게이밍 GPU 시장 : 점유율 분석, 업계 동향과 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the gaming GPU market size is expected to increase from USD 33.32 billion in 2025 to USD 38.72 billion in 2026 and reach USD 66.24 billion by 2031, growing at a CAGR of 11.34% over 2026-2031.

This report is Segmented by GPU Type (Discrete GPUs, and Integrated GPUs), Device Type (Gaming Desktops, Gaming Laptops, and Smartphones and Tablets), End-User Type (Casual Gamers, and Enthusiast/Professional Gamers), Memory Type (GDDR6, GDDR6X, Unified Memory, and Other Memory Types), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global Gaming GPU Market Trends and Insights

AI Upscaling and Ray Tracing Refresh Cycle

The gaming GPU market is seeing one of its strongest demand triggers from AI upscaling and neural rendering. NVIDIA introduced DLSS 4 with a transformer-based rendering pipeline and Multi Frame Generation, and stated that the feature set would be available across more than 125 titles by May 2025. That change matters because gamers who had stretched older cards through software tuning could no longer reach the same performance threshold without moving to Blackwell-based hardware. AMD reinforced the same direction when it launched RDNA 4, positioning higher ray tracing throughput and AI-ready graphics capabilities as standard expectations rather than premium extras. This creates a wider performance gap between new and older hardware, making each major architecture launch more commercially meaningful than a routine refresh.

Esports and Competitive FPS Upgrade Demand

The market continues to be driven by competitive gaming, where frame consistency and low latency matter as much as visual quality. NVIDIA placed strong emphasis on Reflex 2, saying the technology can reduce input latency by up to 75%, which directly aligns with the needs of esports and fast-response game genres. In practice, that shifts upgrade logic away from resolution alone and toward motion response and control precision. The gaming graphics processing unit (GPU) market benefits because serious players are more willing to replace still-functional cards when new hardware offers a measurable latency advantage that older platforms cannot replicate through simple updates. This also keeps premium products relevant even when the broader consumer electronics environment becomes more cautious.

Premium GPU Pricing and Long Replacement Cycles

The gaming GPU market still faces a clear demand limit from high selling prices at the premium end. NVIDIA launched the GeForce RTX 5090 at USD 1,999, while the rest of the Blackwell stack also established a higher price ladder across top performance tiers. AMD responded with more aggressive pricing in the mid-range, but its positioning also showed that affordability has become a central part of competitive strategy in the market. Many buyers still find that recent GDDR6X-based cards remain sufficient for a large share of current titles, especially when feature support is already broad across the installed base. That keeps revenue healthy at the high end but slows unit replacement in more price-sensitive parts of the market.

Other drivers and restraints analyzed in the detailed report include:

1. Gaming Laptop and Handheld Pc Proliferation
2. Mobile Ray Tracing and Premium Smartphone GPU Adoption
3. GDDR7 and Advanced Memory Tightness

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Discrete GPUs held 77.83% of the gaming GPU market in 2025, which shows how strongly dedicated graphics hardware still shapes revenue and performance expectations. The market continues to rely on discrete cards for 4K gaming, advanced ray tracing, and AI-assisted rendering workloads, while integrated solutions still struggle to match them at the top end. NVIDIA expanded the pricing range for its Blackwell lineup in 2025, stretching from the RTX 5090 down to the RTX 5050 desktop product. AMD added pressure in the value-oriented part of the segment with RDNA 4, emphasizing higher ray tracing throughput per compute unit and greater memory capacity at comparable price points.

The market also remains favorable to discrete cards, as software support continues to expand for advanced rendering features. NVIDIA stated that more than 800 games and applications support RTX technologies, which helps extend the commercial life of dedicated cards across a wide installed base. Integrated graphics are becoming more capable and more relevant in mainstream gaming, but they are influencing the lower end of the market more than the premium end. That means the industry is not seeing discrete leadership collapse, but it is seeing the entry tier become more contested. In practical terms, discrete GPUs still anchor the highest-value portion of spending because serious players, creators, and premium laptop buyers continue to look for a performance margin that integrated solutions rarely deliver consistently. The result is that the market keeps its core revenue base in dedicated hardware even as the lower tiers become more fluid.

Gaming desktops held 48.37% of revenue in 2025, while gaming laptops are projected to expand at an 11.94% CAGR from 2026 to 2031. That pattern shows that the gaming graphics processing unit (GPU) market still depends on desktops for its largest revenue pool, but current growth is shifting toward portable systems. NVIDIA supported that transition when it rolled out RTX 50 Laptop GPUs with Blackwell Max-Q, tying higher mobile efficiency to longer battery life and broader premium OEM coverage. The market benefits because this narrows the historical performance gap that once kept many serious players tied to desktop towers.

Laptop growth also reflects a change in purchase logic rather than only a change in hardware design. Buyers increasingly want a single device that can handle gaming, work, study, and travel without sacrificing access to newer AI rendering features. NVIDIA's extension of DLSS 4 and Blackwell capabilities into laptop systems supports that shift by making advanced graphics features available beyond fixed desktop setups. Mobile gaming devices add another layer to the market, as premium tablets and smartphones now feature graphics capabilities once limited to larger platforms. MediaTek's 2026 flagship launch showed how mobile devices are moving toward higher frame rates and ray tracing support, which keeps the overall device boundary more fluid than before.

