimate and engaging form of entertainment for a broad demographic, not just children or niche audiences.

Challenges in the anime movie and TV show market are:

1. Piracy and Unofficial Distribution: Despite the rise of legal streaming, piracy remains a significant challenge, impacting revenue and the ability of creators to profit from their work.

2. Production Costs and Labor Issues: The demanding production schedules and often challenging working conditions in the anime industry can lead to high costs and concerns about labor practices.

3. Maintaining Creative Quality and Originality: With increasing demand, there's a challenge to maintain the creative quality and originality that defines anime while producing a large volume of content.

The anime movie and TV show market is driven by its global popularity, accessibility via streaming, strong IP, production advancements, and broad audience appeal. However, it faces challenges related to piracy, production costs/labor, and maintaining creative quality. Addressing these challenges will be vital for the continued health and growth of the industry.

List of Anime Movie and TV Show Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies anime movie and tv show companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the anime movie and tv show companies profiled in this report include-

• Pierrot
• Production I.G
• Studio Ghibli
• Sunrise
• Toei Animation
• Bones
• Kyoto Animation
• MADHOUSE
• Crunchyroll
• Progressive Animation Works

Anime Movie and TV Show Market by Segment

The study includes a forecast for the global anime movie and tv show market by type, genre, audience, platform, and region.

Anime Movie and TV Show Market by Type [Value from 2019 to 2031]:

• TV Shows
• Action & Adventure
• Movies

Anime Movie and TV Show Market by Genre [Value from 2019 to 2031]:

• Sci-Fi & Fantasy
• Sports
• Romance & Drama
• Others

Anime Movie and TV Show Market by Region [Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Anime Movie and TV Show Market

The anime movie and TV show market is experiencing significant expansion beyond its Japanese origins, with increasing accessibility through streaming platforms and growing international co-productions. Recent developments highlight a surge in demand across the United States, China, Germany, India, and Japan, each with its unique consumption patterns and market dynamics. This growth is fueled by diverse content offerings and evolving distribution methods.

• United States: The US market shows a strong and growing appetite for anime, driven by streaming services like Crunchyroll and Netflix investing heavily in licensing and producing anime content. Recent developments include theatrical releases of popular anime films gaining wider traction and the increasing mainstream acceptance of anime culture.
• China: China represents a massive and rapidly evolving market for anime, with both licensed Japanese anime and a burgeoning domestic animation industry. Recent developments include stricter content regulations, the popularity of online streaming platforms, and increasing collaborations between Chinese and Japanese animation studios.
• Germany: In Germany, anime has a well-established fanbase, with recent developments indicating a growth in streaming consumption and theatrical releases of popular titles. There's also a noticeable increase in the availability of dubbed anime and a growing interest in merchandise and related cultural events.
• India: India is an emerging market for anime, with increasing awareness and viewership, particularly among younger audiences, driven by streaming platforms. Recent developments include the growing availability of dubbed anime in local languages and the gradual expansion of anime-related merchandise.
• Japan: As the birthplace of anime, Japan's market remains robust, with a constant stream of new TV series and movies. Recent developments include the continued dominance of broadcast and streaming, the importance of theatrical releases for major franchises, and a strong domestic demand for Blu-ray/DVD sales and merchandise.

Features of the Global Anime Movie and TV Show Market

• Market Size Estimates: Anime movie and tv show market size estimation in terms of value ($B).
• Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
• Segmentation Analysis: Anime movie and tv show market size by various segments, such as by type, genre, audience, platform, and region in terms of value ($B).
• Regional Analysis: Anime movie and tv show market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
• Growth Opportunities: Analysis of growth opportunities in different types, genres, audiences, platforms, and regions for the anime movie and tv show market.
• Strategic Analysis: This includes M&A, new product development, and competitive landscape of the anime movie and tv show market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the anime movie and tv show market by type (TV shows, action & adventure, and movies), genre (Sci-Fi & fantasy, sports, romance & drama, and others), audience (children & kids, teenagers, and adults), platform (TV channels, theatre, OTT platforms, anime websites, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Market Overview

• 2.1 Background and Classifications
• 2.2 Supply Chain

3. Market Trends & Forecast Analysis

• 3.2 Industry Drivers and Challenges
• 3.3 PESTLE Analysis
• 3.4 Patent Analysis
• 3.5 Regulatory Environment

4. Global Anime Movie and TV Show Market by Type

• 4.1 Overview
• 4.2 Attractiveness Analysis by Type
• 4.3 TV Shows: Trends and Forecast (2019-2031)
• 4.4 Action & Adventure: Trends and Forecast (2019-2031)
• 4.5 Movies: Trends and Forecast (2019-2031)

5. Global Anime Movie and TV Show Market by Genre

• 5.1 Overview
• 5.2 Attractiveness Analysis by Genre
• 5.3 Sci-Fi & Fantasy: Trends and Forecast (2019-2031)
• 5.4 Sports: Trends and Forecast (2019-2031)
• 5.5 Romance & Drama: Trends and Forecast (2019-2031)
• 5.6 Others: Trends and Forecast (2019-2031)

6. Global Anime Movie and TV Show Market by Audience

• 6.1 Overview
• 6.2 Attractiveness Analysis by Audience
• 6.3 Children & Kids: Trends and Forecast (2019-2031)
• 6.4 Teenagers: Trends and Forecast (2019-2031)
• 6.5 Adults: Trends and Forecast (2019-2031)

7. Global Anime Movie and TV Show Market by Platform

• 7.1 Overview
• 7.2 Attractiveness Analysis by Platform
• 7.3 TV Channels: Trends and Forecast (2019-2031)
• 7.4 Theatre: Trends and Forecast (2019-2031)
• 7.5 OTT Platforms: Trends and Forecast (2019-2031)
• 7.6 Anime Websites: Trends and Forecast (2019-2031)
• 7.7 Others: Trends and Forecast (2019-2031)

8. Regional Analysis

• 8.1 Overview
• 8.2 Global Anime Movie and TV Show Market by Region

9. North American Anime Movie and TV Show Market

• 9.1 Overview
• 9.2 North American Anime Movie and TV Show Market by Type
• 9.3 North American Anime Movie and TV Show Market by Platform
• 9.4 United States Anime Movie and TV Show Market
• 9.5 Mexican Anime Movie and TV Show Market
• 9.6 Canadian Anime Movie and TV Show Market

10. European Anime Movie and TV Show Market

• 10.1 Overview
• 10.2 European Anime Movie and TV Show Market by Type
• 10.3 European Anime Movie and TV Show Market by Platform
• 10.4 German Anime Movie and TV Show Market
• 10.5 French Anime Movie and TV Show Market
• 10.6 Spanish Anime Movie and TV Show Market
• 10.7 Italian Anime Movie and TV Show Market
• 10.8 United Kingdom Anime Movie and TV Show Market

11. APAC Anime Movie and TV Show Market

• 11.1 Overview
• 11.2 APAC Anime Movie and TV Show Market by Type
• 11.3 APAC Anime Movie and TV Show Market by Platform
• 11.4 Japanese Anime Movie and TV Show Market
• 11.5 Indian Anime Movie and TV Show Market
• 11.6 Chinese Anime Movie and TV Show Market
• 11.7 South Korean Anime Movie and TV Show Market
• 11.8 Indonesian Anime Movie and TV Show Market

12. ROW Anime Movie and TV Show Market

• 12.1 Overview
• 12.2 ROW Anime Movie and TV Show Market by Type
• 12.3 ROW Anime Movie and TV Show Market by Platform
• 12.4 Middle Eastern Anime Movie and TV Show Market
• 12.5 South American Anime Movie and TV Show Market
• 12.6 African Anime Movie and TV Show Market

13. Competitor Analysis

• 13.1 Product Portfolio Analysis
• 13.2 Operational Integration
• 13.3 Porter's Five Forces Analysis
  • Competitive Rivalry
  • Bargaining Power of Buyers
  • Bargaining Power of Suppliers
  • Threat of Substitutes
  • Threat of New Entrants
• 13.4 Market Share Analysis

14. Opportunities & Strategic Analysis

• 14.1 Value Chain Analysis
• 14.2 Growth Opportunity Analysis
  • 14.2.1 Growth Opportunities by Type
  • 14.2.2 Growth Opportunities by Genre
  • 14.2.3 Growth Opportunities by Audience
  • 14.2.4 Growth Opportunities by Platform
• 14.3 Emerging Trends in the Global Anime Movie and TV Show Market
• 14.4 Strategic Analysis
  • 14.4.1 New Product Development
  • 14.4.2 Certification and Licensing
  • 14.4.3 Mergers, Acquisitions, Agreements, Collaborations, and Joint Ventures

15. Company Profiles of the Leading Players Across the Value Chain

• 15.1 Competitive Analysis
• 15.2 Pierrot
  • Company Overview
  • Anime Movie and TV Show Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 15.3 Production I.G
  • Company Overview
  • Anime Movie and TV Show Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 15.4 Studio Ghibli
  • Company Overview
  • Anime Movie and TV Show Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 15.5 Sunrise
  • Company Overview
  • Anime Movie and TV Show Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 15.6 Toei Animation
  • Company Overview
  • Anime Movie and TV Show Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 15.7 Bones
  • Company Overview
  • Anime Movie and TV Show Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 15.8 Kyoto Animation
  • Company Overview
  • Anime Movie and TV Show Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 15.9 MADHOUSE
  • Company Overview
  • Anime Movie and TV Show Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 15.10 Crunchyroll
  • Company Overview
  • Anime Movie and TV Show Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 15.11 Progressive Animation Works
  • Company Overview
  • Anime Movie and TV Show Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing

16. Appendix

• 16.1 List of Figures
• 16.2 List of Tables
• 16.3 Research Methodology
• 16.4 Disclaimer
• 16.5 Copyright
• 16.6 Abbreviations and Technical Units
• 16.7 About Us
• 16.8 Contact Us