Geography Analysis

Asia-Pacific held 52.88% of the gaming GPU market share in 2025 and is projected to grow at a 12.31% CAGR through 2031. The market is strongest in this region because it combines deep esports engagement, large gamer populations, and rising demand for premium PCs, laptops, and mobile gaming devices. South Korea and Japan remain important for high-end hardware spending, while India and Southeast Asia add scale through broader adoption of gaming smartphones and mid-range laptops. The gaming GPU market also draws support in Asia-Pacific from a younger gaming base that is comfortable moving across device types rather than staying within a single platform. At the same time, export controls have made it more difficult for China to obtain premium GPUs, potentially reshaping product positioning and vendor opportunities across the region.

North America remains the second-largest regional revenue base, supported by high average selling prices, a mature PC gaming culture, and strong demand from enthusiasts who replace hardware more often than casual players. The United States market is especially important for premium discrete cards, where top-tier performance products still find buyers at scale. NVIDIA's Blackwell product rollouts and broad OEM support show how central North America remains for premium launches and early adoption. Europe follows a similar demand pattern, with interest in competitive gaming and PC hardware supporting a steady market for higher-end products.

South America, the Middle East, and Africa are smaller in terms of revenue, but all three regions continue to grow in practical gaming relevance. In South America, demand is more concentrated in mid-range systems and mobile gaming because affordability remains a major factor in hardware choice. In the Middle East and Africa, premium gaming setups are gaining visibility through esports venue investment and higher-end consumer demand in selected markets. Arm's continued expansion of mobile GPU IP also supports market in these regions, as premium smartphones remain a more accessible path to advanced graphics features than top-tier PCs for many users.

1. NVIDIA Corporation
2. Advanced Micro Devices, Inc.
3. Intel Corporation
4. Qualcomm Technologies, Inc.
5. Apple Inc.
6. Samsung Electronics Co., Ltd.
7. Arm Limited
8. MediaTek Inc.
9. Imagination Technologies Limited
10. ASUSTeK Computer Inc.
11. Micro-Star International Co., Ltd.
12. GIGA-BYTE Technology Co., Ltd.
13. Acer Inc.
14. Lenovo Group Limited
15. Dell Technologies Inc.
16. HP Inc.
17. Razer Inc.
18. ZOTAC Technology Limited
19. SAPPHIRE Technology Limited
20. TUL Corporation

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 AI Upscaling and Ray Tracing Refresh Cycle
  • 4.2.2 Esports and Competitive FPS Upgrade Demand
  • 4.2.3 Gaming Laptop and Handheld PC Proliferation
  • 4.2.4 Mobile Ray Tracing and Premium Smartphone GPU Adoption
  • 4.2.5 PC Development Focus and Steam Deck Optimization
  • 4.2.6 Creator-Centric UGC and Real-Time Modding Workloads
• 4.3 Market Restraints
  • 4.3.1 Premium GPU Pricing and Long Replacement Cycles
  • 4.3.2 Cloud Gaming and Good-Enough Integrated Graphics Substitution
  • 4.3.3 GDDR7 and Advanced Memory Tightness
  • 4.3.4 Export Controls and China-Specific Gaming SKU Fragmentation
• 4.4 Impact of Macroeconomic Factors on the Market
• 4.5 Industry Value Chain Analysis
• 4.6 Regulatory Landscape
• 4.7 Technological Outlook
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Threat of New Entrants
  • 4.8.2 Bargaining Power of Suppliers
  • 4.8.3 Bargaining Power of Buyers
  • 4.8.4 Threat of Substitutes
  • 4.8.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS

• 5.1 By GPU Type
  • 5.1.1 Discrete GPUs
  • 5.1.2 Integrated GPUs
• 5.2 By Device Type
  • 5.2.1 Gaming Desktops
  • 5.2.2 Gaming Laptops
  • 5.2.3 Smartphones and Tablets (Mobile Gaming)
• 5.3 By End-User Type
  • 5.3.1 Casual Gamers
  • 5.3.2 Enthusiast / Professional Gamers
• 5.4 By Memory Type
  • 5.4.1 GDDR6
  • 5.4.2 GDDR6X
  • 5.4.3 Unified Memory
  • 5.4.4 Other Memory Types (GDDR5, Legacy)
• 5.5 By Geography
  • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
  • 5.5.2 Europe
    • 5.5.2.1 Germany
    • 5.5.2.2 United Kingdom
    • 5.5.2.3 France
    • 5.5.2.4 Italy
    • 5.5.2.5 Rest of Europe
  • 5.5.3 Asia-Pacific
    • 5.5.3.1 China
    • 5.5.3.2 Japan
    • 5.5.3.3 South Korea
    • 5.5.3.4 India
    • 5.5.3.5 Southeast Asia
    • 5.5.3.6 Rest of Asia-Pacific
  • 5.5.4 South America
  • 5.5.5 Middle East and Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 NVIDIA Corporation
  • 6.4.2 Advanced Micro Devices, Inc.
  • 6.4.3 Intel Corporation
  • 6.4.4 Qualcomm Technologies, Inc.
  • 6.4.5 Apple Inc.
  • 6.4.6 Samsung Electronics Co., Ltd.
  • 6.4.7 Arm Limited
  • 6.4.8 MediaTek Inc.
  • 6.4.9 Imagination Technologies Limited
  • 6.4.10 ASUSTeK Computer Inc.
  • 6.4.11 Micro-Star International Co., Ltd.
  • 6.4.12 GIGA-BYTE Technology Co., Ltd.
  • 6.4.13 Acer Inc.
  • 6.4.14 Lenovo Group Limited
  • 6.4.15 Dell Technologies Inc.
  • 6.4.16 HP Inc.
  • 6.4.17 Razer Inc.
  • 6.4.18 ZOTAC Technology Limited
  • 6.4.19 SAPPHIRE Technology Limited
  • 6.4.20 TUL Corporation

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment